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DTSTART;TZID=America/Chicago:20201210T120000
DTEND;TZID=America/Chicago:20201210T130000
DTSTAMP:20260408T071758
CREATED:20201112T212719Z
LAST-MODIFIED:20201112T212826Z
UID:11614-1607601600-1607605200@www.amalincoln.org
SUMMARY:Engaging Gen Z in the Commoditized Industry of Financial Services
DESCRIPTION:Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched\, planned and built a brand strategy to engage Gen Z and capture this coveted audience. \nTogether\, Sean Heyen and Katlynn Pyatt will walk you through the business challenge that needed to be addressed\, how they shifted their engagement strategy away from the traditional target audience of credit union marketing and what the resulting brand strategy looked like. \nKey takeaways to engaging Gen Z in a brand campaign: \n\nDeveloping and distributing brand marketing that reaches Gen Z and gains their attention\nCreate and repurpose content to deliver fresh and engaging to the Gen Z audience\nLeveraging traditional media with social to combine broad marketing reach with hyper-targeting\n\nThis is a virtual event.
URL:https://www.amalincoln.org/event/engaging-gen-z-in-the-commoditized-industry-of-financial-services/
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201120T120000
DTEND;TZID=America/Chicago:20201120T130000
DTSTAMP:20260408T071759
CREATED:20201113T142919Z
LAST-MODIFIED:20201113T142944Z
UID:11632-1605873600-1605877200@www.amalincoln.org
SUMMARY:RESCHEDULED Nonprofit Round Table: Annual Appeals Designed for Success
DESCRIPTION:Annual Appeals Designed for Success\n\n\n\nThis is a virtual event. \n  \nDuring this session we will walk through data\, design and insights to help make your appeal drive incremental donation dollars for your organization.
URL:https://www.amalincoln.org/event/rescheduled-nonprofit-round-table-annual-appeals-designed-for-success/
CATEGORIES:Round Tables
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201119T173000
DTEND;TZID=America/Chicago:20201119T183000
DTSTAMP:20260408T071759
CREATED:20201109T180320Z
LAST-MODIFIED:20201109T180320Z
UID:11538-1605807000-1605810600@www.amalincoln.org
SUMMARY:Virtual AMA Chapter Happy Hour: Lincoln & Omaha
DESCRIPTION:AMA Lincoln and AMA Omaha are partnering this month for a virtual happy hour!\n\n\n\nAMA Lincoln and AMA Omaha are partnering this month for a virtual happy hour! This is a great opportunity to meet new people and expand your network with marketing professions.  \nPotential topics include: \n·         Questions regarding membership \n·         Membership benefits \n·         How to navigate the newly designed national AMA website \n·         Getting involved and networking opportunities  \n \nBe sure to bring a drink! \n \nThis is a virtual event.
URL:https://www.amalincoln.org/event/virtual-ama-chapter-happy-hour-lincoln-omaha/
CATEGORIES:Social Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201119T120000
DTEND;TZID=America/Chicago:20201119T130000
DTSTAMP:20260408T071759
CREATED:20201013T235151Z
LAST-MODIFIED:20201110T001816Z
UID:10872-1605787200-1605790800@www.amalincoln.org
SUMMARY:Social Media Round Table: Building A Measurement Plan
DESCRIPTION:This is a virtual event. \n\n\nNo social media plan is complete without a solid measurement strategy. Often\, thinking about how to measure your efforts will help focus your strategy and tactics on social media and orient everything toward your goals. But how do you start building a measurement plan? What KPIs are actually valuable to track? How do you answer questions about the value of followers or engagement on social media?  \nThe answers to all of these and more await attendees for this month’s roundtable.  \n\n\nBiography: \nCasey is the Director of Social Media at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/social-media-round-table-building-a-measurement-plan/
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/10/10872_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201112T120000
DTEND;TZID=America/Chicago:20201112T130000
DTSTAMP:20260408T071759
CREATED:20201012T175828Z
