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DTSTART;TZID=America/Chicago:20240628T093000
DTEND;TZID=America/Chicago:20240628T120000
DTSTAMP:20260417T014525
CREATED:20240530T143520Z
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UID:17191-1719567000-1719576000@www.amalincoln.org
SUMMARY:Skill School: Building Campaigns That Turn Awareness into Action
DESCRIPTION:Learn how to create impactful campaigns that inspire people to take action.\n\n\nAre you tired of wasting money on ineffective ads? It’s time to change your approach! With the right strategy and tactics\, advertising on social media can help you generate leads and turn them into loyal customers. \n  \nJoin us for an immersive Skill School for a deep dive into mastering paid advertising funnels. Learn the essential strategies to boost conversions\, outshine your competition\, and make data-driven decisions for maximum impact. You’ll gain actionable insights to create compelling campaigns that resonate with your audience at every stage of their buyer’s journey\, starting with awareness and ending with conversion. \n  \nKey Takeaways: \n– The fundamentals of sales funnel success \n– Crafting and delivering an irresistible offer \n– Overcoming obstacles within your campaigns \n  \nSpeaker Bio: \n  \nSamantha Trocki is the owner\, creator\, and facilitator of the In-House Marketer Course and Coaching Program. This program is designed to help service-based businesses improve their in-house marketing efforts through personalized training and mentorship. With her extensive experience as a Social & Paid Media Manager for various brands\, Sam has developed unique skills and strategies that help businesses streamline their workflows and grow their brand on social media. In addition to her work experience\, Sam serves on the board of directors for the AMA Lincoln Chapter.
URL:https://www.amalincoln.org/event/skill-school-building-campaigns-that-turn-awareness-into-action/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2024/05/17191_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240419T093000
DTEND;TZID=America/Chicago:20240419T120000
DTSTAMP:20260417T014526
CREATED:20240318T155738Z
LAST-MODIFIED:20240318T195048Z
UID:17109-1713519000-1713528000@www.amalincoln.org
SUMMARY:Skill School: Crafting Social Content That Mirrors Your Audience
DESCRIPTION:Learn how to ensure your social platforms reflect the varied experiences of your audiences.\n\n\nDescription:\n\nJoin us for an engaging and hands-on event that delves into content that authentically showcases audience experiences.\nSocial media is a window into your organization\, what it values\, and who it serves. And it has the power to make people feel welcomed or unwelcomed by your organization. Learn how to ensure your social platforms reflect the varied experiences of your audiences.\n\n\nKey Takeaways:\n\n\n\nElevating and celebrating differences on social\nHow to make your audience feel seen\nKnow when NOT to post\n\n  \nWhen: April 19th at 9:30am-12pm\nWhere:The Agency (3rd Floor of the Lincoln Children’s Museum)1420 P St.\, Lincoln\, NE 68508 *Please use the entrance located on the East side of the building. You can then take the stairs or elevator to the 3rd floor. \nSpeaker Bio: \nKatie Black has nearly a decade of experience in higher education with a background in graphic design\, social media strategy\, and content development. She has created work for companies like Panda Express\, the BBB\, and Smithsonian Institutes. She currently works at the University of Nebraska-Lincoln managing platforms totaling over half a million followers.
