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DTSTART;TZID=America/Chicago:20200319T113000
DTEND;TZID=America/Chicago:20200319T130000
DTSTAMP:20260412T032545
CREATED:20200313T181444Z
LAST-MODIFIED:20200313T181444Z
UID:5777-1584617400-1584622800@www.amalincoln.org
SUMMARY:Experience Design is the New Imperative with Russ Klein\, CEO of American Marketing Association
DESCRIPTION:IMPORTANT NOTICE\nIn light of the recent developments concerning the novel coronavirus disease (COVID-19)\, AMA Lincoln has cancelled this event. Refunds will be issued to those who already purchased tickets. We apologize for any inconvenience.
URL:https://www.amalincoln.org/event/experience-design-is-the-new-imperative-with-russ-klein-ceo-of-american-marketing-association/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200306T123000
DTEND;TZID=America/Chicago:20200306T153000
DTSTAMP:20260412T032545
CREATED:20200211T032012Z
LAST-MODIFIED:20200213T161559Z
UID:4914-1583497800-1583508600@www.amalincoln.org
SUMMARY:March SkillSchool: A Crash Course in Brand Strategy
DESCRIPTION:Kick off your mastery of brand with a crash course into modern brand-building disciplines\, definitions\, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard\, and the fundamentals to navigate the shift from marketing to mattering. \nSpeak the language of brand to discuss\, defend\, and fully participate in branding. Command the methods for collaboration\, brainstorming\, and disruption. And start expanding your professional network with your fellow brand-masters-in-the-making. \nThree Key Learning Objectives \n\nTo raise your understanding of brand to the next level.\nTo help you bridge the gap between brand strategy and design.\nTo give you the language to speak authoritatively on brand building.\n\nGreg Daake is a senior brand consultant who has spent his 24-year career helping organizations strategically think about and design their brands. He is considered a thought leader in the field of institutional branding. He’s a regular speaker at industry events and has authored many works on the subject of rebranding. His company\, Daake\, is a national design company on a mission to help brands transform what is — to what could be. \nThere is limited seating available for this event\, so get your tickets as soon as you can.
URL:https://www.amalincoln.org/event/march-skillschool-a-crash-course-in-brand-strategy/
LOCATION:UNL CoJMC – Anderson Hall (Room 109)\, 200 Centennial Mall N (Room 109)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/02/4914_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200305T120000
DTEND;TZID=America/Chicago:20200305T130000
DTSTAMP:20260412T032545
CREATED:20200224T020831Z
LAST-MODIFIED:20200224T020831Z
UID:5266-1583409600-1583413200@www.amalincoln.org
SUMMARY:Social Media Round Table: “Video and Social Media” with Bri Prai
DESCRIPTION:Producing video content for social platforms is challenging. If you’re wanting to ramp up your video content or if you’re just starting out\, join us to discuss tips and tricks\, tools that make your life easier\, and when to use live vs. regular video.\nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/social-media-round-table-video-and-social-media-with-bri-prai/
LOCATION:Misty’s Steakhouse\, Downtown\, 200 N 11th St\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Round Tables
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200221T083000
DTEND;TZID=America/Chicago:20200221T093000
DTSTAMP:20260412T032546
CREATED:20200217T013120Z
LAST-MODIFIED:20200217T013120Z
UID:5087-1582273800-1582277400@www.amalincoln.org
SUMMARY:JavaTalk Nonprofit Round Table with Randy Hawthorne
DESCRIPTION:JavaTalk offers an opportunity to exchange ideas and knowledge within the community of those interested in Non-Profit Marketing. JavaTalk meets monthly (the third Friday of the month – unless there is a holiday). Topics range from discussion of current publications to developing your next direct mail appeal.\nJoin us this week to hear from Randy Hawthorne!\n 
URL:https://www.amalincoln.org/event/javatalk-nonprofit-round-table-with-randy-hawthorne/
LOCATION:The Foundry\, 211 N 14th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Round Tables
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200220T180000
DTEND;TZID=America/Chicago:20200220T210000
DTSTAMP:20260412T032546
CREATED:20200117T205112Z
LAST-MODIFIED:20200117T205112Z
UID:4412-1582221600-1582232400@www.amalincoln.org
SUMMARY:AMA Agency Party @ Firespring
DESCRIPTION:Join us for drinks and great conversation at our second AMA Agency Party!\n\n\n\nAMA Lincoln is  gearing up for our second Agency Party\, a new series of events designed to celebrate the Lincoln marketing community\, foster relationships\, and better connect Lincoln’s agency and in-house marketers. This time\, we’re headed to Firespring! Join us on February 20 from 6-9 p.m. for snacks\, drinks\, tours of the office\, and a chance to get more familiar with one of our community’s best agencies. \nAgency Parties are free for AMA members to attend and $10 for non-members – all attendees must RSVP in advance. This is a 21+ event.
