BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AMA Lincoln - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:AMA Lincoln X-ORIGINAL-URL:https://www.amalincoln.org X-WR-CALDESC:Events for AMA Lincoln REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20200308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20201101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20210314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20211107T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20220313T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20221106T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20230312T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20231105T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20240310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20241103T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20211111T114500 DTEND;TZID=America/Chicago:20211111T130000 DTSTAMP:20260407T031517 CREATED:20210913T131035Z LAST-MODIFIED:20210924T155321Z UID:14872-1636631100-1636635600@www.amalincoln.org SUMMARY:Signature Speaker Series: DEI - How Unconscious Bias Shows Up DESCRIPTION:Join us and our November signature speaker Dr. Helen Fagan and learn about unconscious bias and how to move towards true inclusion.\n\n\nOnline ticket sales for in-person tickets end Monday\, November 8\, at 5:00pm. Additional tickets will be available at the door. \nThis is an in-person event with an option to attend virtually. \nBias shows up in our communications\, our assumptions\, and our habits long before we’re even aware it’s there. Any business or organization serious about diversity\, equity\, and inclusion must first recognize unconscious bias. And this process begins with personal assessment. Dr. Helen Fagan will help us recognize where and how bias reveals itself and reveal the pathway toward true inclusion. \nKey Takeaways: \n\nHow to begin to recognize bias in the workplace\nWhy diversity training is just a starting point\nWhy sustainable change is a long journey but one that provides your organization a tangible advantage in today’s marketplace.\n\nSpeaker Bio \nDr. Helen Fagan is founder of the Global Leadership Group\, which provides consulting and leadership coaching to organizations\, communities and executives in the fields of diversity\, cultural competence\, and becoming an inclusive leader. Her expertise has enabled her to speak to thousands of leaders in multiple nations and\, at last count\, four continents. \nShe is a faculty member and program lead for the Inclusive Community Leadership Fellows program at the University of Nebraska. Before her academic career\, Dr. Fagan created and led the Diversity and Cultural Competence Initiative at Bryan Health in Lincoln\, Nebraska. This program garnered national recognition for innovation and effectiveness. Dr. Fagan integrates her experience as an immigrant from Iran to the United States\, as she coaches\, writes\, trains and inspires global leaders who will create better tomorrows. \nEvent Mask Policy \nMask policy will follow current DHM and will be updated closer to the event. URL:https://www.amalincoln.org/event/signature-speaker-series-dei-how-unconscious-bias-shows-up/ LOCATION:Graduate Hotel\, 141 N 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/09/14872_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20211209T114500 DTEND;TZID=America/Chicago:20211209T130000 DTSTAMP:20260407T031517 CREATED:20211107T170249Z LAST-MODIFIED:20211107T170249Z UID:15095-1639050300-1639054800@www.amalincoln.org SUMMARY:Signature Speaker Series: Podcasting\, the Future of Mainstream Marketing DESCRIPTION:Join us and our December signature speaker Amanda Roscoe Mayo to learn about why podcasting is the future of mainstream marketing strategy.\n\n\nOnline ticket sales for in-person tickets end Monday\, December 6\, at 5:00pm. Additional tickets will be available at the door. \nThis is an in-person event with an option to attend virtually. \nAudio content is quickly becoming one of the most consumed forms of media in the U.S. Podcasting falls under that category and has steadily increased in popularity since its inception in 2004. It is the last form of democratic media and has no parameters to what is possible. The opportunities for how this medium can be used in marketing\, branding and business are endless. Hear from an expert how to use the innumerable untapped niches in podcasting to level up your business\, including the use of partnerships\, building a loyal client base and how it will increase your professional clout. How often do we find ourselves on the precipice of what’s possible in an industry? You can and will shape the future of marketing in audio. \nIn this session\, you will learn: \n\nHow to use podcasting to your advantage through your own\, by being a guest or by marketing on one\nHow podcasting will grow a more loyal client base\nHow you can use podcasting to your client’s advantage through partnerships\, sponsorships and advertising\n\n \nSpeaker Bio \nAmanda Roscoe Mayo (she/her) is the founder of How to Podcast Corp.\, a Podcast Launch Specialist\, Podcast Coach and Podcast Producer who works with underrepresented voices to launch a podcast or audio project. With 10+ years as a music journalist\, her work can be found on NPR station KQED Arts online publication\, Consequences of Sound\, NPR Station Marfa Public Radio and Chicago Independent Radio Project where she was a dual Production and Features Director managing their award-winning weekly artist interview podcast. Her current mission in life is to make anything and everything podcast related accessible in order to remove any barriers to breaking into the industry\, especially for marginalized voices \n \nEvent Mask & COVID Policy \nThis is a stoplight event! AMA Lincoln is beginning a new practice for our events with colored wristbands. You’ll get to select a Red/Yellow/Green wristband that best corresponds to you. Thank you for helping keep our events safe for everyone! \n\nRED: “I practice social distancing and prefer to refrain from handshakes and hugs”\nYELLOW: “I’m comfortable with handshakes but prefer to refrain from hugs”\nGREEN: “I’m comfortable with both handshakes and hugs”\n\nAMA Lincoln takes the health & safety of attendees and COVID-19 precautions extremely seriously. AT this time\, AMA Lincoln meetings and events are following any/all state and county COVID-19 guidelines for meetings and events in Lancaster County and are deferring to current CDC guidelines for mask usage and wearing. If you have questions or concerns about attending this event please reach out to Mandy Peterson at programming@amalincoln.org. URL:https://www.amalincoln.org/event/signature-speaker-series-podcasting-the-future-of-mainstream-marketing/ LOCATION:Graduate Hotel\, 141 N 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/11/15095_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220113T120000 DTEND;TZID=America/Chicago:20220113T130000 DTSTAMP:20260407T031517 CREATED:20211208T210157Z LAST-MODIFIED:20211208T210157Z UID:15160-1642075200-1642078800@www.amalincoln.org SUMMARY:Signature Speaker Series: Managing Career Transitions DESCRIPTION:Join us and our signature speaker David Bernardino\, CCO & Head of Research + Planning at Ammunition\, to learn about career pivoting.\n\n\nThis is a 100% virtual event but we have several watch parties throughout Lincoln. \nTo register for a watch party\, please sign up using the watch party event: \n– The Foundry \n– Scooters @ 27th & Pine Lake \n– Rock-N-Joe Coffee \n \nManaging Career Transitions – Career Pivoting for Seasoned Marketers \nIt is common for early career professionals to pivot their focus and direction at least once\, but what about the more established marketers? When you’ve created a name and a personal brand for yourself in a certain area of the field\, making a major change in the same industry – or trying something completely different – requires a little more thought. You are in a different stage of life with different responsibilities. A major change (or even a moderate change) holds more risk. \nOur speaker\, David Bernardino will lead a discussion about making mid-career transitions. Based on his own experience going first from CPG to B2B marketing\, and then from the client side to the start-up agency world\, he will walk through his experience dealing with these transitions. Bernardino will highlight tips and techniques that he’s learned during a long career in the marketing world. \nLearning Objectives: \n\nDiscuss how to think about mid-career pivots\nDiscuss ways to approach a mid-career pivot\, including potential resources to aid in the development of your own plan.\n\nSpeaker Bio \nDavid is the Chief Client Officer and Head of Research + Planning at Ammunition\, an Atlanta-based full service advertising agency specializing in demand generation and lead cultivation. In his role\, he leads all business development\, along with helping clients with the development of insights\, strategies\, and plans to grow their businesses. \nPrior to joining Ammunition\, he led Samsung’s home appliance builder marketing team\, developing the marketing strategies and campaigns that introduced that brand to the home building industry. He’s also had prior experience running brands at companies ranging from P&G to Merck. \nDavid is a NKBA “Sales + Marketing Specialist” badge holder and a 2013 Brand Innovator’s “40 Under 40” honoree. He also serves in a wide variety of leadership roles at the NAHB\, the Metropolitan Builders & Contractors Association of New Jersey\, and the American Marketing Association’s New Jersey chapter. Finally\, he is an Advisory Board Member of The Free Spirits Company. URL:https://www.amalincoln.org/event/signature-speaker-series-managing-career-transitions/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/12/15160_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220210T120000 DTEND;TZID=America/Chicago:20220210T130000 DTSTAMP:20260407T031517 CREATED:20220117T040245Z LAST-MODIFIED:20220117T040245Z UID:15270-1644494400-1644498000@www.amalincoln.org SUMMARY:Signature Speaker Series: Marketing with a Purpose for Entrepreneurs DESCRIPTION:Join us and our signature speaker Keesha Ward to learn about social media & the customer experience.