LAST-MODIFIED:20201109T180337Z
UID:10823-1605182400-1605186000@www.amalincoln.org
SUMMARY:Signature Speaker Series with Mollie Young: Winning the Name Game
DESCRIPTION:Winning the Name Game – How to Create Unforgettable Names (even during a Crisis like COVID-19)\n\n\n\nThis is a virtual event. \n \nJoin Mollie Young\, Founding Principal of Nametag International\, a global naming and brand strategy firm\, as she leads you through a step-by-step process of how to create Unforgettable names.  \n \nIt doesn’t matter if you are naming a healthy snack\, a toothpaste\, a car\, a financial technology or even a new company\, creating a great name is imperative in today’s competitive market. Find out the secrets to creating great names and ensuring they are legally protectable as trademarks.  Learn how to reach your key audiences thru naming\, learn how to ensure the name you choose is trademarkable\, and make sure your brands are speaking the right language in this global world. \n \nKey takeaways –  \n1)	How a successful naming project delivers business success  \n2)	How to address audiences from the inside out  \n3)	It’s a global world – are your brands speaking the right language? \n4)	Important things you can do to make your brand relevant in the current conditions or conditions around the corner \n \nMollie has over 30 years of strategic branding experience\, working with many global companies across all sectors including Pfizer\, UnitedHealthcare\, Cargill\, Boston Scientific\, General Motors\, Land O’Lakes\, Procter & Gamble\, McDonald’s\, General Electric\, 3M\, Whirlpool\, Deluxe\, Hormel\, Monsanto\, General Mills\, Honeywell\, etc. \n \nShe is a frequent speaker and panelist on topics including brand strategy\, global naming\, rebranding\, consumer trends\, branding trends and brand research/insights. \n \nSponsored by Spectrum Reach
URL:https://www.amalincoln.org/event/signature-speaker-series-with-mollie-young-winning-the-name-game/
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201021T113000
DTEND;TZID=America/Chicago:20201021T123000
DTSTAMP:20260408T071759
CREATED:20201001T205623Z
LAST-MODIFIED:20201002T121353Z
UID:10407-1603279800-1603283400@www.amalincoln.org
SUMMARY:October Marketing Power Hour with Scott Seidewitz
DESCRIPTION:This is a virtual event co-hosted with AMA Omaha \n\nBeware the Voice of the Customer —Applied Neuroscience Tells Us What Really Drives Behavior \nYour customers are lying to you. They don’t mean to. In fact\, they don’t even know they’re doing it. They just don’t know why they do things\, so their brains make things up. It’s one of the biggest problems in marketing\, and it’s time to solve it. \nJoin marketing leader\, innovator and contrarian Scott Seidewitz as he discusses how faulty memory and implicit emotions wreak havoc on our best efforts to understand customers. Sharing case studies from his experience and just enough science to make things interesting\, Scott will show you how to get past what customers say to what they really think\, feel and do. He’ll also review the current state of neuro-research\, which is not only expensive but often ineffective. You’ll leave the presentation ready to apply practical techniques to better understand your customers and grow your business. \nAbout Your Speaker:  \nScott Seidewitz \nFor more than 20 years\, marketing leader\, innovator and contrarian Scott Seidewitz has been an evangelist for bringing scientific rigor to marketing and market research. From applying neuroscience to marketing to showing how traditional research stifles innovation and risk taking\, his innovations have consistently challenged the conventional wisdom. Scott is a graduate of MIT\, ex-P&G branding expert and former political activist. He has delivered hundreds of millions in top line growth to companies like Merck\, Gilead\, Align Technology (makers of Invisalign)\, AliBaba\, Intel and Intuit. He is also a recipient of a National Citation of Excellence from the American Advertising Federation. \n  \n*Scott will be offering a free two-hour consultation as a giveaway to one attendee after the presentation.
