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DTSTART;TZID=America/Chicago:20231012T114500
DTEND;TZID=America/Chicago:20231012T130000
DTSTAMP:20260409T102638
CREATED:20230912T180003Z
LAST-MODIFIED:20231011T023238Z
UID:16808-1697111100-1697115600@www.amalincoln.org
SUMMARY:Signature Speaker: Brands on Fire: The Heart of Building Brand Advocacy
DESCRIPTION:In this talk\, we will discuss how building a brand that resonates emotionally with consumers is a powerful way to create brand advocates.\n\n\nSignature Speaker: Brands on Fire: The Heart of Building Brand Advocacy \nEvery brand—regardless if it is corporate or individual—has certain hurdles that hold them back from thinking beyond their current state of existence. \nIn this talk\, we will discuss brands and individuals that have mastered techniques that have enabled them to explore without limits. The things stopping your company or personal brand from winning are within your reach. Create brand stories that position you and your company in a way that builds value and separates you from the noise. Build beyond just attracting customers\, it’s crucial to transform them into passionate advocates for your brand.  \n“Brands on Fire: The Heart of Building Brand Advocacy” uncovers the essential elements that drive brand advocacy. From the emotional connections that brands must establish to the strategies that ignite customer passion\, this talk will equip you with the knowledge and tools to turn customers into fervent brand advocates. Explore the heart of brand advocacy and learn how to create a brand that not only captures minds but also wins hearts. \n \nKEY LEARNING OBJECTIVES:  \nThe talk emphasizes the importance of emotional connections between your brand and customers. Building a brand that resonates emotionally with consumers is a powerful way to create brand advocates. \n\nExplore ways to put your customers at the center of your brand strategy\nDiscover how to showcase your brand’s authentic values and mission to create a genuine connection with your audience\nLearn how to maintain a consistent brand identity across all touchpoints\nExplore strategies for nurturing and growing your brand’s community\nUnderstand how to adapt to changing customer needs and market trends while maintaining brand advocacy\n\nBy the end of this talk\, you’ll be equipped with the knowledge and strategies needed to build brand advocacy\, cultivate loyal customers\, and turn them into vocal advocates who champion your brand to others\, ultimately driving growth and success for your business. \n \nSpeaker Bio:  \nMihali Stavlas is the founder and CEO of Mellōnaid\, an analytical and creative agency in Raleigh\, North Carolina. For the past 15 years at Mellōnaid\, Mihali has helped clients capture and recreate their brand’s story\, build brand experience and online platforms by encompassing the full spectrum of all its touchpoints: identity\, collateral materials\, advertising\, marketing\, user experience\, and interactive media. Mihali oversees all strategy and brand experience efforts that help clients convert prospects into advocates. \nIn addition to overseeing Mellōnaid\, Mihali has served as President of AMA’s Professional Chapter Council\, President of the AMA Triangle\, on the Board of Directors at Easterseals UCP\, and an adviser to North Carolina Center for Nonprofits and AIGA Raleigh (American Institute of Graphic Arts). In addition\, Mihali has hosted a radio talk show out of California called This Week in Marketing and is a national speaker on the topics of marketing\, design\, and leadership. \nMihali has been recognized by the marketing community as the 2015-2016 AMA Triangle Volunteer of the Year and a recipient of Triangle Business Journal’s 40 Under 40 Award in 2017.
