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DTSTART;TZID=America/Chicago:20230127T100000
DTEND;TZID=America/Chicago:20230127T120000
DTSTAMP:20260417T025213
CREATED:20221216T152129Z
LAST-MODIFIED:20221221T183908Z
UID:16066-1674813600-1674820800@www.amalincoln.org
SUMMARY:Skill School: How to Double Your Results with Half the Content
DESCRIPTION:Join us and content marketing and B2B strategist Ali Schwanke (Founder\, Simple Strat) to learn more achieving more with less.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nCoffee and snacks will be provided\n\n \nDescription \nSmart marketers know that consumers educate themselves before wanting to talk to a sales rep – and content is the most effective way to do that. However\, keeping up with the creation and distribution of new content can feel like a tall order – wearing out even the most productive marketing teams. \nWhat if you could create less and still get the same results? \nIn this session\, content marketing and B2B strategist Ali Schwanke will share the common frameworks she uses with her company and clients to do just that for written\, video\, and audio content across social and digital platforms for companies of all sizes. \n \nKey Learning Takeaways \n\nLearn what types of content should be run through this framework and how to get started\nDiscover a number of easy tools and  resources you can use\nPut this framework into action with redistribute one piece of content for your organization (leave with some specific  assets and strategies!)\n\n \nSpeaker Bio \nAli Schwanke is the founder of Simple Strat\, a Diamond HubSpot solutions partner and B2B content marketing agency. She’s also the co-host of HubSpot Hacks\, the unofficial YouTube channel for HubSpot tutorials with more than 1M views and over 15\,000 subscribers. \nAli is a sought-after speaker\, marketing advisor\, and podcast guest about HubSpot\, marketing strategy and driving leads and awareness through content across multiple platforms. Audiences appreciate her no-BS approach and her keen ability to bring fresh ideas and strategies to marketing and sales teams. \nA past-president of the Lincoln chapter of the American Marketing Association\, Ali also serves as a trusted advisor for Vistage International and a marketing mentor for the Gener8 Accelerator Network. In her spare time\, you can find her running or watching her boys play sports. Ali lives in Lincoln with her family and a house full of pets.
URL:https://www.amalincoln.org/event/skill-school-how-to-double-your-results-with-half-the-content/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/12/16066_image-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220930T100000
DTEND;TZID=America/Chicago:20220930T120000
DTSTAMP:20260417T025213
CREATED:20220829T051454Z
LAST-MODIFIED:20220829T051454Z
UID:15897-1664532000-1664539200@www.amalincoln.org
SUMMARY:Skill School: Building a Marketing Plan the Right Way
DESCRIPTION:Join us and Tarah Neujahr Bryan to learn how to create a marketing plan that is built the right way (and yes\, there’s a wrong way)\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nCoffee and snacks will be provided\n\nDescription \nDon’t get caught in the tactics trap! Marketers should be strategic partners to the C-suite but doing so with credibility requires research\, acumen\, and a clear vision of how marketing drives business success. This can’t be consistently accomplished through one-off campaigns and disconnected tactics.    \nLearn how to better serve your organizational goals by creating a marketing plan that’s built on strategy first—tactics second. This method will not only make it easier to quickly measure and assess marketing performance\, but tie marketing work directly to business success. \nKey Learning Takeaways \n\nKnow the right questions to ask your business leaders—and when it’s important to find answers yourself.\nSetting goals is SMART.\nThe biggest mistake in a marketing plan.\n\nSpeaker Bio \nTarah Neujahr Bryan\, MAJMC\, joined Health Catalyst in 2013 and has served as Editorial Director\, Vice President of Marketing\, and Chief Marketing Officer; she is currently the Chief Corporate Brand and Communications Officer and a member of the Health Catalyst leadership team. She brings a breadth of marketing and communications experience to her current role. Prior to joining Health Catalyst\, Tarah served as the Marketing Communications Director and the Foundation Executive Director at a community hospital\, managed at an advertising agency\, was the Editor and Operations Manager at an archaeology firm\, and provided triage assistance and patient admissions at a Level-II Trauma Center. She has a Master of Arts in Journalism and Mass Communications from the University of Nebraska and a Bachelor of Arts from Montana State University-Billings. \nTarah has volunteered with many organizations including Intermountain Therapy Animals and Big Brothers\, Big Sisters\, and has done pro-bono communications work for American Cancer Society\, Wings Cancer Foundation\, and many other non-profit organizations.