URL:https://www.amalincoln.org/event/october-marketing-power-hour-with-scott-seidewitz/
CATEGORIES:Signature Speaker Series
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/10/scott_headshot_021_edit-scaled-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201015T120000
DTEND;TZID=America/Chicago:20201015T130000
DTSTAMP:20260408T071759
CREATED:20201013T131250Z
LAST-MODIFIED:20201013T131250Z
UID:10848-1602763200-1602766800@www.amalincoln.org
SUMMARY:Social Media Round Table: Paid Content vs. Ads and How They Work Together
DESCRIPTION:Stop thinking in terms of organic and paid social media and start thinking in terms of content and ads.\n\n\n\nThis is a virtual event. \n \nStop thinking in terms of organic and paid social media and start thinking in terms of content and ads. Social is largely pay to play and while there are brands who still hit home runs with truly organic content\, it’s becoming a rarity. Content marketing does still work and works well\, but marketers need to understand how content and advertising work together on social media.  \nParticipants in this weeks roundtable with learn: \n\nThe difference between content and advertising \nBuilding blocks of a social content marketing strategy \nHow to reap the benefits of acquisition\, reactivation and retargeting tactics \n\nBiography: \nCasey is the Director of Social Media  at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \n \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/social-media-round-table-paid-content-vs-ads-and-how-they-work-together/
CATEGORIES:Round Tables
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201009T090000
DTEND;TZID=America/Chicago:20201009T100000
DTSTAMP:20260408T071759
CREATED:20200831T234616Z
LAST-MODIFIED:20201007T162017Z
UID:9649-1602234000-1602237600@www.amalincoln.org
SUMMARY:Marketing Automation To Save You Time and Money with Angie Kubicek
DESCRIPTION:This is a virtual event. \nFor this nonprofit round table\, we are going to break out into small groups and work on developing automated nurturing communications that foster relationships with your donors. Get excited to roll up your sleeves and develop a strategy that you can implement that day (or next week\, it is a Friday after all)
URL:https://www.amalincoln.org/event/save-the-date-october-round-table-with-angie-kubicek/
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/angiekubicek_1012_websmall.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201008T120000
DTEND;TZID=America/Chicago:20201008T130000
DTSTAMP:20260408T071759
CREATED:20200928T142224Z
LAST-MODIFIED:20201110T143206Z
UID:10317-1602158400-1602162000@www.amalincoln.org
SUMMARY:Reaching Consumers Across Screens: The Convergence of TV\, OTT & Digital Video
DESCRIPTION:Key Takeaways: \nAfter this session you’ll be able to:\n–       Identify your multi-platform campaign goals and metrics\n–       Choose the right engagement strategy based on your target audience\n–       Generate and activate your media plan across screens \nDescription: As the media landscape evolves\, the lines between TV\, Streaming\, and Digital Video are blurring. Marketers are challenged with reaching their audiences effectively across screens. In this presentation\, we’ll outline six actionable steps marketers can take to plan\, execute\, and measure more impactful campaigns.
URL:https://www.amalincoln.org/event/reaching-consumers-across-screens-the-convergence-of-tv-ott-digital-video/
CATEGORIES:Signature Speaker Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200925T120000
DTEND;TZID=America/Chicago:20200925T133000
DTSTAMP:20260408T071759
CREATED:20200901T002002Z
LAST-MODIFIED:20200911T122213Z
UID:9656-1601035200-1601040600@www.amalincoln.org
SUMMARY:September SkillSchool: How to Build a Killer Social Brand in 2020
DESCRIPTION:This is a virtual event. \nJoin us for our September SkillSchool with Natalie Micale\, Account Director and Co-Founder of Oh Hello. \nThere’s always another excuse for why we procrastinate using social media. By not building a social brand right now\, you may be putting your career future at risk. In this 90-minute SkillSchool workshop\, Natalie breaks down how you can build long-term relationships online that will pay off big time in your future. She dives into what a personal brand even is\, how to structure a content strategy for your ideal platforms and she explains how to position yourself as a thought leader with a unique perspective. Natalie teaches you proven tactics and time saving tips that will get you fired up about getting online and pushing your brand further.
