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DTSTART;TZID=America/Chicago:20260909T090000
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DTSTAMP:20260803T184123Z
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UID:18784-1788944400-1788948000@www.amalincoln.org
SUMMARY:Round Table: “C” is for Cookie and Campaign
DESCRIPTION:Learn to craft messages that stick\, unify your website\, email & social media\, and turn one story into months of content.\n\n\n“C” is for Cookie and Campaign \nJoin this round table to learn how to craft a message that sticks\, connect your website\, email and social media into one smart cookie of a campaign and stretch every story into weeks (or even months) of meaningful content. You’ll leave with practical tools to keep your message working long after you hit publish—and without leaving any content crumbs behind. \nSpeaker Bio: \nSaying Kelley is a nonprofit marketing guru is an understatement. She makes a habit of mixing her marketing expertise with her passion for helping great causes. After nearly 12 years as an agency creative director\, Kelley founded Pen & Pug – a new business offering marketing strategy\, creative writing\, and nonprofit fundraising services. When she’s not busy putting her pen to work\, Kelley enjoys spending time with her family\, teaching at UNL CoJMC\, managing her pug Chubs’s influencer career AND\, spearheading Purpose Palooza! – an event that intentionally brings local nonprofits and local marketers together for good. \n  \nParking & Venue Information: \nFree parking available in a nearby parking lot.
URL:https://www.amalincoln.org/event/round-table-c-is-for-cookie-and-campaign/
LOCATION:Of the Earth Florals\, 8320 Glynoaks Drive #Ste 120\, Lincoln\, NE 68516\, Lincoln\, NE\, 68516\, US
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2026/07/September-2026.png
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DTSTART;TZID=America/Chicago:20260923T173000
DTEND;TZID=America/Chicago:20260923T190000
DTSTAMP:20260910T211323Z
CREATED:20260910T211239Z
LAST-MODIFIED:20260910T211323Z
UID:18822-1790184600-1790190000@www.amalincoln.org
SUMMARY:Skill School: Agency Mix and Mingle
DESCRIPTION:Join us for an exciting networking event to kick off the new school year with connections.\n\n\nGet ready to kick off the new school year with connections at our Agency Mix & Mingle event! \nThis Networking Event is free for all AMA Members and the University Students\, primarily the J School. It is designed to build connections and as an opportunity to promote the Upcoming SkillSchool sessions. Creating an environment where students can learn more about the professions and the professionals that they will potentially be working with in the future. \nParking Information: \nThere is street parking in addition to nearby parking garages both East and West of the Lincoln Children’s Museum where the Agency is located. Take the stairs up after entering the door north of the Main East Entrance door.
URL:https://www.amalincoln.org/event/skill-school-agency-mix-and-mingle/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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DTSTART;TZID=America/Chicago:20260924T090000
DTEND;TZID=America/Chicago:20260924T100000
DTSTAMP:20260730T222013Z
CREATED:20260730T222013Z
LAST-MODIFIED:20260730T222013Z
UID:18780-1790240400-1790244000@www.amalincoln.org
SUMMARY:AMA Lincoln Coffee Happy Hour Innovation Campus Mill
DESCRIPTION:Join us at the Mill on Innovation Campus for an informal get-together with other marketers in our community.\n\n\nLooking to start your day with a hot cup of inspiration? Looking to connect with local marketers? \nJoin us at the Mill on Innovation Campus on September 24 from 9 to 10 a.m. for some caffeine and conversation! \nNote: To be respectful of our local coffee shops\, Coffee Happy Hours are capped at 15 attendees. Please register so that we know how many to expect\, and we’ll see you there. \n \nParking Info: \nMetered on-street spaces along campus roadways or in the nearby paved visitor lot just north of Transformation Drive.
URL:https://www.amalincoln.org/event/ama-lincoln-coffee-happy-hour-innovation-campus-mill/
LOCATION:The Mill Coffee & Bistro\, 2021 Transformation Drive ##1350\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
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DTSTART;TZID=America/Chicago:20261002T083000
DTEND;TZID=America/Chicago:20261002T113000
DTSTAMP:20260918T005210Z
CREATED:20260918T005210Z
LAST-MODIFIED:20260918T005210Z
UID:18859-1790929800-1790940600@www.amalincoln.org
SUMMARY:Skill School: How to Create and Launch a Campaign Worth Celebrating!
