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DTSTART;TZID=America/Chicago:20211014T114500
DTEND;TZID=America/Chicago:20211014T130000
DTSTAMP:20210924T155403Z
CREATED:20210819T133647Z
LAST-MODIFIED:20210924T155403Z
UID:14824-1634211900-1634216400@www.amalincoln.org
SUMMARY:Signature Speaker Series: Leading in a Social World
DESCRIPTION:Join us and our October signature speaker Aaron Templer\, author of Leading in a Social World to learn about creating social capital.\n\n\nOnline ticket sales for in-person tickets end Monday\, October 11\, at 5:00pm. Additional tickets will be available at the door. \nThis is an in-person event with an option to attend virtually. \nLeading in a Social World is an unexpected look at social media through the lens of leadership. Social capital–measurable\, manageable value that’s accessed and shared through social networks–has become an undeniably valuable resource for people and their organizations. But contrary to what many of us marketing people will tell you\, socially connected systems reject marketing. They are communities that need nurturing\, not audiences for conversions. Leading in a Social World encourages anyone who’s using the social web as a way to influence and move people that they need to stop social media marketing and build social capital–a leadership skill–instead. \nJames O’Toole\, a Leadership Excellence Magazine Top 100 Thought Leader and author of The Enlightened Capitalists said this of Leading in a Social World: “This important–and timely–book demonstrates the potential of social media to become a powerful vehicle for creating social capital. It offers original and useful advice for the next generation of leaders in all fields whose platforms will increasingly be digital in the years to come.” \nKey Takeaways \n\nShed biases: When it comes to building committed communities around your brand\, social media marketing data shows suspect results at best\, brand-damaging results at worst. Surprised? You may need to unlearn some social media marketing biases.\nLearn a better way: Learn why some brands are successfully motivating others within social networks (and how they’re doing it).\nElevate your approach: Learn how to use leadership acumen to build communities who give back to you\, your brand\, and your cause.\n\nSpeaker Bio \nAaron Templer is a polymathic marketing firm owner (Three Over Four)\, occasional speaker\, first-time book author (Leading in a Social World)\, and hobby percussionist. He is an American Marketing Association Professional Instructor and Past President of its Professional Chapters Council and Colorado chapter. His marketing firm\, speaking engagements\, teachings and writings are at the intersection of strategy\, creativity\, brand\, influence\, and leadership. Some call him the Gora Dhol Wallah. \nEvent Mask Policy \nMasks are not required but encouraged if you aren’t fully vaccinated yet.
URL:https://www.amalincoln.org/event/signature-speaker-series-leading-in-a-social-world/
LOCATION:Graduate Hotel\, 141 N 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210114T120000
DTEND;TZID=America/Chicago:20210114T130000
DTSTAMP:20201222T141636Z
CREATED:20201222T141445Z
LAST-MODIFIED:20201222T141636Z
UID:12531-1610625600-1610629200@www.amalincoln.org
SUMMARY:Signature Speaker Series with Clint Runge: The State of Youth Culture
DESCRIPTION:This is a virtual event. \nA look at how Gen Z will impact 2021 \n2020 hit a lot of communities hard. Often overlooked in the conversation are young adults whose big moments were disrupted in profound ways. Yet\, their impact in changing industry practices\, brand expectations and politics has set up a wave for 2021 to see even more Z-centric adaptations. \nTrying to stay on top of it all can be overwhelming if organizations are focused on “what’s the latest thing I need to do” rather than “why something becomes popularized.” \nIn this dynamic talk\, Clint! outlines the value systems\, behaviors and driving factors that brands\, businesses and organizations can rely on to build better customer service\, future product offerings\, employee retention and effective marketing in the new year. \nPRE-EVENT LANGUAGE: \nSee how the way you approach marketing may be at odds with your youngest consumers. \nTAKEAWAY 3: \n\nConsumers have a new set of moral expectations of businesses\nZs take on a ‘gatekeeperless’ approach to your industry\nNobody trusts your advertising\, especially your younger consumers\n\n  \nSpeaker Bio \nClint! Runge is CEO & Founder of Archrival\, a youth culture agency that reinvents how brands win the hearts and minds of young adults. \nClint! and team light the fires for clients such as Red Bull\, Adidas\, Hollister\, EA Sports and Spotify by going against the grain of traditional marketing to build brand love\, loyalty and sales with teens to twenty-somethings. \nLastly\, he considers himself a professional rock\, paper\, scissors athlete and welcomes your challenge. \nArchrival.com \n 
