BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AMA Lincoln - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:AMA Lincoln X-ORIGINAL-URL:https://www.amalincoln.org X-WR-CALDESC:Events for AMA Lincoln REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20190310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20191103T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20200308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20201101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20210314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20211107T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20220313T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20221106T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20211014T114500 DTEND;TZID=America/Chicago:20211014T130000 DTSTAMP:20260404T070758 CREATED:20210819T133647Z LAST-MODIFIED:20210924T155403Z UID:14824-1634211900-1634216400@www.amalincoln.org SUMMARY:Signature Speaker Series: Leading in a Social World DESCRIPTION:Join us and our October signature speaker Aaron Templer\, author of Leading in a Social World to learn about creating social capital.\n\n\nOnline ticket sales for in-person tickets end Monday\, October 11\, at 5:00pm. Additional tickets will be available at the door. \nThis is an in-person event with an option to attend virtually. \nLeading in a Social World is an unexpected look at social media through the lens of leadership. Social capital–measurable\, manageable value that’s accessed and shared through social networks–has become an undeniably valuable resource for people and their organizations. But contrary to what many of us marketing people will tell you\, socially connected systems reject marketing. They are communities that need nurturing\, not audiences for conversions. Leading in a Social World encourages anyone who’s using the social web as a way to influence and move people that they need to stop social media marketing and build social capital–a leadership skill–instead. \nJames O’Toole\, a Leadership Excellence Magazine Top 100 Thought Leader and author of The Enlightened Capitalists said this of Leading in a Social World: “This important–and timely–book demonstrates the potential of social media to become a powerful vehicle for creating social capital. It offers original and useful advice for the next generation of leaders in all fields whose platforms will increasingly be digital in the years to come.” \nKey Takeaways \n\nShed biases: When it comes to building committed communities around your brand\, social media marketing data shows suspect results at best\, brand-damaging results at worst. Surprised? You may need to unlearn some social media marketing biases.\nLearn a better way: Learn why some brands are successfully motivating others within social networks (and how they’re doing it).\nElevate your approach: Learn how to use leadership acumen to build communities who give back to you\, your brand\, and your cause.\n\nSpeaker Bio \nAaron Templer is a polymathic marketing firm owner (Three Over Four)\, occasional speaker\, first-time book author (Leading in a Social World)\, and hobby percussionist. He is an American Marketing Association Professional Instructor and Past President of its Professional Chapters Council and Colorado chapter. His marketing firm\, speaking engagements\, teachings and writings are at the intersection of strategy\, creativity\, brand\, influence\, and leadership. Some call him the Gora Dhol Wallah. \nEvent Mask Policy \nMasks are not required but encouraged if you aren’t fully vaccinated yet. URL:https://www.amalincoln.org/event/signature-speaker-series-leading-in-a-social-world/ LOCATION:Graduate Hotel\, 141 N 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/08/14824_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20211008T110000 DTEND;TZID=America/Chicago:20211008T150000 DTSTAMP:20260404T070758 CREATED:20210924T154329Z LAST-MODIFIED:20210924T154329Z UID:14947-1633690800-1633705200@www.amalincoln.org SUMMARY:October SkillSchool: How to Build Strategy That Works DESCRIPTION:Davey Owens (VP of Marketing & Creative Director\, Firespring)This SkillSchool is the first of our 4-part building a marketing plan series.\n\n\nThis is a hybrid event: You can attend in-person or via Zoom. The in-person event will be held on the 3rd floor of the Lincoln Children’s Museum. \nLunch will be served if attending in person. \nThis SkillSchool is the first of a 4-part series focusing on how to build a marketing plan. This first event focuses on building a marketing strategy. \n \nKey Takeaways \n\nTension Creates Attention\nIt’s Not always About The Client\nFrameworks Are Your Friends\n\nBio \nDavey Owens is the VP of Digital Marketing and Creative Director at Firespring. Once using Myspace to keep his band alive and on the road\, Davey realized his hacks and content strategies counted as marketing\, and maneuvered his way into jobs at record labels and tech startups throughout Los Angeles and Seattle. \nHe’s swam in big ponds like Google and Amazon\, but enjoys the challenges that come from helping companies big and small across the globe realize their full potential. When he isn’t wearing his marketing hat\, he’s at home with his wife and their daughter Lydia\, causing mayhem with their 2 cats and dog. \n \nThere is limited seating available for this event if planning to attend in person\, so get your tickets as soon as you can. URL:https://www.amalincoln.org/event/october-skillschool-how-to-build-strategy-that-works/ LOCATION:Lincoln Children’s Museum\, 1420 P Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:AMA SkillSchool ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/09/14947_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210930T160000 DTEND;TZID=America/Chicago:20210930T170000 DTSTAMP:20260404T070758 CREATED:20210821T155843Z LAST-MODIFIED:20210924T155454Z UID:14832-1633017600-1633021200@www.amalincoln.org SUMMARY:Marketing Talks Roundtable with Nia Nielsen DESCRIPTION:Join us for a casual\, freeform discussion focusing on the “Great Resignation”.