BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AMA Lincoln - ECPv6.17.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:AMA Lincoln X-ORIGINAL-URL:https://www.amalincoln.org X-WR-CALDESC:Events for AMA Lincoln REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20190310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20191103T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20200308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20201101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20210314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20211107T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20220313T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20221106T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20230312T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20231105T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20240310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20241103T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20230914T114500 DTEND;TZID=America/Chicago:20230914T130000 DTSTAMP:20230824T200315Z CREATED:20230821T194358Z LAST-MODIFIED:20230824T200315Z UID:16741-1694691900-1694696400@www.amalincoln.org SUMMARY:Signature Speaker: They Wrote the Book on Marketing Excellence DESCRIPTION:Join us and our AMA Lincoln 2023 Pinnacle Award winners for a trip through the lessons of marketing excellence.\n\n\nSignature Speaker: They Wrote the Book on Marketing Excellence \nJoin us and our AMA Lincoln 2023 Pinnacle Award winners for a trip through the lessons of marketing excellence. We’ll hear from Christine Weeks\, CEO of Eleanor Creative – the Corporate Marketer of the Year\, and Jackie Ostrowicki\, Assistant Vice President for External Relations and Director of Marketing\, Branding\, and Digital Media from the University of Nebraska System\, our Marketer of the Year. This two-for-one event will feature two marketing powerhouses and will be packed-full of lessons you can take back to your teams. \n  \nPart 1: Not All Who Wander Are Lost – A Marketing Career in Seven Chapters \nMany people think of careers like a ladder. But a career is more like a lattice: sometimes you go up\, sometimes you go to the side\, and sometimes you may even go down. A marketing career’s trajectory can be obvious\, but many times it takes a circuitous route. When you are in the middle of making career choices\, often you need to trust your gut. Be open to opportunities that will change the way you look at yourself and your work. And be willing to change your plan. \nJackie Ostrowicki\, AMA’s 2023 Marketer of the Year\, will share her marketing journey. Stops along the way include ad agencies\, in-house teams\, and non-profit. She’ll share how she went from an intern at Bailey Lauerman to running the marketing for the University of Nebraska System\, one of the largest organizations in the State of Nebraska—and the lessons she’s learned. \nKEY LEARNING OBJECTIVES: \n\nTraffic jams and roadblocks can actually be useful.\nIt’s always a good time to gain more knowledge.\nA North Star can help guide your career.\n\n  \nPart 2: The Agency Shift: How compassion and connection have made Eleanor the right place for employees and clients. \nDid you know that only 1% of Creative Agencies are Owned by Women? Fifteen years ago\, when Christine Weeks was making her start in Advertising\, she specifically chose a strong female name for her company. She knew that being a woman CEO would have its challenges but she also knew that her strengths and insights as a woman would outshine any of those fears. \nChristine has brought key lessons from her life and uses them every day to make Eleanor an amazing place to work and create. Known for their generous pay\, unique benefits\, and caring culture\, Eleanor Creative continues to shine. \nKEY LEARNING OBJECTIVES: \n\nPeople First\, Not Projects First\nPerspective: Longevity for the Win\nCreate Brighter Days – Always.\n\n  \nSpeaker Bios: \nJackie Ostrowicki\, Assistant Vice President for External Relations and Director of Marketing\, Branding and Digital Media\, University of Nebraska System \nJackie Ostrowicki is the Assistant Vice President for External Relations at the University of Nebraska System\, where she leads marketing\, branding and digital media. \nJackie has over 20 years of experience in marketing\, including several years teaching at the university level. Prior to NU\, she worked in the private sector for over a decade—leading marketing at Nelnet and working at Swanson Russell\, Bozell and Bailey Lauerman. Her work has been recognized by numerous awards\, including ADDYs\, Tellys and AMA Prisms\, and appeared in national advertising annuals\, as well as the New York Times. \nA native of Chicago\, Illinois\, Jackie holds a bachelor’s degree in advertising and a master’s degree in educational administration from the University of Nebraska-Lincoln and is currently working on her doctorate. \nChristine Weeks\, CEO\, Eleanor Creative \nAs the CEO and Founder of Eleanor\, Christine Weeks has been creating compassionate brand experiences for over 14 years. Eleanor works with Dorothy Lynch\, Sandhills Energy\, TMCO\, Lancaster County\, Lincoln Parks Foundation\, the City of Lincoln\, and more. \nChristine has led the rebrands for Bluestem Health\, Sandhills Energy\, Lincoln Medical Education Partnership\, Inpatient Physician Associates\, Crossroads GPS\, and District 177. \nFor over 20 years\, Christine has been developing marketing plans for clients across the Midwest. She is passionate about making sure her clients have the digital tools they need to make an impact for good. \nChristine Weeks is the definition of driven. To survive\, to thrive\, to succeed. Christine started Eleanor Creative in 2009 after her years developing marketing strategies for healthcare organizations. She had a knack for propelling research into a strategic marketing plan\, helping physicians promote their specialty clinics through innovative design and compelling communications. \nWhile driven is the perfect word to describe Christine\, she actually hates driving a car. Most days you’ll find her cycling up the trails on her way to the studio. She’s on marathon #21 all while running a business and raising good humans. URL:https://www.amalincoln.org/event/signature-speaker-they-wrote-the-book-on-marketing-excellence/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/08/September-2023-SSE-EventBrite-Hero-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20230817T114500 DTEND;TZID=America/Chicago:20230817T130000 DTSTAMP:20230801T205622Z CREATED:20230717T153425Z LAST-MODIFIED:20230801T205622Z UID:16656-1692272700-1692277200@www.amalincoln.org SUMMARY:Signature Speaker: Rachel Barth & Justin Scheel DESCRIPTION:Get ready to take flight and listen to Rachel Barth and Justin Scheel as they teamed up to launch Red Way!\n\n\nAgenda \n\n11:45am: Lunch will be served for in-person attendees\n12pm: Presentation starts\n1pm: Meet & greet opportunity for in-person attendees\n\n  \nRed Way Launch: LNK Airport’s Newest Airline \nJoin Rachel Barth\, director of communications and customer engagement at Lincoln Airport Authority\, and Justin Scheel\, VP of Marketing at Red Way\, on a journey through the launch of Red Way. Rachel will share how her team of one plus support from Justin’s team at Red Way built a successful strategy for launch\, events\, and ongoing buzz-generation for the newest airline in Lincoln. \nThe presentation will conclude with a Q&A session\, where the audience will have the opportunity to ask the speaker questions . \nSpeaker Bio \nRachel Barth\, C.M. is the Director of Communications and Customer Engagement for the Lincoln Airport Authority. Although new to the aviation industry\, Rachel has a background in marketing\, communications\, public relations and event management. \nShe holds a bachelor degree in Journalism and master’s degree in Marketing\, Communications and Advertising (MCA) from the University of Nebraska-Lincoln. Rachel recently became a Certified Member (C.M.) through the American Association of Airport Executives (AAAE) and was a 2022 nominee for the Inspire Lincoln Awards and Young Professional of the Year. \nRachel volunteers for several community organizations including Leadership Lincoln\, Bennet Community and is a blood drive coordinator for the Nebraska Community Blood Bank. Rachel and her husband live on the family farm with their two boys\, two rescue dogs\, two ducks\, and six chickens. \nJustin Scheel\, a dynamic marketing professional with an MBA in marketing has been in marketing his entire professional career. With a passion for consumer behavior and analytics-based decision making\, he has developed and executed numerous successful corporate rebrands\, integrated marketing campaigns and product launches throughout his 20+ year career. Justin’s expertise extends to various sectors\, including retail\, healthcare\, education and transportation\, allowing him to adapt and thrive in diverse business environments. His ability to analyze market trends and consumer preferences enables him to design targeted and impactful marketing strategies that resonate with audiences. URL:https://www.amalincoln.org/event/signature-speaker-rachel-barth/ LOCATION:Talon Room\, 230 North 12th Street #Ste. 1\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/07/August-2023-SSE-EventBrite-Hero-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20230615T114500 DTEND;TZID=America/Chicago:20230615T130000 DTSTAMP:20230612T143549Z CREATED:20230426T182242Z LAST-MODIFIED:20230612T143549Z UID:16258-1686829500-1686834000@www.amalincoln.org SUMMARY:Signature Speaker: Confessions of a Freelancer DESCRIPTION:In-person ticket sales have ended but you can still grab tickets to attend virtually!