URL:https://www.amalincoln.org/event/ama-agency-party-firespring/
LOCATION:Firespring\, 1201 Infinity Ct. #Lot E\, Lincoln\, NE 68512\, Lincoln\, NE\, 68512\, US
CATEGORIES:Social Events
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/01/4412_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200213T114500
DTEND;TZID=America/Chicago:20200213T130000
DTSTAMP:20260412T032546
CREATED:20200113T020727Z
LAST-MODIFIED:20200113T020727Z
UID:4292-1581594300-1581598800@www.amalincoln.org
SUMMARY:Love Makes a Marketer's World Go Round by Jay Wilkinson of Firespring
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.\nLove is what makes good brands great\, and great brands timeless. And love is what makes any work environment thrive. People who feel loved\, seen and heard are loyal\, committed team members. It’s due time that marketers put some love both into their strategy and their cubicles. It’s time to let love run free in the workplace. \nKey Takeaways\n\nThe different forms of love in the workplace.\nWhy a culture based on love is transformational\nHow love helps us do more good.\n\nJay Wilkinson is an entrepreneur who serves as the CEO of Firespring-a Nebraska based agency that serves purpose-driven brands\, businesses and nonprofits in all 50 states and 14 countries. A Certified B Corp\, Firespring was named one of America’s Top 50 Workplaces in 2016 and has been listed 7 times as one of Inc. Magazine’s 5000 fastest-growing companies in America. Jay has appeared on CNN and other news outlets discussing nonprofits\, technology and the proliferation of purpose-driven businesses.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/love-makes-a-marketers-world-go-round-by-jay-wilkinson-of-firespring/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200116T120000
DTEND;TZID=America/Chicago:20200116T130000
DTSTAMP:20260412T032546
CREATED:20191223T180644Z
LAST-MODIFIED:20191223T180644Z
UID:3876-1579176000-1579179600@www.amalincoln.org
SUMMARY:January Round Table: “The Power of the Meme” with Bri Prai
DESCRIPTION: It’s no secret memes have completely taken over Facebook. They’re fun\, eye catching\, relatable posts that users love to share. Deciding if they’re right for your business Facebook page can be a challenge. How can you leverage the power of the meme for your business to drum up some engagement? Should you make your own or share others? What can you do with that engagement spike? Join us for lunch to chat about how you can harness the power of the meme.\nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/january-round-table-the-power-of-the-meme-with-bri-prai/
LOCATION:Lazlo’s\, Haymarket\, 210 N 7th St\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2019/12/3876_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200109T114500
DTEND;TZID=America/Chicago:20200109T130000
DTSTAMP:20260412T032546
CREATED:20191231T153747Z
LAST-MODIFIED:20191231T153747Z
UID:4029-1578570300-1578574800@www.amalincoln.org
SUMMARY:Harnessing the Power of Video Marketing in 2020 by Ali Schwanke
