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LAST-MODIFIED:20210329T034754Z
UID:14422-1617962400-1617966000@www.amalincoln.org
SUMMARY:Nonprofit Roundtable on Storytelling with Alec McChesney
DESCRIPTION:This new roundtable with Alex McChesney will focus on a storytelling Q&A session.\n\n\nThis is a virtual event. \n \nAbout the Event \n\nHow do I discover my nonprofit’s story?\nWhat are the easiest and most effective ways to start using storytelling in my marketing?\nWhy is telling my story so important?\nHow do we create a story that our audience will care about?\n\nThese are just some of the questions we have heard nonprofits ask about using storytelling in their marketing plan. \nGuide the conversation in this interactive Q&A session to learn how storytelling can be a driver of engagement toward your nonprofit. \n \nAbout the Presenter \nAs the director of strategic marketing for Firespring\, Alec McChesney brings an extensive background in content strategy\, brand messaging\, target audience and user experience to the table. For Firespring’s partners\, Alec places a huge emphasis on communicating a brand’s message to its different target audiences through the lens of brand archetypes\, key messaging and audience personas. \nThrough video\, podcasting\, blogs or any new media\, Alec continues to look for ways to think outside of the box as it pertains to content strategy and connecting a brand to its different audiences. As a Business Made Simple Certified Coach\, Alec is able to simplify your marketing and fundraising to increase your revenue and eliminate brand confusion. \nPrior to his time at Firespring\, Alec spent his time as the sports editor and digital editor for the Lincoln Journal Star\, along with stints at the Kansas City Star and Tulsa World.
URL:https://www.amalincoln.org/event/nonprofit-roundtable-on-storytelling-with-alec-mcchesney/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210325T160000
DTEND;TZID=America/Chicago:20210325T170000
DTSTAMP:20260408T055531
CREATED:20210315T194022Z
LAST-MODIFIED:20210315T194022Z
UID:14374-1616688000-1616691600@www.amalincoln.org
SUMMARY:Round Table with Nia Nielsen: Marketing Talks | You ask. We answer.
DESCRIPTION:In this session\, we’ll take on a big marketing problem\, and as a group\, brainstorm and try to find a solution.\n\n\nThis is a virtual event. \nWhat’s on your mind? What marketing challenge are you facing?  \nOnce a quarter we’ll take on a big marketing problem\, and as a group\, brainstorm and try to find a solution. \nTo submit questions or topics of interest email Nia Nielsen at nia.nielsen@gmail.com. \nPresent the question or come to the table to provide advice or direction. Either way\, we’re excited to create more connection to our chapter and Lincoln marketers and creatives in unusual times. \n \nBiography \nNia Nielsen is Director of Marketing at the Foundation for Lincoln Public Schools. She draws on her varied experiences both in nonprofit and for-profit marketing. \nHer early background focused on integrating digital platforms with marketing initiatives. Nielsen has strategized user experience for over 40 private and public websites and developed online communities around numerous brands. Skills include meshing social media strategies with organizational goals\, objectives\, mission and vision; SEO and online content management; and optimizing promotional pieces to drive traffic to online. \nIn her current role\, Nielsen develops creative solutions to business problems\, blending the art and science of marketing through research\, strategic planning and branding. \nNielsen holds a Bachelor’s Degree in Journalism and Mass Communications from the University of Nebraska–Lincoln. Her favorite topics to present on include: problem solving and creativity. She is a former Lincoln Chapter American Marketing Association president\, Marketer of the Year awardee and Dorothy B. Clark recipient. \nWhen she’s not reading up on everything shifting to virtual events and figuring out how to blend the latest trends into current marketing strategies\, you can find Nia hanging out with her husband and four children.