URL:https://www.amalincoln.org/event/signature-speaker-brands-on-fire-the-heart-of-building-brand-advocacy/
LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231109T114500
DTEND;TZID=America/Chicago:20231109T130000
DTSTAMP:20260409T102638
CREATED:20231016T162829Z
LAST-MODIFIED:20231016T162903Z
UID:16862-1699530300-1699534800@www.amalincoln.org
SUMMARY:Signature Speaker: Behind the Content Marketing Curtain
DESCRIPTION:Learn how (and why) to align time and people to maximize content marketing’s effectiveness.\n\n\nSignature Speaker: Behind the Content Marketing Curtain \n \nDESCRIPTION: \nDid you know that brands with a documented content marketing strategy are four times more confident in reporting an ROI? But less than half of marketing departments actually have one (21%\, in one B2B sector)?  \nContent marketing can be a spiraling\, costly marketing approach without alignment of goals\, timing\, and constituents. So while unsuccessful brands obsess about email subject lines and video length in LinkedIn posts\, the winning brands move the needle with strategy\, planning\, and measuring the right outcomes. \nPut an end to your content marketing theater and focus on the three areas that can actually return value: Strategy\, Aligning Time and People\, and Business Results-Based Measurements. \n \nKEY LEARNING OBJECTIVES:  \n\nTakeaway an actionable\, one-page approach to content marketing strategy that will change your approach the next day.\nStrip away the toxicity of data theater and focus on measurements that actually reflect business results.\nLearn how (and why) to align time and people to maximize content marketing’s effectiveness.\n\nSPEAKER BIO: \nHaving studied music\, English lit\, and earned an MBA\, Aaron Templer is an unapologetic eclectic and times agitator. A 25-year marketing leader\, he is a marketing firm owner Three Over Four\, an occasional professor\, and a hobby percussionist.  \nAaron is also a professional instructor for the American Marketing Association. Among his many engagements with the AMA\, Aaron developed and delivered a two-day course on content marketing. His firm\, speaking engagements\, teachings\, and writings are at the intersection of strategy\, creativity\, brand\, influence\, and leadership. Some call him the Gora Dhol Wallah. Aaron’s first book Leading in a Social World is a seven-time award winner.
URL:https://www.amalincoln.org/event/signature-speaker-behind-the-content-marketing-curtain/
LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231214T114500
DTEND;TZID=America/Chicago:20231214T130000
DTSTAMP:20260409T102638
CREATED:20231113T194513Z
LAST-MODIFIED:20231117T163153Z
UID:16895-1702554300-1702558800@www.amalincoln.org
SUMMARY:Signature Speaker: Panel – Marketing Analytics That Matter
DESCRIPTION:Learn how to use data to help understand your target audience from a panel of analytics experts across our community.\n\n\nSignature Speaker: Panel – Marketing Analytics That Matter \nSponsored By: University of Nebraska College of Business\nElevate your marketing expertise with the University of Nebraska College of Business Graduate Certificate Programs: \n\nCertificate in Strategic Marketing: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/strategic-marketing/\nCertificate in Marketing Analytics: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/marketing-analytics\n\n  \nDESCRIPTION: \nFor most of us\, the amount of marketing analytics data we have is nearly endless. But how do you know if you’re tracking the right things? And even once you track the right things\, how do you share that with your marketing and leadership teams? And with the recent release of GA4\, how do your tracking plans change? \nWe’ll explore these questions and more with a panel of analytics experts across our community – from agencies to in-house analysts\, moderated by S. Sajeesh\, associate professor of marketing at the College of Business\, University of Nebraska-Lincoln. \n  \nKEY LEARNING OBJECTIVES: \n\nMeasuring what matters\nCreating a unified language around KPIs for marketing and leadership\nGetting leadership to buy into analytics\nHow to use data to help understand your target audiences\n\n  \nPANELISTS: \n\nSara Horner\, Ameritas\nKaylee Minnick\, Swanson Russell\nJason Wilmot\, Hacktics\nWyatt Tegtmeier\, Speedway Motors
URL:https://www.amalincoln.org/event/signature-speaker-panel-marketing-analytics-that-matter/
LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240111T114500
DTEND;TZID=America/Chicago:20240111T130000
DTSTAMP:20260409T102638
CREATED:20231121T162935Z
LAST-MODIFIED:20231121T163005Z
UID:16905-1704973500-1704978000@www.amalincoln.org
SUMMARY:Signature Speaker: Navigating the Generational Battle Royal
DESCRIPTION:In this dynamic talk\, Clint! Runge of Archrival will break down the driving forces of young adults at work and in marketing.\n\n\nSignature Speaker: Navigating the Generational Battle Royal \n \nDESCRIPTION: \nFrom the moment we started to hire Gen Z\, things got tough. From workplace culture to new business pitches\, from target audience demographics to creative influences\, marketers are living in a tug of war among generations whose voices speak loudest. How does one navigate four different generations in the office? \n \nWait\, am I getting old?! \n \nIn this dynamic talk\, Clint! Runge of Archrival will break down the driving forces of young adults at work and in marketing. You’ll walk away better prepared to tackle generational issues at the agency or in your most recent campaign\, and maybe even better understand your kids at home. \n \nKEY LEARNING OBJECTIVES: \n\nWhat Gen Z wants more than anything\nHow different generations tackle the same problems so differently\nWhy the marketing funnel as we know it is f*cked\n\n \nS PEAKER BIO: \nClint! Runge is CEO & Founder of Archrival\, a youth culture agency that reinvents how brands win the hearts and minds of young adults. \n \nClint! and team light the fires for clients such as Red Bull\, Adidas\, Mr. Beast\, and Spotify by going against the grain of traditional marketing to build brand love\, loyalty\, and sales with teens to twenty-somethings. \n \nLastly\, he considers himself a professional rock\, paper\, scissors athlete and welcomes your challenge.