\n\nJoin us and Michael Fleischner (Founder at Big Fin SEO) to learn about leaping into freelance work.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nLunch will be served for in-person attendees\n\nAgenda \n\n12pm: Presentation starts\n1pm: Meet & greet opportunity for in-person attendees\n\nConfessions of a Freelancer \nConfessions of a Freelancer is about an inspiring journey of someone who left the security of a full-time job to become a successful\, full-time freelancer. In this presentation\, you’ll hear from someone who has made the leap and discovered the fulfillment and abundance that comes with freelance work. \nAuthor\, speaker\, and business owner Michael Fleischner will share his personal story of why he made the leap\, the challenges he faced\, and the rewards he’s experienced since becoming a freelancer. Michael will discuss the pros and cons of working for yourself\, the steps you can take to build your side-hustle\, and how to achieve a work-life balance that was previously out of reach. \nIn addition to the speaker’s story\, the presentation will provide valuable insights and practical advice for those who are considering making the move to freelance work. The audience will learn about the various types of freelance work available\, how to find clients\, and how to market yourself effectively. The presentation will conclude with a Q&A session\, where the audience will have the opportunity to ask the speaker questions and seek advice on how to make the transition to freelance work. \nKey Learning Takeaways \n\nThe pros and cons of freelance work: The presentation will cover the benefits and challenges of working for yourself\, helping the audience to make an informed decision about whether freelance work is right for them.\n Practical advice on building a freelance business: The speaker will share tips on finding clients\, marketing yourself\, and achieving work-life balance as a freelancer. These insights will be useful for anyone considering making the leap to freelance work.\n Inspiration to pursue a more fulfilling career: Through the speaker’s personal story\, the audience will be inspired to pursue a career that aligns with their values and provides a sense of fulfillment. Attendees will see that it’s possible to create a successful and rewarding career outside of traditional corporate structures.\n\nSpeaker Bio \nMichael H. Fleischner is a digital marketing expert\, author\, and speaker with over 20 years of marketing experience. He is the founder and CEO of Big Fin SEO\, a leading digital marketing agency based in New Jersey. \nMichael has authored several best-selling books on digital marketing\, including “SEO Made Simple\,” “Social Media Marketing\,” and “Confessions of a Freelancer.” He is also a regular contributor to industry publications such as MarketingProfs\, and the Digital Marketing Podcast. \nPrior to starting his own business\, Michael held senior marketing roles at Publishing and Education Technology companies. He earned his master’s in integrated marketing communications from Northwestern University and a Bachelors from Rutgers College School of Business. Michael currently serves as the President of the Professional Chapters Council (PCC) for the American Marketing Association. URL:https://www.amalincoln.org/event/signature-speaker-confessions-of-a-freelancer/ LOCATION:Sideshow Spirits Cocktail Bar\, 1630 P Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/04/16258_image-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20230426T160000 DTEND;TZID=America/Chicago:20230426T170000 DTSTAMP:20230501T205332Z CREATED:20230410T144523Z LAST-MODIFIED:20230501T205332Z UID:16241-1682524800-1682528400@www.amalincoln.org SUMMARY:Signature Speaker: I HATE Downtown Lincoln DESCRIPTION:Join us and Todd Ogden (President & CEO of Downtown Lincoln Association) to learn about managing negative brand feedback.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nIn-person attendees will receive a voucher for a small soda and popcorn\n\nAgenda \n\n4pm: Presentation starts\n\n“I HATE Downtown Lincoln” \nOpinions can now be heard from anyone\, about everything\, and everywhere. Serving as a community leader for over 17 years\, whilst being an odd guy himself\, nobody has more practice than Todd about hearing the hate (just ask his family)! \nJoin AMA Lincoln\, during this interactive\, halfway-serious presentation\, and you will equip yourself with ways to combat the “haters”. If not\, send all complaints to Todd (he can take it). \n*Disclaimer: Todd always tells his kids not to use the word hate\, unless it is for hyperbolic use of a headline to a presentation to garner more interest and participation. \nKey Learning Takeaways \nThis presentation examines real life examples of “mean tweets” and comments made about Downtown\, to convey how your brand can: \n\nFigure out the root of a problem\,\nTurn reality into perception\, and\nFind a Solution to any said problem.\n\nSpeaker Bio \nAs President & CEO of the Downtown Lincoln Association\, Todd Ogden brings 17 years of community leadership experience\, which he utilizes to promote Downtown Lincoln’s brand\, supervise staff\, implement the budget\, and serve as the primary liaison to the DLA board\, property owners\, and the City of Lincoln. In 2020\, Todd was recognized as one of the top 35 emerging International Downtown Leaders. \nTodd is a Lincoln native\, husband to one\, father to two\, and UNL graduate with degrees in Advertising and Political Science. Todd currently serves on several Boards and organizations\, including YMCA\, FES\, LHDC\, Civic Ventures and IDA. \nTodd is a Past President of AMA Lincoln\, in which he did just enough not to get in the way of the board’s effort to win AMA Chapter of the year in 2015. URL:https://www.amalincoln.org/event/signature-speaker-i-hate-downtown-lincoln/ LOCATION:Marcus Lincoln Grand Cinema\, 1101 P Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/04/16241_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20230209T160000 DTEND;TZID=America/Chicago:20230209T180000 DTSTAMP:20230116T175053Z CREATED:20230116T175053Z LAST-MODIFIED:20230116T175053Z UID:16122-1675958400-1675965600@www.amalincoln.org SUMMARY:Signature Speaker: Communicating Effectively Through Uncertainty DESCRIPTION:Join us and Dr. Khalilah LeGrand (Chief of Staff NE DHHS\, 2021 AMA Lincoln Marketer of the Year) to hear about effective messaging.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\n\nAgenda \n\n4pm: Presentation starts\n5pm: Meet & greet opportunity for in-person attendees\n\nCommunicating Effectively Through Uncertainty: Keeping your message clear and your sanity! \nCOVID-19 shed light on many communication challenges. While some of the COVID-19 communication dilemmas are behind us\, there are many lessons to be learned that can be applied in overall messaging efforts going forward. This conversation will provide suggestions on managing messaging with multiple stakeholders and tips for addressing misinformation on evolving issues. \nKey Learning Takeaways \n\nHow to increase credibility and lessen doubt\nWhich social platforms should be avoided\nHow to reach the unreachable with your campaign\n\nSpeaker Bio \nDr. Khalilah LeGrand is Chief of Staff at the Nebraska Department of Health and Human Services (DHHS). DHHS is the largest state agency in Nebraska with a budget of approximately $3.5 billion under the direction of CEO Dannette R. Smith. The Department has five major divisions: Behavioral Health\, Children and Family Services\, Developmental Disabilities\, Medicaid Long-Term Care and Public Health. As Chief of Staff\, LeGrand provides strategic leadership and employs multifaceted communications strategy to support these divisions and executive leadership. She often collaborates with the Governor’s administrative team. \nPassionate about sharing impactful stories and effective communication\, LeGrand joined the Department in 2019 as Director of Communications and was the lead spokesperson for the Department. She oversaw a team comprised of public information officers and a digital team. URL:https://www.amalincoln.org/event/signature-speaker-communicating-effectively-through-uncertainty/ LOCATION:Firespring\, 1201 Infinity Court\, Lincoln\, NE 68512\, Lincoln\, NE\, 68512\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/01/16122_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20221109T160000 DTEND;TZID=America/Chicago:20221109T173000 DTSTAMP:20221003T181616Z CREATED:20220829T045548Z LAST-MODIFIED:20221003T181616Z UID:15889-1668009600-1668015000@www.amalincoln.org SUMMARY:Signature Speaker: A Recipe for Social Media Content Creation DESCRIPTION:Join us and Swanson Russell’s social media team in the test kitchen as they cook up a recipe for content creation.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nIn-person tickets include snacks and a drink ticket. We will have a cash bar as well.\n\nA Recipe for Social Media Content Creation \nJoin Laura Duensing and Kim Bertrand of Swanson Russell (2021 Corporate Marketer of the Year) in the test kitchen as they cook up a recipe for content creation. \nLike any good concoction\, social media content development takes quality ingredients prepared in the right order. Learn how to create an informed content development process that includes everything it needs to meet your marketing objectives. \nWe’ll walk through the steps for content creation that any social media chef needs to know\, share tasty ways to optimize strategy and reveal our “secret sauce”. You’ll leave our kitchen knowing how to create a dish that your audience will want to devour. \nKey Learning Takeaways \n\nLike any good chef\, start with the end goal in mind. Establish an objective and know how it ties into overall marketing objectives. Use this to guide your content approach. –> Plan your content recipe with this end in view.