URL:https://www.amalincoln.org/event/september-skillschool-with-natalie-micale/
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/NatalieMicale.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200917T120000
DTEND;TZID=America/Chicago:20200917T130000
DTSTAMP:20260408T071759
CREATED:20200825T001722Z
LAST-MODIFIED:20200911T173838Z
UID:9487-1600344000-1600347600@www.amalincoln.org
SUMMARY:How to Pick the Right Social Media Tools with Casey Mills
DESCRIPTION:This is a virtual event. \nChoosing social media tools can be daunting. There are many vendors\, many options\, many functions and a lot of what you don’t need. We’ll discuss a system that can help select the right tools for you.  \nAttendees will walk away with tips and recommendations for evaluating tools and a list of vendors currently used and recommended by the Roundtable host and attendees. Please be ready to discuss any social media tools you use\, like or would love to have. \nBiography: \nCasey is the social media manager at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/save-the-date-september-social-media-round-table-with-casey-mills/
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/Casey_Mills.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200911T090000
DTEND;TZID=America/Chicago:20200911T100000
DTSTAMP:20260408T071759
CREATED:20200831T233211Z
LAST-MODIFIED:20200917T211739Z
UID:9647-1599814800-1599818400@www.amalincoln.org
SUMMARY:Telling Your Nonprofits Story During a Pandemic with Angie Kubicek
DESCRIPTION:Download Presentation MaterialsUse the link below to review materials from this presentation. \n				Download
URL:https://www.amalincoln.org/event/save-the-date-september-round-table-with-angie-kubicek/
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/angiekubicek_1012_websmall.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200820T120000
DTEND;TZID=America/Chicago:20200820T130000
DTSTAMP:20260408T071759
CREATED:20200817T224413Z
LAST-MODIFIED:20200917T212021Z
UID:9289-1597924800-1597928400@www.amalincoln.org
SUMMARY:Social Issues on Social Media with Casey Mills
DESCRIPTION:Download Presentation MaterialsUse the button below to download this presentation’s materials. \n				Download
URL:https://www.amalincoln.org/event/social-issues-on-social-media-with-casey-mills/
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/Casey_Mills.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200813T120000
DTEND;TZID=America/Chicago:20200813T130000
DTSTAMP:20260408T071759
CREATED:20200810T044116Z
LAST-MODIFIED:20200813T195419Z
UID:9107-1597320000-1597323600@www.amalincoln.org
SUMMARY:Leading & Self-Managing In Adverse & Ambiguous Times w/ Steve Gavatorta
DESCRIPTION:Download Steve's Gavatorta's eBookDownload your free copy of Steve Garatorta’s eBook “In Defense of Adversity.” \n				Download
URL:https://www.amalincoln.org/event/leading-self-managing-in-adverse-ambiguous-times-w-steve-gavatorta/
CATEGORIES:Signature Speaker Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200723T120000
DTEND;TZID=America/Chicago:20200723T130000
DTSTAMP:20260408T071759
CREATED:20200720T152309Z
LAST-MODIFIED:20200720T152309Z
UID:8621-1595505600-1595509200@www.amalincoln.org
SUMMARY:Undertold and Undersold: The Story Of Nebraska with Tony Goins
DESCRIPTION:Hear from Tony Goins of the Nebraska Department of Economic Development.\n\n\n\nThree Takeaways: \n1.        Make our value proposition go viral.  Know what differentiates us from other states and tell the story from the mountain tops! \n2.       Create short video clips and share through your social media channels.  Flood the airways with positive Nebraska scenes! \n3.       Weave the message of diversity\, inclusion synonymous values and talent through all of your messaging.  We must tell the world that our state is accepting of all races as long as you exhibit servant leadership along with an unreal work ethic underpinned by honesty\, integrity and kindness.
URL:https://www.amalincoln.org/event/undertold-and-undersold-the-story-of-nebraska-with-tony-goins/
CATEGORIES:Signature Speaker Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200611T120000
DTEND;TZID=America/Chicago:20200611T130000
DTSTAMP:20260408T071759
CREATED:20200528T165438Z
LAST-MODIFIED:20200528T165438Z
UID:7441-1591876800-1591880400@www.amalincoln.org
SUMMARY:Using Customer Insights to Spark Transformation with Scott Seidewitz
DESCRIPTION:Learn how to use customer insights to spark transformation.\n\n\n\nScott Seidewitz is a leader\, innovator\, and contrarian who is not afraid to challenge the conventional wisdom in the marketing strategy and research field. For more than 17 years\, his firm\, The Seidewitz Group\, has helped companies large and small use deep customer understanding to grow their top line. His clients include Intel\, GE\, Merck\, Intuit\, AliBaba\, Teva Pharmaceuticals\, and Align Technology (makers of Invisalign) \nScott developed his unique marketing perspective while pursuing graduate studies at MIT and serving as a political strategist and P&G brand manager. A vocal critic of the lack of scientific rigor in market research\, some of Scott’s key innovations are in applied neuroscience. Using the science of memory and motivation\, Scott has developed and field tested a number of techniques to better understand and influence customer behavior. The high ROI of these applied techniques stands in sharp contrast to expensive and difficult to apply “neuro-research” techniques\, such as brain imaging and biometric research. \n\n\n\nThank you to our event sponsor\, Ameritas.
