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DTSTART;TZID=America/Chicago:20260923T173000
DTEND;TZID=America/Chicago:20260923T190000
DTSTAMP:20260910T211323Z
CREATED:20260910T211239Z
LAST-MODIFIED:20260910T211323Z
UID:18822-1790184600-1790190000@www.amalincoln.org
SUMMARY:Skill School: Agency Mix and Mingle
DESCRIPTION:Join us for an exciting networking event to kick off the new school year with connections.\n\n\nGet ready to kick off the new school year with connections at our Agency Mix & Mingle event! \nThis Networking Event is free for all AMA Members and the University Students\, primarily the J School. It is designed to build connections and as an opportunity to promote the Upcoming SkillSchool sessions. Creating an environment where students can learn more about the professions and the professionals that they will potentially be working with in the future. \nParking Information: \nThere is street parking in addition to nearby parking garages both East and West of the Lincoln Children’s Museum where the Agency is located. Take the stairs up after entering the door north of the Main East Entrance door.
URL:https://www.amalincoln.org/event/skill-school-agency-mix-and-mingle/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2026/09/18822_image-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260605T130000
DTEND;TZID=Africa/Abidjan:20260605T143000
DTSTAMP:20260521T020204Z
CREATED:20260521T015858Z
LAST-MODIFIED:20260521T020204Z
UID:18689-1780664400-1780669800@www.amalincoln.org
SUMMARY:Skill School: From Showroom to Strategy
DESCRIPTION:Learn how local businesses can build trust before a customer ever makes a purchase.\n\n\nFrom Showroom to Strategy: How Local Businesses Win Trust Before the Sale \n \nJoin Sherri Tafoya\, owner of Custom Blinds & Design\, for a practical Skill School on how local businesses can build trust before a customer ever makes a purchase. Drawing from her experience leading a successful Lincoln business\, Sherri will share how customer experience\, reputation\, community presence\, and clear messaging all work together to drive growth. This session is designed for small business owners\, marketers\, students\, and anyone who wants to better understand how local brands earn attention\, build credibility\, and turn everyday interactions into long-term business value. \n \nKey Takeaways: \n\nUnderstand how trust is built before the sale: Learn how first impressions\, clear communication\, reviews\, referrals\, and local reputation influence whether a customer chooses your business.\nLearn how customer experience becomes a marketing strategy: Discover how every touchpoint\, from the first phone call to the final follow-up\, can strengthen your brand and create word-of-mouth growth.\nIdentify practical ways to clarify your message and stand out locally: Walk away with simple strategies to communicate what you do\, who you help\, and why customers should choose you over bigger or cheaper competitors.\n\n \nSpeaker Bio: \nSherri Tafoya is the Founder and CEO of Custom Blinds & Design\, a Lincoln-based business she started in 2000 and has grown into a trusted name in custom window treatments. Known for her people-first leadership style\, Sherri has built her business around relationships\, service\, and doing the little things well. Custom Blinds & Design now serves both Lincoln and Omaha and is recognized as a Hunter Douglas Centurion Gallery. Sherri brings real-world insight into how local businesses can earn trust\, create memorable customer experiences\, and grow through reputation. \n \nSponsored By: \nUniversity of Nebraska College of Journalism and Mass Communications \n \nParking Information: \nMetered street parking and garage parking are available.