DESCRIPTION:Take a campaign from pain points to celebratory solutions with Eleanor’s Creative six-step process\, led by Christine & Sean!\n\n\nFrom Campaign** to Champagne: How to Create and Launch a Campaign Worth Celebrating! \n \nGreat campaigns don’t happen by accident. They’re built through smart discovery\, clear messaging\, compelling creative\, thoughtful testing\, and strategic implementation. \n \nJoin Christine Weeks\, Founder & CEO\, and Sean Flattery\, Creative Director\, of Eleanor Creative\, for a behind-the-scenes look at Eleanor’s campaign process. From identifying the real problem to launching work that gets results\, Christine and Sean will share practical strategies that marketers can use to build Campaigns Worth Celebrating! \n \nWhat You’ll Learn: \nTake a campaign from its pain points to celebratory solutions. Christine and Sean will walk through Eleanor Creative’s six-step campaign process: \nDiscover → Message → Concept → Test → Implement → Launch \nAlong the way\, you’ll learn how to uncover the problem behind the problem\, turn strategy into messaging\, develop creative concepts that connect with real audiences\, test ideas before investing heavily\, and build a launch strategy designed to drive action. \n \nCampaign Case Study: City of Lincoln — Next Stop \nThe Challenge: StarTran needed 22 bus operators—and needed them fast. \nRoutes were being reduced\, existing operators were working significant overtime\, and the City of Lincoln was spending more just to maintain basic service. With only one month and a small advertising budget\, Eleanor Creative had to turn a difficult recruitment challenge into a campaign that could move people to action. \n \nThe Strategy: Instead of simply advertising open positions\, we marketed the life and opportunity behind the job. Real employees\, human photography\, targeted digital advertising\, and benefit-driven messaging transformed a job opening into a meaningful career opportunity. \nThe campaign centered on messages including “A Career that Takes You Places” and “An Office With a View\,” while highlighting the benefits\, diversity\, stability\, and purpose of working for StarTran. \nIt’s a case study in what can happen when the right message\, audience\, creative\, media strategy\, and moment come together. \n \nCampaign Case Study: Dorothy Lynch \nHow do you make a beloved\, established Nebraska brand feel fresh without losing what generations of customers already love about it? \nChristine and Sean will share how Eleanor Creative approached the Dorothy Lynch brand refresh and campaign—balancing brand equity with new creative energy. Attendees will see how research\, strategy\, messaging\, photography\, creative concepts\, and implementation can work together to introduce an established brand to new audiences while remaining unmistakably Dorothy Lynch. \nThe goal isn’t simply more impressions. It’s helping the right people find the right information\, understand why it matters to them\, and feel confident taking the next step. \n \nPut the Process to Work: Campaign Challenge \nThen\, it’s your turn. \nAttendees will work together to tackle a real-world marketing challenge using the same discovery and messaging process Eleanor Creative uses with its clients. \nYou’ll dig into the pain point\, audience\, barriers\, motivations\, and desired action to uncover the problem behind the problem. From there\, you’ll turn those insights into a clear campaign strategy and begin developing messaging designed to connect with the audience and move them to action. \nIt’s an opportunity to move beyond hearing about the process and actually put it to work\, leaving with a framework you can take back and use for your own organization’s next campaign. \n \nThe Big Takeaway \nA beautiful campaign isn’t necessarily a successful campaign. \nSuccessful campaigns start with a clearly defined problem\, are built around a specific audience\, communicate one compelling idea\, and give people a clear reason to act. \n \nStrategy gives creativity a job to do. \nCreative gets people to pay attention. \nImplementation turns attention into action. \nAnd results? Those are worth popping the champagne. 🥂 \n \nSponsored By: \nUniversity of Nebraska College of Journalism and Mass Communications \n \nParking Information: \nMetered street parking is available.
