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DTSTART;TZID=America/Chicago:20191025T120000
DTEND;TZID=America/Chicago:20191025T150000
DTSTAMP:20260412T052247
CREATED:20191008T235457Z
LAST-MODIFIED:20191023T233057Z
UID:2394-1572004800-1572015600@www.amalincoln.org
SUMMARY:October SkillSchool: Content Strategy Best Practices
DESCRIPTION:If you work in social media marketing or are responsible for social media communication\, you’re likely always “on” and always on the go. From creating killer content\, engaging with your audience\, attending events\, answering DMs to staying on top of the latest trends and dealing with trolls\, there is very little downtime. Not to mention\, you are also responsible for accomplishing and measuring your social success. I’ve been in your shoes and social media can be overwhelming\, but it doesn’t have to be!\nIn this hands-on workshop\, you will take the strategies and tactics learned and immediately turn them into action. You will leave with a great start on a plan you can adapt for any brand\, business\, non-profit or organization.\nWho is this training for? This training is for anyone who has direct responsibility for managing social media networks while creating content and measuring success. From intern to exec\, this training will create focus in your social strategy and help you work smarter\, not harder.\nTyler A. Thomas is an award-winning digital communicator who builds brand engagement for the “Big Red” brand at the University of Nebraska-Lincoln. In his role at the university\, Tyler is part of the institution’s communications senior leadership team directing the university’s strategic communication functions including social media\, videography\, photography\, project management and graphic design to deliver an effective digital communication strategy and editorial plan. Tyler’s work has been internationally recognized with awards from the AMA\, AAF\, PRSA and CASE. \nTyler is an international presenter\, invited speaker and writer on integrated digital content strategy and recently completed his second year as Chair of the Council for Advancement and Support of Education’s (CASE) North America social media conference.\nTyler holds a master’s degree in higher education administration\, bachelor’s degree in advertising\, and an executive certificate in leadership from the University of Nebraska. He teaches an undergraduate course on digital content strategy that he designed for the University of Nebraska–Lincoln College of Journalism and Mass Communications.\nTyler is a self-proclaimed foodie and published author\, writing “Nebraska Beer: Great Plains History by the Pint.” Follow him on Twitter: @TylerAThomas.
URL:https://www.amalincoln.org/event/october-skillschool-content-strategy-best-practices/
LOCATION:UNL CoJMC – Anderson Hall (Auditorium\, Room 014)\, 200 Centennial Mall N (Auditorium\, Room 014)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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DTSTART;TZID=America/Chicago:20191010T114500
DTEND;TZID=America/Chicago:20191010T130000
DTSTAMP:20260412T052247
CREATED:20190916T123756Z
LAST-MODIFIED:20190916T123756Z
UID:1919-1570707900-1570712400@www.amalincoln.org
SUMMARY:'The Yoga of Marketing Strategy' told through 3 Award-Winning Campaigns by Katherine Warren\, VP of Operations at KidGlov
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nWhat do tree pose and marketing tactics have in common? A lot more than you might think. In this presentation\, Katherine will lead you through 3 very different campaigns: one nonprofit\, one advocacy and one retail; and how flexible\, yet focused\, marketing strategy led to enlightened results. From campaign concept\, to execution\, to award-winning results\, you’ll be guided through key aspects of each plan and the core fundamentals that help ground them all. Learn a lot\, laugh a little and leave inspired to tackle your next big campaign plan. Are you down\, dog? \nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!\n\nKey Takeaways:\n\nWhy and how a stretchy\, strategy-first approach creates winning results.\n“Guru moments” (a.k.a lessons learned) from each campaign.\nThe Zen of angry social media comments\, tattoos and Santa in October.\n\n\nAbout The Speaker:\nKatherine’s true love lies in strategy. She is fortunate to live that every day as Vice President of Operations at KidGlov\, where strategy lies at the forefront of marketing for her clients\, building company culture\, and refining daily processes. Over her 15 years of experience\, Katherine has worked at some of Lincoln’s most notable agencies providing her the opportunity to work directly with small businesses\, nonprofits\, large business-to-business and consumer brands. In 2007\, Katherine received the Lincoln AMA’s Dorothy B. Clark Award\, served as President in 2009 and afterwards was selected to join the national AMA Professional Chapters Council where she helped mentor marketing leaders around the country. In 2019\, she was named Marketer of the Year and was recently nominated for an Inspire Lincoln award. Katherine began teaching yoga and meditation in 2007\, and is the founder of PLAY\, a free outdoor yoga event that is held every September. This year marks PLAY’s 8th season\, having grown from a small grant-funded operation to an official Lincoln Parks and Recreation program sponsored by the Community Health Endowment.