\n\n\nNote: This is a casual discussion so bring your thoughts\, advice and questions! We will not provide food and beverages but you’re welcome to purchase them at the restaurant. \nThis event is limited to 16 participants so register early! \n  \nThey’re dubbing it the Great Resignation. With nearly 3.9 million Americans calling it quits in June\, it’s safe to say people are not just peeking their head over the figurative fence to see if the grass is greener on the other side. \nCouple this with the widely spread adage that marketers tend to move jobs more frequently than the average employee\, makes this topic incredibly relevant to the world we find ourselves navigating. \nJoin us for a casual\, freeform discussion with human resource\, advertising and marketing professionals. We’ll talk about where to find marketers\, our favorite position-specific questions to ask in job interviews to test a candidate’s marketing chops and finally\, how to keep marketers happy. \nBio \nNia Nielsen is Director of Marketing at the Foundation for Lincoln Public Schools. She draws on her varied experiences both in nonprofit and for-profit marketing. \nHer early background focused on integrating digital platforms with marketing initiatives. Nielsen has strategized user experience for over 40 private and public websites and developed online communities around numerous brands. Skills include meshing social media strategies with organizational goals\, objectives\, mission and vision; SEO and online content management; and optimizing promotional pieces to drive traffic to online. \nIn her current role\, Nielsen develops creative solutions to business problems\, blending the art and science of marketing through research\, strategic planning and branding. \nNielsen holds a Bachelor’s Degree in Journalism and Mass Communications from the University of Nebraska–Lincoln. Her favorite topics to present on include: problem solving and creativity. She is a former Lincoln Chapter American Marketing Association president\, Marketer of the Year awardee and Dorothy B. Clark recipient. \nWhen she’s not reading up on everything shifting to virtual events and figuring out how to blend the latest trends into current marketing strategies\, you can find Nia hanging out with her husband and four children. \nMask Policy \nMasks not required\, but encouraged if you aren’t fully vaccinated. This policy may change based on local DHM and venue policies. URL:https://www.amalincoln.org/event/marketing-talks-roundtable-with-nia-nielsen/ LOCATION:FireWorks Restaurant\, 5750 South 86th Street #6053\, Lincoln\, NE 68526\, Lincoln\, NE\, 68526\, US CATEGORIES:Round Tables ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/08/14832_image-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210909T114500 DTEND;TZID=America/Chicago:20210909T130000 DTSTAMP:20260404T070758 CREATED:20210903T173925Z LAST-MODIFIED:20210903T173925Z UID:14861-1631187900-1631192400@www.amalincoln.org SUMMARY:Signature Speaker Series: Turn Your Message Into a Movement DESCRIPTION:Join us and our September signature speaker Lyn Wineman and learn how to use our marketing superpowers to make a difference.\n\n\nOnline ticket sales for in-person tickets end Monday\, September 6\, at 5:00pm. Additional tickets will be available at the door. \nThis is an in-person event with an option to attend virtually. \nIt’s time for marketers to use our superpowers to move the needle\, make a difference and change the world. Lyn will lead the group in an authentic conversation around what we can do to identify our organizational why\, up level internal and external marketing and remove the barriers that keep us from communicating with purpose. \nKey Takeaways: \n\nLearn how you can harness the biological tenets of human decision making to supercharge your marketing strategy.\nDiscover the one thing you can focus on to help increase profit\, ward off competitors and support internal culture.\nAvoid the top mistakes that keeps your efforts from reaching the full impact.\n\nSpeaker Bio \nYou will be hard pressed to find anyone more passionate about marketing than Lyn Wineman. For the past 30 years she has partnered with a variety of large national organizations\, regional powerhouse brands and many of our favorite nonprofit organizations and community health initiatives. \nAs founder of full-service\, boutique advertising agency KidGlov\, she is surrounded by a talented team with the mission of helping the organizations that are changing the world. Lyn is a member of the Lincoln AMA Hall of Fame and has been named Lincoln AMA Marketer of the Year. \nShe has been recognized with AAF Lincoln’s Silver Medal\, Inspire Women’s Leadership Awards for Excellence in Entrepreneurship\, is a member of the AMA National Diversity\, Equity and Inclusion CoHort and has received the Diversity\, Equity and Inclusion in the Workplace Certification from HubSpot Academy. \nShe also serves as co-host of KidGlov’s Agency for Change podcast. KidGlov has been recognized as one of Lincoln’s Best Places to work\, AMA Lincoln’s Corporate Marketer of the Year\, AMA Omaha’s Agency of the Year and received Best in Show honors at the AMA Omaha Pinnacles in 2017\, 2019 and 2020. \n \nEvent Mask Policy \nPer current DHM\, masks are required to attend this event in-person. URL:https://www.amalincoln.org/event/signature-speaker-series-turn-your-message-into-a-movement/ LOCATION:Graduate Hotel\, 141 N 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210826T150000 DTEND;TZID=America/Chicago:20210826T183000 DTSTAMP:20260404T070758 CREATED:20210817T143125Z LAST-MODIFIED:20210817T143125Z UID:14813-1629990000-1630002600@www.amalincoln.org SUMMARY:Lincoln Happy Hour: Spectrum Reach Mobile Tour DESCRIPTION:AMA Lincoln and Spectrum Reach are hosting an in-person happy hour at The Mill (and you’re invited).\n\nSign up in advance to get two free drinks\, a free headshot session\, and hear from local industry experts.