URL:https://www.amalincoln.org/event/signature-speaker-series-with-clint-runge-the-state-of-youth-culture/
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201210T120000
DTEND;TZID=America/Chicago:20201210T130000
DTSTAMP:20201112T212826Z
CREATED:20201112T212719Z
LAST-MODIFIED:20201112T212826Z
UID:11614-1607601600-1607605200@www.amalincoln.org
SUMMARY:Engaging Gen Z in the Commoditized Industry of Financial Services
DESCRIPTION:Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched\, planned and built a brand strategy to engage Gen Z and capture this coveted audience. \nTogether\, Sean Heyen and Katlynn Pyatt will walk you through the business challenge that needed to be addressed\, how they shifted their engagement strategy away from the traditional target audience of credit union marketing and what the resulting brand strategy looked like. \nKey takeaways to engaging Gen Z in a brand campaign: \n\nDeveloping and distributing brand marketing that reaches Gen Z and gains their attention\nCreate and repurpose content to deliver fresh and engaging to the Gen Z audience\nLeveraging traditional media with social to combine broad marketing reach with hyper-targeting\n\nThis is a virtual event.
URL:https://www.amalincoln.org/event/engaging-gen-z-in-the-commoditized-industry-of-financial-services/
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201112T120000
DTEND;TZID=America/Chicago:20201112T130000
DTSTAMP:20201109T180337Z
CREATED:20201012T175828Z
LAST-MODIFIED:20201109T180337Z
UID:10823-1605182400-1605186000@www.amalincoln.org
SUMMARY:Signature Speaker Series with Mollie Young: Winning the Name Game
DESCRIPTION:Winning the Name Game – How to Create Unforgettable Names (even during a Crisis like COVID-19)\n\n\n\nThis is a virtual event. \n \nJoin Mollie Young\, Founding Principal of Nametag International\, a global naming and brand strategy firm\, as she leads you through a step-by-step process of how to create Unforgettable names.  \n \nIt doesn’t matter if you are naming a healthy snack\, a toothpaste\, a car\, a financial technology or even a new company\, creating a great name is imperative in today’s competitive market. Find out the secrets to creating great names and ensuring they are legally protectable as trademarks.  Learn how to reach your key audiences thru naming\, learn how to ensure the name you choose is trademarkable\, and make sure your brands are speaking the right language in this global world. \n \nKey takeaways –  \n1)	How a successful naming project delivers business success  \n2)	How to address audiences from the inside out  \n3)	It’s a global world – are your brands speaking the right language? \n4)	Important things you can do to make your brand relevant in the current conditions or conditions around the corner \n \nMollie has over 30 years of strategic branding experience\, working with many global companies across all sectors including Pfizer\, UnitedHealthcare\, Cargill\, Boston Scientific\, General Motors\, Land O’Lakes\, Procter & Gamble\, McDonald’s\, General Electric\, 3M\, Whirlpool\, Deluxe\, Hormel\, Monsanto\, General Mills\, Honeywell\, etc. \n \nShe is a frequent speaker and panelist on topics including brand strategy\, global naming\, rebranding\, consumer trends\, branding trends and brand research/insights. \n \nSponsored by Spectrum Reach
URL:https://www.amalincoln.org/event/signature-speaker-series-with-mollie-young-winning-the-name-game/
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201021T113000
DTEND;TZID=America/Chicago:20201021T123000
DTSTAMP:20201002T121353Z
CREATED:20201001T205623Z
LAST-MODIFIED:20201002T121353Z
UID:10407-1603279800-1603283400@www.amalincoln.org
SUMMARY:October Marketing Power Hour with Scott Seidewitz