URL:https://www.amalincoln.org/event/round-table-with-nia-nielsen-marketing-talks-you-ask-we-answer/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210318T120000
DTEND;TZID=America/Chicago:20210318T130000
DTSTAMP:20260408T055531
CREATED:20210306T210933Z
LAST-MODIFIED:20210306T210933Z
UID:14227-1616068800-1616072400@www.amalincoln.org
SUMMARY:Social Media Round Table: Building Social Media Target Audiences
DESCRIPTION:This session will get you started with a good foundation on building social media target audiences.\n\n\nThis is a virtual event. \nKnowing your audience is one of the most important components of a strong marketing communications plan. On social media\, it’s a requirement. In this roundtable\, we’ll discuss techniques to building strong social media target audiences including topic such as: \n\nInterest audiences vs Custom audiences\nHow to use first-party data\nPixels\, what are they and how they’re changing\nThe importance of testing and optimizing\n\nAs always\, we hope for a lively discussions and questions. \n \nBiography: \nCasey is the Director of Social Media  at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/social-media-round-table-building-social-media-target-audiences/
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/03/14227_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210311T114500
DTEND;TZID=America/Chicago:20210311T130000
DTSTAMP:20260408T055531
CREATED:20210213T000919Z
LAST-MODIFIED:20210213T000919Z
UID:13716-1615463100-1615467600@www.amalincoln.org
SUMMARY:Signature Speaker Series: Building Brands with UX Design with Russ Klein
DESCRIPTION:During this session\, Russ Klein will go over the new frontier of brand-building: Experience design.\n\n\nThis is a virtual event. \nEvent Description \nAgencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If marketers and agencies don’t come to terms in a hurry with the structural factors that have set the stage for experience-driven brand building\, CEOs are going to tap other resources to do it instead. Experience design is the next frontier for brand-building.
URL:https://www.amalincoln.org/event/signature-speaker-series-building-brands-with-ux-design-with-russ-klein/
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/02/13716_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210218T120000
DTEND;TZID=America/Chicago:20210218T130000
DTSTAMP:20260408T055531
CREATED:20210215T161505Z
LAST-MODIFIED:20210215T161505Z
UID:13777-1613649600-1613653200@www.amalincoln.org
SUMMARY:Social Media Round Table: Social Writing and Scheduling
DESCRIPTION:This session will get you started with a good foundation on social writing and scheduling.\n\n\nThis is a virtual event. \nWriting social media copy that is audience-centric and provides value is one key to success in content marketing. Appropriate timing of that content is another key. Attendees to February’s round table will learn a few strategies for writing strong social media copy and additional strategies around how to appropriately schedule or place content. As always\, we hope for a lively discussion and questions. \nBiography: \nCasey is the Director of Social Media  at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/social-media-round-table-social-writing-and-scheduling/
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/02/13777_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210211T114500
DTEND;TZID=America/Chicago:20210211T130000
DTSTAMP:20260408T055531
CREATED:20210126T180627Z
LAST-MODIFIED:20210126T180627Z
UID:13299-1613043900-1613048400@www.amalincoln.org
SUMMARY:Signature Speaker Series: Creating Content that Connects with Cherri Ellis
DESCRIPTION:During this session\, Spectrum Reach will take you step by step on how to develop a creative plan and create content in our “new normal.”\n\n\nThis is a virtual event. \nTakeaways: \n\nDeveloping and defining an objective to guide your creative\nThe importance of catering your creative to the platform\nDelivering impactful messaging that reflects your market’s New Normal \n\nSpeaker Bio \nCherri Ellis is a National Creative Strategy Director for Kernel\, the internal agency of Spectrum Reach. Her team of strategists and creative professionals provide data-based insights and full creative services so that messaging is on point\, assets are impactful\, and business goals are met. Cherri has worked in multiple creative arenas; video production\, live theater\, on camera talent\, magazine columnist\, and as morning drive personality Cherri Mason on the top-rated Mason and Dixon Morning Show. Now with Spectrum Reach over 18 years and a grateful recipient of multiple industry awards\, Cherri finds great joy in working with clients of all sizes.As a huge fan of targeted creative\, her favorite quote regarding advertising is from former Netscape CEO Jim Barksdale who said  “If you have data\, let’s look at the data. If all we have are opinions\, let’s go with mine.”