URL:https://www.amalincoln.org/event/signature-speaker-navigating-the-generational-battle-royal/
LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240208T114500
DTEND;TZID=America/Chicago:20240208T130000
DTSTAMP:20260409T102638
CREATED:20231219T212036Z
LAST-MODIFIED:20240103T193818Z
UID:16927-1707392700-1707397200@www.amalincoln.org
SUMMARY:Signature Speaker: Marketing Forward
DESCRIPTION:Join AMA’s Chief Executive Officer\, Bennie F. Johnson\, for a conversation about driving positive impact in our marketing universe.\n\n\nSignature Speaker:  Marketing Forward \n \nDESCRIPTION: \nMarketing continually moves us forward. How do marketers navigate the complexity of our universe and rise to the moment? Emerging technologies continually bring new challenges to how we work and collaborate.  \nHow do marketers successfully lean into the positive spaces while leading the conversation at the table? New energy is needed to find solutions for the work we do.  \nOur approach to the practice itself must intentionally drive impact and transform our marketing world and ensure diverse perspectives are heard.  \nJoin the American Marketing Association’s Chief Executive Officer\, Bennie F. Johnson\, for a conversation about driving positive impact in our marketing universe. \n \nKEY LEARNING OBJECTIVES: \n\nHow can you as a marketer navigate the complexity that is marketing? Join AMA’s CEO for a candid conversation on how to go from complex to simple impact.\nHow do marketers lean into the positive space? It’s all about the leadership. Join us for a conversation about leadership and creating change.\nTo transform marketing\, we need to be intentional. Join AMA’s CEO Bennie F. Johnson for a conversation about how to drive impact in a complex industry.\n\n \nSPEAKER BIO: \nBennie F. Johnson is the Chief Executive Officer of the American Marketing Association. Bennie thrives on the connections between marketing\, technology\, education\, and innovation. With experience in strategic and consumer marketing\, brand management\, and innovation management\, he is drawn to opportunities that allow him to lead and create new modes of business engagement. \nHe has broad experience growing brands\, businesses\, and organizations with a special focus on venture launch and brand relaunch business environments. \nBennie graduated from Yale University with a B.A. and from Columbia University’s School of Professional Studies with a M.S.\, Strategic Communications.
URL:https://www.amalincoln.org/event/signature-speaker-marketing-forward/
LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240229T114500
DTEND;TZID=America/Chicago:20240229T130000
DTSTAMP:20260409T102638
CREATED:20240207T200638Z
LAST-MODIFIED:20240207T200725Z
UID:17049-1709207100-1709211600@www.amalincoln.org
SUMMARY:Signature Speaker: The Power of One
DESCRIPTION:Morgan Shaw Parker President of the WNBA’s Atlanta Dream discusses how to leverage your marketing expertise to realize your  own potential.\n\n\nSignature Speaker: The Power Of One \n \nSponsored By: University of Nebraska College of BusinessElevate your marketing expertise with the University of Nebraska College of Business Graduate Certificate Programs: \n\nCertificate in Strategic Marketing: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/strategic-marketing/\nCertificate in Marketing Analytics: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/marketing-analytics\n\n\nDESCRIPTION: \nMorgan Shaw Parker is the President of the WNBA’s Atlanta Dream and will share insights from her 27-year career navigating every level of the sports industry\, including the NFL\, Nike\, the NBA\, WNBA\, Media\, Agencies\, and Broadcast. Morgan graduated from the University of Nebraska College of Business and will discuss the ever-evolving business landscape and how every industry can benefit from the way marketers think. She will talk about the importance of diversity\, how to grow your own brand\, and how to leverage your marketing expertise to realize your own purpose. \n \nKEY LEARNING OBJECTIVES: \n\nThe importance of diversity\nHow to grow your own brand\nHow to leverage your marketing expertise to realize your own purpose.\n\n \nSPEAKER BIO: \nPrior to the Atlanta Dream\, Morgan served as Chief Marketing Officer at Arthur M. Blank Sports & Entertainment (AMBSE)\, where she led marketing and communications initiatives for the Atlanta Falcons and Mercedes-Benz Stadium. \nDuring her tenure\, she lead her team to take home nine regional Emmy Awards\, 19 regional Emmy nominations\, 3 platinum\, 2 gold AVA Digital Awards\, 2 Webby Awards\, and one Hashtag Sports Award. \nShaw Parker also spent more than a decade at NIKE\, Inc. working on the 2008 Olympic Games in Beijing\, China\, the 2010 Olympic Games in Vancouver\, Canada\, and the 2016 Olympic Games in Rio de Janeiro\, Brazil\, in addition to the NFL\, MLB\, NBA\, WNBA\, NCAA college football\, as well as Nike men’s and women’s training\, sportswear and running divisions. \nThe Atlanta Business Chronicle named Shaw Parker one of “2023’s Most Admired CEOs\,” AdWeek named her as one of its “2019 Most Powerful Women in Sports\,” and Sports Business Journal recognized her as a “Game Changer” in the sports industry in 2020 – an award given to women who are making an impact in sports business. \nShaw Parker sits on the board of the Atlanta Sports Council and plays an active role in schools and organizations that seek to empower women and create more diverse communities.