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.\n\n According to Social Media Today\, up to 72% of consumers prefer learning about a product or service from a video. Plus\, 88% of video marketers reported that video gives them a positive ROI! So\, how do you put the power of video marketing to work – especially if you’re not a trained videographer? This presentation will provide foundational building blocks\, resources and inspiration to help companies of all sizes and budgets more effectively incorporate video into their marketing efforts.\nKey Takeaways\n\nDiscover little-known tips for making video a powerful catalyst for your marketing\nLearn the different types of videos you should be creating for the specific stages of your sales and marketing funnel\nOutline the resources to get the job done in-house and when to hire a videographer or outside team to help\n\nAbout the Speaker: \nAli Schwanke is the founder of Simple Strat\, the marketing agency for B2B companies that are serious about growth. With nearly 15 years of marketing experience as both an in-house marketer and entrepreneur\, Ali has been leveraging content and video marketing for a number of years as a powerful tool to generate awareness\, drive leads\, and engage audiences.\nAli is also the co-host of the “HubSpot Hacks” YouTube series and the co-founder of BrandPlan\, a technology start-up focused on helping marketers better plan\, visualize\, and execute their marketing strategy.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/harnessing-the-power-of-video-marketing-in-2020-by-ali-schwanke/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191212T114500
DTEND;TZID=America/Chicago:20191212T130000
DTSTAMP:20260412T032546
CREATED:20191111T233815Z
LAST-MODIFIED:20191111T233815Z
UID:3080-1576151100-1576155600@www.amalincoln.org
SUMMARY:Slacktivism: Cause Marketing in 2020 by Clover Frederick
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.\n\n Slacktivism – The self-deluded idea that by liking\, sharing\, or retweeting something you are helping out. (Urban Dictionary).\nCan businesses really make a profit and make a difference? Learn about Cause Marketing for companies big and small: how and why they should support causes as a good business and marketing strategy. Pro tip: This is a reboot of Frederick’s 2011 Marketer of the Year program – way back when social media was just starting to take off as a platform to raise awareness for nonprofits. See what’s NOW for cause marketing.\nAbout the speaker:\nClover Frederick is a consultant specializing in nonprofit fundraising\, marketing\, board development and strategic planning. Working alongside an organization’s leaders\, she provides sage advice on how to build a brand presence that engages a community of supporters and helps raise the funds needed to achieve a mission. Nonprofits trust her honest feedback\, appreciate her straightforward advice and value the change that board development\, marketing and fundraising strategy brings to their organizations.\nClover is the former VP for Marketing at Lincoln Community Foundation where she led communication efforts for three successful Give to Lincoln Days\, each raising 20-25% more than the previous year.\nThree takeaways from this event:\n– What supporting causes does for the bottom line.\n– How to be more than just an awareness machine.\n– How to build your own brand by building up others.\nYou can learn more by visiting Clover’s website.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/slacktivism-cause-marketing-in-2020-by-clover-frederick/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191114T114500
DTEND;TZID=America/Chicago:20191114T130000
DTSTAMP:20260412T032546
CREATED:20191028T073143Z
LAST-MODIFIED:20191028T073439Z
UID:2805-1573731900-1573736400@www.amalincoln.org
SUMMARY:Using an Online-Only Business Mindset by Chris Leone\, WebStrategies\, Inc.