\nGather all your resources. These include a budget\, audience development\, creative tools and more. –> Get a list of key ingredients for content creation.\nDevelop a Real Connection™. Focus on connecting with your audience. Otherwise the recipe will fall apart. –> Learn the social media “secret sauce” that will make your recipe come together.\n\nSpeaker Bios \nLaura Duensing has managed social media programs for clients across a wide range of industries including agriculture\, turf\, energy\, regional consumer\, non-profit and more. She has strategic planning and social media implementation experience with the full spectrum of social media initiatives\, including content development\, community management\, paid content\, reporting\, audience development and social listening. Most of Laura’s clients are national\, but locally she has also managed social media efforts targeted at Nebraskan consumers for Runza Restaurants\, Dorothy Lynch\, and the Nebraska State Fair. \nKim Bertrand has served as a social media professional specializing in organic and paid content strategies\, analytics\, and community management. Her experience also includes content development\, E-Commerce implementation\, audience research and development\, and social listening. She’s managed a number of clients in various industries such as outdoor recreation\, agriculture and regional consumer. In her current role\, Kim serves as a strategist for Badlands Gear\, NEST 529 and BASF Vegetable Solutions. URL:https://www.amalincoln.org/event/signature-speaker-a-recipe-for-social-media-content-creation/ LOCATION:Kiechel Fine Art\, 1208 O Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/08/15889_image-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20221011T171500 DTEND;TZID=America/Chicago:20221011T183000 DTSTAMP:20220829T045850Z CREATED:20220829T045850Z LAST-MODIFIED:20220829T045850Z UID:15893-1665508500-1665513000@www.amalincoln.org SUMMARY:Signature Speaker: Inclusive Leadership: Going Beyond the Checklist DESCRIPTION:Join us and our signature speaker Dr. Marco Barker (UNL Vice Chancellor for Diversity & Inclusion) to learn about being an inclusive leader.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nDinner (catered by Juju’s Vegan Cajun & Creole Cuisine) is served for all in-person attendees\nThe speaker and Q&A are scheduled from 5:30pm – 6:30pm\n\nDescription \nWhat type of leadership is needed in today’s social climate? It is not secret that the US is more polarized and connecting with each other has become increasingly difficult. Marketing professionals can play an important role in bridging differences and building relationships through inclusive messaging\, equitable practice and decision making\, and capturing diverse perspectives. \nThese approaches call for a leadership approach that not only understands the fundamentals of equity\, diversity\, and inclusion\, but also applies a more equity-minded and critical lens that goes beyond checklists. This presentation provides key terms and strategies marketing professionals can utilize to incorporate DEI in their approaches from forming the right team to developing the most inclusive content. \nKey Learning Takeaways \n\nDeveloping an eye for equity in marketing\nHow to be a more inclusive professional and leader\nRecognizing the power of marketing in bridging differences\n\nSpeaker Bio \nMarco Barker serves as the inaugural vice chancellor for diversity and inclusion at the University of Nebraska-Lincoln. In this capacity\, he serves as the University’s chief diversity officer. Prior to UNL he served as chief diversity officer at Westminster College in Salt Lake City. \nWith over 15 years of experience as a diversity\, equity\, and inclusion professional\, Barker is founder and associate for Barker Diversity Consulting\, a diversity strategic leadership firm. He has been selected as a Utah Forty Under 40 and currently serves on the Lincoln Community Foundation Board. \nBarker earned his B.S. in industrial engineering from the University of Arkansas\, an MBA from Webster University\, and Ph.D. in educational leadership and research from Louisiana State University. URL:https://www.amalincoln.org/event/signature-speaker-inclusive-leadership-going-beyond-the-checklist/ LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/08/15893_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220929T160000 DTEND;TZID=America/Chicago:20220929T170000 DTSTAMP:20220725T035137Z CREATED:20220725T035137Z LAST-MODIFIED:20220725T035137Z UID:15818-1664467200-1664470800@www.amalincoln.org SUMMARY:Signature Speaker: Your Forgotten Audience - Gaining Organizational Buy-In DESCRIPTION:Join us and our signature speaker Tarah Neujahr Bryan (Health Catalyst) to learn more about engaging internal stakeholders.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nAn optional tour of Memorial Stadium will take place for in-person attendees after the presentation. This tour is about an hour long.\nSeptember 29 is the Thursday before Homecoming – Join in-person or virtually and represent your alma mater in some way (even if it isn’t UNL)!\n\nYour Forgotten Audience: How to Gain (and Lose) Organizational Buy-In for Marketing and Communications Programs \nDescription \nAs marketing and communications professionals\, we work hard to understand our target audience. But our success depends on strong partnerships with others inside our organizations: subject matter experts\, product leads\, and yes\, even the finance department. Mistakes communicating and collaborating internally can be costly\, lead to team ineffectiveness and burn out\, and sink even the most innovative campaigns. Learn the keys for engaging these critical internal audiences to build productive\, meaningful marketing and communications programs that will drive your organizational goals forward. \nKey Learning Takeaways \n\nThe best ways to engage internal audiences to foster trust and collaboration\nWhat to avoid when communicating with internal audiences\nHow to share success and create thoughtful transparency when reporting on marketing and communications programs\n\nSpeaker Bio \nTarah Neujahr Bryan\, MAJMC\, joined Health Catalyst in 2013 and has served as Editorial Director\, Vice President of Marketing\, and Chief Marketing Officer; she is currently the Chief Corporate Brand and Communications Officer and a member of the Health Catalyst leadership team. She brings a breadth of marketing and communications experience to her current role. Prior to joining Health Catalyst\, Tarah served as the Marketing Communications Director and the Foundation Executive Director at a community hospital\, managed at an advertising agency\, was the Editor and Operations Manager at an archaeology firm\, and provided triage assistance and patient admissions at a Level-II Trauma Center. She has a Master of Arts in Journalism and Mass Communications from the University of Nebraska and a Bachelor of Arts from Montana State University-Billings. \nTarah has volunteered with many organizations including Intermountain Therapy Animals and Big Brothers\, Big Sisters\, and has done pro-bono communications work for American Cancer Society\, Wings Cancer Foundation\, and many other non-profit organizations. URL:https://www.amalincoln.org/event/signature-speaker-your-forgotten-audience-gaining-organizational-buy-in/ LOCATION:University of Nebraska-Lincoln College of Business\, 730 North 14th Street HLH 202\, Lincoln\, NE 68588\, Lincoln\, NE\, 68588\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/07/15818_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220811T160000 DTEND;TZID=America/Chicago:20220811T173000 DTSTAMP:20220725T035106Z CREATED:20220725T035106Z LAST-MODIFIED:20220725T035106Z UID:15814-1660233600-1660239000@www.amalincoln.org SUMMARY:Signature Speaker: Hispanic Marketing. Seriously\, It's Not for Everyone. DESCRIPTION:Join us and our signature speaker Norberto Ayala-Flores (Puente Marketing Communications) to learn about the Hispanic community.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nThe speaker and Q&A are scheduled from 4pm -5pm\, followed by networking and ice cream social time from 5-5:30pm\n\nDescription \nThe Hispanic community is not a segment\, rather is an undeniable and increasingly influential piece of America’s cultural fabric. It’s increasingly hard to separate from the general market. And that is a good thing. The Hispanic community is a growing part of THE larger community. \nWhile other population “segments” have shrunk or stayed relatively flat\, the Hispanic population continues to grow. Between 2010 and 2021\, the Hispanic population accounted for nearly 59% of the total population growth in the U.S. Having a Hispanic strategy is no longer a test — it’s a must. \nKey Learning Takeaways \n\nTranslating to Spanish is a tactic\, not a strategy. “The first thing many companies do is they translate their general advertising message to Spanish.”\nCultural relevance matters. “There are many cultural nuances within the Hispanic community that go beyond dialects.”\nThe Hispanic target is not a homogeneous group. “Fifty-four percent of the current Hispanic community is foreign-born.”