URL:https://www.amalincoln.org/event/signature-speaker-series-creating-content-that-connects-with-cherri-ellis/
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2021/01/13299_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210127T120000
DTEND;TZID=America/Chicago:20210127T130000
DTSTAMP:20260408T055531
CREATED:20210126T175046Z
LAST-MODIFIED:20241007T174254Z
UID:13296-1611748800-1611752400@www.amalincoln.org
SUMMARY:Social Media Round Table: Content Planning for 2021
DESCRIPTION:This session will get you started with a good foundation on planning content for 2021.\n\n\nThis is a virtual event. \nIt’s a new year and you’ve likely made some resolutions around your social media programs and content. This session will get you started with a good foundation on planning content for 2021\, applying trends to your content strategy and using a system to take the stress out of your content planning and execution. \nBiography: \nCasey is the Director of Social Media at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/social-media-round-table-content-planning-for-2021/
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/Casey_Mills.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210114T120000
DTEND;TZID=America/Chicago:20210114T130000
DTSTAMP:20260408T055531
CREATED:20201222T141445Z
LAST-MODIFIED:20201222T141636Z
UID:12531-1610625600-1610629200@www.amalincoln.org
SUMMARY:Signature Speaker Series with Clint Runge: The State of Youth Culture
DESCRIPTION:This is a virtual event. \nA look at how Gen Z will impact 2021 \n2020 hit a lot of communities hard. Often overlooked in the conversation are young adults whose big moments were disrupted in profound ways. Yet\, their impact in changing industry practices\, brand expectations and politics has set up a wave for 2021 to see even more Z-centric adaptations. \nTrying to stay on top of it all can be overwhelming if organizations are focused on “what’s the latest thing I need to do” rather than “why something becomes popularized.” \nIn this dynamic talk\, Clint! outlines the value systems\, behaviors and driving factors that brands\, businesses and organizations can rely on to build better customer service\, future product offerings\, employee retention and effective marketing in the new year. \nPRE-EVENT LANGUAGE: \nSee how the way you approach marketing may be at odds with your youngest consumers. \nTAKEAWAY 3: \n\nConsumers have a new set of moral expectations of businesses\nZs take on a ‘gatekeeperless’ approach to your industry\nNobody trusts your advertising\, especially your younger consumers\n\n  \nSpeaker Bio \nClint! Runge is CEO & Founder of Archrival\, a youth culture agency that reinvents how brands win the hearts and minds of young adults. \nClint! and team light the fires for clients such as Red Bull\, Adidas\, Hollister\, EA Sports and Spotify by going against the grain of traditional marketing to build brand love\, loyalty and sales with teens to twenty-somethings. \nLastly\, he considers himself a professional rock\, paper\, scissors athlete and welcomes your challenge. \nArchrival.com \n 
URL:https://www.amalincoln.org/event/signature-speaker-series-with-clint-runge-the-state-of-youth-culture/
CATEGORIES:Signature Speaker Series
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201217T160000
DTEND;TZID=America/Chicago:20201217T173000
DTSTAMP:20260408T055531
CREATED:20201207T025623Z
LAST-MODIFIED:20201207T025650Z
UID:12188-1608220800-1608226200@www.amalincoln.org
SUMMARY:Virtual Midwest AMA Holiday Hangout
DESCRIPTION:Join marketing pros from across the Midwest for a Holiday Happy Hour!\n\n\nBreak out your favorite ugly sweater\, mix up some festive sips\, and load up your best party background. This free virtual shindig will be swingin’! Cool cats from these chapters are ready to join AMA Lincoln to hang out: \n\nAMA Madison\nAMA Milwaukee\nAMA NE Wisconsin\nAMA Iowa\nAMA Omaha\nAMA Minnesota\n\nZoom information will be sent out the week of the event; please be sure to check your junk/spam folder.\nThis is a virtual event.
URL:https://www.amalincoln.org/event/virtual-midwest-ama-holiday-hangout/
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/12/12188_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201217T120000
DTEND;TZID=America/Chicago:20201217T130000
DTSTAMP:20260408T055531
CREATED:20201013T235216Z
LAST-MODIFIED:20201013T235216Z
UID:10875-1608206400-1608210000@www.amalincoln.org
SUMMARY:Social Media Round Table: Pulling Off A “Live” Event
DESCRIPTION:Details to come!\n\n\n\nThis is a virtual event. \nBiography: \nCasey is the Director of Social Media  at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/social-media-round-table-pulling-off-a-live-event/
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/10/10875_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201210T120000
DTEND;TZID=America/Chicago:20201210T130000
DTSTAMP:20260408T055531
CREATED:20201112T212719Z
LAST-MODIFIED:20201112T212826Z
UID:11614-1607601600-1607605200@www.amalincoln.org
SUMMARY:Engaging Gen Z in the Commoditized Industry of Financial Services
DESCRIPTION:Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched\, planned and built a brand strategy to engage Gen Z and capture this coveted audience. \nTogether\, Sean Heyen and Katlynn Pyatt will walk you through the business challenge that needed to be addressed\, how they shifted their engagement strategy away from the traditional target audience of credit union marketing and what the resulting brand strategy looked like. \nKey takeaways to engaging Gen Z in a brand campaign: \n\nDeveloping and distributing brand marketing that reaches Gen Z and gains their attention\nCreate and repurpose content to deliver fresh and engaging to the Gen Z audience\nLeveraging traditional media with social to combine broad marketing reach with hyper-targeting\n\nThis is a virtual event.