\n\n\nThis is a 100% virtual event. \n \nMarketing with a Purpose for Entrepreneurs: Social Media & the Customer Experience \nToday\, social media has the biggest impact as an entrepreneur. Stand behind the vision\, message voice and tone of your brand\, while working to humanize it so that your audience is moved. It’s time to imagine the world from a different perspective to create new and interesting messages as you grow your brand. \nLearning Objectives \n\nMake a game plan for social media content – Social media platforms with the biggest impact\nBegin to see the world from another’s point of view – When consumers perceive you as trustworthy and empathetic\nBe likeable & humanize your brand – How to move your audience so that you’re consistently at top of mind\n\nSpeaker Bio \nKeesha is a photographer\, business coach and plant-based coach; and an exec for one of the top non-profits in the country. She earned both her undergraduate degree & MBA from Iowa State University. Keesha has served in capacities that have helped identify new business development opportunities to better serve diverse populations. Her visibility in the community has quickly catapulted her career over the past year. Keesha has served on community panels\, including the Des Moines City Council\, Greater Des Moines Partnership and the Iowa Center for Economic Success — where she supported and mentored new and aspiring small business owners. URL:https://www.amalincoln.org/event/signature-speaker-series-marketing-with-a-purpose-for-entrepreneurs/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/01/15270_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220310T120000 DTEND;TZID=America/Chicago:20220310T130000 DTSTAMP:20260407T031517 CREATED:20220301T174901Z LAST-MODIFIED:20220301T174901Z UID:15356-1646913600-1646917200@www.amalincoln.org SUMMARY:You\, Too\, Can Herd Cats - Watch Party @ Rock-N-Joe DESCRIPTION:Join us and our signature speakers Erik Wieseman and Brandon Moller to learn about full-scale rebrands.\n\n\nThis is a watch party for the hybrid Signature Speaker Series event featuring Erik Wieseman and Brandon Mollero. \nPlease note that tickets at this location do not include lunch. Feel free to bring your own. \n \nDescription \nSuccessful brands don’t happen by chance. They’re founded with purpose\, built with dedication\, and managed with care. After years of hard work and smart choices\, a lucky few have the opportunity to grow and achieve heights of success they couldn’t possibly have imagined. \nThen\, one day\, it happens: a realization that the brand you painstakingly crafted and nurtured no longer reflects the diverse\, multimillion-dollar organization you’ve become. What then? \nNelnet Associate Creative Directors Brandon Moller and Erik Wieseman discuss the opportunities and obstacles that come with rebranding an established\, multinational organization. From brand audits and architectures to internal buy-ins and rollouts\, Brandon and Erik will highlight some tips and tricks (and potential traps) to remember when undertaking a complex\, full-scale rebranding project. \nKey Learning Objectives \n\nIdentify five “must-haves” for any brand to be successful.\nOutline necessary steps for a successful in-house rebrand.\nExamine key challenges that exist in complex\, full-scale rebrands.\n\nSpeaker Bios \nErik Wieseman serves as an associate creative director for Nelnet. When he’s not complaining about creative briefs\, you can typically find him complaining about something else. If he had to describe himself in one word\, it would be ‘wordy’. \nBrandon Moller serves as the “other” associate creative director for Nelnet. When he’s not lording over the creative team\, he’s most likely playing Legos – alone. If he had describe himself in one word\, it would be ‘brand-on’ (pause for sad laughter). URL:https://www.amalincoln.org/event/you-too-can-herd-cats-watch-party-rock-n-joe/ LOCATION:Rock-N-Joe Coffee\, 5025 Lindberg Street Conference Room\, Lincoln\, NE 68516\, Lincoln\, NE\, 68516\, US CATEGORIES:Signature Speaker Series END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220310T120000 DTEND;TZID=America/Chicago:20220310T130000 DTSTAMP:20260407T031517 CREATED:20220301T174946Z LAST-MODIFIED:20220301T174946Z UID:15358-1646913600-1646917200@www.amalincoln.org SUMMARY:Signature Speaker Series: You\, Too\, Can Herd Cats DESCRIPTION:Join us and our signature speakers Erik Wieseman and Brandon Moller to learn about full-scale rebrands.\n\n\nThis is a 100% virtual event but we have several watch parties throughout Lincoln. \nTo register for a watch party\, please sign up using the watch party event: \n– Nelnet \n– Rock-N-Joe Coffee \n \nDescription \nSuccessful brands don’t happen by chance. They’re founded with purpose\, built with dedication\, and managed with care. After years of hard work and smart choices\, a lucky few have the opportunity to grow and achieve heights of success they couldn’t possibly have imagined. \nThen\, one day\, it happens: a realization that the brand you painstakingly crafted and nurtured no longer reflects the diverse\, multimillion-dollar organization you’ve become. What then? \nNelnet Associate Creative Directors Brandon Moller and Erik Wieseman discuss the opportunities and obstacles that come with rebranding an established\, multinational organization. From brand audits and architectures to internal buy-ins and rollouts\, Brandon and Erik will highlight some tips and tricks (and potential traps) to remember when undertaking a complex\, full-scale rebranding project. \n \nKey Learning Objectives \n\nIdentify five “must-haves” for any brand to be successful.\nOutline necessary steps for a successful in-house rebrand.\nExamine key challenges that exist in complex\, full-scale rebrands.\n\n \nSpeaker Bios \nErik Wieseman serves as an associate creative director for Nelnet. When he’s not complaining about creative briefs\, you can typically find him complaining about something else. If he had to describe himself in one word\, it would be ‘wordy’. \nBrandon Moller serves as the “other” associate creative director for Nelnet. When he’s not lording over the creative team\, he’s most likely playing Legos – alone. If he had describe himself in one word\, it would be ‘brand-on’ (pause for sad laughter). URL:https://www.amalincoln.org/event/signature-speaker-series-you-too-can-herd-cats/ CATEGORIES:Signature Speaker Series END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220310T120000 DTEND;TZID=America/Chicago:20220310T130000 DTSTAMP:20260407T031517 CREATED:20220309T144246Z LAST-MODIFIED:20220309T144246Z UID:15377-1646913600-1646917200@www.amalincoln.org SUMMARY:You\, Too\, Can Herd Cats - Watch Party @ Nelnet DESCRIPTION:Join us and our signature speakers Erik Wieseman and Brandon Moller to learn about full-scale rebrands.\n\n\nThis is a watch party for the hybrid Signature Speaker Series event featuring Erik Wieseman and Brandon Moller. \nThis event ticket includes lunch. \nThis watch party is limited to 20 people. You must be fully vaccinated to attend. \n \nDescription \nSuccessful brands don’t happen by chance. They’re founded with purpose\, built with dedication\, and managed with care. After years of hard work and smart choices\, a lucky few have the opportunity to grow and achieve heights of success they couldn’t possibly have imagined. \nThen\, one day\, it happens: a realization that the brand you painstakingly crafted and nurtured no longer reflects the diverse\, multimillion-dollar organization you’ve become. What then? \nNelnet Associate Creative Directors Brandon Moller and Erik Wieseman discuss the opportunities and obstacles that come with rebranding an established\, multinational organization. From brand audits and architectures to internal buy-ins and rollouts\, Brandon and Erik will highlight some tips and tricks (and potential traps) to remember when undertaking a complex\, full-scale rebranding project. \nKey Learning Objectives \n\nIdentify five “must-haves” for any brand to be successful.\nOutline necessary steps for a successful in-house rebrand.\nExamine key challenges that exist in complex\, full-scale rebrands.\n\nSpeaker Bios \nErik Wieseman serves as an associate creative director for Nelnet. When he’s not complaining about creative briefs\, you can typically find him complaining about something else. If he had to describe himself in one word\, it would be ‘wordy’. \nBrandon Moller serves as the “other” associate creative director for Nelnet. When he’s not lording over the creative team\, he’s most likely playing Legos – alone. If he had describe himself in one word\, it would be ‘brand-on’ (pause for sad laughter). URL:https://www.amalincoln.org/event/you-too-can-herd-cats-watch-party-nelnet/ LOCATION:Nelnet\, 600 P Street Suite 200\, Lincoln\, NE 68528\, Lincoln\, NE\, 68528\, US CATEGORIES:Signature Speaker Series END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220420T120000 DTEND;TZID=America/Chicago:20220420T130000 DTSTAMP:20260407T031517 CREATED:20220321T031149Z LAST-MODIFIED:20220321T031149Z UID:15410-1650456000-1650459600@www.amalincoln.org SUMMARY:Signature Speaker Series: '23 & Thee: New Marketing for Next Year DESCRIPTION:Join us and our signature speaker John Rood\, CMO of Impact Theory\, to learn about which marketing trends to expect in 2023.\n\n\nThis is a 100% virtual event but we have several watch parties throughout Lincoln. \nTo register for a watch party\, please sign up using the watch party event: \n– The Foundry \n– Scooters @ 27th & Pine Lake \n \n’23 & Thee: New Marketing for Next Year\n \nWelcome to “Web3” and “the era of you” and “the narrative age\,” so what does that all mean for you marketers? L.A. media exec & Nebraska native John Rood (Disney\, WB\, etc.) shares the latest trends\, makes key distinctions among the generations\, and gives you his three takeaways for balancing old & new and tried & true.\n \n \nLearning Objectives\n \n• Marketing trends to expect in 2023\n \n• Insights into generational differentials\n \n• John’s personal takeaways from his marketing experience\n \n \nSpeaker Bio\n \nJohn Rood is Chief Marketing Officer of Impact Theory. He develops engagement strategy\, creative materials\, and growth initiatives for this media studio & community dedicated to empowerment – video & audio content\, online education\, animated stories\, NFTs and other Web 3 experiences\, etc. Impact Theory is led by entrepreneurs Tom & Lisa Bilyeu\, founders of Quest Nutrition.\n \nFrom 2020-2022\, John was a marketing consultant\, with clients ranging from Fortune 500 corporations to agencies to start-ups to non-profits.