URL:https://www.amalincoln.org/event/skill-school-crafting-social-content-that-mirrors-your-audience/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2024/03/17109_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240329T093000
DTEND;TZID=America/Chicago:20240329T120000
DTSTAMP:20260417T014526
CREATED:20240304T173803Z
LAST-MODIFIED:20240320T201711Z
UID:17096-1711704600-1711713600@www.amalincoln.org
SUMMARY:Skill School: ASK AND DELIVER: Discover the Heart of Your Business by Listening to the Voice of Your Customers
DESCRIPTION:Description: \nAsk and Deliver – Discover The Heart of Your Business By Listening To The Voice of Your Customers \nKey takeaways will include how to directly ask customers what they want from your business\, listening to what they say\, and then delivering the customer experience they desire and the power to transform a brand and spark exponential growth. \n  \nSpeaker Bio: \nAs founder and CEO of OBI Creative\, Mary Ann O’Brien has been entrusted by some of the most successful brands in the world to steer their strategic direction\, evolve their brand positioning\, and guide their marketing and communication efforts. \nShe has led national and global strategic initiatives for Intel\, Microsoft\, Sony\, Lenovo\, Gateway\, and ViewSonic. She authored the O’Brien Voice of the CustomerTM and Voice of the EmployeeTM studies\, which have repeatedly been the foundation for incredible business success stories. \nO’Brien serves on community boards and champions women\, diversity\, and ethical growth. She considers winning an Integrity Award from the Better Business Bureau as one of the defining moments of her career. \nMary Ann is a devoted wife\, mother\, entrepreneur\, and published author of the Forbes’ book\, “Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers.”
URL:https://www.amalincoln.org/event/skill-school-ask-and-deliver-discover-mary-ann-obrien/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2024/03/SkillSchool-March-2024.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240320T163000
DTEND;TZID=America/Chicago:20240320T183000
DTSTAMP:20260417T014526
CREATED:20240103T193648Z
LAST-MODIFIED:20240103T193807Z
UID:16947-1710952200-1710959400@www.amalincoln.org
SUMMARY:Skill School: Agency Mix & Mingle
DESCRIPTION:Join us for an exciting networking event to kick off the new school year with connections.\n\n\nCalling all Lincoln marketing minds! Kickstart your semester with connections that last at the Agency Mix & Mingle! \n \nNetworking like a pro: Mingle with the brightest marketing minds in town\, from seasoned agency vets to up-and-coming UNL stars like you! \nAgency hopping in one night: No need to navigate traffic\, just hop from table to table and connect with professionals from diverse agencies across Lincoln. \nFinding your tribe: Meet fellow UNL students who share your passion for marketing. The future of the industry is right here! \nFueling your brain (and stomach): snacks will be provided to keep you energized as you build connections and spark ideas. ☕️ \n \n** This is your chance to:** \n\nLand internships or even your dream job! ✨\nGet expert advice and industry insights.\nExpand your network and build lasting relationships. ♾️\nCelebrate the new semester with fellow marketing enthusiasts!\n\n \nMark your calendars: ️ \nDate: March 20\, 2024 \nTime: 4:30 pm – 6:30 pm \nLocation: The Agency (3rd Floor of the Lincoln Children’s Museum)1420 P St.\, Lincoln\, NE 68508 *Please use the entrance located on the East side of the building. You can then take the stairs or elevator to the 3rd floor. \n \n🌟 Spread the word! Share this with your marketing friends and let’s make this the semester’s hottest event!
URL:https://www.amalincoln.org/event/skill-school-agency-mix-mingle-2/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2024/01/16947_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231215T093000
DTEND;TZID=America/Chicago:20231215T120000
DTSTAMP:20260417T014526
CREATED:20231030T161326Z
LAST-MODIFIED:20231030T161410Z
UID:16877-1702632600-1702641600@www.amalincoln.org
SUMMARY:Skill School: Demystifying Customer Journey Maps
DESCRIPTION:Join us for an immersive workshop where you will gain the skills to demystify journey maps and unveil the powerful insights they hold!\n\n\nDescription: \nCalling all business owners\, marketers\, UX/UI designers\, and anyone passionate about enhancing customer experiences!  \nHave you ever wondered how leading brands craft unforgettable customer journeys? The key to their success lies in mastering the art of Customer Journey Mapping.  \nAttend this Skill School for an immersive workshop where you will gain the skills to demystify journey maps and unveil the powerful insights they hold! \nSpeaker Bio: \nMeike Eilert is an experienced CX researcher with a track record spanning over a decade.  \nShe specializes in designing and conducting rigorous quantitative and qualitative customer research\, adept at uncovering pain points\, spotting opportunities\, and extracting best practices. \n Known for her collaborative approach\, Meike closely collaborates with product marketing and various stakeholders\, delivering research that narrates impactful stories.