URL:https://www.amalincoln.org/event/engaging-gen-z-in-the-commoditized-industry-of-financial-services/
CATEGORIES:Signature Speaker Series
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/11/11614_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201120T120000
DTEND;TZID=America/Chicago:20201120T130000
DTSTAMP:20260408T055531
CREATED:20201113T142919Z
LAST-MODIFIED:20201113T142944Z
UID:11632-1605873600-1605877200@www.amalincoln.org
SUMMARY:RESCHEDULED Nonprofit Round Table: Annual Appeals Designed for Success
DESCRIPTION:Annual Appeals Designed for Success\n\n\n\nThis is a virtual event. \n  \nDuring this session we will walk through data\, design and insights to help make your appeal drive incremental donation dollars for your organization.
URL:https://www.amalincoln.org/event/rescheduled-nonprofit-round-table-annual-appeals-designed-for-success/
CATEGORIES:Round Tables
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201119T173000
DTEND;TZID=America/Chicago:20201119T183000
DTSTAMP:20260408T055531
CREATED:20201109T180320Z
LAST-MODIFIED:20201109T180320Z
UID:11538-1605807000-1605810600@www.amalincoln.org
SUMMARY:Virtual AMA Chapter Happy Hour: Lincoln & Omaha
DESCRIPTION:AMA Lincoln and AMA Omaha are partnering this month for a virtual happy hour!\n\n\n\nAMA Lincoln and AMA Omaha are partnering this month for a virtual happy hour! This is a great opportunity to meet new people and expand your network with marketing professions.  \nPotential topics include: \n·         Questions regarding membership \n·         Membership benefits \n·         How to navigate the newly designed national AMA website \n·         Getting involved and networking opportunities  \n \nBe sure to bring a drink! \n \nThis is a virtual event.
URL:https://www.amalincoln.org/event/virtual-ama-chapter-happy-hour-lincoln-omaha/
CATEGORIES:Social Events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201119T120000
DTEND;TZID=America/Chicago:20201119T130000
DTSTAMP:20260408T055531
CREATED:20201013T235151Z
LAST-MODIFIED:20201110T001816Z
UID:10872-1605787200-1605790800@www.amalincoln.org
SUMMARY:Social Media Round Table: Building A Measurement Plan
DESCRIPTION:This is a virtual event. \n\n\nNo social media plan is complete without a solid measurement strategy. Often\, thinking about how to measure your efforts will help focus your strategy and tactics on social media and orient everything toward your goals. But how do you start building a measurement plan? What KPIs are actually valuable to track? How do you answer questions about the value of followers or engagement on social media?  \nThe answers to all of these and more await attendees for this month’s roundtable.  \n\n\nBiography: \nCasey is the Director of Social Media at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/social-media-round-table-building-a-measurement-plan/
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/10/10872_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201112T120000
DTEND;TZID=America/Chicago:20201112T130000
DTSTAMP:20260408T055531
CREATED:20201012T175828Z
LAST-MODIFIED:20201109T180337Z
UID:10823-1605182400-1605186000@www.amalincoln.org
SUMMARY:Signature Speaker Series with Mollie Young: Winning the Name Game
DESCRIPTION:Winning the Name Game – How to Create Unforgettable Names (even during a Crisis like COVID-19)\n\n\n\nThis is a virtual event. \n \nJoin Mollie Young\, Founding Principal of Nametag International\, a global naming and brand strategy firm\, as she leads you through a step-by-step process of how to create Unforgettable names.  \n \nIt doesn’t matter if you are naming a healthy snack\, a toothpaste\, a car\, a financial technology or even a new company\, creating a great name is imperative in today’s competitive market. Find out the secrets to creating great names and ensuring they are legally protectable as trademarks.  Learn how to reach your key audiences thru naming\, learn how to ensure the name you choose is trademarkable\, and make sure your brands are speaking the right language in this global world. \n \nKey takeaways –  \n1)	How a successful naming project delivers business success  \n2)	How to address audiences from the inside out  \n3)	It’s a global world – are your brands speaking the right language? \n4)	Important things you can do to make your brand relevant in the current conditions or conditions around the corner \n \nMollie has over 30 years of strategic branding experience\, working with many global companies across all sectors including Pfizer\, UnitedHealthcare\, Cargill\, Boston Scientific\, General Motors\, Land O’Lakes\, Procter & Gamble\, McDonald’s\, General Electric\, 3M\, Whirlpool\, Deluxe\, Hormel\, Monsanto\, General Mills\, Honeywell\, etc. \n \nShe is a frequent speaker and panelist on topics including brand strategy\, global naming\, rebranding\, consumer trends\, branding trends and brand research/insights. \n \nSponsored by Spectrum Reach
URL:https://www.amalincoln.org/event/signature-speaker-series-with-mollie-young-winning-the-name-game/
CATEGORIES:Signature Speaker Series
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201021T113000
DTEND;TZID=America/Chicago:20201021T123000
DTSTAMP:20260408T055531
CREATED:20201001T205623Z
LAST-MODIFIED:20201002T121353Z