DESCRIPTION:This is a virtual event co-hosted with AMA Omaha \n\nBeware the Voice of the Customer —Applied Neuroscience Tells Us What Really Drives Behavior \nYour customers are lying to you. They don’t mean to. In fact\, they don’t even know they’re doing it. They just don’t know why they do things\, so their brains make things up. It’s one of the biggest problems in marketing\, and it’s time to solve it. \nJoin marketing leader\, innovator and contrarian Scott Seidewitz as he discusses how faulty memory and implicit emotions wreak havoc on our best efforts to understand customers. Sharing case studies from his experience and just enough science to make things interesting\, Scott will show you how to get past what customers say to what they really think\, feel and do. He’ll also review the current state of neuro-research\, which is not only expensive but often ineffective. You’ll leave the presentation ready to apply practical techniques to better understand your customers and grow your business. \nAbout Your Speaker:  \nScott Seidewitz \nFor more than 20 years\, marketing leader\, innovator and contrarian Scott Seidewitz has been an evangelist for bringing scientific rigor to marketing and market research. From applying neuroscience to marketing to showing how traditional research stifles innovation and risk taking\, his innovations have consistently challenged the conventional wisdom. Scott is a graduate of MIT\, ex-P&G branding expert and former political activist. He has delivered hundreds of millions in top line growth to companies like Merck\, Gilead\, Align Technology (makers of Invisalign)\, AliBaba\, Intel and Intuit. He is also a recipient of a National Citation of Excellence from the American Advertising Federation. \n  \n*Scott will be offering a free two-hour consultation as a giveaway to one attendee after the presentation.
URL:https://www.amalincoln.org/event/october-marketing-power-hour-with-scott-seidewitz/
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201008T120000
DTEND;TZID=America/Chicago:20201008T130000
DTSTAMP:20201110T143206Z
CREATED:20200928T142224Z
LAST-MODIFIED:20201110T143206Z
UID:10317-1602158400-1602162000@www.amalincoln.org
SUMMARY:Reaching Consumers Across Screens: The Convergence of TV\, OTT & Digital Video
DESCRIPTION:Key Takeaways: \nAfter this session you’ll be able to:\n–       Identify your multi-platform campaign goals and metrics\n–       Choose the right engagement strategy based on your target audience\n–       Generate and activate your media plan across screens \nDescription: As the media landscape evolves\, the lines between TV\, Streaming\, and Digital Video are blurring. Marketers are challenged with reaching their audiences effectively across screens. In this presentation\, we’ll outline six actionable steps marketers can take to plan\, execute\, and measure more impactful campaigns.
URL:https://www.amalincoln.org/event/reaching-consumers-across-screens-the-convergence-of-tv-ott-digital-video/
CATEGORIES:Signature Speaker Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200813T120000
DTEND;TZID=America/Chicago:20200813T130000
DTSTAMP:20200813T195419Z
CREATED:20200810T044116Z
LAST-MODIFIED:20200813T195419Z
UID:9107-1597320000-1597323600@www.amalincoln.org
SUMMARY:Leading & Self-Managing In Adverse & Ambiguous Times w/ Steve Gavatorta
DESCRIPTION:Download Steve's Gavatorta's eBookDownload your free copy of Steve Garatorta’s eBook “In Defense of Adversity.” \n				Download
URL:https://www.amalincoln.org/event/leading-self-managing-in-adverse-ambiguous-times-w-steve-gavatorta/
CATEGORIES:Signature Speaker Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200723T120000
DTEND;TZID=America/Chicago:20200723T130000
DTSTAMP:20200720T152309Z
CREATED:20200720T152309Z
LAST-MODIFIED:20200720T152309Z
UID:8621-1595505600-1595509200@www.amalincoln.org
SUMMARY:Undertold and Undersold: The Story Of Nebraska with Tony Goins
DESCRIPTION:Hear from Tony Goins of the Nebraska Department of Economic Development.\n\n\n\nThree Takeaways: \n1.        Make our value proposition go viral.  Know what differentiates us from other states and tell the story from the mountain tops! \n2.       Create short video clips and share through your social media channels.  Flood the airways with positive Nebraska scenes! \n3.       Weave the message of diversity\, inclusion synonymous values and talent through all of your messaging.  We must tell the world that our state is accepting of all races as long as you exhibit servant leadership along with an unreal work ethic underpinned by honesty\, integrity and kindness.