\n \nFrom 2015-2020\, John was SVP\, Marketing for Disney Channels at The Walt Disney Company.\n \nFrom 2010-2014\, John was the EVP of Sales\, Marketing\, and Business Development for DC Comics at Warner Bros.\n \nFrom 2000-2010\, John worked at the Disney/ABC Television Group\, lastly as SVP\, head of marketing for ABC Family / Freeform.\n \nFrom 1993-2000\, John worked at Warner Bros. Consumer Products.\n \nFrom 1989-1993\, John worked in advertising for Leo Burnett Chicago on the McDonald’s and Miller Brewing accounts.\n \nHe received his MBA from The University of Texas – Austin\, and his BA from The University of Nebraska. He lives in Los Angeles with his wife Cindee and two sons (Trent is a Husker sophomore and Duke is a Husker incoming freshman). They are proud supporters of Cindee’s charity Formidable Joy\, which drills water wells in Malawi. URL:https://www.amalincoln.org/event/signature-speaker-series-23-thee-new-marketing-for-next-year/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/03/15410_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220420T120000 DTEND;TZID=America/Chicago:20220420T130000 DTSTAMP:20260407T031517 CREATED:20220321T031524Z LAST-MODIFIED:20220321T031524Z UID:15414-1650456000-1650459600@www.amalincoln.org SUMMARY:'23 & Thee: New Marketing for Next Year - Watch Party @ The Foundry DESCRIPTION:Join us and our signature speaker John Rood\, CMO of Impact Theory\, to learn about which marketing trends to expect in 2023.\n\n\nThis is a watch party for the virtual Signature Speaker Series event featuring John Rood. \nYou will have the option to purchase a ticket with lunch. \n \n’23 & Thee: New Marketing for Next Year \nWelcome to “Web3” and “the era of you” and “the narrative age\,” so what does that all mean for you marketers? L.A. media exec & Nebraska native John Rood (Disney\, WB\, etc.) shares the latest trends\, makes key distinctions among the generations\, and gives you his three takeaways for balancing old & new and tried & true. \n \nLearning Objectives \n\nMarketing trends to expect in 2023\nInsights into generational differentials\nJohn’s personal takeaways from his marketing experience\n\nSpeaker Bio \nJohn Rood is Chief Marketing Officer of Impact Theory. He develops engagement strategy\, creative materials\, and growth initiatives for this media studio & community dedicated to empowerment – video & audio content\, online education\, animated stories\, NFTs and other Web 3 experiences\, etc. Impact Theory is led by entrepreneurs Tom & Lisa Bilyeu\, founders of Quest Nutrition. \nFrom 2020-2022\, John was a marketing consultant\, with clients ranging from Fortune 500 corporations to agencies to start-ups to non-profits. \nFrom 2015-2020\, John was SVP\, Marketing for Disney Channels at The Walt Disney Company. \nFrom 2010-2014\, John was the EVP of Sales\, Marketing\, and Business Development for DC Comics at Warner Bros. \nFrom 2000-2010\, John worked at the Disney/ABC Television Group\, lastly as SVP\, head of marketing for ABC Family / Freeform. \nFrom 1993-2000\, John worked at Warner Bros. Consumer Products. \nFrom 1989-1993\, John worked in advertising for Leo Burnett Chicago on the McDonald’s and Miller Brewing accounts. \nHe received his MBA from The University of Texas – Austin\, and his BA from The University of Nebraska. He lives in Los Angeles with his wife Cindee and two sons (Trent is a Husker sophomore and Duke is a Husker incoming freshman). They are proud supporters of Cindee’s charity Formidable Joy\, which drills water wells in Malawi. URL:https://www.amalincoln.org/event/23-thee-new-marketing-for-next-year-watch-party-the-foundry/ LOCATION:The Foundry – Narnia Room (2nd Floor)\, 211 N 14th Street Narnia Room (2nd floor)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508 CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/03/15414_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220420T120000 DTEND;TZID=America/Chicago:20220420T130000 DTSTAMP:20260407T031517 CREATED:20220321T033910Z LAST-MODIFIED:20220321T033910Z UID:15430-1650456000-1650459600@www.amalincoln.org SUMMARY:'23 & Thee: New Marketing for Next Years - Watch Party @ Scooter's DESCRIPTION:Join us and our signature speaker John Rood\, CMO of Impact Theory\, to learn about which marketing trends to expect in 2023.\n\n\nThis is a watch party for the virtual Signature Speaker Series event featuring John Rood. \nPlease note that tickets at this location do not include lunch. Feel free to bring your own. \n \n’23 & Thee: New Marketing for Next Year \nWelcome to “Web3” and “the era of you” and “the narrative age\,” so what does that all mean for you marketers? L.A. media exec & Nebraska native John Rood (Disney\, WB\, etc.) shares the latest trends\, makes key distinctions among the generations\, and gives you his three takeaways for balancing old & new and tried & true. \n \nLearning Objectives \n• Marketing trends to expect in 2023 \n• Insights into generational differentials \n• John’s personal takeaways from his marketing experience \n \nSpeaker Bio \nJohn Rood is Chief Marketing Officer of Impact Theory. He develops engagement strategy\, creative materials\, and growth initiatives for this media studio & community dedicated to empowerment – video & audio content\, online education\, animated stories\, NFTs and other Web 3 experiences\, etc. Impact Theory is led by entrepreneurs Tom & Lisa Bilyeu\, founders of Quest Nutrition. \nFrom 2020-2022\, John was a marketing consultant\, with clients ranging from Fortune 500 corporations to agencies to start-ups to non-profits. \nFrom 2015-2020\, John was SVP\, Marketing for Disney Channels at The Walt Disney Company. \nFrom 2010-2014\, John was the EVP of Sales\, Marketing\, and Business Development for DC Comics at Warner Bros. \nFrom 2000-2010\, John worked at the Disney/ABC Television Group\, lastly as SVP\, head of marketing for ABC Family / Freeform. \nFrom 1993-2000\, John worked at Warner Bros. Consumer Products. \nFrom 1989-1993\, John worked in advertising for Leo Burnett Chicago on the McDonald’s and Miller Brewing accounts. \nHe received his MBA from The University of Texas – Austin\, and his BA from The University of Nebraska. He lives in Los Angeles with his wife Cindee and two sons (Trent is a Husker sophomore and Duke is a Husker incoming freshman). They are proud supporters of Cindee’s charity Formidable Joy\, which drills water wells in Malawi. URL:https://www.amalincoln.org/event/23-thee-new-marketing-for-next-years-watch-party-scooters/ LOCATION:Scooter’s Coffee\, 2600 Pine Lake Road Conference Room\, Lincoln\, NE 68512\, Lincoln\, NE\, 68512\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/03/15430_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220714T160000 DTEND;TZID=America/Chicago:20220714T173000 DTSTAMP:20260407T031517 CREATED:20220614T153259Z LAST-MODIFIED:20220614T153259Z UID:15749-1657814400-1657819800@www.amalincoln.org SUMMARY:Signature Speaker: NIL\, Opendorse & The New Opportunity for Advertisers DESCRIPTION:Join us and our signature speaker Derek Peterson (Opendorse) to learn about NIL – name\, image\, and likeness.\n\n\n\nThis is a hybrid event with an option to attend virtually. \nIn-person attendees will have the opportunity to get a beer and get a quick tour of the brewery\n\nDescription \nName\, image\, and likeness (NIL) has become a windfall for college athletes and marketers across the country. On July 1\, 2021\, college athletes could begin earning compensation for their NIL rights for the first time in collegiate sports history. \nMarketing pros at every level – from global advertisers to local businesses – rushed to support student-athletes and innovate for their organization. But just getting started… was a challenge. Everyone had to understand: where do I go? What can I do? And how much does it cost? \nOpendorse was ready to answer the call. Having facilitated marketing deals for professional athletes and brands for a decade\, college athletes and interested supporters quickly looked to the turnkey technology and experienced team to guide them through this new environment. Today\, more than 75\,000 athletes and thousands of brands look to Opendorse to unlock NIL opportunities. Now\, SVP of Operations Derek Peterson is ready to share how marketers and athletes at every level can find NIL success together. \n \nKey Learning Takeaways \n\nN-I-L: what does it really mean?\n3 ways to win: the types of deals Nebraska student-athletes can perform\nIs NIL for me? Discover which Nebraska businesses are working with student-athletes\n\n \nSpeaker Bio \nDerek Peterson is Senior Vice President of Operations at Opendorse\, the sports technology company that maximizes marketplace value for athletes. After spending the early part of his career at an advertising agency in Nebraska\, Derek joined Opendorse in 2015\, uniting three of his biggest passion areas: marketing\, technology\, and sports. In his role\, he leads the marketplace success and support; key partnerships; athlete relations; finance; and legal teams that help more than 75\,000 athletes around the world use Opendorse to build and monetize their brands with support from partners. URL:https://www.amalincoln.org/event/signature-speaker-nil-opendorse-the-new-opportunity-for-advertisers/ LOCATION:Backswing Brewing Co.\, 500 West South Street #8\, Lincoln\, NE 68522\, Lincoln\, NE\, 68522\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/06/15749_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220811T160000 DTEND;TZID=America/Chicago:20220811T173000 DTSTAMP:20260407T031517 CREATED:20220725T035106Z LAST-MODIFIED:20220725T035106Z UID:15814-1660233600-1660239000@www.amalincoln.org SUMMARY:Signature Speaker: Hispanic Marketing. Seriously\, It's Not for Everyone. DESCRIPTION:Join us and our signature speaker Norberto Ayala-Flores (Puente Marketing Communications) to learn about the Hispanic community.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nThe speaker and Q&A are scheduled from 4pm -5pm\, followed by networking and ice cream social time from 5-5:30pm\n\nDescription \nThe Hispanic community is not a segment\, rather is an undeniable and increasingly influential piece of America’s cultural fabric. It’s increasingly hard to separate from the general market. And that is a good thing. The Hispanic community is a growing part of THE larger community. \nWhile other population “segments” have shrunk or stayed relatively flat\, the Hispanic population continues to grow. Between 2010 and 2021\, the Hispanic population accounted for nearly 59% of the total population growth in the U.S. Having a Hispanic strategy is no longer a test — it’s a must. \nKey Learning Takeaways \n\nTranslating to Spanish is a tactic\, not a strategy. “The first thing many companies do is they translate their general advertising message to Spanish.”