URL:https://www.amalincoln.org/event/skill-school-how-to-create-and-launch-a-campaign-worth-celebrating/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
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DTSTART;TZID=America/Chicago:20261014T090000
DTEND;TZID=America/Chicago:20261014T100000
DTSTAMP:20260829T022614Z
CREATED:20260829T022614Z
LAST-MODIFIED:20260829T022614Z
UID:18815-1791968400-1791972000@www.amalincoln.org
SUMMARY:Round Table: What Google and AI Actually See on Your Website
DESCRIPTION:See your website through Google and ChatGPT’s eyes\, learn what they read\, and leave with simple same-day fixes.\n\n\nMost of us have never looked at our own website the way Google or ChatGPT does. In this session we’ll pull up real websites\, including mine\, and walk through exactly what machines read: your page titles\, your headings\, and the words that tell them what you do. You’ll leave with a simple worksheet for auditing your own site and a few fixes you can make the same afternoon. Bring your website!  \nKey Talking Points: \n\nWhen someone asks ChatGPT for “the best [your business] in Lincoln\,” it runs real Google searches behind the scenes. If you show up well in Google\, you’re most of the way there with AI.\nAI is literal. If you want to be known as fast\, honest\, or local\, those exact words need to be on your homepage and/or in reviews. Subtlety doesn’t translate well.\nThe five-minute self-audit: what your title tag\, headings\, and first hundred words are telling every machine that reads your site.\n\nSpeaker Bio:  \nJake Kramer is the co-owner and director of ARTILLERY\, a Lincoln web design studio that has been building websites since 2006 and hosts more than 500 of them today. He and his team spend their days helping small businesses build trust online and get found on Google and\, lately\, in ChatGPT. He co-hosts Slow & Steady\, a podcast about growing a business at a sustainable pace. Jake led an AMA Lincoln Round Table last year on website content\, and the landing page formula that came out of it still lives at artillerymedia.com/ama-landing-page-formula. Jake and his wife\, Haley\, have 2 sons\, Rune (2.5 y.o.) & Renly (6 mo old). Outside of ARTILLERY\, Jake plays fiddle in The Colten Wyatt Band (a country band based in Lincoln). Jake is also the worship director at Center Church in Lincoln. \n\n\n\nParking and Venue Information: \nMetered parking is available on the street or Rampark Garage is the closest available garage\, 1225 P St. (Entrance is off of N. 12th St.) \nThe Small Business Conference Room entrance is beside the security desk at the southwest end of the building on the first floor.
URL:https://www.amalincoln.org/event/round-table-what-google-and-ai-actually-see-on-your-website/
LOCATION:Union Bank Place Small Business Hub\, 1248 O Street ##865\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
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DTSTART;TZID=America/Chicago:20261023T140000
DTEND;TZID=America/Chicago:20261023T160000
DTSTAMP:20260918T010329Z
CREATED:20260918T010329Z
LAST-MODIFIED:20260918T010329Z
UID:18863-1792764000-1792771200@www.amalincoln.org
SUMMARY:Printing 101 for Marketers
DESCRIPTION:Come meet and talk directly with printing and design professionals in a print shop and learn about a vast variety of topics.\n\n\nWhat your marketing degree was never meant to prepare you for. \nCome meet and talk directly with printing and design professionals in a print shop and learn about a vast variety of topics. From crops and bleeds to file and paper types\, bring your questions and receive one-on-one assistance with real-world examples and demonstrations on site. This will be a laid-back session partially guided by your questions\, and will last as long as you need. \nLimited to 8 people \nHosted By Eagle Printing and Sign\, light snacks and refreshments will be provided. \nParking Info: \nMetered street parking is available.
URL:https://www.amalincoln.org/event/printing-101-for-marketers/
LOCATION:Eagle Printing and Sign\, 1625 P Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2026/09/18863_image.png
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DTSTART;TZID=America/Chicago:20261112T170000
DTEND;TZID=America/Chicago:20261112T210000
DTSTAMP:20260918T004736Z
CREATED:20260918T004736Z
LAST-MODIFIED:20260918T004736Z
UID:18855-1794502800-1794517200@www.amalincoln.org
SUMMARY:2026 CROPPED Competition
DESCRIPTION:Will your design end up on the cropping block? Join us for this thrilling graphic design challenge and cheer for your favorite designer!\n\n\nAMA Lincoln brings you the most thrilling graphic design challenge in the Midwest\, CROPPED! Modeled after the hit TV show\, Chopped\, top designers compete in the live challenge to deliver a complete design package for a local small business. \nCROPPED is on Thursday\, November 12th\, 2026 from 5-9 pm at the Talon Room in Lincoln. \nFive designers will call on their creative skills as they face off against one another to prepare an AMA-zing design collateral trifecta! The catch? Each round is a surprise collateral and the designers will need to think on their feet and use the materials and instructions provided. At the end of each round\, a panel of guest judges “crops” one designer who fell shy in terms of brand\, thoughtfulness\, and creativity. The last designers standing take home bragging rights and a cash prize! \nJoin AMA Members and like-minded marketing professionals in a casual\, fun\, and competitive atmosphere to celebrate all things branding and empower a local small business. \n5 designers\, 3 rounds\, 1 winner… Who will it be? \nThere are only 100 tickets available\, so act fast! \nThis is an 18+ event. \nTicket includes event entry\, hors d’oeuvres\, entertainment\, time to catch up with your friends and colleagues\, and a drink ticket. \nParking Info: Metered street parking is available and Que Place Garage is located across the street at 12th & Q St.
URL:https://www.amalincoln.org/event/2026-cropped-competition/
LOCATION:Talon Room\, #Ste. 1\, 230 North 12th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2026/09/18855_image.png
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