\n\nSpeaker Bio \nRob is an advertising and marketing veteran in the general and Hispanic market arenas. He is a first-generation latino\, born and raised in western Nebraska with his 15 brothers and sisters. He brings a deep respect and passion for his Latino culture and shares with his clients who engage Puente Marketing when they want to connect with the burgeoning Latino market in the U.S. \nHe has worked with clients in pet care\, financial services\, telecom\, multi-unit retail operations\, healthcare\, health and wellness. His client experience includes AMC theatres\, Blue Cross & Blue Shield\, Bayer Animal Health\, Hallmark\,Jiffy Lube\, YMCA\, National Baseball Hall of Fame\, Tracfone Prepaid Wireles\, QuikTrip and Kinetic Internet. URL:https://www.amalincoln.org/event/signature-speaker-hispanic-marketing-seriously-its-not-for-everyone/ LOCATION:UNL Dairy Store\, 114 Food Industry Complex #Food Industry Complex\, Lincoln\, NE 68503\, Lincoln\, NE\, 68503\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/07/15814_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220714T160000 DTEND;TZID=America/Chicago:20220714T173000 DTSTAMP:20220614T153259Z CREATED:20220614T153259Z LAST-MODIFIED:20220614T153259Z UID:15749-1657814400-1657819800@www.amalincoln.org SUMMARY:Signature Speaker: NIL\, Opendorse & The New Opportunity for Advertisers DESCRIPTION:Join us and our signature speaker Derek Peterson (Opendorse) to learn about NIL – name\, image\, and likeness.\n\n\n\nThis is a hybrid event with an option to attend virtually. \nIn-person attendees will have the opportunity to get a beer and get a quick tour of the brewery\n\nDescription \nName\, image\, and likeness (NIL) has become a windfall for college athletes and marketers across the country. On July 1\, 2021\, college athletes could begin earning compensation for their NIL rights for the first time in collegiate sports history. \nMarketing pros at every level – from global advertisers to local businesses – rushed to support student-athletes and innovate for their organization. But just getting started… was a challenge. Everyone had to understand: where do I go? What can I do? And how much does it cost? \nOpendorse was ready to answer the call. Having facilitated marketing deals for professional athletes and brands for a decade\, college athletes and interested supporters quickly looked to the turnkey technology and experienced team to guide them through this new environment. Today\, more than 75\,000 athletes and thousands of brands look to Opendorse to unlock NIL opportunities. Now\, SVP of Operations Derek Peterson is ready to share how marketers and athletes at every level can find NIL success together. \n \nKey Learning Takeaways \n\nN-I-L: what does it really mean?\n3 ways to win: the types of deals Nebraska student-athletes can perform\nIs NIL for me? Discover which Nebraska businesses are working with student-athletes\n\n \nSpeaker Bio \nDerek Peterson is Senior Vice President of Operations at Opendorse\, the sports technology company that maximizes marketplace value for athletes. After spending the early part of his career at an advertising agency in Nebraska\, Derek joined Opendorse in 2015\, uniting three of his biggest passion areas: marketing\, technology\, and sports. In his role\, he leads the marketplace success and support; key partnerships; athlete relations; finance; and legal teams that help more than 75\,000 athletes around the world use Opendorse to build and monetize their brands with support from partners. URL:https://www.amalincoln.org/event/signature-speaker-nil-opendorse-the-new-opportunity-for-advertisers/ LOCATION:Backswing Brewing Co.\, 500 West South Street #8\, Lincoln\, NE 68522\, Lincoln\, NE\, 68522\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/06/15749_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220420T120000 DTEND;TZID=America/Chicago:20220420T130000 DTSTAMP:20220321T033910Z CREATED:20220321T033910Z LAST-MODIFIED:20220321T033910Z UID:15430-1650456000-1650459600@www.amalincoln.org SUMMARY:'23 & Thee: New Marketing for Next Years - Watch Party @ Scooter's DESCRIPTION:Join us and our signature speaker John Rood\, CMO of Impact Theory\, to learn about which marketing trends to expect in 2023.\n\n\nThis is a watch party for the virtual Signature Speaker Series event featuring John Rood. \nPlease note that tickets at this location do not include lunch. Feel free to bring your own. \n \n’23 & Thee: New Marketing for Next Year \nWelcome to “Web3” and “the era of you” and “the narrative age\,” so what does that all mean for you marketers? L.A. media exec & Nebraska native John Rood (Disney\, WB\, etc.) shares the latest trends\, makes key distinctions among the generations\, and gives you his three takeaways for balancing old & new and tried & true. \n \nLearning Objectives \n• Marketing trends to expect in 2023 \n• Insights into generational differentials \n• John’s personal takeaways from his marketing experience \n \nSpeaker Bio \nJohn Rood is Chief Marketing Officer of Impact Theory. He develops engagement strategy\, creative materials\, and growth initiatives for this media studio & community dedicated to empowerment – video & audio content\, online education\, animated stories\, NFTs and other Web 3 experiences\, etc. Impact Theory is led by entrepreneurs Tom & Lisa Bilyeu\, founders of Quest Nutrition. \nFrom 2020-2022\, John was a marketing consultant\, with clients ranging from Fortune 500 corporations to agencies to start-ups to non-profits. \nFrom 2015-2020\, John was SVP\, Marketing for Disney Channels at The Walt Disney Company. \nFrom 2010-2014\, John was the EVP of Sales\, Marketing\, and Business Development for DC Comics at Warner Bros. \nFrom 2000-2010\, John worked at the Disney/ABC Television Group\, lastly as SVP\, head of marketing for ABC Family / Freeform. \nFrom 1993-2000\, John worked at Warner Bros. Consumer Products. \nFrom 1989-1993\, John worked in advertising for Leo Burnett Chicago on the McDonald’s and Miller Brewing accounts. \nHe received his MBA from The University of Texas – Austin\, and his BA from The University of Nebraska. He lives in Los Angeles with his wife Cindee and two sons (Trent is a Husker sophomore and Duke is a Husker incoming freshman). They are proud supporters of Cindee’s charity Formidable Joy\, which drills water wells in Malawi. URL:https://www.amalincoln.org/event/23-thee-new-marketing-for-next-years-watch-party-scooters/ LOCATION:Scooter’s Coffee\, 2600 Pine Lake Road Conference Room\, Lincoln\, NE 68512\, Lincoln\, NE\, 68512\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/03/15430_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220420T120000 DTEND;TZID=America/Chicago:20220420T130000 DTSTAMP:20220321T031524Z CREATED:20220321T031524Z LAST-MODIFIED:20220321T031524Z UID:15414-1650456000-1650459600@www.amalincoln.org SUMMARY:'23 & Thee: New Marketing for Next Year - Watch Party @ The Foundry DESCRIPTION:Join us and our signature speaker John Rood\, CMO of Impact Theory\, to learn about which marketing trends to expect in 2023.\n\n\nThis is a watch party for the virtual Signature Speaker Series event featuring John Rood. \nYou will have the option to purchase a ticket with lunch. \n \n’23 & Thee: New Marketing for Next Year \nWelcome to “Web3” and “the era of you” and “the narrative age\,” so what does that all mean for you marketers? L.A. media exec & Nebraska native John Rood (Disney\, WB\, etc.) shares the latest trends\, makes key distinctions among the generations\, and gives you his three takeaways for balancing old & new and tried & true. \n \nLearning Objectives \n\nMarketing trends to expect in 2023\nInsights into generational differentials\nJohn’s personal takeaways from his marketing experience\n\nSpeaker Bio \nJohn Rood is Chief Marketing Officer of Impact Theory. He develops engagement strategy\, creative materials\, and growth initiatives for this media studio & community dedicated to empowerment – video & audio content\, online education\, animated stories\, NFTs and other Web 3 experiences\, etc. Impact Theory is led by entrepreneurs Tom & Lisa Bilyeu\, founders of Quest Nutrition. \nFrom 2020-2022\, John was a marketing consultant\, with clients ranging from Fortune 500 corporations to agencies to start-ups to non-profits. \nFrom 2015-2020\, John was SVP\, Marketing for Disney Channels at The Walt Disney Company. \nFrom 2010-2014\, John was the EVP of Sales\, Marketing\, and Business Development for DC Comics at Warner Bros. \nFrom 2000-2010\, John worked at the Disney/ABC Television Group\, lastly as SVP\, head of marketing for ABC Family / Freeform. \nFrom 1993-2000\, John worked at Warner Bros. Consumer Products. \nFrom 1989-1993\, John worked in advertising for Leo Burnett Chicago on the McDonald’s and Miller Brewing accounts. \nHe received his MBA from The University of Texas – Austin\, and his BA from The University of Nebraska. He lives in Los Angeles with his wife Cindee and two sons (Trent is a Husker sophomore and Duke is a Husker incoming freshman). They are proud supporters of Cindee’s charity Formidable Joy\, which drills water wells in Malawi. URL:https://www.amalincoln.org/event/23-thee-new-marketing-for-next-year-watch-party-the-foundry/ LOCATION:The Foundry – Narnia Room (2nd Floor)\, 211 N 14th Street Narnia Room (2nd floor)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508 CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/03/15414_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220420T120000 DTEND;TZID=America/Chicago:20220420T130000 DTSTAMP:20220321T031149Z CREATED:20220321T031149Z LAST-MODIFIED:20220321T031149Z UID:15410-1650456000-1650459600@www.amalincoln.org SUMMARY:Signature Speaker Series: '23 & Thee: New Marketing for Next Year DESCRIPTION:Join us and our signature speaker John Rood\, CMO of Impact Theory\, to learn about which marketing trends to expect in 2023.