\n\nRegister here! URL:https://www.amalincoln.org/event/lincoln-happy-hour-spectrum-reach-mobile-tour/ LOCATION:The Mill Telegraph\, 330 S 21st St\, Lincoln\, 68510\, United States END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210819T114500 DTEND;TZID=America/Chicago:20210819T130000 DTSTAMP:20260404T070758 CREATED:20210809T160737Z LAST-MODIFIED:20210809T160737Z UID:14803-1629373500-1629378000@www.amalincoln.org SUMMARY:Signature Speaker Series: Embracing Change by Angie Kubicek DESCRIPTION:Join us and Angie Kubicek – Director of Growth Marketing at Omaha Steaks – to learn about how Omaha Steaks grew during the pandemic\n\n\nThis is an in-person event with an option to attend virtually. \nPlease note: Lunch will be served at 11:45am. If attending online\, the presentation will start at 12:00pm. \n \nSummary \nOmaha Steak’s Mission is to deliver exceptional experiences that bring people together. Guaranteed. \nThat mission was put to the test during the trials of the last year\, but Omaha Steaks doubled down on its business and saw growth unlike it has ever seen. Angie Kubicek\, Omaha Steak’s Director of Growth will share how Omaha Steak’s took a turbulent year and used it as a catalyst for growth. \n \nKey Takeaways \nYou’ll walk away from the session with tips/insights on how Omaha Steaks\, a 104 year old company achieved success during the pandemic. \nYou’ll gain insights on how the team’s doubled down on growth marketing\, how Omaha Steaks utilized remote focus groups to improve communication and chose to lean into team development all which working remote. \n \nSpeaker Bio \nAngie Kubicek is the Director of Growth Marketing at Omaha Steaks and is a strategic\, multidisciplinary marketing professional with an eye for innovation. \nHaving worked for notable companies like Smart Chicken\, Hayneedle\, Yahoo!\, Bailey Lauerman and Complete Nutrition\, giving her diverse experience and unique opportunities to experience both client and agency workflows. \nAs consumers are adjusting to life with a pandemic\, Angie is focused on understanding the changes in consumer behaviors and buying decisions and reshaping marketing strategies to align to the changing dynamics in the environment. \n \nEvent Mask Policy \nMasks are not required but encouraged if you aren’t fully vaccinated yet. URL:https://www.amalincoln.org/event/signature-speaker-series-embracing-change-by-angie-kubicek/ LOCATION:Graduate Hotel\, 141 N 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210729T114500 DTEND;TZID=America/Chicago:20210729T130000 DTSTAMP:20260404T070758 CREATED:20210714T020126Z LAST-MODIFIED:20210714T020126Z UID:14744-1627559100-1627563600@www.amalincoln.org SUMMARY:Signature Speaker: Same Goals\, Different Roles: Sales + Marketing DESCRIPTION:Join us and our July signature speaker Jen Simpson\, Chief Sales Strategist of Simpson Sales Solutions\, to learn more about sales.\n\n\nThis is an in-person event with an option to attend virtually. \nThe relationship between sales and marketing can cycle between blissful and broken. Happy unions are a result of honed listening skills\, constant communication\, mutual respect\, and freedom built on a foundation of trust. Common symptoms of departmental divides result in reactive vs. proactive sales cultures\, responsibility inequity\, profitability unpredictability\, unmet expectation frustrations\, and asinine assumptions about roles and goals – just to name a few. \nJoin Jennifer Simpon\, 20-year quote crushing sales strategist (and self-proclaimed sales and marketing marriage counselor) for a look into the TACTICAL\, PRACTICAL\, and EMOTIONAL SIDES OF SALES. \nKey Takeaways: \n\nTactically learn which questions your client wants to answer.\nPractically tap into your talent.\nEmotionally explore the WHY behind the BUY.\n\nSpeaker Bio \nJennifer Simpson is a wife\, mother\, 20-year quota crushing sales producer and EmpowerMentor with decades of been-there-done-that experience and let’s-not-do-that-again life lessons to share. \nThe EmpowerMentor mission helps overwhelmed entrepreneurs\, exhausted executives\, and stressed sales producers uncover and unleash their natural sales superpowers. \nConnect with Jennifer Simpson: \n\nLinkedIn: https://www.linkedin.com/in/jensimpsonsales/\nFacebook: https://www.facebook.com/JenSimpsonSales/\nTwitter: @JenSimpsonSales\nInstagram: @SalesEmpowermentor\n\nEvent Mask Policy \nMasks are not required but encouraged if you aren’t fully vaccinated yet. URL:https://www.amalincoln.org/event/signature-speaker-same-goals-different-roles-sales-marketing/ LOCATION:Graduate Hotel\, 141 N 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/07/14744_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210722T120000 DTEND;TZID=America/Chicago:20210722T130000 DTSTAMP:20260404T070758 CREATED:20210610T165912Z LAST-MODIFIED:20210610T165912Z UID:14549-1626955200-1626958800@www.amalincoln.org SUMMARY:Nonprofit Roundtable on Target Audiences with Alec McChesney DESCRIPTION:This roundtable with Alec McChesney will focus on target audiences.\n\n\nThis is a virtual event. \n \nAbout the Event \n\nHow do we find our target audience?\nWhat should we do if our current audience isn’t the audience we want?\nHow do we go after a new target audience without a budget?\nWhat if we don’t know who our current audience is?\n\nThese are some of the most common questions we hear organizations ask about understanding their target audiences. \nTake part in this interactive Q&A session with Firespring’s director of strategic marketing\, Alec McChesney\, to learn how understanding your target audience can guide your marketing and set you up for success. \n \nAbout the Presenter \nAs the director of strategic marketing for Firespring\, Alec McChesney brings an extensive background in content strategy\, brand messaging\, target audience and user experience to the table. For Firespring’s partners\, Alec places a huge emphasis on communicating a brand’s message to its different target audiences through the lens of brand archetypes\, key messaging and audience personas. \nThrough video\, podcasting\, blogs or any new media\, Alec continues to look for ways to think outside of the box as it pertains to content strategy and connecting a brand to its different audiences. As a Business Made Simple Certified Coach\, Alec is able to simplify your marketing and fundraising to increase your revenue and eliminate brand confusion. \nPrior to his time at Firespring\, Alec spent his time as the sports editor and digital editor for the Lincoln Journal Star\, along with stints at the Kansas City Star and Tulsa World. URL:https://www.amalincoln.org/event/nonprofit-roundtable-on-target-audiences-with-alec-mcchesney/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210708T120000 DTEND;TZID=America/Chicago:20210708T124500 DTSTAMP:20260404T070758 CREATED:20210629T003701Z LAST-MODIFIED:20210629T003708Z UID:14601-1625745600-1625748300@www.amalincoln.org SUMMARY:Online New Member Orientation DESCRIPTION:Join us for our Online New Member Orientation!\n\n\nThis is a virtual event. URL:https://www.amalincoln.org/event/online-new-member-orientation/ ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/06/14601_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210707T173000 DTEND;TZID=America/Chicago:20210707T200000 DTSTAMP:20260404T070758 CREATED:20210629T005744Z LAST-MODIFIED:20210629T005744Z UID:14606-1625679000-1625688000@www.amalincoln.org SUMMARY:Member Appreciation Night DESCRIPTION:Join us for an evening for our new member orientation\, volunteer picnic\, and members-only hang-out!