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SUMMARY:You\, Too\, Can Herd Cats - Watch Party @ Rock-N-Joe
DESCRIPTION:Join us and our signature speakers Erik Wieseman and Brandon Moller to learn about full-scale rebrands.\n\n\nThis is a watch party for the hybrid Signature Speaker Series event featuring Erik Wieseman and Brandon Mollero. \nPlease note that tickets at this location do not include lunch. Feel free to bring your own. \n \nDescription \nSuccessful brands don’t happen by chance. They’re founded with purpose\, built with dedication\, and managed with care. After years of hard work and smart choices\, a lucky few have the opportunity to grow and achieve heights of success they couldn’t possibly have imagined. \nThen\, one day\, it happens: a realization that the brand you painstakingly crafted and nurtured no longer reflects the diverse\, multimillion-dollar organization you’ve become. What then? \nNelnet Associate Creative Directors Brandon Moller and Erik Wieseman discuss the opportunities and obstacles that come with rebranding an established\, multinational organization. From brand audits and architectures to internal buy-ins and rollouts\, Brandon and Erik will highlight some tips and tricks (and potential traps) to remember when undertaking a complex\, full-scale rebranding project. \nKey Learning Objectives \n\nIdentify five “must-haves” for any brand to be successful.\nOutline necessary steps for a successful in-house rebrand.\nExamine key challenges that exist in complex\, full-scale rebrands.\n\nSpeaker Bios \nErik Wieseman serves as an associate creative director for Nelnet. When he’s not complaining about creative briefs\, you can typically find him complaining about something else. If he had to describe himself in one word\, it would be ‘wordy’. \nBrandon Moller serves as the “other” associate creative director for Nelnet. When he’s not lording over the creative team\, he’s most likely playing Legos – alone. If he had describe himself in one word\, it would be ‘brand-on’ (pause for sad laughter).
URL:https://www.amalincoln.org/event/you-too-can-herd-cats-watch-party-rock-n-joe/
LOCATION:Rock-N-Joe Coffee\, 5025 Lindberg Street Conference Room\, Lincoln\, NE 68516\, Lincoln\, NE\, 68516\, US
CATEGORIES:Signature Speaker Series
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