URL:https://www.amalincoln.org/event/using-customer-insights-to-spark-transformation-with-scott-seidewitz/
CATEGORIES:Signature Speaker Series
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200515T083000
DTEND;TZID=America/Chicago:20200515T093000
DTSTAMP:20260408T071759
CREATED:20200508T161602Z
LAST-MODIFIED:20200508T161602Z
UID:6999-1589531400-1589535000@www.amalincoln.org
SUMMARY:JavaTalk Nonprofit Round Table with Kyle Cartwright
DESCRIPTION:Come listen to Kyle Cartwright discuss the need for professional development of Lincoln’s young change-makers.\n\n\n\nKyle Cartwright\, Executive Director at Nebraska Cultural Endowment and Co-Founder and COO at SEAchange\, LTD will discuss purpose and the need for professional development of our city’s young change-makers. He’ll also share about the formation of the Young Nonprofit Professionals Network (ynpnLNK) and some of the work they’ve been doing this and last year.
URL:https://www.amalincoln.org/event/javatalk-nonprofit-round-table-with-kyle-cartwright/
CATEGORIES:Round Tables
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200430T120000
DTEND;TZID=America/Chicago:20200430T130000
DTSTAMP:20260408T071759
CREATED:20200427T144848Z
LAST-MODIFIED:20200427T145916Z
UID:6752-1588248000-1588251600@www.amalincoln.org
SUMMARY:But Can You Sell Yourself?
DESCRIPTION:Learn how to interview\, ask for a promotion\, or turn it on in social\nsituations.\n\n\n\nNote: This is a virtual event. Upon registration\, you will be sent a link to join the meeting. \nMarketers spend their days (and sometimes nights) figuring out the best way to sell a product\, idea\, or organization but often struggle to sell themselves. Whether it’s for a new job\, moving up in your career\, or simply chatting with colleagues at a conference\, it’s important to present yourself in a way that keeps others interested and impressed. Learning a few key strategies can take these important interactions from “meh” to “oh\, yeah!” \nSarah Collins\, owner of Collins Career Coaching\, is a career coach\, certified Gallup Clifton Strengths Coach\, and creator/co-facilitator of Adulting 101. Sarah started her career working at the University of Nebraska-Lincoln as a career coach in the College of Business. Before starting her own coaching business\, Sarah was the Director of the College to Career Center at Doane University. Using a strengths-based approach\, combined with genuine authenticity and enthusiasm\, Sarah coaches individuals to figure out their next steps\, enhance their careers\, and create plans to excel in their life. As a seasoned presenter and teacher she also assists organizations in thinking about how they utilize their teams’ strengths to enhance their culture or to provide additional professional support to their employees. \nThree Key Takeaways: \n+ How to respond to the dreaded “Tell me about yourself” prompt.\n+ The 3-step method for telling a compelling story that sells you and your successes.\n+ Strategies for winning everyone from your boss to a stranger over. \n\n\n\nThank you to our event sponsor\, Ameritas.
URL:https://www.amalincoln.org/event/but-can-you-sell-yourself/
CATEGORIES:Signature Speaker Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200403T130000
DTEND;TZID=America/Chicago:20200403T140000
DTSTAMP:20260408T071759
CREATED:20200401T122724Z
LAST-MODIFIED:20200401T122724Z
UID:6196-1585918800-1585922400@www.amalincoln.org
SUMMARY:Virtual Round Table - Marketing Through COVID-19
DESCRIPTION:Join us for a collaborative\, ‘open-mic’ discussion about how marketers should react and adjust during the COVID-19 crisis.\n\n\n\nWhile the effects vary greatly across industries\, there’s no doubt that the current pandemic has had an effect on us all. We are now faced with the question of if and how our marketing strategy should change for the coming months. \nIn this virtual Round Table\, you’re encouraged to bring your questions\, concerns\, and experiences. Our goal is to create an opportunity to learn from one another and get some virtual face-time with the AMA – Lincoln family we already miss seeing at events.  \nFormat: We’ll hold the Round Table over Zoom. While it will be moderated by AMA Lincoln President\, Tyler Samani-Sprunk\, there will be no prepared presentation. Instead\, we want attendees to bring their questions or concerns\, and a willingness to share what they’ve learned from their own experiences. Attendees are encouraged to have their video turned on for some much-needed face-time with each other.  \nWe look forward to seeing you on Friday!