URL:https://www.amalincoln.org/event/skill-school-demystifying-customer-journey-maps/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/10/16877_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231117T093000
DTEND;TZID=America/Chicago:20231117T120000
DTSTAMP:20260417T014526
CREATED:20231016T140616Z
LAST-MODIFIED:20231016T140708Z
UID:16858-1700213400-1700222400@www.amalincoln.org
SUMMARY:Skill School: Unlocking More Confidence & Influence
DESCRIPTION:Join us for a Values Workshop hosted by Leadership Harbor\, designed specifically for entrepreneurs and marketing experts like you.\n\n\nDescription: \nAre you a small business owner or marketing professional looking to take your leadership and marketing skills to the next level? We have an exciting opportunity just for you!  \nAccording to John C. Maxwell\, “Everything rises and falls on LEADERSHIP.” In other words\, your bottom line depends on the effectiveness of your leaders.  \nWe’re thrilled to invite you to our upcoming Values Workshop hosted by Leadership Harbor\, this will also include a segment centered around the Maxwell Method of DISC\, designed specifically for entrepreneurs and marketing experts like you. \nKey Learning Takeaways \n\nDiscovering a powerful secret about yourself you may not realize.\nSpeaking another language vs Listening in another language.\nA communication secret you can only use for good – not for evil!\n\nSpeaker Bio: \nKris is a Leadership Coach\, Team Culture\, Sales\, & Communication Trainer\, and Speaker. She is also an Executive Program Consultant with The Maxwell Leadership Team\, and serves on the President’s Advisory Council.  \nAs a coach\, Kris believes in empowering people to realize their potential with confidence and influence. She began her coaching career in 2005\, as a church coach\, helping congregations and pastors to develop their ministries and missions. In the process\, she realized she needed a better way to teach people how to be leaders.  \nSince then\, she has used her training in The Maxwell Leadership Team to help people lead themselves and others more intentionally and discover true significance in their personal and professional lives.
URL:https://www.amalincoln.org/event/skill-school-unlocking-more-confidence-influence/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/10/16858_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231004T153000
DTEND;TZID=America/Chicago:20231004T180000
DTSTAMP:20260417T014526
CREATED:20230912T210718Z
LAST-MODIFIED:20230913T205850Z
UID:16812-1696433400-1696442400@www.amalincoln.org
SUMMARY:Skill School: Revolutionize Your Advertising: AI Video Unleashed!
DESCRIPTION:Join us for an engaging and hands-on event that delves into the captivating realm of AI-powered video\nadvertising.\n\n\nDescription: \nJoin us for an engaging and hands-on event that delves into the captivating realm of AI-powered video advertising. Experience firsthand the groundbreaking potential of artificial intelligence as it transforms the landscape of business promotion and customer engagement. \nWhether you’re a seasoned marketer\, a business owner seeking growth\, or simply curious about the future of advertising\, this event\, presented by Spectrum Reach\, is your gateway to staying ahead in the dynamic world of AI-driven video advertising. \nDon’t miss out on this opportunity to connect with industry experts and like-minded professionals. See you there! \nEvent Highlights: \n\nFree 30-Second Video: Elevate your business with a complimentary 30-second video tailored to your needs. (You will actually walk out with access to advertise your custom video on social media\, streaming platforms\, and more!)\nCreative Storytelling Mastery: Discover the art of developing captivating narratives.\nAction-Driving Commercials: Learn to create commercials that inspire your audience to act.\nIrresistible Calls to Action: Craft powerful messages that engage and compel your customers to take action.\nHands-On Assistance: Bring your laptop and receive expert guidance to craft your video on-site.\nOptimize Your Assets: Learn how to leverage your website\, photos\, and more for maximum impact.\nHappy Hour: Join us for a delightful happy hour to unwind and connect with fellow attendees.\n\n 
URL:https://www.amalincoln.org/event/skill-school-revolutionize-your-advertising-ai-video-unleashed/
LOCATION:The Foundry Community\, 211 North 14th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/09/16812_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230913T163000
DTEND;TZID=America/Chicago:20230913T180000
DTSTAMP:20260417T014526
CREATED:20230824T195411Z
LAST-MODIFIED:20230828T185456Z
UID:16789-1694622600-1694628000@www.amalincoln.org
SUMMARY:Skill School: Agency Mix & Mingle
DESCRIPTION:Join us for an exciting networking event to kick off the new school year with connections.\n\n\nGet ready to kick off the new school year with connections at our Agency Mix & Mingle event!  \nJoin us and Lincoln’s collegiate AMA chapter for an exciting networking event where you can mix and mingle with the brightest marketing minds in town. \nConnect with professionals from various agencies in Lincoln and fellow UNL students who share a passion for marketing.   \nSnacks will be provided!  \n🎉 Grab your marketing friends and let’s celebrate the new school year together! We can’t wait to see you there!