\n\n\nThis is a 100% virtual event but we have several watch parties throughout Lincoln. \nTo register for a watch party\, please sign up using the watch party event: \n– The Foundry \n– Scooters @ 27th & Pine Lake \n \n’23 & Thee: New Marketing for Next Year\n \nWelcome to “Web3” and “the era of you” and “the narrative age\,” so what does that all mean for you marketers? L.A. media exec & Nebraska native John Rood (Disney\, WB\, etc.) shares the latest trends\, makes key distinctions among the generations\, and gives you his three takeaways for balancing old & new and tried & true.\n \n \nLearning Objectives\n \n• Marketing trends to expect in 2023\n \n• Insights into generational differentials\n \n• John’s personal takeaways from his marketing experience\n \n \nSpeaker Bio\n \nJohn Rood is Chief Marketing Officer of Impact Theory. He develops engagement strategy\, creative materials\, and growth initiatives for this media studio & community dedicated to empowerment – video & audio content\, online education\, animated stories\, NFTs and other Web 3 experiences\, etc. Impact Theory is led by entrepreneurs Tom & Lisa Bilyeu\, founders of Quest Nutrition.\n \nFrom 2020-2022\, John was a marketing consultant\, with clients ranging from Fortune 500 corporations to agencies to start-ups to non-profits.\n \nFrom 2015-2020\, John was SVP\, Marketing for Disney Channels at The Walt Disney Company.\n \nFrom 2010-2014\, John was the EVP of Sales\, Marketing\, and Business Development for DC Comics at Warner Bros.\n \nFrom 2000-2010\, John worked at the Disney/ABC Television Group\, lastly as SVP\, head of marketing for ABC Family / Freeform.\n \nFrom 1993-2000\, John worked at Warner Bros. Consumer Products.\n \nFrom 1989-1993\, John worked in advertising for Leo Burnett Chicago on the McDonald’s and Miller Brewing accounts.\n \nHe received his MBA from The University of Texas – Austin\, and his BA from The University of Nebraska. He lives in Los Angeles with his wife Cindee and two sons (Trent is a Husker sophomore and Duke is a Husker incoming freshman). They are proud supporters of Cindee’s charity Formidable Joy\, which drills water wells in Malawi. URL:https://www.amalincoln.org/event/signature-speaker-series-23-thee-new-marketing-for-next-year/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/03/15410_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220310T120000 DTEND;TZID=America/Chicago:20220310T130000 DTSTAMP:20220309T144246Z CREATED:20220309T144246Z LAST-MODIFIED:20220309T144246Z UID:15377-1646913600-1646917200@www.amalincoln.org SUMMARY:You\, Too\, Can Herd Cats - Watch Party @ Nelnet DESCRIPTION:Join us and our signature speakers Erik Wieseman and Brandon Moller to learn about full-scale rebrands.\n\n\nThis is a watch party for the hybrid Signature Speaker Series event featuring Erik Wieseman and Brandon Moller. \nThis event ticket includes lunch. \nThis watch party is limited to 20 people. You must be fully vaccinated to attend. \n \nDescription \nSuccessful brands don’t happen by chance. They’re founded with purpose\, built with dedication\, and managed with care. After years of hard work and smart choices\, a lucky few have the opportunity to grow and achieve heights of success they couldn’t possibly have imagined. \nThen\, one day\, it happens: a realization that the brand you painstakingly crafted and nurtured no longer reflects the diverse\, multimillion-dollar organization you’ve become. What then? \nNelnet Associate Creative Directors Brandon Moller and Erik Wieseman discuss the opportunities and obstacles that come with rebranding an established\, multinational organization. From brand audits and architectures to internal buy-ins and rollouts\, Brandon and Erik will highlight some tips and tricks (and potential traps) to remember when undertaking a complex\, full-scale rebranding project. \nKey Learning Objectives \n\nIdentify five “must-haves” for any brand to be successful.\nOutline necessary steps for a successful in-house rebrand.\nExamine key challenges that exist in complex\, full-scale rebrands.\n\nSpeaker Bios \nErik Wieseman serves as an associate creative director for Nelnet. When he’s not complaining about creative briefs\, you can typically find him complaining about something else. If he had to describe himself in one word\, it would be ‘wordy’. \nBrandon Moller serves as the “other” associate creative director for Nelnet. When he’s not lording over the creative team\, he’s most likely playing Legos – alone. If he had describe himself in one word\, it would be ‘brand-on’ (pause for sad laughter). URL:https://www.amalincoln.org/event/you-too-can-herd-cats-watch-party-nelnet/ LOCATION:Nelnet\, 600 P Street Suite 200\, Lincoln\, NE 68528\, Lincoln\, NE\, 68528\, US CATEGORIES:Signature Speaker Series END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220310T120000 DTEND;TZID=America/Chicago:20220310T130000 DTSTAMP:20220301T174946Z CREATED:20220301T174946Z LAST-MODIFIED:20220301T174946Z UID:15358-1646913600-1646917200@www.amalincoln.org SUMMARY:Signature Speaker Series: You\, Too\, Can Herd Cats DESCRIPTION:Join us and our signature speakers Erik Wieseman and Brandon Moller to learn about full-scale rebrands.\n\n\nThis is a 100% virtual event but we have several watch parties throughout Lincoln. \nTo register for a watch party\, please sign up using the watch party event: \n– Nelnet \n– Rock-N-Joe Coffee \n \nDescription \nSuccessful brands don’t happen by chance. They’re founded with purpose\, built with dedication\, and managed with care. After years of hard work and smart choices\, a lucky few have the opportunity to grow and achieve heights of success they couldn’t possibly have imagined. \nThen\, one day\, it happens: a realization that the brand you painstakingly crafted and nurtured no longer reflects the diverse\, multimillion-dollar organization you’ve become. What then? \nNelnet Associate Creative Directors Brandon Moller and Erik Wieseman discuss the opportunities and obstacles that come with rebranding an established\, multinational organization. From brand audits and architectures to internal buy-ins and rollouts\, Brandon and Erik will highlight some tips and tricks (and potential traps) to remember when undertaking a complex\, full-scale rebranding project. \n \nKey Learning Objectives \n\nIdentify five “must-haves” for any brand to be successful.\nOutline necessary steps for a successful in-house rebrand.\nExamine key challenges that exist in complex\, full-scale rebrands.\n\n \nSpeaker Bios \nErik Wieseman serves as an associate creative director for Nelnet. When he’s not complaining about creative briefs\, you can typically find him complaining about something else. If he had to describe himself in one word\, it would be ‘wordy’. \nBrandon Moller serves as the “other” associate creative director for Nelnet. When he’s not lording over the creative team\, he’s most likely playing Legos – alone. If he had describe himself in one word\, it would be ‘brand-on’ (pause for sad laughter). URL:https://www.amalincoln.org/event/signature-speaker-series-you-too-can-herd-cats/ CATEGORIES:Signature Speaker Series END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220310T120000 DTEND;TZID=America/Chicago:20220310T130000 DTSTAMP:20220301T174901Z CREATED:20220301T174901Z LAST-MODIFIED:20220301T174901Z UID:15356-1646913600-1646917200@www.amalincoln.org SUMMARY:You\, Too\, Can Herd Cats - Watch Party @ Rock-N-Joe DESCRIPTION:Join us and our signature speakers Erik Wieseman and Brandon Moller to learn about full-scale rebrands.\n\n\nThis is a watch party for the hybrid Signature Speaker Series event featuring Erik Wieseman and Brandon Mollero. \nPlease note that tickets at this location do not include lunch. Feel free to bring your own. \n \nDescription \nSuccessful brands don’t happen by chance. They’re founded with purpose\, built with dedication\, and managed with care. After years of hard work and smart choices\, a lucky few have the opportunity to grow and achieve heights of success they couldn’t possibly have imagined. \nThen\, one day\, it happens: a realization that the brand you painstakingly crafted and nurtured no longer reflects the diverse\, multimillion-dollar organization you’ve become. What then? \nNelnet Associate Creative Directors Brandon Moller and Erik Wieseman discuss the opportunities and obstacles that come with rebranding an established\, multinational organization. From brand audits and architectures to internal buy-ins and rollouts\, Brandon and Erik will highlight some tips and tricks (and potential traps) to remember when undertaking a complex\, full-scale rebranding project. \nKey Learning Objectives \n\nIdentify five “must-haves” for any brand to be successful.\nOutline necessary steps for a successful in-house rebrand.\nExamine key challenges that exist in complex\, full-scale rebrands.