UID:10407-1603279800-1603283400@www.amalincoln.org
SUMMARY:October Marketing Power Hour with Scott Seidewitz
DESCRIPTION:This is a virtual event co-hosted with AMA Omaha \n\nBeware the Voice of the Customer —Applied Neuroscience Tells Us What Really Drives Behavior \nYour customers are lying to you. They don’t mean to. In fact\, they don’t even know they’re doing it. They just don’t know why they do things\, so their brains make things up. It’s one of the biggest problems in marketing\, and it’s time to solve it. \nJoin marketing leader\, innovator and contrarian Scott Seidewitz as he discusses how faulty memory and implicit emotions wreak havoc on our best efforts to understand customers. Sharing case studies from his experience and just enough science to make things interesting\, Scott will show you how to get past what customers say to what they really think\, feel and do. He’ll also review the current state of neuro-research\, which is not only expensive but often ineffective. You’ll leave the presentation ready to apply practical techniques to better understand your customers and grow your business. \nAbout Your Speaker:  \nScott Seidewitz \nFor more than 20 years\, marketing leader\, innovator and contrarian Scott Seidewitz has been an evangelist for bringing scientific rigor to marketing and market research. From applying neuroscience to marketing to showing how traditional research stifles innovation and risk taking\, his innovations have consistently challenged the conventional wisdom. Scott is a graduate of MIT\, ex-P&G branding expert and former political activist. He has delivered hundreds of millions in top line growth to companies like Merck\, Gilead\, Align Technology (makers of Invisalign)\, AliBaba\, Intel and Intuit. He is also a recipient of a National Citation of Excellence from the American Advertising Federation. \n  \n*Scott will be offering a free two-hour consultation as a giveaway to one attendee after the presentation.
URL:https://www.amalincoln.org/event/october-marketing-power-hour-with-scott-seidewitz/
CATEGORIES:Signature Speaker Series
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/10/scott_headshot_021_edit-scaled-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201015T120000
DTEND;TZID=America/Chicago:20201015T130000
DTSTAMP:20260408T055531
CREATED:20201013T131250Z
LAST-MODIFIED:20201013T131250Z
UID:10848-1602763200-1602766800@www.amalincoln.org
SUMMARY:Social Media Round Table: Paid Content vs. Ads and How They Work Together
DESCRIPTION:Stop thinking in terms of organic and paid social media and start thinking in terms of content and ads.\n\n\n\nThis is a virtual event. \n \nStop thinking in terms of organic and paid social media and start thinking in terms of content and ads. Social is largely pay to play and while there are brands who still hit home runs with truly organic content\, it’s becoming a rarity. Content marketing does still work and works well\, but marketers need to understand how content and advertising work together on social media.  \nParticipants in this weeks roundtable with learn: \n\nThe difference between content and advertising \nBuilding blocks of a social content marketing strategy \nHow to reap the benefits of acquisition\, reactivation and retargeting tactics \n\nBiography: \nCasey is the Director of Social Media  at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \n \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/social-media-round-table-paid-content-vs-ads-and-how-they-work-together/
CATEGORIES:Round Tables
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201009T090000
DTEND;TZID=America/Chicago:20201009T100000
DTSTAMP:20260408T055531
CREATED:20200831T234616Z
LAST-MODIFIED:20201007T162017Z
UID:9649-1602234000-1602237600@www.amalincoln.org
SUMMARY:Marketing Automation To Save You Time and Money with Angie Kubicek
DESCRIPTION:This is a virtual event. \nFor this nonprofit round table\, we are going to break out into small groups and work on developing automated nurturing communications that foster relationships with your donors. Get excited to roll up your sleeves and develop a strategy that you can implement that day (or next week\, it is a Friday after all)
URL:https://www.amalincoln.org/event/save-the-date-october-round-table-with-angie-kubicek/
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/angiekubicek_1012_websmall.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201008T120000
DTEND;TZID=America/Chicago:20201008T130000
DTSTAMP:20260408T055531
CREATED:20200928T142224Z
LAST-MODIFIED:20201110T143206Z
UID:10317-1602158400-1602162000@www.amalincoln.org
SUMMARY:Reaching Consumers Across Screens: The Convergence of TV\, OTT & Digital Video
DESCRIPTION:Key Takeaways: \nAfter this session you’ll be able to:\n–       Identify your multi-platform campaign goals and metrics\n–       Choose the right engagement strategy based on your target audience\n–       Generate and activate your media plan across screens \nDescription: As the media landscape evolves\, the lines between TV\, Streaming\, and Digital Video are blurring. Marketers are challenged with reaching their audiences effectively across screens. In this presentation\, we’ll outline six actionable steps marketers can take to plan\, execute\, and measure more impactful campaigns.