URL:https://www.amalincoln.org/event/skill-school-agency-mix-mingle/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/08/16789_image-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230512T100000
DTEND;TZID=America/Chicago:20230512T120000
DTSTAMP:20260417T014526
CREATED:20230427T232938Z
LAST-MODIFIED:20230501T205303Z
UID:16275-1683885600-1683892800@www.amalincoln.org
SUMMARY:Skill School: Your Website’s Been Slacking – Let’s Fix It!
DESCRIPTION:Join us and Nia Nielsen (Nelnet) to learn about how to design a website experience for impact.\n\n\nDescription \nAs marketing budgets get tighter\, websites must work harder. Join Nia Nielsen as she walks you through how to make your website one of the strongest tools in your marketing toolkit. \nTogether you’ll: \n\nDiscover\, once and for all\, what your website analytics are trying to tell you.\nPinpoint key pieces of content missing from your website.\nFind out how many keywords you really need and the content that will give you the biggest bang for your buck.\nLearn how to create alignment between your content and the sales funnel.\nGain access to the free tools that can make optimizing your site for search engines so much easier.\n\nAt the end of this hands-on event\, you’ll have all the elements you need to create a plan of action to make sure your website pulls its weight. \nKey Learning Takeaways \n\nDiscover\, once and for all\, what your website analytics are trying to tell you.\nLearn how to identify the content your website is missing.\nFind out how many keywords you really need.\n\nSpeaker Bio \nAs a marketer\, Nia Nielsen develops creative solutions to business problems\, blending the art and science of marketing through research\, strategic planning and branding. \nNielsen has held titles that include everything from communication specialist to marketing director. She has worked for nonprofit organizations and for-profit businesses\, in industries that range from traditional printing press shops to digital startups. \nIn her 18 years of experience Nielsen has created engaging online user experiences for more than 100 websites. Today she is a web strategist for Nelnet. \nNielsen holds a bachelor’s degree in journalism and mass communications from the University of Nebraska-Lincoln. She has served on the Leonard C. Berry Marketing Book of the Year selection committee and is a Lincoln Chapter American Marketing Association Past President.