DESCRIPTION:In this changing world of technology and consumer choices\, all industries may soon compete with online-based\, technology-rich solutions that offer customer experiences. To stave off these new competitors\, industries need to rethink their marketing approach and how they hold their people\, vendors and campaigns accountable. Join us as we navigate through difficult\, yet thought-provoking questions that will change how we view competition and better prepare ourselves for the future. \nAs President of WebStrategies Inc.\, Chris is responsible for leading all the day-to-day operations of the firm including digital marketing\, web development\, inbound marketing\, and web analytics. Chris is known for combining a disciplined analytics and process-oriented approach to digital marketing. His work has been featured on the Google Analytics and Hubspot blogs. Chris is also a published author and speaks at industry events across the country. \nYou can learn more about Chris by visiting his bio page. \nThe AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Are you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/using-an-online-only-business-mindset-by-chris-leone-webstrategies-inc/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191025T120000
DTEND;TZID=America/Chicago:20191025T150000
DTSTAMP:20260412T032546
CREATED:20191008T235457Z
LAST-MODIFIED:20191023T233057Z
UID:2394-1572004800-1572015600@www.amalincoln.org
SUMMARY:October SkillSchool: Content Strategy Best Practices
DESCRIPTION:If you work in social media marketing or are responsible for social media communication\, you’re likely always “on” and always on the go. From creating killer content\, engaging with your audience\, attending events\, answering DMs to staying on top of the latest trends and dealing with trolls\, there is very little downtime. Not to mention\, you are also responsible for accomplishing and measuring your social success. I’ve been in your shoes and social media can be overwhelming\, but it doesn’t have to be!\nIn this hands-on workshop\, you will take the strategies and tactics learned and immediately turn them into action. You will leave with a great start on a plan you can adapt for any brand\, business\, non-profit or organization.\nWho is this training for? This training is for anyone who has direct responsibility for managing social media networks while creating content and measuring success. From intern to exec\, this training will create focus in your social strategy and help you work smarter\, not harder.\nTyler A. Thomas is an award-winning digital communicator who builds brand engagement for the “Big Red” brand at the University of Nebraska-Lincoln. In his role at the university\, Tyler is part of the institution’s communications senior leadership team directing the university’s strategic communication functions including social media\, videography\, photography\, project management and graphic design to deliver an effective digital communication strategy and editorial plan. Tyler’s work has been internationally recognized with awards from the AMA\, AAF\, PRSA and CASE. \nTyler is an international presenter\, invited speaker and writer on integrated digital content strategy and recently completed his second year as Chair of the Council for Advancement and Support of Education’s (CASE) North America social media conference.\nTyler holds a master’s degree in higher education administration\, bachelor’s degree in advertising\, and an executive certificate in leadership from the University of Nebraska. He teaches an undergraduate course on digital content strategy that he designed for the University of Nebraska–Lincoln College of Journalism and Mass Communications.\nTyler is a self-proclaimed foodie and published author\, writing “Nebraska Beer: Great Plains History by the Pint.” Follow him on Twitter: @TylerAThomas.
URL:https://www.amalincoln.org/event/october-skillschool-content-strategy-best-practices/
LOCATION:UNL CoJMC – Anderson Hall (Auditorium\, Room 014)\, 200 Centennial Mall N (Auditorium\, Room 014)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2019/10/2394_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191010T114500
DTEND;TZID=America/Chicago:20191010T130000
DTSTAMP:20260412T032546
CREATED:20190916T123756Z
LAST-MODIFIED:20190916T123756Z
UID:1919-1570707900-1570712400@www.amalincoln.org
SUMMARY:'The Yoga of Marketing Strategy' told through 3 Award-Winning Campaigns by Katherine Warren\, VP of Operations at KidGlov
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nWhat do tree pose and marketing tactics have in common? A lot more than you might think. In this presentation\, Katherine will lead you through 3 very different campaigns: one nonprofit\, one advocacy and one retail; and how flexible\, yet focused\, marketing strategy led to enlightened results. From campaign concept\, to execution\, to award-winning results\, you’ll be guided through key aspects of each plan and the core fundamentals that help ground them all. Learn a lot\, laugh a little and leave inspired to tackle your next big campaign plan. Are you down\, dog? \nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!\n\nKey Takeaways:\n\nWhy and how a stretchy\, strategy-first approach creates winning results.\n“Guru moments” (a.k.a lessons learned) from each campaign.\nThe Zen of angry social media comments\, tattoos and Santa in October.\n\n\nAbout The Speaker:\nKatherine’s true love lies in strategy. She is fortunate to live that every day as Vice President of Operations at KidGlov\, where strategy lies at the forefront of marketing for her clients\, building company culture\, and refining daily processes. Over her 15 years of experience\, Katherine has worked at some of Lincoln’s most notable agencies providing her the opportunity to work directly with small businesses\, nonprofits\, large business-to-business and consumer brands. In 2007\, Katherine received the Lincoln AMA’s Dorothy B. Clark Award\, served as President in 2009 and afterwards was selected to join the national AMA Professional Chapters Council where she helped mentor marketing leaders around the country. In 2019\, she was named Marketer of the Year and was recently nominated for an Inspire Lincoln award. Katherine began teaching yoga and meditation in 2007\, and is the founder of PLAY\, a free outdoor yoga event that is held every September. This year marks PLAY’s 8th season\, having grown from a small grant-funded operation to an official Lincoln Parks and Recreation program sponsored by the Community Health Endowment.