\n\nSpeaker Bios \nErik Wieseman serves as an associate creative director for Nelnet. When he’s not complaining about creative briefs\, you can typically find him complaining about something else. If he had to describe himself in one word\, it would be ‘wordy’. \nBrandon Moller serves as the “other” associate creative director for Nelnet. When he’s not lording over the creative team\, he’s most likely playing Legos – alone. If he had describe himself in one word\, it would be ‘brand-on’ (pause for sad laughter). URL:https://www.amalincoln.org/event/you-too-can-herd-cats-watch-party-rock-n-joe/ LOCATION:Rock-N-Joe Coffee\, 5025 Lindberg Street Conference Room\, Lincoln\, NE 68516\, Lincoln\, NE\, 68516\, US CATEGORIES:Signature Speaker Series END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220210T120000 DTEND;TZID=America/Chicago:20220210T130000 DTSTAMP:20220117T040245Z CREATED:20220117T040245Z LAST-MODIFIED:20220117T040245Z UID:15270-1644494400-1644498000@www.amalincoln.org SUMMARY:Signature Speaker Series: Marketing with a Purpose for Entrepreneurs DESCRIPTION:Join us and our signature speaker Keesha Ward to learn about social media & the customer experience.\n\n\nThis is a 100% virtual event. \n \nMarketing with a Purpose for Entrepreneurs: Social Media & the Customer Experience \nToday\, social media has the biggest impact as an entrepreneur. Stand behind the vision\, message voice and tone of your brand\, while working to humanize it so that your audience is moved. It’s time to imagine the world from a different perspective to create new and interesting messages as you grow your brand. \nLearning Objectives \n\nMake a game plan for social media content – Social media platforms with the biggest impact\nBegin to see the world from another’s point of view – When consumers perceive you as trustworthy and empathetic\nBe likeable & humanize your brand – How to move your audience so that you’re consistently at top of mind\n\nSpeaker Bio \nKeesha is a photographer\, business coach and plant-based coach; and an exec for one of the top non-profits in the country. She earned both her undergraduate degree & MBA from Iowa State University. Keesha has served in capacities that have helped identify new business development opportunities to better serve diverse populations. Her visibility in the community has quickly catapulted her career over the past year. Keesha has served on community panels\, including the Des Moines City Council\, Greater Des Moines Partnership and the Iowa Center for Economic Success — where she supported and mentored new and aspiring small business owners. URL:https://www.amalincoln.org/event/signature-speaker-series-marketing-with-a-purpose-for-entrepreneurs/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/01/15270_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220113T120000 DTEND;TZID=America/Chicago:20220113T130000 DTSTAMP:20211208T210157Z CREATED:20211208T210157Z LAST-MODIFIED:20211208T210157Z UID:15160-1642075200-1642078800@www.amalincoln.org SUMMARY:Signature Speaker Series: Managing Career Transitions DESCRIPTION:Join us and our signature speaker David Bernardino\, CCO & Head of Research + Planning at Ammunition\, to learn about career pivoting.\n\n\nThis is a 100% virtual event but we have several watch parties throughout Lincoln. \nTo register for a watch party\, please sign up using the watch party event: \n– The Foundry \n– Scooters @ 27th & Pine Lake \n– Rock-N-Joe Coffee \n \nManaging Career Transitions – Career Pivoting for Seasoned Marketers \nIt is common for early career professionals to pivot their focus and direction at least once\, but what about the more established marketers? When you’ve created a name and a personal brand for yourself in a certain area of the field\, making a major change in the same industry – or trying something completely different – requires a little more thought. You are in a different stage of life with different responsibilities. A major change (or even a moderate change) holds more risk. \nOur speaker\, David Bernardino will lead a discussion about making mid-career transitions. Based on his own experience going first from CPG to B2B marketing\, and then from the client side to the start-up agency world\, he will walk through his experience dealing with these transitions. Bernardino will highlight tips and techniques that he’s learned during a long career in the marketing world. \nLearning Objectives: \n\nDiscuss how to think about mid-career pivots\nDiscuss ways to approach a mid-career pivot\, including potential resources to aid in the development of your own plan.\n\nSpeaker Bio \nDavid is the Chief Client Officer and Head of Research + Planning at Ammunition\, an Atlanta-based full service advertising agency specializing in demand generation and lead cultivation. In his role\, he leads all business development\, along with helping clients with the development of insights\, strategies\, and plans to grow their businesses. \nPrior to joining Ammunition\, he led Samsung’s home appliance builder marketing team\, developing the marketing strategies and campaigns that introduced that brand to the home building industry. He’s also had prior experience running brands at companies ranging from P&G to Merck. \nDavid is a NKBA “Sales + Marketing Specialist” badge holder and a 2013 Brand Innovator’s “40 Under 40” honoree. He also serves in a wide variety of leadership roles at the NAHB\, the Metropolitan Builders & Contractors Association of New Jersey\, and the American Marketing Association’s New Jersey chapter. Finally\, he is an Advisory Board Member of The Free Spirits Company. URL:https://www.amalincoln.org/event/signature-speaker-series-managing-career-transitions/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/12/15160_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20211209T114500 DTEND;TZID=America/Chicago:20211209T130000 DTSTAMP:20211107T170249Z CREATED:20211107T170249Z LAST-MODIFIED:20211107T170249Z UID:15095-1639050300-1639054800@www.amalincoln.org SUMMARY:Signature Speaker Series: Podcasting\, the Future of Mainstream Marketing DESCRIPTION:Join us and our December signature speaker Amanda Roscoe Mayo to learn about why podcasting is the future of mainstream marketing strategy.\n\n\nOnline ticket sales for in-person tickets end Monday\, December 6\, at 5:00pm. Additional tickets will be available at the door. \nThis is an in-person event with an option to attend virtually. \nAudio content is quickly becoming one of the most consumed forms of media in the U.S. Podcasting falls under that category and has steadily increased in popularity since its inception in 2004. It is the last form of democratic media and has no parameters to what is possible. The opportunities for how this medium can be used in marketing\, branding and business are endless. Hear from an expert how to use the innumerable untapped niches in podcasting to level up your business\, including the use of partnerships\, building a loyal client base and how it will increase your professional clout. How often do we find ourselves on the precipice of what’s possible in an industry? You can and will shape the future of marketing in audio. \nIn this session\, you will learn: \n\nHow to use podcasting to your advantage through your own\, by being a guest or by marketing on one\nHow podcasting will grow a more loyal client base\nHow you can use podcasting to your client’s advantage through partnerships\, sponsorships and advertising\n\n \nSpeaker Bio \nAmanda Roscoe Mayo (she/her) is the founder of How to Podcast Corp.\, a Podcast Launch Specialist\, Podcast Coach and Podcast Producer who works with underrepresented voices to launch a podcast or audio project. With 10+ years as a music journalist\, her work can be found on NPR station KQED Arts online publication\, Consequences of Sound\, NPR Station Marfa Public Radio and Chicago Independent Radio Project where she was a dual Production and Features Director managing their award-winning weekly artist interview podcast. Her current mission in life is to make anything and everything podcast related accessible in order to remove any barriers to breaking into the industry\, especially for marginalized voices \n \nEvent Mask & COVID Policy \nThis is a stoplight event! AMA Lincoln is beginning a new practice for our events with colored wristbands. You’ll get to select a Red/Yellow/Green wristband that best corresponds to you. Thank you for helping keep our events safe for everyone! \n\nRED: “I practice social distancing and prefer to refrain from handshakes and hugs”\nYELLOW: “I’m comfortable with handshakes but prefer to refrain from hugs”\nGREEN: “I’m comfortable with both handshakes and hugs”\n\nAMA Lincoln takes the health & safety of attendees and COVID-19 precautions extremely seriously. AT this time\, AMA Lincoln meetings and events are following any/all state and county COVID-19 guidelines for meetings and events in Lancaster County and are deferring to current CDC guidelines for mask usage and wearing. If you have questions or concerns about attending this event please reach out to Mandy Peterson at programming@amalincoln.org. URL:https://www.amalincoln.org/event/signature-speaker-series-podcasting-the-future-of-mainstream-marketing/ LOCATION:Graduate Hotel\, 141 N 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/11/15095_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20211111T114500 DTEND;TZID=America/Chicago:20211111T130000 DTSTAMP:20210924T155321Z CREATED:20210913T131035Z LAST-MODIFIED:20210924T155321Z UID:14872-1636631100-1636635600@www.amalincoln.org SUMMARY:Signature Speaker Series: DEI - How Unconscious Bias Shows Up DESCRIPTION:Join us and our November signature speaker Dr. Helen Fagan and learn about unconscious bias and how to move towards true inclusion.