URL:https://www.amalincoln.org/event/signature-speaker-the-power-of-one/
LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240411T114500
DTEND;TZID=America/Chicago:20240411T130000
DTSTAMP:20260409T102638
CREATED:20240327T213203Z
LAST-MODIFIED:20240327T213618Z
UID:17125-1712835900-1712840400@www.amalincoln.org
SUMMARY:Signature Speaker: The Keys to Driving Web Traffic with Multiscreen TV
DESCRIPTION:David Shellhorse from Spectrum Reach discusses how to make your multiscreen campaigns more effective.\n\n\nSignature Speaker: The Keys to Driving Web Traffic with Multiscreen TV \n \nDESCRIPTION: \nLearn how to make your multiscreen campaigns more effective.  Spectrum Reach will share insights from our deterministic multiscreen attribution study that came from our analysis of 260+ campaigns\, 156 accounts\, and 14 industries. These collective insights and research revealed several key recommendations for brands and marketers looking to get the most from their multiscreen attribution campaigns.  These are learnings you can implement now to make your campaigns work harder for you lower in the consumer funnel. \n \nKEY LEARNING OBJECTIVES: \n\nLearn insights on how to optimize your multiscreen campaigns.\nUncover networks that drive consumers to take action.\nThe importance on how to optimize creative to drive response.
URL:https://www.amalincoln.org/event/signature-speaker-the-keys-to-driving-web-traffic-with-multiscreen-tv/
LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240613T114500
DTEND;TZID=America/Chicago:20240613T130000
DTSTAMP:20260409T102638
CREATED:20240603T191644Z
LAST-MODIFIED:20240603T205753Z
UID:17202-1718279100-1718283600@www.amalincoln.org
SUMMARY:Signature Speaker: The Real Deal with Change
DESCRIPTION:Dan Krick\, President of Kusudi Group discusses how our mind processes change and how thoughts and choices set us up for success or failure.\n\n\nSignature Speaker: The Real Deal with Change \n  \nDESCRIPTION: \n“Change” is one of the most frequently used words but perhaps the least understood. This applies to us personally as well as the change we experience in our organizations. This workshop will explore the challenges of change – both personally and organizationally and apply proven neuroscience to address and increase our odds of being successful with the change that enters our lives. \nWe will explore how our mind processes change and how thoughts and choices set us up for success or failure. Change is inevitable\, but the pain of change is a choice. \n  \nKEY LEARNING OBJECTIVES: \n\nUnderstanding our “3 Brains” and how we can personally use this knowledge for better outcomes as it relates to change and personal development.\nLearn the Key Ingredient to Change and that it is available for everyone.\nShare a model for change and provide a template that can be used to support your own desired transformational\, sustained change.\n\nSPEAKER BIO: \nDan Krick\, owner and president of Kusudi Group Consulting\, Lincoln\, Nebraska www.kusudigroupconsulting.com Dan provides coaching\, organizational/cultural architecture\, human resource strategy and customized leadership development curriculum. \nPrior to establishing Kusudi Group\, Dan held human resources/organizational development leadership positions with Hexagon Composites (Norway)\, Lincoln Industries\, Procter & Gamble\, The Iams Company and British Petroleum (BP). Dan has been fortunate to work with purpose-driven\, value-based organizations that embrace intentional cultural design and have thus been honored for achieving great places to work designations as well as top tier culture of health recognition by a variety of organizations. Dan holds a bachelor’s degree in business administration and human resources management from Hastings College in Hastings\, Nebraska\, and a master’s degree in industrial and labor relations from the University of Illinois\, Champaign-Urbana\, Illinois. \nDan also volunteers his time in a variety of capacities including assisting the unemployed\, underemployed and individuals seeking a higher quality of life. He often speaks publicly on the topics of culture\, living a life with purpose\, wellness and life planning.