URL:https://www.amalincoln.org/event/skill-school-your-websites-been-slacking-lets-fix-it/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/04/16275_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230303T100000
DTEND;TZID=America/Chicago:20230303T120000
DTSTAMP:20260417T014526
CREATED:20230222T003952Z
LAST-MODIFIED:20230222T010435Z
UID:16197-1677837600-1677844800@www.amalincoln.org
SUMMARY:Skill School: In Praise of the Creative Brief (and Briefing)
DESCRIPTION:Join us and co-founder of Sparrow Strategy (Portland\, OR) Jen Urich to learn what makes a great brief.\n\n\nDescription \nWieden+Kennedy decided that a quote from George Orwell would be the essence of their brief for Nike’s approach to the 1996 Olympics. That\, and a book of photographs showing athletes suffering for their sport. \n“Serious sport has nothing to do with fair play. It is bound up with hatred\, jealousy\, boastfulness\, disregard of all rules and sadistic pleasure in witnessing violence. In other words\, it is war minus the shooting. -“The Sporting Spirit”\, Tribune\, GB\, London\, December 1945 \nThe result\, prize-winning\, attention-grabbing\, campaign with the slogan: “Sport is war\, minus the killing.” \n \nKey Learning Takeaways \nIf you are a first time brief writer\, or you have come to consider them a box to check or a mere form to fill out\, in this skills workshop you discover/rediscover: \n\nWhy briefs matter. Now more than ever.\nWhat makes a great brief—for an advertising campaign\, product\, website\, etc.\nHow to turn brief into a verb: briefing!\n\nSpeaker Bio \nCo-founder of Sparrow Strategy\, a boutique consultancy based in Portland\, Oregon\, Jen Urich’s 35-year career spans industries\, countries\, and cultures: from management consulting Bain + Company to US Peace Corps/Philippines\, and from marketing at Cummins Engine in Latin America to advertising at J. Walter Thompson/Mexico\, Crispin\, Porter and Bogusky\, The Community\, and Wieden+Kennedy. \nShe has helped grow Fortune 100 companies\, nurtured micro-enterprises in the developing world\, and revolutionized social marketing\, winning awards (Jay Chiat Account Planning Gold for the anti-tobacco TRUTH campaign) and admiration along the way. \nA proud Canadian-American\, fluent Spanish speaker\, and inveterate traveler\, Jen has a world-wise perspective. She brings the rare combination of Yale’s academic rigor (BA in economics and MBA)\, deep business experience\, sincere interest in all people\, and boundless energy to every engagement. When not working you’ll find her on her bike — in rural Oregon or on the Tibetan Plateau. \n \nConnect with Jen \nWebsite \nLinkedIn
URL:https://www.amalincoln.org/event/skill-school-in-praise-of-the-creative-brief-and-briefing/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/02/16197_image-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230127T100000
DTEND;TZID=America/Chicago:20230127T120000
DTSTAMP:20260417T014526
CREATED:20221216T152129Z
LAST-MODIFIED:20221221T183908Z
UID:16066-1674813600-1674820800@www.amalincoln.org
SUMMARY:Skill School: How to Double Your Results with Half the Content
DESCRIPTION:Join us and content marketing and B2B strategist Ali Schwanke (Founder\, Simple Strat) to learn more achieving more with less.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nCoffee and snacks will be provided\n\n \nDescription \nSmart marketers know that consumers educate themselves before wanting to talk to a sales rep – and content is the most effective way to do that. However\, keeping up with the creation and distribution of new content can feel like a tall order – wearing out even the most productive marketing teams. \nWhat if you could create less and still get the same results? \nIn this session\, content marketing and B2B strategist Ali Schwanke will share the common frameworks she uses with her company and clients to do just that for written\, video\, and audio content across social and digital platforms for companies of all sizes. \n \nKey Learning Takeaways \n\nLearn what types of content should be run through this framework and how to get started\nDiscover a number of easy tools and  resources you can use\nPut this framework into action with redistribute one piece of content for your organization (leave with some specific  assets and strategies!)\n\n \nSpeaker Bio \nAli Schwanke is the founder of Simple Strat\, a Diamond HubSpot solutions partner and B2B content marketing agency. She’s also the co-host of HubSpot Hacks\, the unofficial YouTube channel for HubSpot tutorials with more than 1M views and over 15\,000 subscribers. \nAli is a sought-after speaker\, marketing advisor\, and podcast guest about HubSpot\, marketing strategy and driving leads and awareness through content across multiple platforms. Audiences appreciate her no-BS approach and her keen ability to bring fresh ideas and strategies to marketing and sales teams. \nA past-president of the Lincoln chapter of the American Marketing Association\, Ali also serves as a trusted advisor for Vistage International and a marketing mentor for the Gener8 Accelerator Network. In her spare time\, you can find her running or watching her boys play sports. Ali lives in Lincoln with her family and a house full of pets.