\n\n\nOnline ticket sales for in-person tickets end Monday\, November 8\, at 5:00pm. Additional tickets will be available at the door. \nThis is an in-person event with an option to attend virtually. \nBias shows up in our communications\, our assumptions\, and our habits long before we’re even aware it’s there. Any business or organization serious about diversity\, equity\, and inclusion must first recognize unconscious bias. And this process begins with personal assessment. Dr. Helen Fagan will help us recognize where and how bias reveals itself and reveal the pathway toward true inclusion. \nKey Takeaways: \n\nHow to begin to recognize bias in the workplace\nWhy diversity training is just a starting point\nWhy sustainable change is a long journey but one that provides your organization a tangible advantage in today’s marketplace.\n\nSpeaker Bio \nDr. Helen Fagan is founder of the Global Leadership Group\, which provides consulting and leadership coaching to organizations\, communities and executives in the fields of diversity\, cultural competence\, and becoming an inclusive leader. Her expertise has enabled her to speak to thousands of leaders in multiple nations and\, at last count\, four continents. \nShe is a faculty member and program lead for the Inclusive Community Leadership Fellows program at the University of Nebraska. Before her academic career\, Dr. Fagan created and led the Diversity and Cultural Competence Initiative at Bryan Health in Lincoln\, Nebraska. This program garnered national recognition for innovation and effectiveness. Dr. Fagan integrates her experience as an immigrant from Iran to the United States\, as she coaches\, writes\, trains and inspires global leaders who will create better tomorrows. \nEvent Mask Policy \nMask policy will follow current DHM and will be updated closer to the event. URL:https://www.amalincoln.org/event/signature-speaker-series-dei-how-unconscious-bias-shows-up/ LOCATION:Graduate Hotel\, 141 N 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/09/14872_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20211014T114500 DTEND;TZID=America/Chicago:20211014T130000 DTSTAMP:20210924T155403Z CREATED:20210819T133647Z LAST-MODIFIED:20210924T155403Z UID:14824-1634211900-1634216400@www.amalincoln.org SUMMARY:Signature Speaker Series: Leading in a Social World DESCRIPTION:Join us and our October signature speaker Aaron Templer\, author of Leading in a Social World to learn about creating social capital.\n\n\nOnline ticket sales for in-person tickets end Monday\, October 11\, at 5:00pm. Additional tickets will be available at the door. \nThis is an in-person event with an option to attend virtually. \nLeading in a Social World is an unexpected look at social media through the lens of leadership. Social capital–measurable\, manageable value that’s accessed and shared through social networks–has become an undeniably valuable resource for people and their organizations. But contrary to what many of us marketing people will tell you\, socially connected systems reject marketing. They are communities that need nurturing\, not audiences for conversions. Leading in a Social World encourages anyone who’s using the social web as a way to influence and move people that they need to stop social media marketing and build social capital–a leadership skill–instead. \nJames O’Toole\, a Leadership Excellence Magazine Top 100 Thought Leader and author of The Enlightened Capitalists said this of Leading in a Social World: “This important–and timely–book demonstrates the potential of social media to become a powerful vehicle for creating social capital. It offers original and useful advice for the next generation of leaders in all fields whose platforms will increasingly be digital in the years to come.” \nKey Takeaways \n\nShed biases: When it comes to building committed communities around your brand\, social media marketing data shows suspect results at best\, brand-damaging results at worst. Surprised? You may need to unlearn some social media marketing biases.\nLearn a better way: Learn why some brands are successfully motivating others within social networks (and how they’re doing it).\nElevate your approach: Learn how to use leadership acumen to build communities who give back to you\, your brand\, and your cause.\n\nSpeaker Bio \nAaron Templer is a polymathic marketing firm owner (Three Over Four)\, occasional speaker\, first-time book author (Leading in a Social World)\, and hobby percussionist. He is an American Marketing Association Professional Instructor and Past President of its Professional Chapters Council and Colorado chapter. His marketing firm\, speaking engagements\, teachings and writings are at the intersection of strategy\, creativity\, brand\, influence\, and leadership. Some call him the Gora Dhol Wallah. \nEvent Mask Policy \nMasks are not required but encouraged if you aren’t fully vaccinated yet. URL:https://www.amalincoln.org/event/signature-speaker-series-leading-in-a-social-world/ LOCATION:Graduate Hotel\, 141 N 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2021/08/14824_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210114T120000 DTEND;TZID=America/Chicago:20210114T130000 DTSTAMP:20201222T141636Z CREATED:20201222T141445Z LAST-MODIFIED:20201222T141636Z UID:12531-1610625600-1610629200@www.amalincoln.org SUMMARY:Signature Speaker Series with Clint Runge: The State of Youth Culture DESCRIPTION:This is a virtual event. \nA look at how Gen Z will impact 2021 \n2020 hit a lot of communities hard. Often overlooked in the conversation are young adults whose big moments were disrupted in profound ways. Yet\, their impact in changing industry practices\, brand expectations and politics has set up a wave for 2021 to see even more Z-centric adaptations. \nTrying to stay on top of it all can be overwhelming if organizations are focused on “what’s the latest thing I need to do” rather than “why something becomes popularized.” \nIn this dynamic talk\, Clint! outlines the value systems\, behaviors and driving factors that brands\, businesses and organizations can rely on to build better customer service\, future product offerings\, employee retention and effective marketing in the new year. \nPRE-EVENT LANGUAGE: \nSee how the way you approach marketing may be at odds with your youngest consumers. \nTAKEAWAY 3: \n\nConsumers have a new set of moral expectations of businesses\nZs take on a ‘gatekeeperless’ approach to your industry\nNobody trusts your advertising\, especially your younger consumers\n\n  \nSpeaker Bio \nClint! Runge is CEO & Founder of Archrival\, a youth culture agency that reinvents how brands win the hearts and minds of young adults. \nClint! and team light the fires for clients such as Red Bull\, Adidas\, Hollister\, EA Sports and Spotify by going against the grain of traditional marketing to build brand love\, loyalty and sales with teens to twenty-somethings. \nLastly\, he considers himself a professional rock\, paper\, scissors athlete and welcomes your challenge. \nArchrival.com \n  URL:https://www.amalincoln.org/event/signature-speaker-series-with-clint-runge-the-state-of-youth-culture/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/12/12531_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20201210T120000 DTEND;TZID=America/Chicago:20201210T130000 DTSTAMP:20201112T212826Z CREATED:20201112T212719Z LAST-MODIFIED:20201112T212826Z UID:11614-1607601600-1607605200@www.amalincoln.org SUMMARY:Engaging Gen Z in the Commoditized Industry of Financial Services DESCRIPTION:Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched\, planned and built a brand strategy to engage Gen Z and capture this coveted audience. \nTogether\, Sean Heyen and Katlynn Pyatt will walk you through the business challenge that needed to be addressed\, how they shifted their engagement strategy away from the traditional target audience of credit union marketing and what the resulting brand strategy looked like. \nKey takeaways to engaging Gen Z in a brand campaign: \n\nDeveloping and distributing brand marketing that reaches Gen Z and gains their attention\nCreate and repurpose content to deliver fresh and engaging to the Gen Z audience\nLeveraging traditional media with social to combine broad marketing reach with hyper-targeting\n\nThis is a virtual event. URL:https://www.amalincoln.org/event/engaging-gen-z-in-the-commoditized-industry-of-financial-services/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/11/11614_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20201112T120000 DTEND;TZID=America/Chicago:20201112T130000 DTSTAMP:20201109T180337Z CREATED:20201012T175828Z LAST-MODIFIED:20201109T180337Z UID:10823-1605182400-1605186000@www.amalincoln.org SUMMARY:Signature Speaker Series with Mollie Young: Winning the Name Game DESCRIPTION:Winning the Name Game – How to Create Unforgettable Names (even during a Crisis like COVID-19)\n\n\n\nThis is a virtual event. \n \nJoin Mollie Young\, Founding Principal of Nametag International\, a global naming and brand strategy firm\, as she leads you through a step-by-step process of how to create Unforgettable names. \n \nIt doesn’t matter if you are naming a healthy snack\, a toothpaste\, a car\, a financial technology or even a new company\, creating a great name is imperative in today’s competitive market. Find out the secrets to creating great names and ensuring they are legally protectable as trademarks. Learn how to reach your key audiences thru naming\, learn how to ensure the name you choose is trademarkable\, and make sure your brands are speaking the right language in this global world. \n \nKey takeaways – \n1) How a successful naming project delivers business success \n2) How to address audiences from the inside out \n3) It’s a global world – are your brands speaking the right language? \n4) Important things you can do to make your brand relevant in the current conditions or conditions around the corner \n \nMollie has over 30 years of strategic branding experience\, working with many global companies across all sectors including Pfizer\, UnitedHealthcare\, Cargill\, Boston Scientific\, General Motors\, Land O’Lakes\, Procter & Gamble\, McDonald’s\, General Electric\, 3M\, Whirlpool\, Deluxe\, Hormel\, Monsanto\, General Mills\, Honeywell\, etc. \n \nShe is a frequent speaker and panelist on topics including brand strategy\, global naming\, rebranding\, consumer trends\, branding trends and brand research/insights. \n \nSponsored by Spectrum Reach URL:https://www.amalincoln.org/event/signature-speaker-series-with-mollie-young-winning-the-name-game/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/10/10823_image.