\n\n\n5:30pm-6pm: New member orientation \n\nIf you have recently joined AMA Lincoln – please join us to learn more about the chapter\, how you can make the most of your membership\, how we can help you in your career\, and to learn about volunteer opportunities.\nRegister using the “New Member Orientation” ticket option\n\n6pm-7pm: Volunteer picnic \n\nWe would like to say THANK YOU to all of our awesome volunteers – come join us for food and drinks!\nRegister using the “Volunteer Picnic” option\n\n7pm-8pm: Members-only hang-out \n\nWe’ve been cooped up for far too long\, let’s hang out and catch up! Join us for drinks and conversation.\nNo registration needed URL:https://www.amalincoln.org/event/member-appreciation-night/ LOCATION:Antelope Park Shelter 1\, 1650 Memorial Drive\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/06/14606_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210617T170000 DTEND;TZID=America/Chicago:20210617T190000 DTSTAMP:20260404T070758 CREATED:20210329T040542Z LAST-MODIFIED:20210602T140715Z UID:14426-1623949200-1623956400@www.amalincoln.org SUMMARY:2021 AMA Lincoln Prism Awards Ceremony DESCRIPTION:Presented by AMA Lincoln.\n\n\nFrom our expanding cuisine and beloved arts to our local pride and Midwest charm\, Lincoln is a city you simply can’t forget. There’s no sugar coating it\, we all know 2020 was hard. We had to learn how to work from home full time\, become teachers to our children\, and consider how many days is too many to wear the same sweatpants. \nIf 2020 showed us anything\, it is that Lincoln marketers are strong and innovative. We always rise to the occasion\, finding solutions through action. We want to celebrate the awesome things you did in 2020! After all\, those sweatpants really put in some work. \nJoin us for our Prism Awards Ceremony this year\, whether it’s from the comfort of your sweatpants and sofa or spending the evening in our outdoor tent. \n\nVIRTUAL TICKETS: \nVirtual Tickets with food and drink: $25 (Your virtual box will include appetizers and a Moscow Mule from The Talon Room) Pick-up and local delivery options available. \nPick-up will be 12 pm on 6/17 from The Talon Room\, 230 N 12th St. \nDelivery will be an additional $2.00 (local only). Items will be delivered the day of the event. If you select Virtual Ticket with the food/drink\, an AMA Board member will reach out to ask your preference of Mule flavor from our pre-selected list. \nVirtual Ticket without food: $10\nYou will receive a video link prior to the event to join. Virtual Tickets without food are for the event only and attendees registered for this ticket will not receive a box of food/drink. There will be no delivery or pick-up of any items included with this ticket type. \n\n***The ceremony is being adapted to a hybrid in-person\, outdoor\, socially distanced\, and virtual event. More information to come! URL:https://www.amalincoln.org/event/2021-ama-lincoln-prism-awards-ceremony/ LOCATION:Lincoln Children’s Zoo\, 1222 South 27th Street\, Lincoln\, NE 68502\, Lincoln\, NE\, 68502\, US ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/03/14426_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210610T115500 DTEND;TZID=America/Chicago:20210610T130000 DTSTAMP:20260404T070758 CREATED:20210526T143315Z LAST-MODIFIED:20210526T143315Z UID:14518-1623326100-1623330000@www.amalincoln.org SUMMARY:Signature Speaker Series: Gimme Shelter. Gimme Crazy. DESCRIPTION:Join us and our signature speaker Brent Schott\, President of Swanson Russell\, to learn about IdeaCulture.\n\n\nThis is a virtual event. \nGimme Shelter. Gimme Crazy. \nAs an ad agency\, Swanson Russell’s business revolves around ideas. With examples and stories\, Brent explains how the agency has created what he calls IdeaCulture. \nKey Takeaways include: \n\nWhat it takes to build a culture of trust.\nHow this opens the door for crazy.\nWhy a little courage is good for every aspect of your business\, including marketing.\n\nHe will touch on core values\, personal development\, leadership\, the power of ideas and more. He’ll wrap up with a challenge–and an action plan–for applying aspects of IdeaCulture to your organization. \n \nSpeaker Bio \nWith more than 30 years of experience\, Brent has been influential in all areas of Swanson Russell including strategy\, planning\, creative and client relations. His passion for brands and ideas has helped drive the agency’s commitment to Real ConnectionTM. Now as president\, he’s focused on pushing the culture of Swanson Russell to new and innovative places. URL:https://www.amalincoln.org/event/signature-speaker-series-gimme-shelter-gimme-crazy/ ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/05/14518_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210521T083000 DTEND;TZID=America/Chicago:20210521T100000 DTSTAMP:20260404T070758 CREATED:20210512T003722Z LAST-MODIFIED:20210512T003722Z UID:14498-1621585800-1621591200@www.amalincoln.org SUMMARY:May SkillSchool: A Crash Course in Leveraging Podcasts DESCRIPTION:This SkillSchool focuses on leveraging podcasts to serve others and get what you want out of life.\n\n\nThis is a hybrid event: You can attend in-person or via Zoom. \nHave you ever thought to yourself… “we should do a podcast!” You’re definitely not alone. Millions of people just like you have built revenue generating podcasts as standalone lifestyle businesses and client acquisition channels for their existing business. In this session\, Landon will unpack what it takes to build a successful podcast and how to leverage podcasting to serve others and get what you want out of life. \n \nKey Topics \n1. How to leverage your desire for knowledge into relationship capital. \n2. How to generate revenue in less than 90 days from a podcast. \n3. How to develop relationships into revenue by building authority in niche markets. \n \nBio \nLandon started Grindstone\, a Lincoln-based Video Production and Digital Marketing Agency on the floor of his apartment in 2018. He wanted to find a way to help companies promote their products and services beyond the traditional door-to-door sales model. Landon wanted to take the work ethic he developed on his family farm near Exeter\, Nebraska