\nCultural relevance matters. “There are many cultural nuances within the Hispanic community that go beyond dialects.”\nThe Hispanic target is not a homogeneous group. “Fifty-four percent of the current Hispanic community is foreign-born.”\n\nSpeaker Bio \nRob is an advertising and marketing veteran in the general and Hispanic market arenas. He is a first-generation latino\, born and raised in western Nebraska with his 15 brothers and sisters. He brings a deep respect and passion for his Latino culture and shares with his clients who engage Puente Marketing when they want to connect with the burgeoning Latino market in the U.S. \nHe has worked with clients in pet care\, financial services\, telecom\, multi-unit retail operations\, healthcare\, health and wellness. His client experience includes AMC theatres\, Blue Cross & Blue Shield\, Bayer Animal Health\, Hallmark\,Jiffy Lube\, YMCA\, National Baseball Hall of Fame\, Tracfone Prepaid Wireles\, QuikTrip and Kinetic Internet. URL:https://www.amalincoln.org/event/signature-speaker-hispanic-marketing-seriously-its-not-for-everyone/ LOCATION:UNL Dairy Store\, 114 Food Industry Complex #Food Industry Complex\, Lincoln\, NE 68503\, Lincoln\, NE\, 68503\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/07/15814_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220929T160000 DTEND;TZID=America/Chicago:20220929T170000 DTSTAMP:20260407T031517 CREATED:20220725T035137Z LAST-MODIFIED:20220725T035137Z UID:15818-1664467200-1664470800@www.amalincoln.org SUMMARY:Signature Speaker: Your Forgotten Audience - Gaining Organizational Buy-In DESCRIPTION:Join us and our signature speaker Tarah Neujahr Bryan (Health Catalyst) to learn more about engaging internal stakeholders.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nAn optional tour of Memorial Stadium will take place for in-person attendees after the presentation. This tour is about an hour long.\nSeptember 29 is the Thursday before Homecoming – Join in-person or virtually and represent your alma mater in some way (even if it isn’t UNL)!\n\nYour Forgotten Audience: How to Gain (and Lose) Organizational Buy-In for Marketing and Communications Programs \nDescription \nAs marketing and communications professionals\, we work hard to understand our target audience. But our success depends on strong partnerships with others inside our organizations: subject matter experts\, product leads\, and yes\, even the finance department. Mistakes communicating and collaborating internally can be costly\, lead to team ineffectiveness and burn out\, and sink even the most innovative campaigns. Learn the keys for engaging these critical internal audiences to build productive\, meaningful marketing and communications programs that will drive your organizational goals forward. \nKey Learning Takeaways \n\nThe best ways to engage internal audiences to foster trust and collaboration\nWhat to avoid when communicating with internal audiences\nHow to share success and create thoughtful transparency when reporting on marketing and communications programs\n\nSpeaker Bio \nTarah Neujahr Bryan\, MAJMC\, joined Health Catalyst in 2013 and has served as Editorial Director\, Vice President of Marketing\, and Chief Marketing Officer; she is currently the Chief Corporate Brand and Communications Officer and a member of the Health Catalyst leadership team. She brings a breadth of marketing and communications experience to her current role. Prior to joining Health Catalyst\, Tarah served as the Marketing Communications Director and the Foundation Executive Director at a community hospital\, managed at an advertising agency\, was the Editor and Operations Manager at an archaeology firm\, and provided triage assistance and patient admissions at a Level-II Trauma Center. She has a Master of Arts in Journalism and Mass Communications from the University of Nebraska and a Bachelor of Arts from Montana State University-Billings. \nTarah has volunteered with many organizations including Intermountain Therapy Animals and Big Brothers\, Big Sisters\, and has done pro-bono communications work for American Cancer Society\, Wings Cancer Foundation\, and many other non-profit organizations. URL:https://www.amalincoln.org/event/signature-speaker-your-forgotten-audience-gaining-organizational-buy-in/ LOCATION:University of Nebraska-Lincoln College of Business\, 730 North 14th Street HLH 202\, Lincoln\, NE 68588\, Lincoln\, NE\, 68588\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/07/15818_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20221011T171500 DTEND;TZID=America/Chicago:20221011T183000 DTSTAMP:20260407T031517 CREATED:20220829T045850Z LAST-MODIFIED:20220829T045850Z UID:15893-1665508500-1665513000@www.amalincoln.org SUMMARY:Signature Speaker: Inclusive Leadership: Going Beyond the Checklist DESCRIPTION:Join us and our signature speaker Dr. Marco Barker (UNL Vice Chancellor for Diversity & Inclusion) to learn about being an inclusive leader.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nDinner (catered by Juju’s Vegan Cajun & Creole Cuisine) is served for all in-person attendees\nThe speaker and Q&A are scheduled from 5:30pm – 6:30pm\n\nDescription \nWhat type of leadership is needed in today’s social climate? It is not secret that the US is more polarized and connecting with each other has become increasingly difficult. Marketing professionals can play an important role in bridging differences and building relationships through inclusive messaging\, equitable practice and decision making\, and capturing diverse perspectives. \nThese approaches call for a leadership approach that not only understands the fundamentals of equity\, diversity\, and inclusion\, but also applies a more equity-minded and critical lens that goes beyond checklists. This presentation provides key terms and strategies marketing professionals can utilize to incorporate DEI in their approaches from forming the right team to developing the most inclusive content. \nKey Learning Takeaways \n\nDeveloping an eye for equity in marketing\nHow to be a more inclusive professional and leader\nRecognizing the power of marketing in bridging differences\n\nSpeaker Bio \nMarco Barker serves as the inaugural vice chancellor for diversity and inclusion at the University of Nebraska-Lincoln. In this capacity\, he serves as the University’s chief diversity officer. Prior to UNL he served as chief diversity officer at Westminster College in Salt Lake City. \nWith over 15 years of experience as a diversity\, equity\, and inclusion professional\, Barker is founder and associate for Barker Diversity Consulting\, a diversity strategic leadership firm. He has been selected as a Utah Forty Under 40 and currently serves on the Lincoln Community Foundation Board. \nBarker earned his B.S. in industrial engineering from the University of Arkansas\, an MBA from Webster University\, and Ph.D. in educational leadership and research from Louisiana State University. URL:https://www.amalincoln.org/event/signature-speaker-inclusive-leadership-going-beyond-the-checklist/ LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/08/15893_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20221109T160000 DTEND;TZID=America/Chicago:20221109T173000 DTSTAMP:20260407T031517 CREATED:20220829T045548Z LAST-MODIFIED:20221003T181616Z UID:15889-1668009600-1668015000@www.amalincoln.org SUMMARY:Signature Speaker: A Recipe for Social Media Content Creation DESCRIPTION:Join us and Swanson Russell’s social media team in the test kitchen as they cook up a recipe for content creation.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nIn-person tickets include snacks and a drink ticket. We will have a cash bar as well.\n\nA Recipe for Social Media Content Creation \nJoin Laura Duensing and Kim Bertrand of Swanson Russell (2021 Corporate Marketer of the Year) in the test kitchen as they cook up a recipe for content creation. \nLike any good concoction\, social media content development takes quality ingredients prepared in the right order. Learn how to create an informed content development process that includes everything it needs to meet your marketing objectives. \nWe’ll walk through the steps for content creation that any social media chef needs to know\, share tasty ways to optimize strategy and reveal our “secret sauce”. You’ll leave our kitchen knowing how to create a dish that your audience will want to devour. \nKey Learning Takeaways \n\nLike any good chef\, start with the end goal in mind. Establish an objective and know how it ties into overall marketing objectives. Use this to guide your content approach. –> Plan your content recipe with this end in view.\nGather all your resources. These include a budget\, audience development\, creative tools and more. –> Get a list of key ingredients for content creation.\nDevelop a Real Connection™. Focus on connecting with your audience. Otherwise the recipe will fall apart. –> Learn the social media “secret sauce” that will make your recipe come together.\n\nSpeaker Bios \nLaura Duensing has managed social media programs for clients across a wide range of industries including agriculture\, turf\, energy\, regional consumer\, non-profit and more. She has strategic planning and social media implementation experience with the full spectrum of social media initiatives\, including content development\, community management\, paid content\, reporting\, audience development and social listening. Most of Laura’s clients are national\, but locally she has also managed social media efforts targeted at Nebraskan consumers for Runza Restaurants\, Dorothy Lynch\, and the Nebraska State Fair. \nKim Bertrand has served as a social media professional specializing in organic and paid content strategies\, analytics\, and community management. Her experience also includes content development\, E-Commerce implementation\, audience research and development\, and social listening. She’s managed a number of clients in various industries such as outdoor recreation\, agriculture and regional consumer. In her current role\, Kim serves as a strategist for Badlands Gear\, NEST 529 and BASF Vegetable Solutions. URL:https://www.amalincoln.org/event/signature-speaker-a-recipe-for-social-media-content-creation/ LOCATION:Kiechel Fine Art\, 1208 O Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/08/15889_image-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20230209T160000 DTEND;TZID=America/Chicago:20230209T180000 DTSTAMP:20260407T031517 CREATED:20230116T175053Z LAST-MODIFIED:20230116T175053Z UID:16122-1675958400-1675965600@www.amalincoln.org SUMMARY:Signature Speaker: Communicating Effectively Through Uncertainty DESCRIPTION:Join us and Dr. Khalilah LeGrand (Chief of Staff NE DHHS\, 2021 AMA Lincoln Marketer of the Year) to hear about effective messaging.