URL:https://www.amalincoln.org/event/skill-school-from-showroom-to-strategy/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2026/05/18689_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260421T173000
DTEND;TZID=Africa/Abidjan:20260421T183000
DTSTAMP:20260414T224446Z
CREATED:20260407T235522Z
LAST-MODIFIED:20260414T224446Z
UID:18595-1776792600-1776796200@www.amalincoln.org
SUMMARY:Skill School: PRSSA & AMA Mix & Mingle
DESCRIPTION:Join us for an exciting networking event to make new connections with Lincoln marketers.\n\n\nThe Agency Mix and Mingle provides a unique experience for young talent in the Lincoln marketing + creative community. Students from UNL’s CoJMC clubs\, including PRSSA\, can connect in a relaxed\, networking-focused environment\, learning about local career opportunities and gaining insight and advice from industry professionals. \nThe Agency Mix & Mingle is an opportunity for agencies and organizations in Lincoln to invest in the next generation of marketing professionals and retain local talent. \nWe hope you will join us for an evening of conversation\, networking\, and building the future of the Lincoln marketing community. \nLight snacks and refreshments will be provided to keep you fueled for a night of conversation and connection. \nWhether you’re looking to hire\, get hired\, or just build new relationships within the marketing + creative community in Lincoln\, AMA’s Agency Mix & Mingle is for you! \n \nMark your calendars: ️ \nDate: April 21\, 2026 \nTime: 5:30 pm – 6:30 pm \nLocation: The Agency (3rd Floor of the Lincoln Children’s Museum)1420 P St.\, Lincoln\, NE 68508 *Please use the entrance located on the East side of the building. You can then take the stairs or elevator to the 3rd floor. Metered street parking is available on P Street\, garage parking is available at University Square Garage\, and free parking is available in the Andersen Hall lot starting at 5 pm. \n \n🌟 Spread the word! Share this with your marketing friends and colleagues\, and let’s make this Lincoln’s marketing community’s hottest event!
URL:https://www.amalincoln.org/event/skill-school-prssa-ama-mix-mingle/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool,Social Events
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2026/04/18595_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260227T130000
DTEND;TZID=Africa/Abidjan:20260227T150000
DTSTAMP:20260225T133546Z
CREATED:20260212T012031Z
LAST-MODIFIED:20260225T133546Z
UID:18513-1772197200-1772204400@www.amalincoln.org
SUMMARY:Skill School: Digital Accessibility
DESCRIPTION:ORDER TICKETS HERE: https://www.eventbrite.com/e/skill-school-digital-accessibility-tickets-1982851900411 \nLearn digital accessibility best practices to improve UX\, expand reach\, and support ADA Title II compliance.\n\n\nDesigning for Everyone: Expand Your Reach with Digital Accessibility \n  \nUser experience is often considered from the perspective of someone navigating digital content visually while using a mouse (for a computer) or finger (for mobile)\, but this ignores the experiences of a wide range of potential users. Digital Accessibility is about leveraging features available within platforms to meet the needs of the widest possible user base\, including those that may be using screen readers or keyboard navigation. As an added benefit\, the features enabled by digital accessibility often benefit all users! For example\, when you add accurate captioning to videos\, it not only provides essential information for those deaf or hard of hearing\, but also helps people watching in a loud environment or non-native English speakers. This session will also assist organizations in understanding and supporting ADA Title II compliance. In this workshop\, you will learn about best-practices of digital accessibility as well as how different types of users can be negatively impacted if those practices aren’t followed. \n  \nKey Takeaways: \n\nUnderstand key digital accessibility principles and why they’re important for user experience.\nKnow how to implement those principles in a range of platforms including web\, social media\, and audio/video.\nKnow key resources for continued learning so you can implement digital accessibility given your specific context.\n\n  \nSpeaker Bios: \nDr. Amy Ort is a senior instructional designer at UNL’s Center for Transformative Teaching where her role is to teach faculty about teaching best practices to help improve the quality of education at the university. She has developed workshops and web resources on digital accessibility\, artificial intelligence (AI)\, inclusive teaching\, and the scholarship of teaching. She holds a PhD in cognitive psychology from UNL. \nAaron Coleman is a Senior Web Developer in the Digital Experience Group where he helps develop and maintain unl.edu and numerous other websites. He has developed training and documentation for the web community and is part of Web Developer Network Shared Governance Board\, guiding design and development practices for the university. \n  \nSponsored By: \nUniversity of Nebraska College of Journalism and Mass Communications \n  \nParking Information: \nMetered street parking and garage parking are available.