URL:https://www.amalincoln.org/event/virtual-round-table-marketing-through-covid-19/
CATEGORIES:Round Tables,Virtual
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/04/6196_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200320T083000
DTEND;TZID=America/Chicago:20200320T093000
DTSTAMP:20260408T071759
CREATED:20200313T181526Z
LAST-MODIFIED:20200313T181526Z
UID:5781-1584693000-1584696600@www.amalincoln.org
SUMMARY:JavaTalk Nonprofit Round Table with Clover Frederick
DESCRIPTION:IMPORTANT NOTICE\nIn light of the recent developments concerning the novel coronavirus disease (COVID-19)\, AMA Lincoln has cancelled this event. Refunds will be issued to those who already purchased tickets. We apologize for any inconvenience.\n 
URL:https://www.amalincoln.org/event/javatalk-nonprofit-round-table-with-clover-frederick/
LOCATION:The Foundry\, 211 N 14th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Round Tables
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200319T113000
DTEND;TZID=America/Chicago:20200319T130000
DTSTAMP:20260408T071759
CREATED:20200313T181444Z
LAST-MODIFIED:20200313T181444Z
UID:5777-1584617400-1584622800@www.amalincoln.org
SUMMARY:Experience Design is the New Imperative with Russ Klein\, CEO of American Marketing Association
DESCRIPTION:IMPORTANT NOTICE\nIn light of the recent developments concerning the novel coronavirus disease (COVID-19)\, AMA Lincoln has cancelled this event. Refunds will be issued to those who already purchased tickets. We apologize for any inconvenience.
URL:https://www.amalincoln.org/event/experience-design-is-the-new-imperative-with-russ-klein-ceo-of-american-marketing-association/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2020/03/5777_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200306T123000
DTEND;TZID=America/Chicago:20200306T153000
DTSTAMP:20260408T071759
CREATED:20200211T032012Z
LAST-MODIFIED:20200213T161559Z
UID:4914-1583497800-1583508600@www.amalincoln.org
SUMMARY:March SkillSchool: A Crash Course in Brand Strategy
DESCRIPTION:Kick off your mastery of brand with a crash course into modern brand-building disciplines\, definitions\, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard\, and the fundamentals to navigate the shift from marketing to mattering. \nSpeak the language of brand to discuss\, defend\, and fully participate in branding. Command the methods for collaboration\, brainstorming\, and disruption. And start expanding your professional network with your fellow brand-masters-in-the-making. \nThree Key Learning Objectives \n\nTo raise your understanding of brand to the next level.\nTo help you bridge the gap between brand strategy and design.\nTo give you the language to speak authoritatively on brand building.\n\nGreg Daake is a senior brand consultant who has spent his 24-year career helping organizations strategically think about and design their brands. He is considered a thought leader in the field of institutional branding. He’s a regular speaker at industry events and has authored many works on the subject of rebranding. His company\, Daake\, is a national design company on a mission to help brands transform what is — to what could be. \nThere is limited seating available for this event\, so get your tickets as soon as you can.
URL:https://www.amalincoln.org/event/march-skillschool-a-crash-course-in-brand-strategy/
LOCATION:UNL CoJMC – Anderson Hall (Room 109)\, 200 Centennial Mall N (Room 109)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/02/4914_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200305T120000
DTEND;TZID=America/Chicago:20200305T130000
DTSTAMP:20260408T071759
CREATED:20200224T020831Z
LAST-MODIFIED:20200224T020831Z
UID:5266-1583409600-1583413200@www.amalincoln.org
SUMMARY:Social Media Round Table: “Video and Social Media” with Bri Prai
DESCRIPTION:Producing video content for social platforms is challenging. If you’re wanting to ramp up your video content or if you’re just starting out\, join us to discuss tips and tricks\, tools that make your life easier\, and when to use live vs. regular video.\nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/social-media-round-table-video-and-social-media-with-bri-prai/
LOCATION:Misty’s Steakhouse\, Downtown\, 200 N 11th St\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2020/02/5266_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200221T083000
DTEND;TZID=America/Chicago:20200221T093000
DTSTAMP:20260408T071759
CREATED:20200217T013120Z
LAST-MODIFIED:20200217T013120Z
UID:5087-1582273800-1582277400@www.amalincoln.org
SUMMARY:JavaTalk Nonprofit Round Table with Randy Hawthorne
DESCRIPTION:JavaTalk offers an opportunity to exchange ideas and knowledge within the community of those interested in Non-Profit Marketing. JavaTalk meets monthly (the third Friday of the month – unless there is a holiday). Topics range from discussion of current publications to developing your next direct mail appeal.\nJoin us this week to hear from Randy Hawthorne!\n 