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\n\nAgenda \n\n4pm: Presentation starts\n5pm: Meet & greet opportunity for in-person attendees\n\nCommunicating Effectively Through Uncertainty: Keeping your message clear and your sanity! \nCOVID-19 shed light on many communication challenges. While some of the COVID-19 communication dilemmas are behind us\, there are many lessons to be learned that can be applied in overall messaging efforts going forward. This conversation will provide suggestions on managing messaging with multiple stakeholders and tips for addressing misinformation on evolving issues. \nKey Learning Takeaways \n\nHow to increase credibility and lessen doubt\nWhich social platforms should be avoided\nHow to reach the unreachable with your campaign\n\nSpeaker Bio \nDr. Khalilah LeGrand is Chief of Staff at the Nebraska Department of Health and Human Services (DHHS). DHHS is the largest state agency in Nebraska with a budget of approximately $3.5 billion under the direction of CEO Dannette R. Smith. The Department has five major divisions: Behavioral Health\, Children and Family Services\, Developmental Disabilities\, Medicaid Long-Term Care and Public Health. As Chief of Staff\, LeGrand provides strategic leadership and employs multifaceted communications strategy to support these divisions and executive leadership. She often collaborates with the Governor’s administrative team. \nPassionate about sharing impactful stories and effective communication\, LeGrand joined the Department in 2019 as Director of Communications and was the lead spokesperson for the Department. She oversaw a team comprised of public information officers and a digital team. URL:https://www.amalincoln.org/event/signature-speaker-communicating-effectively-through-uncertainty/ LOCATION:Firespring\, 1201 Infinity Court\, Lincoln\, NE 68512\, Lincoln\, NE\, 68512\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/01/16122_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20230426T160000 DTEND;TZID=America/Chicago:20230426T170000 DTSTAMP:20260407T031517 CREATED:20230410T144523Z LAST-MODIFIED:20230501T205332Z UID:16241-1682524800-1682528400@www.amalincoln.org SUMMARY:Signature Speaker: I HATE Downtown Lincoln DESCRIPTION:Join us and Todd Ogden (President & CEO of Downtown Lincoln Association) to learn about managing negative brand feedback.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nIn-person attendees will receive a voucher for a small soda and popcorn\n\nAgenda \n\n4pm: Presentation starts\n\n“I HATE Downtown Lincoln” \nOpinions can now be heard from anyone\, about everything\, and everywhere. Serving as a community leader for over 17 years\, whilst being an odd guy himself\, nobody has more practice than Todd about hearing the hate (just ask his family)! \nJoin AMA Lincoln\, during this interactive\, halfway-serious presentation\, and you will equip yourself with ways to combat the “haters”. If not\, send all complaints to Todd (he can take it). \n*Disclaimer: Todd always tells his kids not to use the word hate\, unless it is for hyperbolic use of a headline to a presentation to garner more interest and participation. \nKey Learning Takeaways \nThis presentation examines real life examples of “mean tweets” and comments made about Downtown\, to convey how your brand can: \n\nFigure out the root of a problem\,\nTurn reality into perception\, and\nFind a Solution to any said problem.\n\nSpeaker Bio \nAs President & CEO of the Downtown Lincoln Association\, Todd Ogden brings 17 years of community leadership experience\, which he utilizes to promote Downtown Lincoln’s brand\, supervise staff\, implement the budget\, and serve as the primary liaison to the DLA board\, property owners\, and the City of Lincoln. In 2020\, Todd was recognized as one of the top 35 emerging International Downtown Leaders. \nTodd is a Lincoln native\, husband to one\, father to two\, and UNL graduate with degrees in Advertising and Political Science. Todd currently serves on several Boards and organizations\, including YMCA\, FES\, LHDC\, Civic Ventures and IDA. \nTodd is a Past President of AMA Lincoln\, in which he did just enough not to get in the way of the board’s effort to win AMA Chapter of the year in 2015. URL:https://www.amalincoln.org/event/signature-speaker-i-hate-downtown-lincoln/ LOCATION:Marcus Lincoln Grand Cinema\, 1101 P Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/04/16241_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20230615T114500 DTEND;TZID=America/Chicago:20230615T130000 DTSTAMP:20260407T031517 CREATED:20230426T182242Z LAST-MODIFIED:20230612T143549Z UID:16258-1686829500-1686834000@www.amalincoln.org SUMMARY:Signature Speaker: Confessions of a Freelancer DESCRIPTION:In-person ticket sales have ended but you can still grab tickets to attend virtually!\n\nJoin us and Michael Fleischner (Founder at Big Fin SEO) to learn about leaping into freelance work.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nLunch will be served for in-person attendees\n\nAgenda \n\n12pm: Presentation starts\n1pm: Meet & greet opportunity for in-person attendees\n\nConfessions of a Freelancer \nConfessions of a Freelancer is about an inspiring journey of someone who left the security of a full-time job to become a successful\, full-time freelancer. In this presentation\, you’ll hear from someone who has made the leap and discovered the fulfillment and abundance that comes with freelance work. \nAuthor\, speaker\, and business owner Michael Fleischner will share his personal story of why he made the leap\, the challenges he faced\, and the rewards he’s experienced since becoming a freelancer. Michael will discuss the pros and cons of working for yourself\, the steps you can take to build your side-hustle\, and how to achieve a work-life balance that was previously out of reach. \nIn addition to the speaker’s story\, the presentation will provide valuable insights and practical advice for those who are considering making the move to freelance work. The audience will learn about the various types of freelance work available\, how to find clients\, and how to market yourself effectively. The presentation will conclude with a Q&A session\, where the audience will have the opportunity to ask the speaker questions and seek advice on how to make the transition to freelance work. \nKey Learning Takeaways \n\nThe pros and cons of freelance work: The presentation will cover the benefits and challenges of working for yourself\, helping the audience to make an informed decision about whether freelance work is right for them.\n Practical advice on building a freelance business: The speaker will share tips on finding clients\, marketing yourself\, and achieving work-life balance as a freelancer. These insights will be useful for anyone considering making the leap to freelance work.\n Inspiration to pursue a more fulfilling career: Through the speaker’s personal story\, the audience will be inspired to pursue a career that aligns with their values and provides a sense of fulfillment. Attendees will see that it’s possible to create a successful and rewarding career outside of traditional corporate structures.\n\nSpeaker Bio \nMichael H. Fleischner is a digital marketing expert\, author\, and speaker with over 20 years of marketing experience. He is the founder and CEO of Big Fin SEO\, a leading digital marketing agency based in New Jersey. \nMichael has authored several best-selling books on digital marketing\, including “SEO Made Simple\,” “Social Media Marketing\,” and “Confessions of a Freelancer.” He is also a regular contributor to industry publications such as MarketingProfs\, and the Digital Marketing Podcast. \nPrior to starting his own business\, Michael held senior marketing roles at Publishing and Education Technology companies. He earned his master’s in integrated marketing communications from Northwestern University and a Bachelors from Rutgers College School of Business. Michael currently serves as the President of the Professional Chapters Council (PCC) for the American Marketing Association. URL:https://www.amalincoln.org/event/signature-speaker-confessions-of-a-freelancer/ LOCATION:Sideshow Spirits Cocktail Bar\, 1630 P Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/04/16258_image-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20230817T114500 DTEND;TZID=America/Chicago:20230817T130000 DTSTAMP:20260407T031517 CREATED:20230717T153425Z LAST-MODIFIED:20230801T205622Z UID:16656-1692272700-1692277200@www.amalincoln.org SUMMARY:Signature Speaker: Rachel Barth & Justin Scheel DESCRIPTION:Get ready to take flight and listen to Rachel Barth and Justin Scheel as they teamed up to launch Red Way!