URL:https://www.amalincoln.org/event/reaching-consumers-across-screens-the-convergence-of-tv-ott-digital-video/
CATEGORIES:Signature Speaker Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200925T120000
DTEND;TZID=America/Chicago:20200925T133000
DTSTAMP:20260408T055531
CREATED:20200901T002002Z
LAST-MODIFIED:20200911T122213Z
UID:9656-1601035200-1601040600@www.amalincoln.org
SUMMARY:September SkillSchool: How to Build a Killer Social Brand in 2020
DESCRIPTION:This is a virtual event. \nJoin us for our September SkillSchool with Natalie Micale\, Account Director and Co-Founder of Oh Hello. \nThere’s always another excuse for why we procrastinate using social media. By not building a social brand right now\, you may be putting your career future at risk. In this 90-minute SkillSchool workshop\, Natalie breaks down how you can build long-term relationships online that will pay off big time in your future. She dives into what a personal brand even is\, how to structure a content strategy for your ideal platforms and she explains how to position yourself as a thought leader with a unique perspective. Natalie teaches you proven tactics and time saving tips that will get you fired up about getting online and pushing your brand further.
URL:https://www.amalincoln.org/event/september-skillschool-with-natalie-micale/
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/NatalieMicale.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200917T120000
DTEND;TZID=America/Chicago:20200917T130000
DTSTAMP:20260408T055531
CREATED:20200825T001722Z
LAST-MODIFIED:20200911T173838Z
UID:9487-1600344000-1600347600@www.amalincoln.org
SUMMARY:How to Pick the Right Social Media Tools with Casey Mills
DESCRIPTION:This is a virtual event. \nChoosing social media tools can be daunting. There are many vendors\, many options\, many functions and a lot of what you don’t need. We’ll discuss a system that can help select the right tools for you.  \nAttendees will walk away with tips and recommendations for evaluating tools and a list of vendors currently used and recommended by the Roundtable host and attendees. Please be ready to discuss any social media tools you use\, like or would love to have. \nBiography: \nCasey is the social media manager at Swanson Russell\, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming\, he has worked in science communication\, higher education marketing\, journalism and photojournalism before coming to SR. \nThe Social Media Round Table is designed for an open discussion\, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of social media on all platforms. The group will help you gain a better understanding of platforms and techniques you may know about\, but aren’t yet sure how to implement. Let’s talk\, spark ideas\, and work through implementation details as a group. We grow better together!