and grow his own successful business. \nTo keep himself sharp\, Landon listens to podcasts and reads books focused on entrepreneurship and personal development. He even hosts his own podcast called Spark to Fire where he interviews other successful business leaders. He’s a firm believer in the mantra: “If you’re not growing\, you’re dying” and applies that mentality to everything he does. \nFun fact: Landon’s impressions are impeccable. Ask him to do anyone and he won’t disappoint. \nThere is limited seating available for this event if planning to attend in person\, so get your tickets as soon as you can. URL:https://www.amalincoln.org/event/may-skillschool-a-crash-course-in-leveraging-podcasts/ LOCATION:UNL CoJMC – Anderson Hall (Room 15 or Zoom)\, 200 Centennial Mall N (Room 15 or Zoom)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/05/14498_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210520T120000 DTEND;TZID=America/Chicago:20210520T130000 DTSTAMP:20260404T070758 CREATED:20210503T021241Z LAST-MODIFIED:20210503T021241Z UID:14484-1621512000-1621515600@www.amalincoln.org SUMMARY:Social Media Round Table: Troubleshooting Q&A with Casey Mills DESCRIPTION:Join Casey Mills in his monthly social media roundtable and get all your burning social media questions answered.\n\n\nThis is a virtual event. \nJoin Casey Mills in his monthly social media roundtable and get all your burning social media questions answered. Best ways to target the right audiences? How to develop a measurable social media strategy? Most impactful platforms to be on? The list goes on. \nSubmit your questions or challenges to Casey ahead of the event by emailing him at caseym@swansonrussell.com. \nAs a group\, let’s collectively solve problems together. We’ll answer as many as possible during the event but Casey plans to follow up with attendees if they didn’t get their question answered. \nAs always\, we hope for a lively discussion and conversation. Let’s get better together! \n \nBiography: \nCasey is the Director of Social Media at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together! URL:https://www.amalincoln.org/event/social-media-round-table-troubleshooting-qa-with-casey-mills/ ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/05/14484_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210513T114500 DTEND;TZID=America/Chicago:20210513T130000 DTSTAMP:20260404T070758 CREATED:20210330T021502Z LAST-MODIFIED:20210330T021502Z UID:14438-1620906300-1620910800@www.amalincoln.org SUMMARY:Signature Speaker Series: Advancing DE&I with Tamara Cypress DESCRIPTION:During this session\, Tamara Cypress will talk about “The Role Marketers Play in Advancing Diversity\, Equity & Inclusion.”\n\n\nThis is a virtual event. \nPlease keep an eye out for a pre-event survey! \nWho owns the diversity and inclusion strategy at your organization? If you didn’t include yourself\, you may want to think again! We all can play a role in building a welcoming and inclusive workplace for better recruitment\, retention\, and customer relations. Join this interactive conversation to level up your DE&I branding with a few tactical strategies that you can immediately help influence. \n3 Key Learnings \nAs we follow the Deloitte D&I Maturity Model\, we’ll talk about the following key areas: \n\nPeople: Why Representation Matters\nMoney: What is happening in the marketplace that impacts your bottom line?\nActions: How you can influence more than statements and images at your organizations to make change\n\nSpeaker Bio \nTamara Cypress\, CSR Lead for Black Onyx Management. Based in Indianapolis\, Cypress is a visual storyteller\, strategist\, and change agent who challenges the status quo. She has eighteen years of experience in five diverse industries leading corporate change innovation\, employee messaging and engagement\, and integrated marketing and communication campaigns. \nShe launched Indy Black Businesses Matter to help promote and advocate for black businesses. She also created the concept of Indy Accompliceship to help companies address systemic racism by taking a four-part pledge focused on measuring and improving equitable outcomes in the workplace\, workforce\, marketplace\, and community. Cypress holds an MBA from Purdue and is a Professional Certified Marketer (PCM®) and Certified Digital Marketing Professional (CDMP) with dual certification from the American Marketing Association and Digital Marketing Institute. URL:https://www.amalincoln.org/event/signature-speaker-series-advancing-dei-with-tamara-cypress/ ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/03/14438_image-scaled-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210506T170000 DTEND;TZID=America/Chicago:20210506T190000 DTSTAMP:20260404T070758 CREATED:20210422T020946Z LAST-MODIFIED:20210422T020946Z UID:14476-1620320400-1620327600@www.amalincoln.org SUMMARY:Trivia Night with AMA Lincoln DESCRIPTION:Join AMA Lincoln for a fun night of trivia!\n\n\nReady to test your knowledge in a friendly competition with other marketers? \nJoin us Thursday\, May 6\, for a virtual trivia happy hour led by JRock Trivia. We’ll put you through your pop culture paces with questions on movies\, music\, and more\, with a prize for the champ. \nRegister for this free event and keep your eyes peeled for event details. \nThis event is sponsored by our friends at Union Bank & Trust. \n \nThis is a virtual event. URL:https://www.amalincoln.org/event/trivia-night-with-ama-lincoln/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210415T120000 DTEND;TZID=America/Chicago:20210415T130000 DTSTAMP:20260404T070758 CREATED:20210322T045503Z LAST-MODIFIED:20210322T045503Z UID:14395-1618488000-1618491600@www.amalincoln.org SUMMARY:Social Media Round Table: Google Analytics for Social Media DESCRIPTION:This session will get you started with a foundational understanding of how your audience interacts with your website using Google Analytics.