URL:https://www.amalincoln.org/event/undertold-and-undersold-the-story-of-nebraska-with-tony-goins/
CATEGORIES:Signature Speaker Series
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200611T120000
DTEND;TZID=America/Chicago:20200611T130000
DTSTAMP:20200528T165438Z
CREATED:20200528T165438Z
LAST-MODIFIED:20200528T165438Z
UID:7441-1591876800-1591880400@www.amalincoln.org
SUMMARY:Using Customer Insights to Spark Transformation with Scott Seidewitz
DESCRIPTION:Learn how to use customer insights to spark transformation.\n\n\n\nScott Seidewitz is a leader\, innovator\, and contrarian who is not afraid to challenge the conventional wisdom in the marketing strategy and research field. For more than 17 years\, his firm\, The Seidewitz Group\, has helped companies large and small use deep customer understanding to grow their top line. His clients include Intel\, GE\, Merck\, Intuit\, AliBaba\, Teva Pharmaceuticals\, and Align Technology (makers of Invisalign) \nScott developed his unique marketing perspective while pursuing graduate studies at MIT and serving as a political strategist and P&G brand manager. A vocal critic of the lack of scientific rigor in market research\, some of Scott’s key innovations are in applied neuroscience. Using the science of memory and motivation\, Scott has developed and field tested a number of techniques to better understand and influence customer behavior. The high ROI of these applied techniques stands in sharp contrast to expensive and difficult to apply “neuro-research” techniques\, such as brain imaging and biometric research. \n\n\n\nThank you to our event sponsor\, Ameritas.
URL:https://www.amalincoln.org/event/using-customer-insights-to-spark-transformation-with-scott-seidewitz/
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200430T120000
DTEND;TZID=America/Chicago:20200430T130000
DTSTAMP:20200427T145916Z
CREATED:20200427T144848Z
LAST-MODIFIED:20200427T145916Z
UID:6752-1588248000-1588251600@www.amalincoln.org
SUMMARY:But Can You Sell Yourself?
DESCRIPTION:Learn how to interview\, ask for a promotion\, or turn it on in social\nsituations.\n\n\n\nNote: This is a virtual event. Upon registration\, you will be sent a link to join the meeting. \nMarketers spend their days (and sometimes nights) figuring out the best way to sell a product\, idea\, or organization but often struggle to sell themselves. Whether it’s for a new job\, moving up in your career\, or simply chatting with colleagues at a conference\, it’s important to present yourself in a way that keeps others interested and impressed. Learning a few key strategies can take these important interactions from “meh” to “oh\, yeah!” \nSarah Collins\, owner of Collins Career Coaching\, is a career coach\, certified Gallup Clifton Strengths Coach\, and creator/co-facilitator of Adulting 101. Sarah started her career working at the University of Nebraska-Lincoln as a career coach in the College of Business. Before starting her own coaching business\, Sarah was the Director of the College to Career Center at Doane University. Using a strengths-based approach\, combined with genuine authenticity and enthusiasm\, Sarah coaches individuals to figure out their next steps\, enhance their careers\, and create plans to excel in their life. As a seasoned presenter and teacher she also assists organizations in thinking about how they utilize their teams’ strengths to enhance their culture or to provide additional professional support to their employees. \nThree Key Takeaways: \n+ How to respond to the dreaded “Tell me about yourself” prompt.\n+ The 3-step method for telling a compelling story that sells you and your successes.\n+ Strategies for winning everyone from your boss to a stranger over. \n\n\n\nThank you to our event sponsor\, Ameritas.