URL:https://www.amalincoln.org/event/save-the-date-september-social-media-round-table-with-casey-mills/
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/Casey_Mills.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200911T090000
DTEND;TZID=America/Chicago:20200911T100000
DTSTAMP:20260408T055531
CREATED:20200831T233211Z
LAST-MODIFIED:20200917T211739Z
UID:9647-1599814800-1599818400@www.amalincoln.org
SUMMARY:Telling Your Nonprofits Story During a Pandemic with Angie Kubicek
DESCRIPTION:Download Presentation MaterialsUse the link below to review materials from this presentation. \n				Download
URL:https://www.amalincoln.org/event/save-the-date-september-round-table-with-angie-kubicek/
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/angiekubicek_1012_websmall.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200820T120000
DTEND;TZID=America/Chicago:20200820T130000
DTSTAMP:20260408T055531
CREATED:20200817T224413Z
LAST-MODIFIED:20200917T212021Z
UID:9289-1597924800-1597928400@www.amalincoln.org
SUMMARY:Social Issues on Social Media with Casey Mills
DESCRIPTION:Download Presentation MaterialsUse the button below to download this presentation’s materials. \n				Download
URL:https://www.amalincoln.org/event/social-issues-on-social-media-with-casey-mills/
CATEGORIES:Round Tables
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/Casey_Mills.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200813T120000
DTEND;TZID=America/Chicago:20200813T130000
DTSTAMP:20260408T055531
CREATED:20200810T044116Z
LAST-MODIFIED:20200813T195419Z
UID:9107-1597320000-1597323600@www.amalincoln.org
SUMMARY:Leading & Self-Managing In Adverse & Ambiguous Times w/ Steve Gavatorta
DESCRIPTION:Download Steve's Gavatorta's eBookDownload your free copy of Steve Garatorta’s eBook “In Defense of Adversity.” \n				Download
URL:https://www.amalincoln.org/event/leading-self-managing-in-adverse-ambiguous-times-w-steve-gavatorta/
CATEGORIES:Signature Speaker Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200723T120000
DTEND;TZID=America/Chicago:20200723T130000
DTSTAMP:20260408T055531
CREATED:20200720T152309Z
LAST-MODIFIED:20200720T152309Z
UID:8621-1595505600-1595509200@www.amalincoln.org
SUMMARY:Undertold and Undersold: The Story Of Nebraska with Tony Goins
DESCRIPTION:Hear from Tony Goins of the Nebraska Department of Economic Development.\n\n\n\nThree Takeaways: \n1.        Make our value proposition go viral.  Know what differentiates us from other states and tell the story from the mountain tops! \n2.       Create short video clips and share through your social media channels.  Flood the airways with positive Nebraska scenes! \n3.       Weave the message of diversity\, inclusion synonymous values and talent through all of your messaging.  We must tell the world that our state is accepting of all races as long as you exhibit servant leadership along with an unreal work ethic underpinned by honesty\, integrity and kindness.
URL:https://www.amalincoln.org/event/undertold-and-undersold-the-story-of-nebraska-with-tony-goins/
CATEGORIES:Signature Speaker Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200611T120000
DTEND;TZID=America/Chicago:20200611T130000
DTSTAMP:20260408T055531
CREATED:20200528T165438Z
LAST-MODIFIED:20200528T165438Z
UID:7441-1591876800-1591880400@www.amalincoln.org
SUMMARY:Using Customer Insights to Spark Transformation with Scott Seidewitz
DESCRIPTION:Learn how to use customer insights to spark transformation.\n\n\n\nScott Seidewitz is a leader\, innovator\, and contrarian who is not afraid to challenge the conventional wisdom in the marketing strategy and research field. For more than 17 years\, his firm\, The Seidewitz Group\, has helped companies large and small use deep customer understanding to grow their top line. His clients include Intel\, GE\, Merck\, Intuit\, AliBaba\, Teva Pharmaceuticals\, and Align Technology (makers of Invisalign) \nScott developed his unique marketing perspective while pursuing graduate studies at MIT and serving as a political strategist and P&G brand manager. A vocal critic of the lack of scientific rigor in market research\, some of Scott’s key innovations are in applied neuroscience. Using the science of memory and motivation\, Scott has developed and field tested a number of techniques to better understand and influence customer behavior. The high ROI of these applied techniques stands in sharp contrast to expensive and difficult to apply “neuro-research” techniques\, such as brain imaging and biometric research. \n\n\n\nThank you to our event sponsor\, Ameritas.
URL:https://www.amalincoln.org/event/using-customer-insights-to-spark-transformation-with-scott-seidewitz/
CATEGORIES:Signature Speaker Series
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2020/05/7441_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200515T083000
DTEND;TZID=America/Chicago:20200515T093000
DTSTAMP:20260408T055531
CREATED:20200508T161602Z
LAST-MODIFIED:20200508T161602Z
UID:6999-1589531400-1589535000@www.amalincoln.org
SUMMARY:JavaTalk Nonprofit Round Table with Kyle Cartwright
DESCRIPTION:Come listen to Kyle Cartwright discuss the need for professional development of Lincoln’s young change-makers.\n\n\n\nKyle Cartwright\, Executive Director at Nebraska Cultural Endowment and Co-Founder and COO at SEAchange\, LTD will discuss purpose and the need for professional development of our city’s young change-makers. He’ll also share about the formation of the Young Nonprofit Professionals Network (ynpnLNK) and some of the work they’ve been doing this and last year.