\n\n\nThis is a virtual event. \nIt’s time to get beyond engagement and link clicks within social media and start looking at the broader picture. Demonstrating the business value of social media starts with engaging the audience in-platform but it shouldn’t end there. Nearly everything on social media marketing either comes from a website or leads back to a website – it’s the next step in nearly every social media marketing funnel. \nUnderstanding how your audience interacts with your website is key to improving your social media measurement and understanding of your audience. In this session we’ll discuss tracking urls\, basic Google Analytics and tips and tricks to get started. \nAs always\, we hope for a lively discussions and questions. \n \nBiography: \nCasey is the Director of Social Media at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together! URL:https://www.amalincoln.org/event/social-media-round-table-google-analytics-for-social-media/ ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/03/14395_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210414T114500 DTEND;TZID=America/Chicago:20210414T130000 DTSTAMP:20260404T070758 CREATED:20210407T233237Z LAST-MODIFIED:20210407T233237Z UID:14449-1618400700-1618405200@www.amalincoln.org SUMMARY:Signature Speaker Series: *Virtual Revolution* with Luke Goetting DESCRIPTION:During this session\, Luke Goetting will talk about “How To Maximize Your Impact in 2021 Online Events & Meetings.”\n\n\nThis is a virtual event. \nAbout the Event \nPresentation expert Luke Goetting will share virtual strategies for:\n \n❖ PLANNED PRESENCE\n \nBe strategic about how your speakers appear on-camera! Break from the “hunched over laptop” norms and evaluate how standing\, gesturing and eye-contact can help your speakers establish stronger connections with virtual attendees.\n \n❖ DYNAMIC CONTENT \n\nMaximize alignment between what your speakers have to say and what your audience wants to hear! Discover how a fine dining approach to presentations leverages a compelling message\, modular content and slide navigation to craft a memorable\, custom experience for virtual meeting attendees.\n \n❖ INTERACTIVE BROADCASTS\n \nWith the digital world at our fingertips\, there are so many ways marketers can drive engagement in virtual events and meetings: live polls\, virtual webcam software\, democratized Q&A and more. Explore how simple applications of technology can fundamentally alter the attendee experience.\n \nYou’ll leave this workshop with practical\, actionable insights to make your virtual conferences\, All-Hands meetings and client consultations highly compelling experiences – and you won’t need to be a technical guru to make it happen. \n\nSee you online! \n \nAbout the Speaker \nLuke Goetting is an award-winning presentation specialist and director of Puffingston Presentations –\na presentation agency based in Austin\, Texas.\n \nGoetting specializes in crafting dynamic\, interactive presentation experiences for tech companies and\nhas developed keynotes for CES keynotes\, SXSW Accelerator winners\, TEDx speakers and executives\nat Dell\, IBM\, Siemens\, Western Union and SAP Concur.\n \nPrior to Puffingston Presentations\, Goetting was Sales Manager at RSI Video Technologies where he developed\nreal-world presentation techniques his team incorporates today with speakers and companies around the world.\n \nGoetting is a winner of the Best Business Prezi award and a certified Prezi Expert.\nhttps://www.linkedin.com/in/lukegoetting/ URL:https://www.amalincoln.org/event/signature-speaker-series-virtual-revolution-with-luke-goetting/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210409T100000 DTEND;TZID=America/Chicago:20210409T110000 DTSTAMP:20260404T070758 CREATED:20210329T034754Z LAST-MODIFIED:20210329T034754Z UID:14422-1617962400-1617966000@www.amalincoln.org SUMMARY:Nonprofit Roundtable on Storytelling with Alec McChesney DESCRIPTION:This new roundtable with Alex McChesney will focus on a storytelling Q&A session.\n\n\nThis is a virtual event. \n \nAbout the Event \n\nHow do I discover my nonprofit’s story?\nWhat are the easiest and most effective ways to start using storytelling in my marketing?\nWhy is telling my story so important?\nHow do we create a story that our audience will care about?\n\nThese are just some of the questions we have heard nonprofits ask about using storytelling in their marketing plan. \nGuide the conversation in this interactive Q&A session to learn how storytelling can be a driver of engagement toward your nonprofit. \n \nAbout the Presenter \nAs the director of strategic marketing for Firespring\, Alec McChesney brings an extensive background in content strategy\, brand messaging\, target audience and user experience to the table. For Firespring’s partners\, Alec places a huge emphasis on communicating a brand’s message to its different target audiences through the lens of brand archetypes\, key messaging and audience personas. \nThrough video\, podcasting\, blogs or any new media\, Alec continues to look for ways to think outside of the box as it pertains to content strategy and connecting a brand to its different audiences. As a Business Made Simple Certified Coach\, Alec is able to simplify your marketing and fundraising to increase your revenue and eliminate brand confusion. \nPrior to his time at Firespring\, Alec spent his time as the sports editor and digital editor for the Lincoln Journal Star\, along with stints at the Kansas City Star and Tulsa World. URL:https://www.amalincoln.org/event/nonprofit-roundtable-on-storytelling-with-alec-mcchesney/ ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/03/14422_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210325T160000 DTEND;TZID=America/Chicago:20210325T170000 DTSTAMP:20260404T070758 CREATED:20210315T194022Z LAST-MODIFIED:20210315T194022Z UID:14374-1616688000-1616691600@www.amalincoln.org SUMMARY:Round Table with Nia Nielsen: Marketing Talks | You ask. We answer. DESCRIPTION:In this session\, we’ll take on a big marketing problem\, and as a group\, brainstorm and try to find a solution.