URL:https://www.amalincoln.org/event/the-yoga-of-marketing-strategy-told-through-3-award-winning-campaigns-by-katherine-warren-vp-of-operations-at-kidglov/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191003T173000
DTEND;TZID=America/Chicago:20191003T193000
DTSTAMP:20260412T052247
CREATED:20190922T213110Z
LAST-MODIFIED:20190922T213110Z
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SUMMARY:AMA Agency Party @ Simple Strat
DESCRIPTION:In honor of Marketing Week\, we’re putting on our first Agency Party!\n\n\n\nAMA Lincoln is launching a new series of events designed to celebrate you\, foster relationships\, and better connect Lincoln’s agency and in-house marketers. Join us for our first Agency Party at Simple Strat’s offices in the Haymarket! \nSimple Strat will be providing beer\, wine\, snacks and a great time in their new office. \nAgency Parties are free for AMA members to attend and $10 for non-members – all attendees must RSVP in advance. This is a 21+ event.
URL:https://www.amalincoln.org/event/ama-agency-party-simple-strat/
LOCATION:Simple Strat\, 720 O Street #Lot E\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Social Events
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190912T114500
DTEND;TZID=America/Chicago:20190912T130000
DTSTAMP:20260412T052247
CREATED:20190812T132050Z
LAST-MODIFIED:20190812T132050Z
UID:1203-1568288700-1568293200@www.amalincoln.org
SUMMARY:Five Pillars of a Powerful Brand by Bill Black\, CMO of Scooter's Coffee
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nGet ready to explore what truly makes a brand powerful. Together\, we will challenge the conventional wisdom of “who” owns a brand and share stories of how brands are like people and people are like brands. During this presentation\, you’ll see that brands are emotional and rational; they make – and keep – promises and build loyalty through long-term relationships with customers.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!\n\nKey Takeaways:\n\nWho is the “owner” of a powerful brand?\nWhat role does emotion play in a powerful brand?\nWhat six words make or break a powerful brand?\n\n\nAbout The Speaker:\nBill Black is currently the Chief Marketing Officer for Scooter’s Coffee in Omaha\, Nebraska. He brings over three decades of accomplishment-laden marketing experience in the food\, beverage\, service and retail industries. Bill has served in key marketing executive roles for some of America’s most recognized and loved brands\, including Starbucks Coffee Company\, Dunkin Donuts\, Baskin-Robbins and Friendly’s Ice Cream. Bill has been leading teams and teaching the fundamentals of marketing his entire career. Prior to joining Scooter’s Coffee\, Bill had his own marketing consultancy agency\, The Marketing Coach\, LLC\, based in Atlanta\, Georgia where he provided support for brands such as Krystal Hamburgers\, Quiznos\, and Yum! Brands.