URL:https://www.amalincoln.org/event/skill-school-digital-accessibility/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2026/02/SkillSchool-February-2026-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260218T160000
DTEND;TZID=Africa/Abidjan:20260218T180000
DTSTAMP:20260115T132615Z
CREATED:20260115T132547Z
LAST-MODIFIED:20260115T132615Z
UID:18480-1771430400-1771437600@www.amalincoln.org
SUMMARY:Skill School: Agency Mix & Mingle
DESCRIPTION:Join us for an exciting networking event to make new connections with Lincoln marketers.\n\n\nThe Agency Mix and Mingle provides a unique opportunity for young talent in the Lincoln marketing + creative community: a low-pressure environment to network\, learn about local career opportunities\, and gain insight and advice from industry experts. \nThe Agency Mix & Mingle is an opportunity for agencies and organizations in Lincoln to invest in the next generation of marketing professionals and retain local talent. \nWe hope you will join us for an evening of conversation\, networking\, and building the future of the Lincoln marketing community. \nLight snacks and refreshments will be provided to keep you fueled for a night of conversation and connection. \nWhether you’re looking to hire\, get hired\, or just build new relationships within the marketing + creative community in Lincoln\, AMA’s Agency Mix & Mingle is for you! \n \nMark your calendars: ️ \nDate: February 18\, 2026 \nTime: 4:00 pm – 6:00 pm \nLocation: The Agency (3rd Floor of the Lincoln Children’s Museum)1420 P St.\, Lincoln\, NE 68508 *Please use the entrance located on the East side of the building. You can then take the stairs or elevator to the 3rd floor. Metered street parking is available on P Street\, garage parking is available at University Square Garage\, and free parking is available in the Andersen Hall lot starting at 5 pm. \n \n🌟 Spread the word! Share this with your marketing friends and colleagues\, and let’s make this Lincoln’s marketing community’s hottest event!
URL:https://www.amalincoln.org/event/skill-school-agency-mix-mingle-5/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2026/01/18480_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20260123T130000
DTEND;TZID=Africa/Abidjan:20260123T150000
DTSTAMP:20260116T183314Z
CREATED:20251212T200649Z
LAST-MODIFIED:20260116T183314Z
UID:18399-1769173200-1769180400@www.amalincoln.org
SUMMARY:Skill School: Problem Solving is For Everyone
DESCRIPTION:Learn a simple problem solving process\, build creative confidence\, and use human-centered thinking to tackle challenges with clarity.\n\n\nMany of us catch ourselves saying\, “I’m not a good problem solver\,” “I’m not creative\,” or “I don’t even know where to start.” In reality\, problem solving isn’t a talent some people magically have — it’s a skill we use every day\, especially in business. And like any skill\, it can be learned\, practiced\, and strengthened. \nIn this 2-hour session\, you’ll learn a clear\, approachable problem-solving process rooted in Design Thinking and a human-centered approach. We’ll break down the steps\, practice them together\, and show how anyone — regardless of background or confidence level — can use these tools to tackle challenges with clarity and creativity. \nBy the end\, you won’t just know where to start… you’ll know how to keep going. \n  \nKey Takeaways: \n\nA repeatable problem-solving framework: Students will leave with a simple\, step-by-step Design Thinking process they can apply to any challenge — academic\, professional\, or personal.\nConfidence in creative problem solving: Students will learn techniques that help them move past “I’m not creative\,” gaining confidence in generating ideas and approaching problems with curiosity instead of fear.\nHuman-centered decision-making skills: Students will understand how to ground their solutions in real human needs\, improving the relevance\, impact\, and effectiveness of the decisions they make.\n\n  \nSpeaker Bio: \nSarah Spitsen is a strategic operations consultant\, educator\, and long-time entrepreneur specializing in human-centered problem solving and organizational alignment. With experience leading teams through visioning\, accountability\, and structured decision-making\, she helps individuals and organizations navigate complexity with clarity and confidence. Sarah brings a collaborative\, practice-based approach rooted in design thinking and real-world business contexts. She draws on her background in facilitation\, strategic planning\, and two decades of entrepreneurial experience to guide participants through clear\, actionable methods they can apply across academic\, professional\, or personal challenges. \n  \nSponsored By: \nUniversity of Nebraska College of Journalism and Mass Communications \n  \nParking Information: \nMetered street parking and garage parking are available.