URL:https://www.amalincoln.org/event/the-yoga-of-marketing-strategy-told-through-3-award-winning-campaigns-by-katherine-warren-vp-of-operations-at-kidglov/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2019/09/1919_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191003T173000
DTEND;TZID=America/Chicago:20191003T193000
DTSTAMP:20260412T032546
CREATED:20190922T213110Z
LAST-MODIFIED:20190922T213110Z
UID:2058-1570123800-1570131000@www.amalincoln.org
SUMMARY:AMA Agency Party @ Simple Strat
DESCRIPTION:In honor of Marketing Week\, we’re putting on our first Agency Party!\n\n\n\nAMA Lincoln is launching a new series of events designed to celebrate you\, foster relationships\, and better connect Lincoln’s agency and in-house marketers. Join us for our first Agency Party at Simple Strat’s offices in the Haymarket! \nSimple Strat will be providing beer\, wine\, snacks and a great time in their new office. \nAgency Parties are free for AMA members to attend and $10 for non-members – all attendees must RSVP in advance. This is a 21+ event.
URL:https://www.amalincoln.org/event/ama-agency-party-simple-strat/
LOCATION:Simple Strat\, 720 O Street #Lot E\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Social Events
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2019/09/2058_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190912T114500
DTEND;TZID=America/Chicago:20190912T130000
DTSTAMP:20260412T032546
CREATED:20190812T132050Z
LAST-MODIFIED:20190812T132050Z
UID:1203-1568288700-1568293200@www.amalincoln.org
SUMMARY:Five Pillars of a Powerful Brand by Bill Black\, CMO of Scooter's Coffee
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nGet ready to explore what truly makes a brand powerful. Together\, we will challenge the conventional wisdom of “who” owns a brand and share stories of how brands are like people and people are like brands. During this presentation\, you’ll see that brands are emotional and rational; they make – and keep – promises and build loyalty through long-term relationships with customers.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!\n\nKey Takeaways:\n\nWho is the “owner” of a powerful brand?\nWhat role does emotion play in a powerful brand?\nWhat six words make or break a powerful brand?\n\n\nAbout The Speaker:\nBill Black is currently the Chief Marketing Officer for Scooter’s Coffee in Omaha\, Nebraska. He brings over three decades of accomplishment-laden marketing experience in the food\, beverage\, service and retail industries. Bill has served in key marketing executive roles for some of America’s most recognized and loved brands\, including Starbucks Coffee Company\, Dunkin Donuts\, Baskin-Robbins and Friendly’s Ice Cream. Bill has been leading teams and teaching the fundamentals of marketing his entire career. Prior to joining Scooter’s Coffee\, Bill had his own marketing consultancy agency\, The Marketing Coach\, LLC\, based in Atlanta\, Georgia where he provided support for brands such as Krystal Hamburgers\, Quiznos\, and Yum! Brands.