URL:https://www.amalincoln.org/event/javatalk-nonprofit-round-table-with-kyle-cartwright/
CATEGORIES:Round Tables
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200430T120000
DTEND;TZID=America/Chicago:20200430T130000
DTSTAMP:20260408T055531
CREATED:20200427T144848Z
LAST-MODIFIED:20200427T145916Z
UID:6752-1588248000-1588251600@www.amalincoln.org
SUMMARY:But Can You Sell Yourself?
DESCRIPTION:Learn how to interview\, ask for a promotion\, or turn it on in social\nsituations.\n\n\n\nNote: This is a virtual event. Upon registration\, you will be sent a link to join the meeting. \nMarketers spend their days (and sometimes nights) figuring out the best way to sell a product\, idea\, or organization but often struggle to sell themselves. Whether it’s for a new job\, moving up in your career\, or simply chatting with colleagues at a conference\, it’s important to present yourself in a way that keeps others interested and impressed. Learning a few key strategies can take these important interactions from “meh” to “oh\, yeah!” \nSarah Collins\, owner of Collins Career Coaching\, is a career coach\, certified Gallup Clifton Strengths Coach\, and creator/co-facilitator of Adulting 101. Sarah started her career working at the University of Nebraska-Lincoln as a career coach in the College of Business. Before starting her own coaching business\, Sarah was the Director of the College to Career Center at Doane University. Using a strengths-based approach\, combined with genuine authenticity and enthusiasm\, Sarah coaches individuals to figure out their next steps\, enhance their careers\, and create plans to excel in their life. As a seasoned presenter and teacher she also assists organizations in thinking about how they utilize their teams’ strengths to enhance their culture or to provide additional professional support to their employees. \nThree Key Takeaways: \n+ How to respond to the dreaded “Tell me about yourself” prompt.\n+ The 3-step method for telling a compelling story that sells you and your successes.\n+ Strategies for winning everyone from your boss to a stranger over. \n\n\n\nThank you to our event sponsor\, Ameritas.
URL:https://www.amalincoln.org/event/but-can-you-sell-yourself/
CATEGORIES:Signature Speaker Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200403T130000
DTEND;TZID=America/Chicago:20200403T140000
DTSTAMP:20260408T055531
CREATED:20200401T122724Z
LAST-MODIFIED:20200401T122724Z
UID:6196-1585918800-1585922400@www.amalincoln.org
SUMMARY:Virtual Round Table - Marketing Through COVID-19
DESCRIPTION:Join us for a collaborative\, ‘open-mic’ discussion about how marketers should react and adjust during the COVID-19 crisis.\n\n\n\nWhile the effects vary greatly across industries\, there’s no doubt that the current pandemic has had an effect on us all. We are now faced with the question of if and how our marketing strategy should change for the coming months. \nIn this virtual Round Table\, you’re encouraged to bring your questions\, concerns\, and experiences. Our goal is to create an opportunity to learn from one another and get some virtual face-time with the AMA – Lincoln family we already miss seeing at events.  \nFormat: We’ll hold the Round Table over Zoom. While it will be moderated by AMA Lincoln President\, Tyler Samani-Sprunk\, there will be no prepared presentation. Instead\, we want attendees to bring their questions or concerns\, and a willingness to share what they’ve learned from their own experiences. Attendees are encouraged to have their video turned on for some much-needed face-time with each other.  \nWe look forward to seeing you on Friday!
URL:https://www.amalincoln.org/event/virtual-round-table-marketing-through-covid-19/
CATEGORIES:Round Tables,Virtual
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/04/6196_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200320T083000
DTEND;TZID=America/Chicago:20200320T093000
DTSTAMP:20260408T055531
CREATED:20200313T181526Z
LAST-MODIFIED:20200313T181526Z
UID:5781-1584693000-1584696600@www.amalincoln.org
SUMMARY:JavaTalk Nonprofit Round Table with Clover Frederick
DESCRIPTION:IMPORTANT NOTICE\nIn light of the recent developments concerning the novel coronavirus disease (COVID-19)\, AMA Lincoln has cancelled this event. Refunds will be issued to those who already purchased tickets. We apologize for any inconvenience.\n 
URL:https://www.amalincoln.org/event/javatalk-nonprofit-round-table-with-clover-frederick/
LOCATION:The Foundry\, 211 N 14th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Round Tables
END:VEVENT
END:VCALENDAR