URL:https://www.amalincoln.org/event/signature-speaker-the-real-deal-with-change/
LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240815T114500
DTEND;TZID=America/Chicago:20240815T130000
DTSTAMP:20260409T102638
CREATED:20240711T233707Z
LAST-MODIFIED:20240809T134647Z
UID:17244-1723722300-1723726800@www.amalincoln.org
SUMMARY:Signature Speaker\, Stan Phelps: Amplify Differentiation to Stand Out in the Marketplace
DESCRIPTION:Stan Phelps teaches his unconventional 8-part F.L.A.W.S.O.M.E. framework for achieving competitive separation.\n\n\nDescription:\nHow do you stand out in a sea of sameness? This luncheon keynote provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation. Attendees will learn actionable ways to enhance positioning in the marketplace. \n  \nKey Takeaways:\n\nTools: Get equipped with how to uncover weakness and weirdness in their DNA.\nSkills: Understand how to design in order to amplify uniqueness.\nEmpathy: Gain a deeper appreciation for the need to exceed customer expectations.\n\n  \nSpeaker Bio:\nStan Phelps is a Forbes Contributor\, TEDx Speaker\, IBM Futurist\, Certified Speaking Professional\, and best-selling author of the Goldfish Series of books. A masterful storyteller who quickly connects with audiences\, Stan has delivered keynotes and workshops for Fortune 100 brands\, including IBM\, Target\, ExxonMobil\, Cardinal Health and more. \n  \nParking Info:\nMetered street parking is available and Que Place Garage is located across the street at 12th & Q St. \n 
URL:https://www.amalincoln.org/event/signature-speaker-amplify-differentiation-to-stand-out-in-the-marketplace/
LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241024T114500
DTEND;TZID=America/Chicago:20241024T130000
DTSTAMP:20260409T102638
CREATED:20241009T235705Z
LAST-MODIFIED:20241010T020717Z
UID:17622-1729770300-1729774800@www.amalincoln.org
SUMMARY:Signature Speaker: Capitalizing on the Popularity of Women’s Sports
DESCRIPTION:Learn from Tamara Curl-Green on how data-driven tactics are boosting fan engagement and financial success in women’s sports.\n\n\nA Rising Tide: Capitalizing on the Popularity of Women’s Sports \nIn the past year\, general interest in women’s sports has skyrocketed thanks to an infusion of talent\, personalities\, and investment. With the landscape changing\, we’ve seen impressive increases in attendance\, viewership\, and engagement at the college and professional levels. Fans have made it clear that they’re interested and willing to put their money where their passions are. We’ll take a look at how teams\, leagues\, and brands have responded to the shifting momentum and attempted to capture and capitalize on the energy and engagement. After a quick look at industry research\, we’ll dive into real-world examples and discuss how marketers behind these teams and brands are using data-based approaches to meet fans where they are and translate that passion into financial success. \n  \nKey Takeaways: \n\nHow to translate customer data into actionable marketing tactics that deliver results\nThe key to unlocking engagement is knowing your audience’s why and providing touchpoints that cater to that motivation\nTarget audience vs potential audience and how each can move your business forward\n\n  \nSpeaker Bio: \nTamara Curl-Green is a seasoned marketer with over 15 years of experience building brands and audiences from scratch in professional sports and retail. Her career has included stops with the Houston Astros\, Colorado Rapids\, Houston Dynamo and brands including Torrid. She is currently Sr. Director of Digital Fan Engagement at Athletes Unlimited Pro Sports where she oversees paid advertising\, database marketing\, website\, and fan research. \n  \nSponsored By: University of Nebraska College of Business \nElevate your marketing expertise with the University of Nebraska College of Business Graduate Certificate Programs. \n  \nParking Info: \nMetered street parking is available and Que Place Garage is located across the street at 12th & Q St. \n 
URL:https://www.amalincoln.org/event/signature-speaker-capitalizing-on-the-popularity-of-womens-sports/
LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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