URL:https://www.amalincoln.org/event/skill-school-problem-solving-is-for-everyone/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2025/12/SkillSchool-January-2026.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Africa/Abidjan:20251024T123000
DTEND;TZID=Africa/Abidjan:20251024T153000
DTSTAMP:20250924T124309Z
CREATED:20250924T124229Z
LAST-MODIFIED:20250924T124309Z
UID:18241-1761309000-1761319800@www.amalincoln.org
SUMMARY:Skill School: From Mission to Message - The Art of Storytelling
DESCRIPTION:Learn how to turn your mission into a compelling story in this AMA Lincoln Skill School with Kiersten Hill of Firespring.\n\n\nToday’s marketers need to be better storytellers than ever before as more and more stories are told around us. But how do you create an emotional connection with your audience and give your mission a face? \n \nJoin Kiersten Hill for an intensive “Storytelling for Impact” workshop that offers: \n\nAn analysis of the Hero’s Journey and other storytelling frameworks.\nTools to aid in the process of compiling and refining the most compelling stories.\nUsing social media story tools to build community and motivate action.\nExercises that your team can use in order to enhance and refine your storytelling process.\n\n \nKey Takeaways: \n– 7 benefits of storytelling \n– How to build a culture of philanthropy \n– 12 ways to up your storytelling game \n \n \nLight refreshments will be provided\, but we encourage you to either eat lunch before arriving or brown-bagging it during the session! \n \nSpeaker Bio: \nMeet Kiersten Hill\, the driving force behind Firespring’s nonprofit solutions and an inspiration to organizations nationwide. With nearly two decades of dedicated service in nonprofit management and fundraising\, she has raised over $20 million to strengthen Nebraska’s nonprofit sector. At Firespring\, Kiersten enables organizations\, their leaders and boards of directors to achieve their mission through education and empowerment. A dynamic thought leader and speaker\, she captivates audiences with her expertise on marketing\, fundraising\, board development and organizational transformation. As a former certified StoryBrand Guide\, Kiersten has unlocked the power of storytelling\, guiding organizations and businesses to craft compelling narratives that resonate deeply with their audiences. In the past year alone\, she has presented with energy\, authenticity and relatability at nearly 100 webinars and nonprofit conferences. \n \nSponsored By: \nUniversity of Nebraska College of Journalism and Mass Communications \n \nParking Information: \nMetered street parking is available and garage parking is available at University Square Garage.