URL:https://www.amalincoln.org/event/but-can-you-sell-yourself/
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200319T113000
DTEND;TZID=America/Chicago:20200319T130000
DTSTAMP:20200313T181444Z
CREATED:20200313T181444Z
LAST-MODIFIED:20200313T181444Z
UID:5777-1584617400-1584622800@www.amalincoln.org
SUMMARY:Experience Design is the New Imperative with Russ Klein\, CEO of American Marketing Association
DESCRIPTION:IMPORTANT NOTICE\nIn light of the recent developments concerning the novel coronavirus disease (COVID-19)\, AMA Lincoln has cancelled this event. Refunds will be issued to those who already purchased tickets. We apologize for any inconvenience.
URL:https://www.amalincoln.org/event/experience-design-is-the-new-imperative-with-russ-klein-ceo-of-american-marketing-association/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200213T114500
DTEND;TZID=America/Chicago:20200213T130000
DTSTAMP:20200113T020727Z
CREATED:20200113T020727Z
LAST-MODIFIED:20200113T020727Z
UID:4292-1581594300-1581598800@www.amalincoln.org
SUMMARY:Love Makes a Marketer's World Go Round by Jay Wilkinson of Firespring
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.\nLove is what makes good brands great\, and great brands timeless. And love is what makes any work environment thrive. People who feel loved\, seen and heard are loyal\, committed team members. It’s due time that marketers put some love both into their strategy and their cubicles. It’s time to let love run free in the workplace. \nKey Takeaways\n\nThe different forms of love in the workplace.\nWhy a culture based on love is transformational\nHow love helps us do more good.\n\nJay Wilkinson is an entrepreneur who serves as the CEO of Firespring-a Nebraska based agency that serves purpose-driven brands\, businesses and nonprofits in all 50 states and 14 countries. A Certified B Corp\, Firespring was named one of America’s Top 50 Workplaces in 2016 and has been listed 7 times as one of Inc. Magazine’s 5000 fastest-growing companies in America. Jay has appeared on CNN and other news outlets discussing nonprofits\, technology and the proliferation of purpose-driven businesses.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/love-makes-a-marketers-world-go-round-by-jay-wilkinson-of-firespring/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200109T114500
DTEND;TZID=America/Chicago:20200109T130000
DTSTAMP:20191231T153747Z
CREATED:20191231T153747Z
LAST-MODIFIED:20191231T153747Z
UID:4029-1578570300-1578574800@www.amalincoln.org
SUMMARY:Harnessing the Power of Video Marketing in 2020 by Ali Schwanke
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.\n\n According to Social Media Today\, up to 72% of consumers prefer learning about a product or service from a video. Plus\, 88% of video marketers reported that video gives them a positive ROI! So\, how do you put the power of video marketing to work – especially if you’re not a trained videographer? This presentation will provide foundational building blocks\, resources and inspiration to help companies of all sizes and budgets more effectively incorporate video into their marketing efforts.\nKey Takeaways\n\nDiscover little-known tips for making video a powerful catalyst for your marketing\nLearn the different types of videos you should be creating for the specific stages of your sales and marketing funnel\nOutline the resources to get the job done in-house and when to hire a videographer or outside team to help\n\nAbout the Speaker: \nAli Schwanke is the founder of Simple Strat\, the marketing agency for B2B companies that are serious about growth. With nearly 15 years of marketing experience as both an in-house marketer and entrepreneur\, Ali has been leveraging content and video marketing for a number of years as a powerful tool to generate awareness\, drive leads\, and engage audiences.\nAli is also the co-host of the “HubSpot Hacks” YouTube series and the co-founder of BrandPlan\, a technology start-up focused on helping marketers better plan\, visualize\, and execute their marketing strategy.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/harnessing-the-power-of-video-marketing-in-2020-by-ali-schwanke/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191010T114500