\n\n\nThis is a virtual event. \nWhat’s on your mind? What marketing challenge are you facing? \nOnce a quarter we’ll take on a big marketing problem\, and as a group\, brainstorm and try to find a solution. \nTo submit questions or topics of interest email Nia Nielsen at nia.nielsen@gmail.com. \nPresent the question or come to the table to provide advice or direction. Either way\, we’re excited to create more connection to our chapter and Lincoln marketers and creatives in unusual times. \n \nBiography \nNia Nielsen is Director of Marketing at the Foundation for Lincoln Public Schools. She draws on her varied experiences both in nonprofit and for-profit marketing. \nHer early background focused on integrating digital platforms with marketing initiatives. Nielsen has strategized user experience for over 40 private and public websites and developed online communities around numerous brands. Skills include meshing social media strategies with organizational goals\, objectives\, mission and vision; SEO and online content management; and optimizing promotional pieces to drive traffic to online. \nIn her current role\, Nielsen develops creative solutions to business problems\, blending the art and science of marketing through research\, strategic planning and branding. \nNielsen holds a Bachelor’s Degree in Journalism and Mass Communications from the University of Nebraska–Lincoln. Her favorite topics to present on include: problem solving and creativity. She is a former Lincoln Chapter American Marketing Association president\, Marketer of the Year awardee and Dorothy B. Clark recipient. \nWhen she’s not reading up on everything shifting to virtual events and figuring out how to blend the latest trends into current marketing strategies\, you can find Nia hanging out with her husband and four children. URL:https://www.amalincoln.org/event/round-table-with-nia-nielsen-marketing-talks-you-ask-we-answer/ ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/03/14374_image-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210318T120000 DTEND;TZID=America/Chicago:20210318T130000 DTSTAMP:20260404T070758 CREATED:20210306T210933Z LAST-MODIFIED:20210306T210933Z UID:14227-1616068800-1616072400@www.amalincoln.org SUMMARY:Social Media Round Table: Building Social Media Target Audiences DESCRIPTION:This session will get you started with a good foundation on building social media target audiences.\n\n\nThis is a virtual event. \nKnowing your audience is one of the most important components of a strong marketing communications plan. On social media\, it’s a requirement. In this roundtable\, we’ll discuss techniques to building strong social media target audiences including topic such as: \n\nInterest audiences vs Custom audiences\nHow to use first-party data\nPixels\, what are they and how they’re changing\nThe importance of testing and optimizing\n\nAs always\, we hope for a lively discussions and questions. \n \nBiography: \nCasey is the Director of Social Media at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together! URL:https://www.amalincoln.org/event/social-media-round-table-building-social-media-target-audiences/ ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/03/14227_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210311T114500 DTEND;TZID=America/Chicago:20210311T130000 DTSTAMP:20260404T070758 CREATED:20210213T000919Z LAST-MODIFIED:20210213T000919Z UID:13716-1615463100-1615467600@www.amalincoln.org SUMMARY:Signature Speaker Series: Building Brands with UX Design with Russ Klein DESCRIPTION:During this session\, Russ Klein will go over the new frontier of brand-building: Experience design.\n\n\nThis is a virtual event. \nEvent Description \nAgencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If marketers and agencies don’t come to terms in a hurry with the structural factors that have set the stage for experience-driven brand building\, CEOs are going to tap other resources to do it instead. Experience design is the next frontier for brand-building. URL:https://www.amalincoln.org/event/signature-speaker-series-building-brands-with-ux-design-with-russ-klein/ ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/02/13716_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210218T120000 DTEND;TZID=America/Chicago:20210218T130000 DTSTAMP:20260404T070758 CREATED:20210215T161505Z LAST-MODIFIED:20210215T161505Z UID:13777-1613649600-1613653200@www.amalincoln.org SUMMARY:Social Media Round Table: Social Writing and Scheduling DESCRIPTION:This session will get you started with a good foundation on social writing and scheduling.\n\n\nThis is a virtual event. \nWriting social media copy that is audience-centric and provides value is one key to success in content marketing. Appropriate timing of that content is another key. Attendees to February’s round table will learn a few strategies for writing strong social media copy and additional strategies around how to appropriately schedule or place content. As always\, we hope for a lively discussion and questions. \nBiography: \nCasey is the Director of Social Media at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together! URL:https://www.amalincoln.org/event/social-media-round-table-social-writing-and-scheduling/ ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/02/13777_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210211T114500 DTEND;TZID=America/Chicago:20210211T130000 DTSTAMP:20260404T070758 CREATED:20210126T180627Z LAST-MODIFIED:20210126T180627Z UID:13299-1613043900-1613048400@www.amalincoln.org SUMMARY:Signature Speaker Series: Creating Content that Connects with Cherri Ellis DESCRIPTION:During this session\, Spectrum Reach will take you step by step on how to develop a creative plan and create content in our “new normal.”\n\n\nThis is a virtual event. \nTakeaways: \n\nDeveloping and defining an objective to guide your creative\nThe importance of catering your creative to the platform\nDelivering impactful messaging that reflects your market’s New Normal \n\nSpeaker Bio \nCherri Ellis is a National Creative Strategy Director for Kernel\, the internal agency of Spectrum Reach. Her team of strategists and creative professionals provide data-based insights and full creative services so that messaging is on point\, assets are impactful\, and business goals are met. Cherri has worked in multiple creative arenas; video production\, live theater\, on camera talent\, magazine columnist\, and as morning drive personality Cherri Mason on the top-rated Mason and Dixon Morning Show. Now with Spectrum Reach over 18 years and a grateful recipient of multiple industry awards\, Cherri finds great joy in working with clients of all sizes.As a huge fan of targeted creative\, her favorite quote regarding advertising is from former Netscape CEO Jim Barksdale who said “If you have data\, let’s look at the data. If all we have are opinions\, let’s go with mine.” URL:https://www.amalincoln.org/event/signature-speaker-series-creating-content-that-connects-with-cherri-ellis/ ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/01/13299_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210127T120000 DTEND;TZID=America/Chicago:20210127T130000 DTSTAMP:20260404T070758 CREATED:20210126T175046Z LAST-MODIFIED:20241007T174254Z UID:13296-1611748800-1611752400@www.amalincoln.org SUMMARY:Social Media Round Table: Content Planning for 2021 DESCRIPTION:This session will get you started with a good foundation on planning content for 2021.