URL:https://www.amalincoln.org/event/skill-school-from-mission-to-message-the-art-of-storytelling/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2025/09/18241_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250425T093000
DTEND;TZID=America/Chicago:20250425T120000
DTSTAMP:20250408T173536Z
CREATED:20250405T012522Z
LAST-MODIFIED:20250408T173536Z
UID:17994-1745573400-1745582400@www.amalincoln.org
SUMMARY:Skill School: The Formula for the Perfect Website
DESCRIPTION:Build websites that convert! Learn messaging\, layout\, and design tips in this hands-on Skill School with Jake Kramer of ARTILLERY.\n\n\nWhat actually makes a website work? In this hands-on Skill School\, Jake Kramer will walk you through a practical framework for building websites that not only look great but convert. You’ll learn how to clarify your messaging\, design with purpose\, and guide your visitors toward action. \n  \nWe’ll break down real examples and give you tools to: \n\nWrite compelling headlines and calls to action\nStructure your layout for clarity and flow\nChoose images that tell your brand story\nAvoid common design and messaging mistakes\nDive in and audit REAL websites in REAL time!\n\n  \nYou’ll leave with templates\, examples\, and a repeatable process you can apply to any website project — whether you’re building one from scratch or leveling up an existing one. \n  \nPerfect for marketers\, designers\, and DIYers who want to sharpen their website game. \n  \nSpeaker Bio: \nJake Kramer – Co-Owner & Director\, ARTILLERY \nJake is a strategist\, designer\, and problem-solver who thrives at the intersection of marketing and web design/development. As Co-Owner and Director at ARTILLERY\, he helps businesses build websites that actually work by combining compelling storytelling with conversion-driven strategy. With a degree in marketing (UNL) and a minor in music (violin)\, Jake brings both analytical thinking and creative flair to the table. He’s passionate about making the web more effective\, more beautiful\, and more human—one site at a time. \n  \nSponsored By: \nUniversity of Nebraska College of Journalism and Mass Communications \n  \nParking Information: \nMetered street parking is available and garage parking is available at University Square Garage.
URL:https://www.amalincoln.org/event/skill-school-the-formula-for-the-perfect-website/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2025/04/17994_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250312T153000
DTEND;TZID=America/Chicago:20250312T173000
DTSTAMP:20250221T041949Z
CREATED:20250220T134557Z
LAST-MODIFIED:20250221T041949Z
UID:17931-1741793400-1741800600@www.amalincoln.org
SUMMARY:Skill School: Agency Mix & Mingle
DESCRIPTION:Join us for an exciting networking event to make new connections with Lincoln marketers.\n\n\nCalling all Lincoln marketing minds! Kickstart your semester with connections that last at the Agency Mix & Mingle! \n  \nNetworking like a pro: Mingle with the brightest marketing minds in town\, from seasoned agency vets to up-and-coming UNL stars like you! \nAgency hopping in one night: No need to navigate traffic\, just hop from table to table and connect with professionals from diverse agencies across Lincoln. \nFinding your tribe: Meet fellow UNL students who share your passion for marketing. The future of the industry is right here! \nFueling your brain (and stomach): snacks will be provided to keep you energized as you build connections and spark ideas. ☕️ \n  \nThis is your chance to: \n\nLand internships or even your dream job! ✨\nGet expert advice and industry insights.\nExpand your network and build lasting relationships. ♾️\nCelebrate the new semester with fellow marketing enthusiasts!\n\n  \nMark your calendars: ️ \nDate: March 12\, 2025 \nTime: 3:30 pm – 5:30 pm \nLocation: The Agency (3rd Floor of the Lincoln Children’s Museum)1420 P St.\, Lincoln\, NE 68508 *Please use the entrance located on the East side of the building. You can then take the stairs or elevator to the 3rd floor. Metered street parking is available and garage parking is available at University Square Garage. \n  \n🌟 Spread the word! Share this with your marketing friends and let’s make this the semester’s hottest event!