URL:https://www.amalincoln.org/event/skill-school-how-to-double-your-results-with-half-the-content/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2022/12/16066_image-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220930T100000
DTEND;TZID=America/Chicago:20220930T120000
DTSTAMP:20260417T014526
CREATED:20220829T051454Z
LAST-MODIFIED:20220829T051454Z
UID:15897-1664532000-1664539200@www.amalincoln.org
SUMMARY:Skill School: Building a Marketing Plan the Right Way
DESCRIPTION:Join us and Tarah Neujahr Bryan to learn how to create a marketing plan that is built the right way (and yes\, there’s a wrong way)\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nCoffee and snacks will be provided\n\nDescription \nDon’t get caught in the tactics trap! Marketers should be strategic partners to the C-suite but doing so with credibility requires research\, acumen\, and a clear vision of how marketing drives business success. This can’t be consistently accomplished through one-off campaigns and disconnected tactics.    \nLearn how to better serve your organizational goals by creating a marketing plan that’s built on strategy first—tactics second. This method will not only make it easier to quickly measure and assess marketing performance\, but tie marketing work directly to business success. \nKey Learning Takeaways \n\nKnow the right questions to ask your business leaders—and when it’s important to find answers yourself.\nSetting goals is SMART.\nThe biggest mistake in a marketing plan.\n\nSpeaker Bio \nTarah Neujahr Bryan\, MAJMC\, joined Health Catalyst in 2013 and has served as Editorial Director\, Vice President of Marketing\, and Chief Marketing Officer; she is currently the Chief Corporate Brand and Communications Officer and a member of the Health Catalyst leadership team. She brings a breadth of marketing and communications experience to her current role. Prior to joining Health Catalyst\, Tarah served as the Marketing Communications Director and the Foundation Executive Director at a community hospital\, managed at an advertising agency\, was the Editor and Operations Manager at an archaeology firm\, and provided triage assistance and patient admissions at a Level-II Trauma Center. She has a Master of Arts in Journalism and Mass Communications from the University of Nebraska and a Bachelor of Arts from Montana State University-Billings. \nTarah has volunteered with many organizations including Intermountain Therapy Animals and Big Brothers\, Big Sisters\, and has done pro-bono communications work for American Cancer Society\, Wings Cancer Foundation\, and many other non-profit organizations.
URL:https://www.amalincoln.org/event/skill-school-building-a-marketing-plan-the-right-way/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211008T110000
DTEND;TZID=America/Chicago:20211008T150000
DTSTAMP:20260417T014526
CREATED:20210924T154329Z
LAST-MODIFIED:20210924T154329Z
UID:14947-1633690800-1633705200@www.amalincoln.org
SUMMARY:October SkillSchool: How to Build Strategy That Works
DESCRIPTION:Davey Owens (VP of Marketing & Creative Director\, Firespring)This SkillSchool is the first of our 4-part building a marketing plan series.\n\n\nThis is a hybrid event: You can attend in-person or via Zoom. The in-person event will be held on the 3rd floor of the Lincoln Children’s Museum. \nLunch will be served if attending in person. \nThis SkillSchool is the first of a 4-part series focusing on how to build a marketing plan. This first event focuses on building a marketing strategy. \n \nKey Takeaways \n\nTension Creates Attention\nIt’s Not always About The Client\nFrameworks Are Your Friends\n\nBio \nDavey Owens is the VP of Digital Marketing and Creative Director at Firespring. Once using Myspace to keep his band alive and on the road\, Davey realized his hacks and content strategies counted as marketing\, and maneuvered his way into jobs at record labels and tech startups throughout Los Angeles and Seattle. \nHe’s swam in big ponds like Google and Amazon\, but enjoys the challenges that come from helping companies big and small across the globe realize their full potential. When he isn’t wearing his marketing hat\, he’s at home with his wife and their daughter Lydia\, causing mayhem with their 2 cats and dog. \n \nThere is limited seating available for this event if planning to attend in person\, so get your tickets as soon as you can.