DTEND;TZID=America/Chicago:20191010T130000
DTSTAMP:20190916T123756Z
CREATED:20190916T123756Z
LAST-MODIFIED:20190916T123756Z
UID:1919-1570707900-1570712400@www.amalincoln.org
SUMMARY:'The Yoga of Marketing Strategy' told through 3 Award-Winning Campaigns by Katherine Warren\, VP of Operations at KidGlov
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nWhat do tree pose and marketing tactics have in common? A lot more than you might think. In this presentation\, Katherine will lead you through 3 very different campaigns: one nonprofit\, one advocacy and one retail; and how flexible\, yet focused\, marketing strategy led to enlightened results. From campaign concept\, to execution\, to award-winning results\, you’ll be guided through key aspects of each plan and the core fundamentals that help ground them all. Learn a lot\, laugh a little and leave inspired to tackle your next big campaign plan. Are you down\, dog? \nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!\n\nKey Takeaways:\n\nWhy and how a stretchy\, strategy-first approach creates winning results.\n“Guru moments” (a.k.a lessons learned) from each campaign.\nThe Zen of angry social media comments\, tattoos and Santa in October.\n\n\nAbout The Speaker:\nKatherine’s true love lies in strategy. She is fortunate to live that every day as Vice President of Operations at KidGlov\, where strategy lies at the forefront of marketing for her clients\, building company culture\, and refining daily processes. Over her 15 years of experience\, Katherine has worked at some of Lincoln’s most notable agencies providing her the opportunity to work directly with small businesses\, nonprofits\, large business-to-business and consumer brands. In 2007\, Katherine received the Lincoln AMA’s Dorothy B. Clark Award\, served as President in 2009 and afterwards was selected to join the national AMA Professional Chapters Council where she helped mentor marketing leaders around the country. In 2019\, she was named Marketer of the Year and was recently nominated for an Inspire Lincoln award. Katherine began teaching yoga and meditation in 2007\, and is the founder of PLAY\, a free outdoor yoga event that is held every September. This year marks PLAY’s 8th season\, having grown from a small grant-funded operation to an official Lincoln Parks and Recreation program sponsored by the Community Health Endowment.
URL:https://www.amalincoln.org/event/the-yoga-of-marketing-strategy-told-through-3-award-winning-campaigns-by-katherine-warren-vp-of-operations-at-kidglov/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190912T114500
DTEND;TZID=America/Chicago:20190912T130000
DTSTAMP:20190812T132050Z
CREATED:20190812T132050Z
LAST-MODIFIED:20190812T132050Z
UID:1203-1568288700-1568293200@www.amalincoln.org
SUMMARY:Five Pillars of a Powerful Brand by Bill Black\, CMO of Scooter's Coffee
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nGet ready to explore what truly makes a brand powerful. Together\, we will challenge the conventional wisdom of “who” owns a brand and share stories of how brands are like people and people are like brands. During this presentation\, you’ll see that brands are emotional and rational; they make – and keep – promises and build loyalty through long-term relationships with customers.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!\n\nKey Takeaways:\n\nWho is the “owner” of a powerful brand?\nWhat role does emotion play in a powerful brand?\nWhat six words make or break a powerful brand?\n\n\nAbout The Speaker:\nBill Black is currently the Chief Marketing Officer for Scooter’s Coffee in Omaha\, Nebraska. He brings over three decades of accomplishment-laden marketing experience in the food\, beverage\, service and retail industries. Bill has served in key marketing executive roles for some of America’s most recognized and loved brands\, including Starbucks Coffee Company\, Dunkin Donuts\, Baskin-Robbins and Friendly’s Ice Cream. Bill has been leading teams and teaching the fundamentals of marketing his entire career. Prior to joining Scooter’s Coffee\, Bill had his own marketing consultancy agency\, The Marketing Coach\, LLC\, based in Atlanta\, Georgia where he provided support for brands such as Krystal Hamburgers\, Quiznos\, and Yum! Brands.