URL:https://www.amalincoln.org/event/skill-school-agency-mix-mingle-4/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2025/02/SkillSchool-March-2025.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250228T093000
DTEND;TZID=America/Chicago:20250228T120000
DTSTAMP:20250221T035034Z
CREATED:20250130T012534Z
LAST-MODIFIED:20250221T035034Z
UID:17919-1740735000-1740744000@www.amalincoln.org
SUMMARY:Skill School: “What I’d Tell My Past Self Right After College” Panel
DESCRIPTION:Gain insights from rising marketing pros at AMA Lincoln’s Skill School panel—essential advice for young professionals starting careers.\n\n\nJoin us for an insightful AMA Lincoln Skill School panel\, where up-and-coming marketing experts will share first-hand advice for those just starting their careers. This panel-style event is geared toward young professionals\, especially those in college or recently graduated. If you’re a manager in advertising\, marketing\, or PR\, this is a great professional development opportunity for your younger team members! \n  \nAbout the Panel:\nThis panel features rising marketing professionals across social media\, PR\, design\, web strategy\, and more\, sharing insights for early-career success. \nCatherine Knopik \nCatherine Knopik\, a Nebraska native\, graduated from the University of Nebraska-Lincoln in 2018 with a degree in Advertising and Public Relations and minors in Business and Fashion. She gained diverse experience through internships in fashion and marketing in Lincoln\, New York\, and London. \nAfter graduation\, Catherine worked as a digital advertising strategist for the Omaha World-Herald. She then moved to South Korea in 2019 before returning to Lincoln in 2020 to join the FinTech industry. Catherine now works as an advertising consultant at Nymbus\, helping banks and credit unions launch online banking brands. She also serves as VP of Special Events on the AMA Lincoln board. \nErica Sesay \nErica Sesay is the Associate Director of Communications at the Buffett Early Childhood Institute\, overseeing event and project management\, internal communications\, database management\, and media relations. She joined the Institute in 2021 as a Public Outreach Communications Specialist. Previously\, she worked for five years in the Nebraska Athletic Department and interned with the Los Angeles Chargers and the Wisconsin Athletic Department. \nA proud native of Stoughton\, Wisconsin\, Sesay earned a bachelor’s degree from the University of Nebraska-Lincoln\, where she double majored in broadcasting and advertising and public relations\, with minors in theater and Spanish. She also holds an MBA from UNL. \nCassie Gowen \nCassie Gowen is a Senior Project Manager at Swanson Russell. She handles day-to-day communication between clients and internal teams and manages project timelines to ensure deadlines are met. At Swanson Russell\, Cassie has worked on several accounts in the green industry and outdoor recreation such as SiteOne\, Moultrie Mobile\, Nosler\, Irish Setter\, Bushnell and Fix It Sticks. She graduated from the University of Nebraska-Kearney with a bachelors degree in advertising and public relations. \nSean Flattery \nLincoln native and unrepentant nerd\, Sean Flattery is a UNL grad who spends his days kerning\, cropping\, and placing copy with the fine folks at Eleanor Creative\, where he’s served as Creative Director since 2018. \nUnsurprisingly\, his worldview is food-based. For Sean\, design\, branding\, and life are the same — and they should all be filled with color\, and flavor\, and a healthy amount of salt. \nWhitney Hansen \nWhitney Hansen serves as an account supervisor at Swanson Russell\, where she specializes in creating omni-channel marketing plans\, fostering authentic brand connections\, and driving successful campaigns for some of the agency’s largest outdoor recreation clients. \nHansen is also a part-time lecturer in the College of Journalism and Mass Communications at the University of Nebraska-Lincoln\, where she shares her expertise in marketing strategy\, brand building\, and consumer insights. She earned a bachelor’s degree in advertising from UNL in 2012. \nPrior to Swanson Russell\, Hansen spent seven years as a marketing manager at Nelnet where she directed corporate marketing strategies and initiatives. Hansen is co-president of the Lincoln American Marketing Association\, leading a team of volunteers to deliver award-winning programming and mentorship for marketing professionals. \nParking Information:\nMetered street parking is available and garage parking is available at University Square Garage.