\n\n\nAgenda \n\n11:45am: Lunch will be served for in-person attendees\n12pm: Presentation starts\n1pm: Meet & greet opportunity for in-person attendees\n\n  \nRed Way Launch: LNK Airport’s Newest Airline \nJoin Rachel Barth\, director of communications and customer engagement at Lincoln Airport Authority\, and Justin Scheel\, VP of Marketing at Red Way\, on a journey through the launch of Red Way. Rachel will share how her team of one plus support from Justin’s team at Red Way built a successful strategy for launch\, events\, and ongoing buzz-generation for the newest airline in Lincoln. \nThe presentation will conclude with a Q&A session\, where the audience will have the opportunity to ask the speaker questions . \nSpeaker Bio \nRachel Barth\, C.M. is the Director of Communications and Customer Engagement for the Lincoln Airport Authority. Although new to the aviation industry\, Rachel has a background in marketing\, communications\, public relations and event management. \nShe holds a bachelor degree in Journalism and master’s degree in Marketing\, Communications and Advertising (MCA) from the University of Nebraska-Lincoln. Rachel recently became a Certified Member (C.M.) through the American Association of Airport Executives (AAAE) and was a 2022 nominee for the Inspire Lincoln Awards and Young Professional of the Year. \nRachel volunteers for several community organizations including Leadership Lincoln\, Bennet Community and is a blood drive coordinator for the Nebraska Community Blood Bank. Rachel and her husband live on the family farm with their two boys\, two rescue dogs\, two ducks\, and six chickens. \nJustin Scheel\, a dynamic marketing professional with an MBA in marketing has been in marketing his entire professional career. With a passion for consumer behavior and analytics-based decision making\, he has developed and executed numerous successful corporate rebrands\, integrated marketing campaigns and product launches throughout his 20+ year career. Justin’s expertise extends to various sectors\, including retail\, healthcare\, education and transportation\, allowing him to adapt and thrive in diverse business environments. His ability to analyze market trends and consumer preferences enables him to design targeted and impactful marketing strategies that resonate with audiences. URL:https://www.amalincoln.org/event/signature-speaker-rachel-barth/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/07/August-2023-SSE-EventBrite-Hero-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20230914T114500 DTEND;TZID=America/Chicago:20230914T130000 DTSTAMP:20260407T031517 CREATED:20230821T194358Z LAST-MODIFIED:20230824T200315Z UID:16741-1694691900-1694696400@www.amalincoln.org SUMMARY:Signature Speaker: They Wrote the Book on Marketing Excellence DESCRIPTION:Join us and our AMA Lincoln 2023 Pinnacle Award winners for a trip through the lessons of marketing excellence.\n\n\nSignature Speaker: They Wrote the Book on Marketing Excellence \nJoin us and our AMA Lincoln 2023 Pinnacle Award winners for a trip through the lessons of marketing excellence. We’ll hear from Christine Weeks\, CEO of Eleanor Creative – the Corporate Marketer of the Year\, and Jackie Ostrowicki\, Assistant Vice President for External Relations and Director of Marketing\, Branding\, and Digital Media from the University of Nebraska System\, our Marketer of the Year. This two-for-one event will feature two marketing powerhouses and will be packed-full of lessons you can take back to your teams. \n  \nPart 1: Not All Who Wander Are Lost – A Marketing Career in Seven Chapters \nMany people think of careers like a ladder. But a career is more like a lattice: sometimes you go up\, sometimes you go to the side\, and sometimes you may even go down. A marketing career’s trajectory can be obvious\, but many times it takes a circuitous route. When you are in the middle of making career choices\, often you need to trust your gut. Be open to opportunities that will change the way you look at yourself and your work. And be willing to change your plan. \nJackie Ostrowicki\, AMA’s 2023 Marketer of the Year\, will share her marketing journey. Stops along the way include ad agencies\, in-house teams\, and non-profit. She’ll share how she went from an intern at Bailey Lauerman to running the marketing for the University of Nebraska System\, one of the largest organizations in the State of Nebraska—and the lessons she’s learned. \nKEY LEARNING OBJECTIVES: \n\nTraffic jams and roadblocks can actually be useful.\nIt’s always a good time to gain more knowledge.\nA North Star can help guide your career.\n\n  \nPart 2: The Agency Shift: How compassion and connection have made Eleanor the right place for employees and clients. \nDid you know that only 1% of Creative Agencies are Owned by Women? Fifteen years ago\, when Christine Weeks was making her start in Advertising\, she specifically chose a strong female name for her company. She knew that being a woman CEO would have its challenges but she also knew that her strengths and insights as a woman would outshine any of those fears. \nChristine has brought key lessons from her life and uses them every day to make Eleanor an amazing place to work and create. Known for their generous pay\, unique benefits\, and caring culture\, Eleanor Creative continues to shine. \nKEY LEARNING OBJECTIVES: \n\nPeople First\, Not Projects First\nPerspective: Longevity for the Win\nCreate Brighter Days – Always.\n\n  \nSpeaker Bios: \nJackie Ostrowicki\, Assistant Vice President for External Relations and Director of Marketing\, Branding and Digital Media\, University of Nebraska System \nJackie Ostrowicki is the Assistant Vice President for External Relations at the University of Nebraska System\, where she leads marketing\, branding and digital media. \nJackie has over 20 years of experience in marketing\, including several years teaching at the university level. Prior to NU\, she worked in the private sector for over a decade—leading marketing at Nelnet and working at Swanson Russell\, Bozell and Bailey Lauerman. Her work has been recognized by numerous awards\, including ADDYs\, Tellys and AMA Prisms\, and appeared in national advertising annuals\, as well as the New York Times. \nA native of Chicago\, Illinois\, Jackie holds a bachelor’s degree in advertising and a master’s degree in educational administration from the University of Nebraska-Lincoln and is currently working on her doctorate. \nChristine Weeks\, CEO\, Eleanor Creative \nAs the CEO and Founder of Eleanor\, Christine Weeks has been creating compassionate brand experiences for over 14 years. Eleanor works with Dorothy Lynch\, Sandhills Energy\, TMCO\, Lancaster County\, Lincoln Parks Foundation\, the City of Lincoln\, and more. \nChristine has led the rebrands for Bluestem Health\, Sandhills Energy\, Lincoln Medical Education Partnership\, Inpatient Physician Associates\, Crossroads GPS\, and District 177. \nFor over 20 years\, Christine has been developing marketing plans for clients across the Midwest. She is passionate about making sure her clients have the digital tools they need to make an impact for good. \nChristine Weeks is the definition of driven. To survive\, to thrive\, to succeed. Christine started Eleanor Creative in 2009 after her years developing marketing strategies for healthcare organizations. She had a knack for propelling research into a strategic marketing plan\, helping physicians promote their specialty clinics through innovative design and compelling communications. \nWhile driven is the perfect word to describe Christine\, she actually hates driving a car. Most days you’ll find her cycling up the trails on her way to the studio. She’s on marathon #21 all while running a business and raising good humans. URL:https://www.amalincoln.org/event/signature-speaker-they-wrote-the-book-on-marketing-excellence/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/08/September-2023-SSE-EventBrite-Hero-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20231012T114500 DTEND;TZID=America/Chicago:20231012T130000 DTSTAMP:20260407T031517 CREATED:20230912T180003Z LAST-MODIFIED:20231011T023238Z UID:16808-1697111100-1697115600@www.amalincoln.org SUMMARY:Signature Speaker: Brands on Fire: The Heart of Building Brand Advocacy DESCRIPTION:In this talk\, we will discuss how building a brand that resonates emotionally with consumers is a powerful way to create brand advocates.\n\n\nSignature Speaker: Brands on Fire: The Heart of Building Brand Advocacy \nEvery brand—regardless if it is corporate or individual—has certain hurdles that hold them back from thinking beyond their current state of existence. \nIn this talk\, we will discuss brands and individuals that have mastered techniques that have enabled them to explore without limits. The things stopping your company or personal brand from winning are within your reach. Create brand stories that position you and your company in a way that builds value and separates you from the noise. Build beyond just attracting customers\, it’s crucial to transform them into passionate advocates for your brand. \n“Brands on Fire: The Heart of Building Brand Advocacy” uncovers the essential elements that drive brand advocacy. From the emotional connections that brands must establish to the strategies that ignite customer passion\, this talk will equip you with the knowledge and tools to turn customers into fervent brand advocates. Explore the heart of brand advocacy and learn how to create a brand that not only captures minds but also wins hearts. \n \nKEY LEARNING OBJECTIVES: \nThe talk emphasizes the importance of emotional connections between your brand and customers. Building a brand that resonates emotionally with consumers is a powerful way to create brand advocates. \n\nExplore ways to put your customers at the center of your brand strategy\nDiscover how to showcase your brand’s authentic values and mission to create a genuine connection with your audience\nLearn how to maintain a consistent brand identity across all touchpoints\nExplore strategies for nurturing and growing your brand’s community\nUnderstand how to adapt to changing customer needs and market trends while maintaining brand advocacy\n\nBy the end of this talk\, you’ll be equipped with the knowledge and strategies needed to build brand advocacy\, cultivate loyal customers\, and turn them into vocal advocates who champion your brand to others\, ultimately driving growth and success for your business. \n \nSpeaker Bio: \nMihali Stavlas is the founder and CEO of Mellōnaid\, an analytical and creative agency in Raleigh\, North Carolina. For the past 15 years at Mellōnaid\, Mihali has helped clients capture and recreate their brand’s story\, build brand experience and online platforms by encompassing the full spectrum of all its touchpoints: identity\, collateral materials\, advertising\, marketing\, user experience\, and interactive media. Mihali oversees all strategy and brand experience efforts that help clients convert prospects into advocates. \nIn addition to overseeing Mellōnaid\, Mihali has served as President of AMA’s Professional Chapter Council\, President of the AMA Triangle\, on the Board of Directors at Easterseals UCP\, and an adviser to North Carolina Center for Nonprofits and AIGA Raleigh (American Institute of Graphic Arts). In addition\, Mihali has hosted a radio talk show out of California called This Week in Marketing and is a national speaker on the topics of marketing\, design\, and leadership. \nMihali has been recognized by the marketing community as the 2015-2016 AMA Triangle Volunteer of the Year and a recipient of Triangle Business Journal’s 40 Under 40 Award in 2017. URL:https://www.amalincoln.org/event/signature-speaker-brands-on-fire-the-heart-of-building-brand-advocacy/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/09/16808_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20231109T114500 DTEND;TZID=America/Chicago:20231109T130000 DTSTAMP:20260407T031517 CREATED:20231016T162829Z LAST-MODIFIED:20231016T162903Z UID:16862-1699530300-1699534800@www.amalincoln.org SUMMARY:Signature Speaker: Behind the Content Marketing Curtain DESCRIPTION:Learn how (and why) to align time and people to maximize content marketing’s effectiveness.