URL:https://www.amalincoln.org/event/javatalk-nonprofit-round-table-with-randy-hawthorne/
LOCATION:The Foundry\, 211 N 14th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2020/02/5087_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200220T180000
DTEND;TZID=America/Chicago:20200220T210000
DTSTAMP:20260408T071759
CREATED:20200117T205112Z
LAST-MODIFIED:20200117T205112Z
UID:4412-1582221600-1582232400@www.amalincoln.org
SUMMARY:AMA Agency Party @ Firespring
DESCRIPTION:Join us for drinks and great conversation at our second AMA Agency Party!\n\n\n\nAMA Lincoln is  gearing up for our second Agency Party\, a new series of events designed to celebrate the Lincoln marketing community\, foster relationships\, and better connect Lincoln’s agency and in-house marketers. This time\, we’re headed to Firespring! Join us on February 20 from 6-9 p.m. for snacks\, drinks\, tours of the office\, and a chance to get more familiar with one of our community’s best agencies. \nAgency Parties are free for AMA members to attend and $10 for non-members – all attendees must RSVP in advance. This is a 21+ event.
URL:https://www.amalincoln.org/event/ama-agency-party-firespring/
LOCATION:Firespring\, 1201 Infinity Ct. #Lot E\, Lincoln\, NE 68512\, Lincoln\, NE\, 68512\, US
CATEGORIES:Social Events
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/01/4412_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200213T114500
DTEND;TZID=America/Chicago:20200213T130000
DTSTAMP:20260408T071759
CREATED:20200113T020727Z
LAST-MODIFIED:20200113T020727Z
UID:4292-1581594300-1581598800@www.amalincoln.org
SUMMARY:Love Makes a Marketer's World Go Round by Jay Wilkinson of Firespring
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.\nLove is what makes good brands great\, and great brands timeless. And love is what makes any work environment thrive. People who feel loved\, seen and heard are loyal\, committed team members. It’s due time that marketers put some love both into their strategy and their cubicles. It’s time to let love run free in the workplace. \nKey Takeaways\n\nThe different forms of love in the workplace.\nWhy a culture based on love is transformational\nHow love helps us do more good.\n\nJay Wilkinson is an entrepreneur who serves as the CEO of Firespring-a Nebraska based agency that serves purpose-driven brands\, businesses and nonprofits in all 50 states and 14 countries. A Certified B Corp\, Firespring was named one of America’s Top 50 Workplaces in 2016 and has been listed 7 times as one of Inc. Magazine’s 5000 fastest-growing companies in America. Jay has appeared on CNN and other news outlets discussing nonprofits\, technology and the proliferation of purpose-driven businesses.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/love-makes-a-marketers-world-go-round-by-jay-wilkinson-of-firespring/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2020/01/4292_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200116T120000
DTEND;TZID=America/Chicago:20200116T130000
DTSTAMP:20260408T071759
CREATED:20191223T180644Z
LAST-MODIFIED:20191223T180644Z
UID:3876-1579176000-1579179600@www.amalincoln.org
SUMMARY:January Round Table: “The Power of the Meme” with Bri Prai
DESCRIPTION: It’s no secret memes have completely taken over Facebook. They’re fun\, eye catching\, relatable posts that users love to share. Deciding if they’re right for your business Facebook page can be a challenge. How can you leverage the power of the meme for your business to drum up some engagement? Should you make your own or share others? What can you do with that engagement spike? Join us for lunch to chat about how you can harness the power of the meme.\nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/january-round-table-the-power-of-the-meme-with-bri-prai/
LOCATION:Lazlo’s\, Haymarket\, 210 N 7th St\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2019/12/3876_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200109T114500
DTEND;TZID=America/Chicago:20200109T130000
DTSTAMP:20260408T071759
CREATED:20191231T153747Z
LAST-MODIFIED:20191231T153747Z
UID:4029-1578570300-1578574800@www.amalincoln.org
SUMMARY:Harnessing the Power of Video Marketing in 2020 by Ali Schwanke