URL:https://www.amalincoln.org/event/skill-school-building-a-marketing-plan-the-right-way/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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DTSTART;TZID=America/Chicago:20211008T110000
DTEND;TZID=America/Chicago:20211008T150000
DTSTAMP:20260417T025214
CREATED:20210924T154329Z
LAST-MODIFIED:20210924T154329Z
UID:14947-1633690800-1633705200@www.amalincoln.org
SUMMARY:October SkillSchool: How to Build Strategy That Works
DESCRIPTION:Davey Owens (VP of Marketing & Creative Director\, Firespring)This SkillSchool is the first of our 4-part building a marketing plan series.\n\n\nThis is a hybrid event: You can attend in-person or via Zoom. The in-person event will be held on the 3rd floor of the Lincoln Children’s Museum. \nLunch will be served if attending in person. \nThis SkillSchool is the first of a 4-part series focusing on how to build a marketing plan. This first event focuses on building a marketing strategy. \n \nKey Takeaways \n\nTension Creates Attention\nIt’s Not always About The Client\nFrameworks Are Your Friends\n\nBio \nDavey Owens is the VP of Digital Marketing and Creative Director at Firespring. Once using Myspace to keep his band alive and on the road\, Davey realized his hacks and content strategies counted as marketing\, and maneuvered his way into jobs at record labels and tech startups throughout Los Angeles and Seattle. \nHe’s swam in big ponds like Google and Amazon\, but enjoys the challenges that come from helping companies big and small across the globe realize their full potential. When he isn’t wearing his marketing hat\, he’s at home with his wife and their daughter Lydia\, causing mayhem with their 2 cats and dog. \n \nThere is limited seating available for this event if planning to attend in person\, so get your tickets as soon as you can.
URL:https://www.amalincoln.org/event/october-skillschool-how-to-build-strategy-that-works/
LOCATION:Lincoln Children’s Museum\, 1420 P Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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DTSTART;TZID=America/Chicago:20200925T120000
DTEND;TZID=America/Chicago:20200925T133000
DTSTAMP:20260417T025214
CREATED:20200901T002002Z
LAST-MODIFIED:20200911T122213Z
UID:9656-1601035200-1601040600@www.amalincoln.org
SUMMARY:September SkillSchool: How to Build a Killer Social Brand in 2020
DESCRIPTION:This is a virtual event. \nJoin us for our September SkillSchool with Natalie Micale\, Account Director and Co-Founder of Oh Hello. \nThere’s always another excuse for why we procrastinate using social media. By not building a social brand right now\, you may be putting your career future at risk. In this 90-minute SkillSchool workshop\, Natalie breaks down how you can build long-term relationships online that will pay off big time in your future. She dives into what a personal brand even is\, how to structure a content strategy for your ideal platforms and she explains how to position yourself as a thought leader with a unique perspective. Natalie teaches you proven tactics and time saving tips that will get you fired up about getting online and pushing your brand further.
URL:https://www.amalincoln.org/event/september-skillschool-with-natalie-micale/
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/08/NatalieMicale.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200306T123000
DTEND;TZID=America/Chicago:20200306T153000
DTSTAMP:20260417T025214
CREATED:20200211T032012Z
LAST-MODIFIED:20200213T161559Z
UID:4914-1583497800-1583508600@www.amalincoln.org
SUMMARY:March SkillSchool: A Crash Course in Brand Strategy
DESCRIPTION:Kick off your mastery of brand with a crash course into modern brand-building disciplines\, definitions\, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard\, and the fundamentals to navigate the shift from marketing to mattering. \nSpeak the language of brand to discuss\, defend\, and fully participate in branding. Command the methods for collaboration\, brainstorming\, and disruption. And start expanding your professional network with your fellow brand-masters-in-the-making. \nThree Key Learning Objectives \n\nTo raise your understanding of brand to the next level.\nTo help you bridge the gap between brand strategy and design.\nTo give you the language to speak authoritatively on brand building.\n\nGreg Daake is a senior brand consultant who has spent his 24-year career helping organizations strategically think about and design their brands. He is considered a thought leader in the field of institutional branding. He’s a regular speaker at industry events and has authored many works on the subject of rebranding. His company\, Daake\, is a national design company on a mission to help brands transform what is — to what could be. \nThere is limited seating available for this event\, so get your tickets as soon as you can.