\n\n\nSignature Speaker: Behind the Content Marketing Curtain \n \nDESCRIPTION: \nDid you know that brands with a documented content marketing strategy are four times more confident in reporting an ROI? But less than half of marketing departments actually have one (21%\, in one B2B sector)? \nContent marketing can be a spiraling\, costly marketing approach without alignment of goals\, timing\, and constituents. So while unsuccessful brands obsess about email subject lines and video length in LinkedIn posts\, the winning brands move the needle with strategy\, planning\, and measuring the right outcomes. \nPut an end to your content marketing theater and focus on the three areas that can actually return value: Strategy\, Aligning Time and People\, and Business Results-Based Measurements. \n \nKEY LEARNING OBJECTIVES: \n\nTakeaway an actionable\, one-page approach to content marketing strategy that will change your approach the next day.\nStrip away the toxicity of data theater and focus on measurements that actually reflect business results.\nLearn how (and why) to align time and people to maximize content marketing’s effectiveness.\n\nSPEAKER BIO: \nHaving studied music\, English lit\, and earned an MBA\, Aaron Templer is an unapologetic eclectic and times agitator. A 25-year marketing leader\, he is a marketing firm owner Three Over Four\, an occasional professor\, and a hobby percussionist. \nAaron is also a professional instructor for the American Marketing Association. Among his many engagements with the AMA\, Aaron developed and delivered a two-day course on content marketing. His firm\, speaking engagements\, teachings\, and writings are at the intersection of strategy\, creativity\, brand\, influence\, and leadership. Some call him the Gora Dhol Wallah. Aaron’s first book Leading in a Social World is a seven-time award winner. URL:https://www.amalincoln.org/event/signature-speaker-behind-the-content-marketing-curtain/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/10/16862_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20231214T114500 DTEND;TZID=America/Chicago:20231214T130000 DTSTAMP:20260407T031517 CREATED:20231113T194513Z LAST-MODIFIED:20231117T163153Z UID:16895-1702554300-1702558800@www.amalincoln.org SUMMARY:Signature Speaker: Panel – Marketing Analytics That Matter DESCRIPTION:Learn how to use data to help understand your target audience from a panel of analytics experts across our community.\n\n\nSignature Speaker: Panel – Marketing Analytics That Matter \nSponsored By: University of Nebraska College of Business\nElevate your marketing expertise with the University of Nebraska College of Business Graduate Certificate Programs: \n\nCertificate in Strategic Marketing: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/strategic-marketing/\nCertificate in Marketing Analytics: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/marketing-analytics\n\n  \nDESCRIPTION: \nFor most of us\, the amount of marketing analytics data we have is nearly endless. But how do you know if you’re tracking the right things? And even once you track the right things\, how do you share that with your marketing and leadership teams? And with the recent release of GA4\, how do your tracking plans change? \nWe’ll explore these questions and more with a panel of analytics experts across our community – from agencies to in-house analysts\, moderated by S. Sajeesh\, associate professor of marketing at the College of Business\, University of Nebraska-Lincoln. \n  \nKEY LEARNING OBJECTIVES: \n\nMeasuring what matters\nCreating a unified language around KPIs for marketing and leadership\nGetting leadership to buy into analytics\nHow to use data to help understand your target audiences\n\n  \nPANELISTS: \n\nSara Horner\, Ameritas\nKaylee Minnick\, Swanson Russell\nJason Wilmot\, Hacktics\nWyatt Tegtmeier\, Speedway Motors URL:https://www.amalincoln.org/event/signature-speaker-panel-marketing-analytics-that-matter/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/11/December-2023-SSE-Eventbrite-Hero-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240111T114500 DTEND;TZID=America/Chicago:20240111T130000 DTSTAMP:20260407T031517 CREATED:20231121T162935Z LAST-MODIFIED:20231121T163005Z UID:16905-1704973500-1704978000@www.amalincoln.org SUMMARY:Signature Speaker: Navigating the Generational Battle Royal DESCRIPTION:In this dynamic talk\, Clint! Runge of Archrival will break down the driving forces of young adults at work and in marketing.\n\n\nSignature Speaker: Navigating the Generational Battle Royal \n \nDESCRIPTION: \nFrom the moment we started to hire Gen Z\, things got tough. From workplace culture to new business pitches\, from target audience demographics to creative influences\, marketers are living in a tug of war among generations whose voices speak loudest. How does one navigate four different generations in the office? \n \nWait\, am I getting old?! \n \nIn this dynamic talk\, Clint! Runge of Archrival will break down the driving forces of young adults at work and in marketing. You’ll walk away better prepared to tackle generational issues at the agency or in your most recent campaign\, and maybe even better understand your kids at home. \n \nKEY LEARNING OBJECTIVES: \n\nWhat Gen Z wants more than anything\nHow different generations tackle the same problems so differently\nWhy the marketing funnel as we know it is f*cked\n\n \nS PEAKER BIO: \nClint! Runge is CEO & Founder of Archrival\, a youth culture agency that reinvents how brands win the hearts and minds of young adults. \n \nClint! and team light the fires for clients such as Red Bull\, Adidas\, Mr. Beast\, and Spotify by going against the grain of traditional marketing to build brand love\, loyalty\, and sales with teens to twenty-somethings. \n \nLastly\, he considers himself a professional rock\, paper\, scissors athlete and welcomes your challenge. URL:https://www.amalincoln.org/event/signature-speaker-navigating-the-generational-battle-royal/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/11/16905_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240208T114500 DTEND;TZID=America/Chicago:20240208T130000 DTSTAMP:20260407T031517 CREATED:20231219T212036Z LAST-MODIFIED:20240103T193818Z UID:16927-1707392700-1707397200@www.amalincoln.org SUMMARY:Signature Speaker: Marketing Forward DESCRIPTION:Join AMA’s Chief Executive Officer\, Bennie F. Johnson\, for a conversation about driving positive impact in our marketing universe.\n\n\nSignature Speaker: Marketing Forward \n \nDESCRIPTION: \nMarketing continually moves us forward. How do marketers navigate the complexity of our universe and rise to the moment? Emerging technologies continually bring new challenges to how we work and collaborate. \nHow do marketers successfully lean into the positive spaces while leading the conversation at the table? New energy is needed to find solutions for the work we do. \nOur approach to the practice itself must intentionally drive impact and transform our marketing world and ensure diverse perspectives are heard. \nJoin the American Marketing Association’s Chief Executive Officer\, Bennie F. Johnson\, for a conversation about driving positive impact in our marketing universe. \n \nKEY LEARNING OBJECTIVES: \n\nHow can you as a marketer navigate the complexity that is marketing? Join AMA’s CEO for a candid conversation on how to go from complex to simple impact.\nHow do marketers lean into the positive space? It’s all about the leadership. Join us for a conversation about leadership and creating change.\nTo transform marketing\, we need to be intentional. Join AMA’s CEO Bennie F. Johnson for a conversation about how to drive impact in a complex industry.\n\n \nSPEAKER BIO: \nBennie F. Johnson is the Chief Executive Officer of the American Marketing Association. Bennie thrives on the connections between marketing\, technology\, education\, and innovation. With experience in strategic and consumer marketing\, brand management\, and innovation management\, he is drawn to opportunities that allow him to lead and create new modes of business engagement. \nHe has broad experience growing brands\, businesses\, and organizations with a special focus on venture launch and brand relaunch business environments. \nBennie graduated from Yale University with a B.A. and from Columbia University’s School of Professional Studies with a M.S.\, Strategic Communications. URL:https://www.amalincoln.org/event/signature-speaker-marketing-forward/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/12/16927_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240229T114500 DTEND;TZID=America/Chicago:20240229T130000 DTSTAMP:20260407T031517 CREATED:20240207T200638Z LAST-MODIFIED:20240207T200725Z UID:17049-1709207100-1709211600@www.amalincoln.org SUMMARY:Signature Speaker: The Power of One DESCRIPTION:Morgan Shaw Parker President of the WNBA’s Atlanta Dream discusses how to leverage your marketing expertise to realize your own potential.\n\n\nSignature Speaker: The Power Of One \n \nSponsored By: University of Nebraska College of BusinessElevate your marketing expertise with the University of Nebraska College of Business Graduate Certificate Programs: \n\nCertificate in Strategic Marketing: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/strategic-marketing/\nCertificate in Marketing Analytics: https://business.unl.edu/academic-programs/departments/marketing/certificate-programs/marketing-analytics\n\n\nDESCRIPTION: \nMorgan Shaw Parker is the President of the WNBA’s Atlanta Dream and will share insights from her 27-year career navigating every level of the sports industry\, including the NFL\, Nike\, the NBA\, WNBA\, Media\, Agencies\, and Broadcast. Morgan graduated from the University of Nebraska College of Business and will discuss the ever-evolving business landscape and how every industry can benefit from the way marketers think. She will talk about the importance of diversity\, how to grow your own brand\, and how to leverage your marketing expertise to realize your own purpose. \n \nKEY LEARNING OBJECTIVES: \n\nThe importance of diversity\nHow to grow your own brand\nHow to leverage your marketing expertise to realize your own purpose.