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.\n\n According to Social Media Today\, up to 72% of consumers prefer learning about a product or service from a video. Plus\, 88% of video marketers reported that video gives them a positive ROI! So\, how do you put the power of video marketing to work – especially if you’re not a trained videographer? This presentation will provide foundational building blocks\, resources and inspiration to help companies of all sizes and budgets more effectively incorporate video into their marketing efforts.\nKey Takeaways\n\nDiscover little-known tips for making video a powerful catalyst for your marketing\nLearn the different types of videos you should be creating for the specific stages of your sales and marketing funnel\nOutline the resources to get the job done in-house and when to hire a videographer or outside team to help\n\nAbout the Speaker: \nAli Schwanke is the founder of Simple Strat\, the marketing agency for B2B companies that are serious about growth. With nearly 15 years of marketing experience as both an in-house marketer and entrepreneur\, Ali has been leveraging content and video marketing for a number of years as a powerful tool to generate awareness\, drive leads\, and engage audiences.\nAli is also the co-host of the “HubSpot Hacks” YouTube series and the co-founder of BrandPlan\, a technology start-up focused on helping marketers better plan\, visualize\, and execute their marketing strategy.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/harnessing-the-power-of-video-marketing-in-2020-by-ali-schwanke/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2019/12/4029_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191212T114500
DTEND;TZID=America/Chicago:20191212T130000
DTSTAMP:20260408T071759
CREATED:20191111T233815Z
LAST-MODIFIED:20191111T233815Z
UID:3080-1576151100-1576155600@www.amalincoln.org
SUMMARY:Slacktivism: Cause Marketing in 2020 by Clover Frederick
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.\n\n Slacktivism – The self-deluded idea that by liking\, sharing\, or retweeting something you are helping out. (Urban Dictionary).\nCan businesses really make a profit and make a difference? Learn about Cause Marketing for companies big and small: how and why they should support causes as a good business and marketing strategy. Pro tip: This is a reboot of Frederick’s 2011 Marketer of the Year program – way back when social media was just starting to take off as a platform to raise awareness for nonprofits. See what’s NOW for cause marketing.\nAbout the speaker:\nClover Frederick is a consultant specializing in nonprofit fundraising\, marketing\, board development and strategic planning. Working alongside an organization’s leaders\, she provides sage advice on how to build a brand presence that engages a community of supporters and helps raise the funds needed to achieve a mission. Nonprofits trust her honest feedback\, appreciate her straightforward advice and value the change that board development\, marketing and fundraising strategy brings to their organizations.\nClover is the former VP for Marketing at Lincoln Community Foundation where she led communication efforts for three successful Give to Lincoln Days\, each raising 20-25% more than the previous year.\nThree takeaways from this event:\n– What supporting causes does for the bottom line.\n– How to be more than just an awareness machine.\n– How to build your own brand by building up others.\nYou can learn more by visiting Clover’s website.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/slacktivism-cause-marketing-in-2020-by-clover-frederick/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191114T114500
DTEND;TZID=America/Chicago:20191114T130000
DTSTAMP:20260408T071759
CREATED:20191028T073143Z
LAST-MODIFIED:20191028T073439Z
UID:2805-1573731900-1573736400@www.amalincoln.org
SUMMARY:Using an Online-Only Business Mindset by Chris Leone\, WebStrategies\, Inc.
DESCRIPTION:In this changing world of technology and consumer choices\, all industries may soon compete with online-based\, technology-rich solutions that offer customer experiences. To stave off these new competitors\, industries need to rethink their marketing approach and how they hold their people\, vendors and campaigns accountable. Join us as we navigate through difficult\, yet thought-provoking questions that will change how we view competition and better prepare ourselves for the future. \nAs President of WebStrategies Inc.\, Chris is responsible for leading all the day-to-day operations of the firm including digital marketing\, web development\, inbound marketing\, and web analytics. Chris is known for combining a disciplined analytics and process-oriented approach to digital marketing. His work has been featured on the Google Analytics and Hubspot blogs. Chris is also a published author and speaks at industry events across the country. \nYou can learn more about Chris by visiting his bio page. \nThe AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Are you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/using-an-online-only-business-mindset-by-chris-leone-webstrategies-inc/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2019/10/2805_image.png
END:VEVENT
END:VCALENDAR