URL:https://www.amalincoln.org/event/march-skillschool-a-crash-course-in-brand-strategy/
LOCATION:UNL CoJMC – Anderson Hall (Room 109)\, 200 Centennial Mall N (Room 109)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2020/02/4914_image.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191212T114500
DTEND;TZID=America/Chicago:20191212T130000
DTSTAMP:20260417T025214
CREATED:20191111T233815Z
LAST-MODIFIED:20191111T233815Z
UID:3080-1576151100-1576155600@www.amalincoln.org
SUMMARY:Slacktivism: Cause Marketing in 2020 by Clover Frederick
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.\n\n Slacktivism – The self-deluded idea that by liking\, sharing\, or retweeting something you are helping out. (Urban Dictionary).\nCan businesses really make a profit and make a difference? Learn about Cause Marketing for companies big and small: how and why they should support causes as a good business and marketing strategy. Pro tip: This is a reboot of Frederick’s 2011 Marketer of the Year program – way back when social media was just starting to take off as a platform to raise awareness for nonprofits. See what’s NOW for cause marketing.\nAbout the speaker:\nClover Frederick is a consultant specializing in nonprofit fundraising\, marketing\, board development and strategic planning. Working alongside an organization’s leaders\, she provides sage advice on how to build a brand presence that engages a community of supporters and helps raise the funds needed to achieve a mission. Nonprofits trust her honest feedback\, appreciate her straightforward advice and value the change that board development\, marketing and fundraising strategy brings to their organizations.\nClover is the former VP for Marketing at Lincoln Community Foundation where she led communication efforts for three successful Give to Lincoln Days\, each raising 20-25% more than the previous year.\nThree takeaways from this event:\n– What supporting causes does for the bottom line.\n– How to be more than just an awareness machine.\n– How to build your own brand by building up others.\nYou can learn more by visiting Clover’s website.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/slacktivism-cause-marketing-in-2020-by-clover-frederick/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191114T114500
DTEND;TZID=America/Chicago:20191114T130000
DTSTAMP:20260417T025214
CREATED:20191028T073143Z
LAST-MODIFIED:20191028T073439Z
UID:2805-1573731900-1573736400@www.amalincoln.org
SUMMARY:Using an Online-Only Business Mindset by Chris Leone\, WebStrategies\, Inc.
DESCRIPTION:In this changing world of technology and consumer choices\, all industries may soon compete with online-based\, technology-rich solutions that offer customer experiences. To stave off these new competitors\, industries need to rethink their marketing approach and how they hold their people\, vendors and campaigns accountable. Join us as we navigate through difficult\, yet thought-provoking questions that will change how we view competition and better prepare ourselves for the future. \nAs President of WebStrategies Inc.\, Chris is responsible for leading all the day-to-day operations of the firm including digital marketing\, web development\, inbound marketing\, and web analytics. Chris is known for combining a disciplined analytics and process-oriented approach to digital marketing. His work has been featured on the Google Analytics and Hubspot blogs. Chris is also a published author and speaks at industry events across the country. \nYou can learn more about Chris by visiting his bio page. \nThe AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Are you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/using-an-online-only-business-mindset-by-chris-leone-webstrategies-inc/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2019/10/2805_image.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191025T120000
DTEND;TZID=America/Chicago:20191025T150000
DTSTAMP:20260417T025214
CREATED:20191008T235457Z
LAST-MODIFIED:20191023T233057Z
UID:2394-1572004800-1572015600@www.amalincoln.org
SUMMARY:October SkillSchool: Content Strategy Best Practices
DESCRIPTION:If you work in social media marketing or are responsible for social media communication\, you’re likely always “on” and always on the go. From creating killer content\, engaging with your audience\, attending events\, answering DMs to staying on top of the latest trends and dealing with trolls\, there is very little downtime. Not to mention\, you are also responsible for accomplishing and measuring your social success. I’ve been in your shoes and social media can be overwhelming\, but it doesn’t have to be!\nIn this hands-on workshop\, you will take the strategies and tactics learned and immediately turn them into action. You will leave with a great start on a plan you can adapt for any brand\, business\, non-profit or organization.\nWho is this training for? This training is for anyone who has direct responsibility for managing social media networks while creating content and measuring success. From intern to exec\, this training will create focus in your social strategy and help you work smarter\, not harder.\nTyler A. Thomas is an award-winning digital communicator who builds brand engagement for the “Big Red” brand at the University of Nebraska-Lincoln. In his role at the university\, Tyler is part of the institution’s communications senior leadership team directing the university’s strategic communication functions including social media\, videography\, photography\, project management and graphic design to deliver an effective digital communication strategy and editorial plan. Tyler’s work has been internationally recognized with awards from the AMA\, AAF\, PRSA and CASE. \nTyler is an international presenter\, invited speaker and writer on integrated digital content strategy and recently completed his second year as Chair of the Council for Advancement and Support of Education’s (CASE) North America social media conference.\nTyler holds a master’s degree in higher education administration\, bachelor’s degree in advertising\, and an executive certificate in leadership from the University of Nebraska. He teaches an undergraduate course on digital content strategy that he designed for the University of Nebraska–Lincoln College of Journalism and Mass Communications.\nTyler is a self-proclaimed foodie and published author\, writing “Nebraska Beer: Great Plains History by the Pint.” Follow him on Twitter: @TylerAThomas.
URL:https://www.amalincoln.org/event/october-skillschool-content-strategy-best-practices/
LOCATION:UNL CoJMC – Anderson Hall (Auditorium\, Room 014)\, 200 Centennial Mall N (Auditorium\, Room 014)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2019/10/2394_image.jpg
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