URL:https://www.amalincoln.org/event/five-pillars-of-a-powerful-brand-by-bill-black-cmo-of-scooters-coffee/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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DTSTART;TZID=America/Chicago:20190805T114500
DTEND;TZID=America/Chicago:20190805T130000
DTSTAMP:20260412T052247
CREATED:20190718T161238Z
LAST-MODIFIED:20190731T134355Z
UID:887-1565005500-1565010000@www.amalincoln.org
SUMMARY:2020 Insights: How to Drive Innovation and Create Signature Differentiation
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nHow do you innovate and stand out in a sea of sameness? This two-part program provides an unconventional seven-part framework for innovating and achieving competitive separation. You’ll learn the 10 myths of innovation and the secrets of world-class innovators and creators. The presentation will share real-world examples of how brands have built loyalty to win the hearts of customers and employees. \nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass! \n  \nKey Takeaways: \n\nTools: Get equipped with how to uncover weakness and weirdness in their DNA.\nSkills: Understand how to design in order to amplify uniqueness and drive innovation.\nEmpathy: Gain a deeper appreciation for the need to exceed customer expectations.\n\n  \nAbout The Speakers: \nStan Phelps is a TEDx speaker\, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas\, International Management Group\, PGA of America and Synergy. He’s the author of the Goldfish Series of books. They all focus on the little ways to drive differentiation\, increase loyalty\, and promote positive word of mouth. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. \nTom Triumph is a speaker\, consultant and author who helps companies grow by collaboratively helping them innovate their business and product development. He’s helped large organizations act nimbly and small companies scale. He’s been a participant in two global technology revolutions—and has been part of some remarkable success stories (and some misfires). He lived aboard an ocean research ship and tended to the mini-sub (Cousteau was on the Board)\, wrestled in the Olympic trials\, and helped oversee the redesign and fabrication of the largest composite hovercraft ever built in the US. Tom is the author of the book Evolve or Die: Lessons for World-Class Innovation & Creativity.
URL:https://www.amalincoln.org/event/2020-insights-how-to-drive-innovation-and-create-signature-differentiation/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190718T114500
DTEND;TZID=America/Chicago:20190718T130000
DTSTAMP:20260412T052247
CREATED:20190709T111653Z
LAST-MODIFIED:20190709T111653Z
UID:879-1563450300-1563454800@www.amalincoln.org
SUMMARY:Marketing is Easy by Signature Speaker: Paul Jarrett\, Bulu
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nJoin us to hear from successful local entrepreneur and winner of our Corporate Marketer of the Year award\, Paul Jarrett of Bulu! This special July event will also feature lunch sponsored by Runza!\nHis presentation will explore important lessons learned from a decade of running successful marketing campaigns for brands like Nike\, Lowes and Complete Nutrition\, as well as building Bulu from the ground up. Paul will utilize his personal experience as a successful entrepreneur and Subscription Box champion to take a deep dive into defining marketing goals\, strategies for developing an executable plan and the importance of understanding why you did or did not hit your goals.\n\nKey Takeaways:\n\nGet SMART with your goals.\nI’m going to execute X by doing Y… unless you tell me no.\nWhy your results will miss your expectations.\n\n\nAbout Paul:\nPaul Jarrett is a Subscription Box Champion\, Midwest entrepreneur\, and Co-Founder and CEO of Bulu. After a decade working on ad campaigns for Lowe’s and Nike\, Paul joined Complete Nutrition and got a taste of startup life. In 2012\, Paul co-founded and launched Bulu Box with his wife\, Stephanie Jarrett. Bulu Box was the 6th Subscription Box on the market and has since evolved to Bulu – a company that created private label subscription boxes for big brands like Disney\, Crayola and Clorox. On PaulJarrett.com\, Paul shares the unfiltered truth about his entrepreneurial experiences\, leadership\, self-awareness and Subscription Box best practices.
URL:https://www.amalincoln.org/event/marketing-is-easy-by-signature-speaker-paul-jarrett-bulu/
LOCATION:Speedway Motors Museum of American Speed\, 599 Oakcreek Dr\, Lincoln\, NE 68528\, Lincoln\, NE\, 68528\, US
CATEGORIES:Signature Speaker Series
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