URL:https://www.amalincoln.org/event/five-pillars-of-a-powerful-brand-by-bill-black-cmo-of-scooters-coffee/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190805T114500
DTEND;TZID=America/Chicago:20190805T130000
DTSTAMP:20260412T032546
CREATED:20190718T161238Z
LAST-MODIFIED:20190731T134355Z
UID:887-1565005500-1565010000@www.amalincoln.org
SUMMARY:2020 Insights: How to Drive Innovation and Create Signature Differentiation
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nHow do you innovate and stand out in a sea of sameness? This two-part program provides an unconventional seven-part framework for innovating and achieving competitive separation. You’ll learn the 10 myths of innovation and the secrets of world-class innovators and creators. The presentation will share real-world examples of how brands have built loyalty to win the hearts of customers and employees. \nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass! \n  \nKey Takeaways: \n\nTools: Get equipped with how to uncover weakness and weirdness in their DNA.\nSkills: Understand how to design in order to amplify uniqueness and drive innovation.\nEmpathy: Gain a deeper appreciation for the need to exceed customer expectations.\n\n  \nAbout The Speakers: \nStan Phelps is a TEDx speaker\, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas\, International Management Group\, PGA of America and Synergy. He’s the author of the Goldfish Series of books. They all focus on the little ways to drive differentiation\, increase loyalty\, and promote positive word of mouth. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. \nTom Triumph is a speaker\, consultant and author who helps companies grow by collaboratively helping them innovate their business and product development. He’s helped large organizations act nimbly and small companies scale. He’s been a participant in two global technology revolutions—and has been part of some remarkable success stories (and some misfires). He lived aboard an ocean research ship and tended to the mini-sub (Cousteau was on the Board)\, wrestled in the Olympic trials\, and helped oversee the redesign and fabrication of the largest composite hovercraft ever built in the US. Tom is the author of the book Evolve or Die: Lessons for World-Class Innovation & Creativity.
URL:https://www.amalincoln.org/event/2020-insights-how-to-drive-innovation-and-create-signature-differentiation/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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DTSTART;TZID=America/Chicago:20190718T114500
DTEND;TZID=America/Chicago:20190718T130000
DTSTAMP:20260412T032546
CREATED:20190709T111653Z
LAST-MODIFIED:20190709T111653Z
UID:879-1563450300-1563454800@www.amalincoln.org
SUMMARY:Marketing is Easy by Signature Speaker: Paul Jarrett\, Bulu
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nJoin us to hear from successful local entrepreneur and winner of our Corporate Marketer of the Year award\, Paul Jarrett of Bulu! This special July event will also feature lunch sponsored by Runza!\nHis presentation will explore important lessons learned from a decade of running successful marketing campaigns for brands like Nike\, Lowes and Complete Nutrition\, as well as building Bulu from the ground up. Paul will utilize his personal experience as a successful entrepreneur and Subscription Box champion to take a deep dive into defining marketing goals\, strategies for developing an executable plan and the importance of understanding why you did or did not hit your goals.\n\nKey Takeaways:\n\nGet SMART with your goals.\nI’m going to execute X by doing Y… unless you tell me no.\nWhy your results will miss your expectations.\n\n\nAbout Paul:\nPaul Jarrett is a Subscription Box Champion\, Midwest entrepreneur\, and Co-Founder and CEO of Bulu. After a decade working on ad campaigns for Lowe’s and Nike\, Paul joined Complete Nutrition and got a taste of startup life. In 2012\, Paul co-founded and launched Bulu Box with his wife\, Stephanie Jarrett. Bulu Box was the 6th Subscription Box on the market and has since evolved to Bulu – a company that created private label subscription boxes for big brands like Disney\, Crayola and Clorox. On PaulJarrett.com\, Paul shares the unfiltered truth about his entrepreneurial experiences\, leadership\, self-awareness and Subscription Box best practices.
URL:https://www.amalincoln.org/event/marketing-is-easy-by-signature-speaker-paul-jarrett-bulu/
LOCATION:Speedway Motors Museum of American Speed\, 599 Oakcreek Dr\, Lincoln\, NE 68528\, Lincoln\, NE\, 68528\, US
CATEGORIES:Signature Speaker Series
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