\n\n\nThis is a virtual event. \nIt’s a new year and you’ve likely made some resolutions around your social media programs and content. This session will get you started with a good foundation on planning content for 2021\, applying trends to your content strategy and using a system to take the stress out of your content planning and execution. \nBiography: \nCasey is the Director of Social Media at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together! URL:https://www.amalincoln.org/event/social-media-round-table-content-planning-for-2021/ ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/Casey_Mills.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210114T120000 DTEND;TZID=America/Chicago:20210114T130000 DTSTAMP:20260404T070758 CREATED:20201222T141445Z LAST-MODIFIED:20201222T141636Z UID:12531-1610625600-1610629200@www.amalincoln.org SUMMARY:Signature Speaker Series with Clint Runge: The State of Youth Culture DESCRIPTION:This is a virtual event. \nA look at how Gen Z will impact 2021 \n2020 hit a lot of communities hard. Often overlooked in the conversation are young adults whose big moments were disrupted in profound ways. Yet\, their impact in changing industry practices\, brand expectations and politics has set up a wave for 2021 to see even more Z-centric adaptations. \nTrying to stay on top of it all can be overwhelming if organizations are focused on “what’s the latest thing I need to do” rather than “why something becomes popularized.” \nIn this dynamic talk\, Clint! outlines the value systems\, behaviors and driving factors that brands\, businesses and organizations can rely on to build better customer service\, future product offerings\, employee retention and effective marketing in the new year. \nPRE-EVENT LANGUAGE: \nSee how the way you approach marketing may be at odds with your youngest consumers. \nTAKEAWAY 3: \n\nConsumers have a new set of moral expectations of businesses\nZs take on a ‘gatekeeperless’ approach to your industry\nNobody trusts your advertising\, especially your younger consumers\n\n  \nSpeaker Bio \nClint! Runge is CEO & Founder of Archrival\, a youth culture agency that reinvents how brands win the hearts and minds of young adults. \nClint! and team light the fires for clients such as Red Bull\, Adidas\, Hollister\, EA Sports and Spotify by going against the grain of traditional marketing to build brand love\, loyalty and sales with teens to twenty-somethings. \nLastly\, he considers himself a professional rock\, paper\, scissors athlete and welcomes your challenge. \nArchrival.com \n  URL:https://www.amalincoln.org/event/signature-speaker-series-with-clint-runge-the-state-of-youth-culture/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/12/12531_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20201217T160000 DTEND;TZID=America/Chicago:20201217T173000 DTSTAMP:20260404T070758 CREATED:20201207T025623Z LAST-MODIFIED:20201207T025650Z UID:12188-1608220800-1608226200@www.amalincoln.org SUMMARY:Virtual Midwest AMA Holiday Hangout DESCRIPTION:Join marketing pros from across the Midwest for a Holiday Happy Hour!\n\n\nBreak out your favorite ugly sweater\, mix up some festive sips\, and load up your best party background. This free virtual shindig will be swingin’! Cool cats from these chapters are ready to join AMA Lincoln to hang out: \n\nAMA Madison\nAMA Milwaukee\nAMA NE Wisconsin\nAMA Iowa\nAMA Omaha\nAMA Minnesota\n\nZoom information will be sent out the week of the event; please be sure to check your junk/spam folder.\nThis is a virtual event. URL:https://www.amalincoln.org/event/virtual-midwest-ama-holiday-hangout/ ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/12/12188_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20201217T120000 DTEND;TZID=America/Chicago:20201217T130000 DTSTAMP:20260404T070758 CREATED:20201013T235216Z LAST-MODIFIED:20201013T235216Z UID:10875-1608206400-1608210000@www.amalincoln.org SUMMARY:Social Media Round Table: Pulling Off A “Live” Event DESCRIPTION:Details to come!\n\n\n\nThis is a virtual event. \nBiography: \nCasey is the Director of Social Media at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together! URL:https://www.amalincoln.org/event/social-media-round-table-pulling-off-a-live-event/ CATEGORIES:Round Tables ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/10/10875_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20201210T120000 DTEND;TZID=America/Chicago:20201210T130000 DTSTAMP:20260404T070758 CREATED:20201112T212719Z LAST-MODIFIED:20201112T212826Z UID:11614-1607601600-1607605200@www.amalincoln.org SUMMARY:Engaging Gen Z in the Commoditized Industry of Financial Services DESCRIPTION:Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched\, planned and built a brand strategy to engage Gen Z and capture this coveted audience. \nTogether\, Sean Heyen and Katlynn Pyatt will walk you through the business challenge that needed to be addressed\, how they shifted their engagement strategy away from the traditional target audience of credit union marketing and what the resulting brand strategy looked like. \nKey takeaways to engaging Gen Z in a brand campaign: \n\nDeveloping and distributing brand marketing that reaches Gen Z and gains their attention\nCreate and repurpose content to deliver fresh and engaging to the Gen Z audience\nLeveraging traditional media with social to combine broad marketing reach with hyper-targeting\n\nThis is a virtual event. URL:https://www.amalincoln.org/event/engaging-gen-z-in-the-commoditized-industry-of-financial-services/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/11/11614_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20201120T120000 DTEND;TZID=America/Chicago:20201120T130000 DTSTAMP:20260404T070758 CREATED:20201113T142919Z LAST-MODIFIED:20201113T142944Z UID:11632-1605873600-1605877200@www.amalincoln.org SUMMARY:RESCHEDULED Nonprofit Round Table: Annual Appeals Designed for Success DESCRIPTION:Annual Appeals Designed for Success\n\n\n\nThis is a virtual event. \n  \nDuring this session we will walk through data\, design and insights to help make your appeal drive incremental donation dollars for your organization. URL:https://www.amalincoln.org/event/rescheduled-nonprofit-round-table-annual-appeals-designed-for-success/ CATEGORIES:Round Tables END:VEVENT END:VCALENDAR