URL:https://www.amalincoln.org/event/october-skillschool-how-to-build-strategy-that-works/
LOCATION:Lincoln Children’s Museum\, 1420 P Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200925T120000
DTEND;TZID=America/Chicago:20200925T133000
DTSTAMP:20260417T014526
CREATED:20200901T002002Z
LAST-MODIFIED:20200911T122213Z
UID:9656-1601035200-1601040600@www.amalincoln.org
SUMMARY:September SkillSchool: How to Build a Killer Social Brand in 2020
DESCRIPTION:This is a virtual event. \nJoin us for our September SkillSchool with Natalie Micale\, Account Director and Co-Founder of Oh Hello. \nThere’s always another excuse for why we procrastinate using social media. By not building a social brand right now\, you may be putting your career future at risk. In this 90-minute SkillSchool workshop\, Natalie breaks down how you can build long-term relationships online that will pay off big time in your future. She dives into what a personal brand even is\, how to structure a content strategy for your ideal platforms and she explains how to position yourself as a thought leader with a unique perspective. Natalie teaches you proven tactics and time saving tips that will get you fired up about getting online and pushing your brand further.
URL:https://www.amalincoln.org/event/september-skillschool-with-natalie-micale/
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200306T123000
DTEND;TZID=America/Chicago:20200306T153000
DTSTAMP:20260417T014526
CREATED:20200211T032012Z
LAST-MODIFIED:20200213T161559Z
UID:4914-1583497800-1583508600@www.amalincoln.org
SUMMARY:March SkillSchool: A Crash Course in Brand Strategy
DESCRIPTION:Kick off your mastery of brand with a crash course into modern brand-building disciplines\, definitions\, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard\, and the fundamentals to navigate the shift from marketing to mattering. \nSpeak the language of brand to discuss\, defend\, and fully participate in branding. Command the methods for collaboration\, brainstorming\, and disruption. And start expanding your professional network with your fellow brand-masters-in-the-making. \nThree Key Learning Objectives \n\nTo raise your understanding of brand to the next level.\nTo help you bridge the gap between brand strategy and design.\nTo give you the language to speak authoritatively on brand building.\n\nGreg Daake is a senior brand consultant who has spent his 24-year career helping organizations strategically think about and design their brands. He is considered a thought leader in the field of institutional branding. He’s a regular speaker at industry events and has authored many works on the subject of rebranding. His company\, Daake\, is a national design company on a mission to help brands transform what is — to what could be. \nThere is limited seating available for this event\, so get your tickets as soon as you can.
URL:https://www.amalincoln.org/event/march-skillschool-a-crash-course-in-brand-strategy/
LOCATION:UNL CoJMC – Anderson Hall (Room 109)\, 200 Centennial Mall N (Room 109)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191212T114500
DTEND;TZID=America/Chicago:20191212T130000
DTSTAMP:20260417T014526
CREATED:20191111T233815Z
LAST-MODIFIED:20191111T233815Z
UID:3080-1576151100-1576155600@www.amalincoln.org
SUMMARY:Slacktivism: Cause Marketing in 2020 by Clover Frederick
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.\n\n Slacktivism – The self-deluded idea that by liking\, sharing\, or retweeting something you are helping out. (Urban Dictionary).\nCan businesses really make a profit and make a difference? Learn about Cause Marketing for companies big and small: how and why they should support causes as a good business and marketing strategy. Pro tip: This is a reboot of Frederick’s 2011 Marketer of the Year program – way back when social media was just starting to take off as a platform to raise awareness for nonprofits. See what’s NOW for cause marketing.\nAbout the speaker:\nClover Frederick is a consultant specializing in nonprofit fundraising\, marketing\, board development and strategic planning. Working alongside an organization’s leaders\, she provides sage advice on how to build a brand presence that engages a community of supporters and helps raise the funds needed to achieve a mission. Nonprofits trust her honest feedback\, appreciate her straightforward advice and value the change that board development\, marketing and fundraising strategy brings to their organizations.\nClover is the former VP for Marketing at Lincoln Community Foundation where she led communication efforts for three successful Give to Lincoln Days\, each raising 20-25% more than the previous year.\nThree takeaways from this event:\n– What supporting causes does for the bottom line.\n– How to be more than just an awareness machine.\n– How to build your own brand by building up others.\nYou can learn more by visiting Clover’s website.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/slacktivism-cause-marketing-in-2020-by-clover-frederick/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191114T114500
DTEND;TZID=America/Chicago:20191114T130000
DTSTAMP:20260417T014526
CREATED:20191028T073143Z
LAST-MODIFIED:20191028T073439Z
UID:2805-1573731900-1573736400@www.amalincoln.org
SUMMARY:Using an Online-Only Business Mindset by Chris Leone\, WebStrategies\, Inc.