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20201021T113000 DTEND;TZID=America/Chicago:20201021T123000 DTSTAMP:20201002T121353Z CREATED:20201001T205623Z LAST-MODIFIED:20201002T121353Z UID:10407-1603279800-1603283400@www.amalincoln.org SUMMARY:October Marketing Power Hour with Scott Seidewitz DESCRIPTION:This is a virtual event co-hosted with AMA Omaha \n\nBeware the Voice of the Customer —Applied Neuroscience Tells Us What Really Drives Behavior \nYour customers are lying to you. They don’t mean to. In fact\, they don’t even know they’re doing it. They just don’t know why they do things\, so their brains make things up. It’s one of the biggest problems in marketing\, and it’s time to solve it. \nJoin marketing leader\, innovator and contrarian Scott Seidewitz as he discusses how faulty memory and implicit emotions wreak havoc on our best efforts to understand customers. Sharing case studies from his experience and just enough science to make things interesting\, Scott will show you how to get past what customers say to what they really think\, feel and do. He’ll also review the current state of neuro-research\, which is not only expensive but often ineffective. You’ll leave the presentation ready to apply practical techniques to better understand your customers and grow your business. \nAbout Your Speaker: \nScott Seidewitz \nFor more than 20 years\, marketing leader\, innovator and contrarian Scott Seidewitz has been an evangelist for bringing scientific rigor to marketing and market research. From applying neuroscience to marketing to showing how traditional research stifles innovation and risk taking\, his innovations have consistently challenged the conventional wisdom. Scott is a graduate of MIT\, ex-P&G branding expert and former political activist. He has delivered hundreds of millions in top line growth to companies like Merck\, Gilead\, Align Technology (makers of Invisalign)\, AliBaba\, Intel and Intuit. He is also a recipient of a National Citation of Excellence from the American Advertising Federation. \n  \n*Scott will be offering a free two-hour consultation as a giveaway to one attendee after the presentation. URL:https://www.amalincoln.org/event/october-marketing-power-hour-with-scott-seidewitz/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/10/scott_headshot_021_edit-scaled-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20201008T120000 DTEND;TZID=America/Chicago:20201008T130000 DTSTAMP:20201110T143206Z CREATED:20200928T142224Z LAST-MODIFIED:20201110T143206Z UID:10317-1602158400-1602162000@www.amalincoln.org SUMMARY:Reaching Consumers Across Screens: The Convergence of TV\, OTT & Digital Video DESCRIPTION:Key Takeaways: \nAfter this session you’ll be able to:\n–       Identify your multi-platform campaign goals and metrics\n–       Choose the right engagement strategy based on your target audience\n–       Generate and activate your media plan across screens \nDescription: As the media landscape evolves\, the lines between TV\, Streaming\, and Digital Video are blurring. Marketers are challenged with reaching their audiences effectively across screens. In this presentation\, we’ll outline six actionable steps marketers can take to plan\, execute\, and measure more impactful campaigns. URL:https://www.amalincoln.org/event/reaching-consumers-across-screens-the-convergence-of-tv-ott-digital-video/ CATEGORIES:Signature Speaker Series END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20200813T120000 DTEND;TZID=America/Chicago:20200813T130000 DTSTAMP:20200813T195419Z CREATED:20200810T044116Z LAST-MODIFIED:20200813T195419Z UID:9107-1597320000-1597323600@www.amalincoln.org SUMMARY:Leading & Self-Managing In Adverse & Ambiguous Times w/ Steve Gavatorta DESCRIPTION:Download Steve's Gavatorta's eBookDownload your free copy of Steve Garatorta’s eBook “In Defense of Adversity.” \n Download URL:https://www.amalincoln.org/event/leading-self-managing-in-adverse-ambiguous-times-w-steve-gavatorta/ CATEGORIES:Signature Speaker Series END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20200723T120000 DTEND;TZID=America/Chicago:20200723T130000 DTSTAMP:20200720T152309Z CREATED:20200720T152309Z LAST-MODIFIED:20200720T152309Z UID:8621-1595505600-1595509200@www.amalincoln.org SUMMARY:Undertold and Undersold: The Story Of Nebraska with Tony Goins DESCRIPTION:Hear from Tony Goins of the Nebraska Department of Economic Development.\n\n\n\nThree Takeaways: \n1. Make our value proposition go viral. Know what differentiates us from other states and tell the story from the mountain tops! \n2. Create short video clips and share through your social media channels. Flood the airways with positive Nebraska scenes! \n3. Weave the message of diversity\, inclusion synonymous values and talent through all of your messaging. We must tell the world that our state is accepting of all races as long as you exhibit servant leadership along with an unreal work ethic underpinned by honesty\, integrity and kindness. URL:https://www.amalincoln.org/event/undertold-and-undersold-the-story-of-nebraska-with-tony-goins/ CATEGORIES:Signature Speaker Series END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20200611T120000 DTEND;TZID=America/Chicago:20200611T130000 DTSTAMP:20200528T165438Z CREATED:20200528T165438Z LAST-MODIFIED:20200528T165438Z UID:7441-1591876800-1591880400@www.amalincoln.org SUMMARY:Using Customer Insights to Spark Transformation with Scott Seidewitz DESCRIPTION:Learn how to use customer insights to spark transformation.\n\n\n\nScott Seidewitz is a leader\, innovator\, and contrarian who is not afraid to challenge the conventional wisdom in the marketing strategy and research field. For more than 17 years\, his firm\, The Seidewitz Group\, has helped companies large and small use deep customer understanding to grow their top line. His clients include Intel\, GE\, Merck\, Intuit\, AliBaba\, Teva Pharmaceuticals\, and Align Technology (makers of Invisalign) \nScott developed his unique marketing perspective while pursuing graduate studies at MIT and serving as a political strategist and P&G brand manager. A vocal critic of the lack of scientific rigor in market research\, some of Scott’s key innovations are in applied neuroscience. Using the science of memory and motivation\, Scott has developed and field tested a number of techniques to better understand and influence customer behavior. The high ROI of these applied techniques stands in sharp contrast to expensive and difficult to apply “neuro-research” techniques\, such as brain imaging and biometric research. \n\n\n\nThank you to our event sponsor\, Ameritas. URL:https://www.amalincoln.org/event/using-customer-insights-to-spark-transformation-with-scott-seidewitz/ CATEGORIES:Signature Speaker Series ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2020/05/7441_image.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20200430T120000 DTEND;TZID=America/Chicago:20200430T130000 DTSTAMP:20200427T145916Z CREATED:20200427T144848Z LAST-MODIFIED:20200427T145916Z UID:6752-1588248000-1588251600@www.amalincoln.org SUMMARY:But Can You Sell Yourself? DESCRIPTION:Learn how to interview\, ask for a promotion\, or turn it on in social\nsituations.\n\n\n\nNote: This is a virtual event. Upon registration\, you will be sent a link to join the meeting. \nMarketers spend their days (and sometimes nights) figuring out the best way to sell a product\, idea\, or organization but often struggle to sell themselves. Whether it’s for a new job\, moving up in your career\, or simply chatting with colleagues at a conference\, it’s important to present yourself in a way that keeps others interested and impressed. Learning a few key strategies can take these important interactions from “meh” to “oh\, yeah!” \nSarah Collins\, owner of Collins Career Coaching\, is a career coach\, certified Gallup Clifton Strengths Coach\, and creator/co-facilitator of Adulting 101. Sarah started her career working at the University of Nebraska-Lincoln as a career coach in the College of Business. Before starting her own coaching business\, Sarah was the Director of the College to Career Center at Doane University. Using a strengths-based approach\, combined with genuine authenticity and enthusiasm\, Sarah coaches individuals to figure out their next steps\, enhance their careers\, and create plans to excel in their life. As a seasoned presenter and teacher she also assists organizations in thinking about how they utilize their teams’ strengths to enhance their culture or to provide additional professional support to their employees. \nThree Key Takeaways: \n+ How to respond to the dreaded “Tell me about yourself” prompt.\n+ The 3-step method for telling a compelling story that sells you and your successes.\n+ Strategies for winning everyone from your boss to a stranger over. \n\n\n\nThank you to our event sponsor\, Ameritas. URL:https://www.amalincoln.org/event/but-can-you-sell-yourself/ CATEGORIES:Signature Speaker Series END:VEVENT END:VCALENDAR