URL:https://www.amalincoln.org/event/five-pillars-of-a-powerful-brand-by-bill-black-cmo-of-scooters-coffee/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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DTSTART;TZID=America/Chicago:20190805T114500
DTEND;TZID=America/Chicago:20190805T130000
DTSTAMP:20190731T134355Z
CREATED:20190718T161238Z
LAST-MODIFIED:20190731T134355Z
UID:887-1565005500-1565010000@www.amalincoln.org
SUMMARY:2020 Insights: How to Drive Innovation and Create Signature Differentiation
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nHow do you innovate and stand out in a sea of sameness? This two-part program provides an unconventional seven-part framework for innovating and achieving competitive separation. You’ll learn the 10 myths of innovation and the secrets of world-class innovators and creators. The presentation will share real-world examples of how brands have built loyalty to win the hearts of customers and employees. \nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass! \n  \nKey Takeaways: \n\nTools: Get equipped with how to uncover weakness and weirdness in their DNA.\nSkills: Understand how to design in order to amplify uniqueness and drive innovation.\nEmpathy: Gain a deeper appreciation for the need to exceed customer expectations.\n\n  \nAbout The Speakers: \nStan Phelps is a TEDx speaker\, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas\, International Management Group\, PGA of America and Synergy. He’s the author of the Goldfish Series of books. They all focus on the little ways to drive differentiation\, increase loyalty\, and promote positive word of mouth. Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. \nTom Triumph is a speaker\, consultant and author who helps companies grow by collaboratively helping them innovate their business and product development. He’s helped large organizations act nimbly and small companies scale. He’s been a participant in two global technology revolutions—and has been part of some remarkable success stories (and some misfires). He lived aboard an ocean research ship and tended to the mini-sub (Cousteau was on the Board)\, wrestled in the Olympic trials\, and helped oversee the redesign and fabrication of the largest composite hovercraft ever built in the US. Tom is the author of the book Evolve or Die: Lessons for World-Class Innovation & Creativity.
URL:https://www.amalincoln.org/event/2020-insights-how-to-drive-innovation-and-create-signature-differentiation/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:Signature Speaker Series
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DTSTART;TZID=America/Chicago:20190718T114500
DTEND;TZID=America/Chicago:20190718T130000
DTSTAMP:20190709T111653Z
CREATED:20190709T111653Z
LAST-MODIFIED:20190709T111653Z
UID:879-1563450300-1563454800@www.amalincoln.org
SUMMARY:Marketing is Easy by Signature Speaker: Paul Jarrett\, Bulu
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. \nJoin us to hear from successful local entrepreneur and winner of our Corporate Marketer of the Year award\, Paul Jarrett of Bulu! This special July event will also feature lunch sponsored by Runza!\nHis presentation will explore important lessons learned from a decade of running successful marketing campaigns for brands like Nike\, Lowes and Complete Nutrition\, as well as building Bulu from the ground up. Paul will utilize his personal experience as a successful entrepreneur and Subscription Box champion to take a deep dive into defining marketing goals\, strategies for developing an executable plan and the importance of understanding why you did or did not hit your goals.\n\nKey Takeaways:\n\nGet SMART with your goals.\nI’m going to execute X by doing Y… unless you tell me no.\nWhy your results will miss your expectations.\n\n\nAbout Paul:\nPaul Jarrett is a Subscription Box Champion\, Midwest entrepreneur\, and Co-Founder and CEO of Bulu. After a decade working on ad campaigns for Lowe’s and Nike\, Paul joined Complete Nutrition and got a taste of startup life. In 2012\, Paul co-founded and launched Bulu Box with his wife\, Stephanie Jarrett. Bulu Box was the 6th Subscription Box on the market and has since evolved to Bulu – a company that created private label subscription boxes for big brands like Disney\, Crayola and Clorox. On PaulJarrett.com\, Paul shares the unfiltered truth about his entrepreneurial experiences\, leadership\, self-awareness and Subscription Box best practices.
URL:https://www.amalincoln.org/event/marketing-is-easy-by-signature-speaker-paul-jarrett-bulu/
LOCATION:Speedway Motors Museum of American Speed\, 599 Oakcreek Dr\, Lincoln\, NE 68528\, Lincoln\, NE\, 68528\, US
CATEGORIES:Signature Speaker Series
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