DESCRIPTION:In this changing world of technology and consumer choices\, all industries may soon compete with online-based\, technology-rich solutions that offer customer experiences. To stave off these new competitors\, industries need to rethink their marketing approach and how they hold their people\, vendors and campaigns accountable. Join us as we navigate through difficult\, yet thought-provoking questions that will change how we view competition and better prepare ourselves for the future. \nAs President of WebStrategies Inc.\, Chris is responsible for leading all the day-to-day operations of the firm including digital marketing\, web development\, inbound marketing\, and web analytics. Chris is known for combining a disciplined analytics and process-oriented approach to digital marketing. His work has been featured on the Google Analytics and Hubspot blogs. Chris is also a published author and speaks at industry events across the country. \nYou can learn more about Chris by visiting his bio page. \nThe AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Are you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/using-an-online-only-business-mindset-by-chris-leone-webstrategies-inc/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191025T120000
DTEND;TZID=America/Chicago:20191025T150000
DTSTAMP:20260417T014526
CREATED:20191008T235457Z
LAST-MODIFIED:20191023T233057Z
UID:2394-1572004800-1572015600@www.amalincoln.org
SUMMARY:October SkillSchool: Content Strategy Best Practices
DESCRIPTION:If you work in social media marketing or are responsible for social media communication\, you’re likely always “on” and always on the go. From creating killer content\, engaging with your audience\, attending events\, answering DMs to staying on top of the latest trends and dealing with trolls\, there is very little downtime. Not to mention\, you are also responsible for accomplishing and measuring your social success. I’ve been in your shoes and social media can be overwhelming\, but it doesn’t have to be!\nIn this hands-on workshop\, you will take the strategies and tactics learned and immediately turn them into action. You will leave with a great start on a plan you can adapt for any brand\, business\, non-profit or organization.\nWho is this training for? This training is for anyone who has direct responsibility for managing social media networks while creating content and measuring success. From intern to exec\, this training will create focus in your social strategy and help you work smarter\, not harder.\nTyler A. Thomas is an award-winning digital communicator who builds brand engagement for the “Big Red” brand at the University of Nebraska-Lincoln. In his role at the university\, Tyler is part of the institution’s communications senior leadership team directing the university’s strategic communication functions including social media\, videography\, photography\, project management and graphic design to deliver an effective digital communication strategy and editorial plan. Tyler’s work has been internationally recognized with awards from the AMA\, AAF\, PRSA and CASE. \nTyler is an international presenter\, invited speaker and writer on integrated digital content strategy and recently completed his second year as Chair of the Council for Advancement and Support of Education’s (CASE) North America social media conference.\nTyler holds a master’s degree in higher education administration\, bachelor’s degree in advertising\, and an executive certificate in leadership from the University of Nebraska. He teaches an undergraduate course on digital content strategy that he designed for the University of Nebraska–Lincoln College of Journalism and Mass Communications.\nTyler is a self-proclaimed foodie and published author\, writing “Nebraska Beer: Great Plains History by the Pint.” Follow him on Twitter: @TylerAThomas.
URL:https://www.amalincoln.org/event/october-skillschool-content-strategy-best-practices/
LOCATION:UNL CoJMC – Anderson Hall (Auditorium\, Room 014)\, 200 Centennial Mall N (Auditorium\, Room 014)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2019/10/2394_image.jpg
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