URL:https://www.amalincoln.org/event/skill-school-what-id-tell-my-past-self-right-after-college-panel/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2025/01/17919_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241122T093000
DTEND;TZID=America/Chicago:20241122T120000
DTSTAMP:20241108T181646Z
CREATED:20241108T181103Z
LAST-MODIFIED:20241108T181646Z
UID:17673-1732267800-1732276800@www.amalincoln.org
SUMMARY:Skill School: Fishing for Whales
DESCRIPTION:In “Storytelling by Design\,” join Mike Smith as he unpacks over 20 years of storytelling expertise\, blending StoryBrand principles with guerrilla marketing tactics to teach young creatives how to craft compelling stories. This workshop will guide attendees in discovering their unique “wow factor\,” defining their audience\, and building authentic narratives that resonate. With hands-on exercises and insights from real-world experience\, participants will walk away with the tools to tell their stories in ways that stand out\, connect deeply\, and make a lasting impact. \n  \nSpeaker Bio: \nMike Smith\, founder of The Bay and co-founder of Bay High\, integrates skateboarding\, music\, and fashion into educational platforms for youth. The Bay\, an award winning youth space was recognized by Vice as a “creative haven\,” alongside Bay High\, transforms education by centering on the youth experience. A Stanford-certified Design Your Life Coach and co-instructor at the University of Nebraska-Lincoln\, Mike has earned accolades such as the Nebraska Distinguished Entrepreneur Award and Young Entrepreneur of the Year. \nMike has also partnered with Microsoft\, X Games\, Vans\, Red Bull\, Puma\, Tillys\, Liquid Death and has been featured in Buzzfeed\, Vice\, and Forbes. \n  \nSponsored By: \nUniversity of Nebraska College of Journalism and Mass Communications \n  \nParking Information: \nMetered street parking is available and garage parking is available at University Square Garage.
URL:https://www.amalincoln.org/event/skill-school-fishing-for-whales/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2024/11/17673_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241009T163000
DTEND;TZID=America/Chicago:20241009T183000
DTSTAMP:20240923T124357Z
CREATED:20240923T124239Z
LAST-MODIFIED:20240923T124357Z
UID:17530-1728491400-1728498600@www.amalincoln.org
SUMMARY:Skill School: Agency Mix & Mingle
DESCRIPTION:Join us for an exciting networking event to make new connections with Lincoln marketers.\n\n\nCalling all Lincoln marketing minds! Kickstart your semester with connections that last at the Agency Mix & Mingle! \n \nNetworking like a pro: Mingle with the brightest marketing minds in town\, from seasoned agency vets to up-and-coming UNL stars like you! \nAgency hopping in one night: No need to navigate traffic\, just hop from table to table and connect with professionals from diverse agencies across Lincoln. \nFinding your tribe: Meet fellow UNL students who share your passion for marketing. The future of the industry is right here! \nFueling your brain (and stomach): snacks will be provided to keep you energized as you build connections and spark ideas. ☕️ \n \nThis is your chance to: \n\nLand internships or even your dream job! ✨\nGet expert advice and industry insights.\nExpand your network and build lasting relationships. ♾️\nCelebrate the new semester with fellow marketing enthusiasts!\n\n \nMark your calendars: ️ \nDate: October 9\, 2024 \nTime: 4:30 pm – 6:30 pm \nLocation: The Agency (3rd Floor of the Lincoln Children’s Museum)1420 P St.\, Lincoln\, NE 68508 *Please use the entrance located on the East side of the building. You can then take the stairs or elevator to the 3rd floor. Metered street parking is available and garage parking is available at University Square Garage. \n \n🌟 Spread the word! Share this with your marketing friends and let’s make this the semester’s hottest event!