\n\n \nSPEAKER BIO: \nPrior to the Atlanta Dream\, Morgan served as Chief Marketing Officer at Arthur M. Blank Sports & Entertainment (AMBSE)\, where she led marketing and communications initiatives for the Atlanta Falcons and Mercedes-Benz Stadium. \nDuring her tenure\, she lead her team to take home nine regional Emmy Awards\, 19 regional Emmy nominations\, 3 platinum\, 2 gold AVA Digital Awards\, 2 Webby Awards\, and one Hashtag Sports Award. \nShaw Parker also spent more than a decade at NIKE\, Inc. working on the 2008 Olympic Games in Beijing\, China\, the 2010 Olympic Games in Vancouver\, Canada\, and the 2016 Olympic Games in Rio de Janeiro\, Brazil\, in addition to the NFL\, MLB\, NBA\, WNBA\, NCAA college football\, as well as Nike men’s and women’s training\, sportswear and running divisions. \nThe Atlanta Business Chronicle named Shaw Parker one of “2023’s Most Admired CEOs\,” AdWeek named her as one of its “2019 Most Powerful Women in Sports\,” and Sports Business Journal recognized her as a “Game Changer” in the sports industry in 2020 – an award given to women who are making an impact in sports business. \nShaw Parker sits on the board of the Atlanta Sports Council and plays an active role in schools and organizations that seek to empower women and create more diverse communities. URL:https://www.amalincoln.org/event/signature-speaker-the-power-of-one/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2024/02/17049_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240411T114500 DTEND;TZID=America/Chicago:20240411T130000 DTSTAMP:20260407T031517 CREATED:20240327T213203Z LAST-MODIFIED:20240327T213618Z UID:17125-1712835900-1712840400@www.amalincoln.org SUMMARY:Signature Speaker: The Keys to Driving Web Traffic with Multiscreen TV DESCRIPTION:David Shellhorse from Spectrum Reach discusses how to make your multiscreen campaigns more effective.\n\n\nSignature Speaker: The Keys to Driving Web Traffic with Multiscreen TV \n \nDESCRIPTION: \nLearn how to make your multiscreen campaigns more effective.  Spectrum Reach will share insights from our deterministic multiscreen attribution study that came from our analysis of 260+ campaigns\, 156 accounts\, and 14 industries. These collective insights and research revealed several key recommendations for brands and marketers looking to get the most from their multiscreen attribution campaigns.  These are learnings you can implement now to make your campaigns work harder for you lower in the consumer funnel. \n \nKEY LEARNING OBJECTIVES: \n\nLearn insights on how to optimize your multiscreen campaigns.\nUncover networks that drive consumers to take action.\nThe importance on how to optimize creative to drive response. URL:https://www.amalincoln.org/event/signature-speaker-the-keys-to-driving-web-traffic-with-multiscreen-tv/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2024/03/17125_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240613T114500 DTEND;TZID=America/Chicago:20240613T130000 DTSTAMP:20260407T031517 CREATED:20240603T191644Z LAST-MODIFIED:20240603T205753Z UID:17202-1718279100-1718283600@www.amalincoln.org SUMMARY:Signature Speaker: The Real Deal with Change DESCRIPTION:Dan Krick\, President of Kusudi Group discusses how our mind processes change and how thoughts and choices set us up for success or failure.\n\n\nSignature Speaker: The Real Deal with Change \n  \nDESCRIPTION: \n“Change” is one of the most frequently used words but perhaps the least understood. This applies to us personally as well as the change we experience in our organizations. This workshop will explore the challenges of change – both personally and organizationally and apply proven neuroscience to address and increase our odds of being successful with the change that enters our lives. \nWe will explore how our mind processes change and how thoughts and choices set us up for success or failure. Change is inevitable\, but the pain of change is a choice. \n  \nKEY LEARNING OBJECTIVES: \n\nUnderstanding our “3 Brains” and how we can personally use this knowledge for better outcomes as it relates to change and personal development.\nLearn the Key Ingredient to Change and that it is available for everyone.\nShare a model for change and provide a template that can be used to support your own desired transformational\, sustained change.\n\nSPEAKER BIO: \nDan Krick\, owner and president of Kusudi Group Consulting\, Lincoln\, Nebraska www.kusudigroupconsulting.com Dan provides coaching\, organizational/cultural architecture\, human resource strategy and customized leadership development curriculum. \nPrior to establishing Kusudi Group\, Dan held human resources/organizational development leadership positions with Hexagon Composites (Norway)\, Lincoln Industries\, Procter & Gamble\, The Iams Company and British Petroleum (BP). Dan has been fortunate to work with purpose-driven\, value-based organizations that embrace intentional cultural design and have thus been honored for achieving great places to work designations as well as top tier culture of health recognition by a variety of organizations. Dan holds a bachelor’s degree in business administration and human resources management from Hastings College in Hastings\, Nebraska\, and a master’s degree in industrial and labor relations from the University of Illinois\, Champaign-Urbana\, Illinois. \nDan also volunteers his time in a variety of capacities including assisting the unemployed\, underemployed and individuals seeking a higher quality of life. He often speaks publicly on the topics of culture\, living a life with purpose\, wellness and life planning. URL:https://www.amalincoln.org/event/signature-speaker-the-real-deal-with-change/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2024/06/June-2024-SSE-Eventbrite-Hero.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240815T114500 DTEND;TZID=America/Chicago:20240815T130000 DTSTAMP:20260407T031517 CREATED:20240711T233707Z LAST-MODIFIED:20240809T134647Z UID:17244-1723722300-1723726800@www.amalincoln.org SUMMARY:Signature Speaker\, Stan Phelps: Amplify Differentiation to Stand Out in the Marketplace DESCRIPTION:Stan Phelps teaches his unconventional 8-part F.L.A.W.S.O.M.E. framework for achieving competitive separation.\n\n\nDescription:\nHow do you stand out in a sea of sameness? This luncheon keynote provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation. Attendees will learn actionable ways to enhance positioning in the marketplace. \n  \nKey Takeaways:\n\nTools: Get equipped with how to uncover weakness and weirdness in their DNA.\nSkills: Understand how to design in order to amplify uniqueness.\nEmpathy: Gain a deeper appreciation for the need to exceed customer expectations.\n\n  \nSpeaker Bio:\nStan Phelps is a Forbes Contributor\, TEDx Speaker\, IBM Futurist\, Certified Speaking Professional\, and best-selling author of the Goldfish Series of books. A masterful storyteller who quickly connects with audiences\, Stan has delivered keynotes and workshops for Fortune 100 brands\, including IBM\, Target\, ExxonMobil\, Cardinal Health and more. \n  \nParking Info:\nMetered street parking is available and Que Place Garage is located across the street at 12th & Q St. \n  URL:https://www.amalincoln.org/event/signature-speaker-amplify-differentiation-to-stand-out-in-the-marketplace/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2024/07/17244_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20241024T114500 DTEND;TZID=America/Chicago:20241024T130000 DTSTAMP:20260407T031517 CREATED:20241009T235705Z LAST-MODIFIED:20241010T020717Z UID:17622-1729770300-1729774800@www.amalincoln.org SUMMARY:Signature Speaker: Capitalizing on the Popularity of Women’s Sports DESCRIPTION:Learn from Tamara Curl-Green on how data-driven tactics are boosting fan engagement and financial success in women’s sports.\n\n\nA Rising Tide: Capitalizing on the Popularity of Women’s Sports \nIn the past year\, general interest in women’s sports has skyrocketed thanks to an infusion of talent\, personalities\, and investment. With the landscape changing\, we’ve seen impressive increases in attendance\, viewership\, and engagement at the college and professional levels. Fans have made it clear that they’re interested and willing to put their money where their passions are. We’ll take a look at how teams\, leagues\, and brands have responded to the shifting momentum and attempted to capture and capitalize on the energy and engagement. After a quick look at industry research\, we’ll dive into real-world examples and discuss how marketers behind these teams and brands are using data-based approaches to meet fans where they are and translate that passion into financial success. \n  \nKey Takeaways: \n\nHow to translate customer data into actionable marketing tactics that deliver results\nThe key to unlocking engagement is knowing your audience’s why and providing touchpoints that cater to that motivation\nTarget audience vs potential audience and how each can move your business forward\n\n  \nSpeaker Bio: \nTamara Curl-Green is a seasoned marketer with over 15 years of experience building brands and audiences from scratch in professional sports and retail. Her career has included stops with the Houston Astros\, Colorado Rapids\, Houston Dynamo and brands including Torrid. She is currently Sr. Director of Digital Fan Engagement at Athletes Unlimited Pro Sports where she oversees paid advertising\, database marketing\, website\, and fan research. \n  \nSponsored By: University of Nebraska College of Business \nElevate your marketing expertise with the University of Nebraska College of Business Graduate Certificate Programs. \n  \nParking Info: \nMetered street parking is available and Que Place Garage is located across the street at 12th & Q St. \n  URL:https://www.amalincoln.org/event/signature-speaker-capitalizing-on-the-popularity-of-womens-sports/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2024/10/17622_image.jpg END:VEVENT END:VCALENDAR