URL:https://www.amalincoln.org/event/skill-school-agency-mix-mingle-3/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool,Social Events
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2024/09/17530_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240927T093000
DTEND;TZID=America/Chicago:20240927T120000
DTSTAMP:20240912T030433Z
CREATED:20240912T030336Z
LAST-MODIFIED:20240912T030433Z
UID:17518-1727429400-1727438400@www.amalincoln.org
SUMMARY:Skill School: Crisis Response Advertising
DESCRIPTION:In this workshop\, you’ll learn how to navigate brand communication during uncertain times.\n\n\nIn this workshop\, attendees will learn how some of the most decorated advertising agencies in the United States successfully navigated complex crises\, how they served their clients during unprecedented times\, and what they learned along the way. Based on academic research you will learn how complex crises can affect brand communication during different phases of threat and how to develop response strategies based on a variety of factors in preparation for the next crisis. You will have the opportunity to draft a Complex Crisis Response Advertising Strategy Grid for your agency or a client in preparation for the next crisis. \n \n \nSpeaker Bio: \nFrauke Hachtmann is a full professor in the College of Journalism and Mass Communications at the University of Nebraska-Lincoln\, where she holds the William H. Kearns Chair in Journalism. She teaches various courses including media strategy\, campaigns\, global advertising\, introduction to advertising and public relations\, crisis communication\, FOX Sports University\, personal branding\, advertising research\, and promotional writing. In 2021\, she received the Association for Education in Journalism and Mass Communication Advertising Division Distinguished Teaching Award. \n \nDr. Hachtmann’s research focuses on crisis response advertising\, the strategic use of emerging media in sports communication\, and international advertising education. She recently published a book\, Crisis Response Advertising: Insights & Implications from COVID-19. In addition\, her research has appeared in the International Journal of Sport Communication\, the Journal of Digital & Social Media Marketing\, Advertising & Society Review\, the Journal of General Education\, and the International Journal of Learning. Her work has been supported by grants from Duke University and the University of Nebraska–Lincoln Research Council. Prior to being a faculty member\, she was a media buyer\, editor\, and graphic designer for the Nebraska Athletic Department as well as a sales promotions manager in Germany. She came to the University of Nebraska-Lincoln as a full-scholarship student-athlete on the women’s tennis team. \n \nDr. Hachtmann is a board-certified professional coach\, consultant\, and speaker. For more information about her services\, please visit www.ultimatepathfinder.com and/or connect on LinkedIn @fraukehachtmann. \n \nParking Information: \nMetered street parking is available and garage parking is available at University Square Garage.
URL:https://www.amalincoln.org/event/skill-school-crisis-response-advertising/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2024/09/17518_image.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240628T093000
DTEND;TZID=America/Chicago:20240628T120000
DTSTAMP:20240530T143638Z
CREATED:20240530T143520Z
LAST-MODIFIED:20240530T143638Z
UID:17191-1719567000-1719576000@www.amalincoln.org
SUMMARY:Skill School: Building Campaigns That Turn Awareness into Action
DESCRIPTION:Learn how to create impactful campaigns that inspire people to take action.\n\n\nAre you tired of wasting money on ineffective ads? It’s time to change your approach! With the right strategy and tactics\, advertising on social media can help you generate leads and turn them into loyal customers. \n  \nJoin us for an immersive Skill School for a deep dive into mastering paid advertising funnels. Learn the essential strategies to boost conversions\, outshine your competition\, and make data-driven decisions for maximum impact. You’ll gain actionable insights to create compelling campaigns that resonate with your audience at every stage of their buyer’s journey\, starting with awareness and ending with conversion. \n  \nKey Takeaways: \n– The fundamentals of sales funnel success \n– Crafting and delivering an irresistible offer \n– Overcoming obstacles within your campaigns \n  \nSpeaker Bio: \n  \nSamantha Trocki is the owner\, creator\, and facilitator of the In-House Marketer Course and Coaching Program. This program is designed to help service-based businesses improve their in-house marketing efforts through personalized training and mentorship. With her extensive experience as a Social & Paid Media Manager for various brands\, Sam has developed unique skills and strategies that help businesses streamline their workflows and grow their brand on social media. In addition to her work experience\, Sam serves on the board of directors for the AMA Lincoln Chapter.
URL:https://www.amalincoln.org/event/skill-school-building-campaigns-that-turn-awareness-into-action/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2024/05/17191_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240419T093000
DTEND;TZID=America/Chicago:20240419T120000
DTSTAMP:20240318T195048Z
CREATED:20240318T155738Z
LAST-MODIFIED:20240318T195048Z
UID:17109-1713519000-1713528000@www.amalincoln.org
SUMMARY:Skill School: Crafting Social Content That Mirrors Your Audience
DESCRIPTION:Learn how to ensure your social platforms reflect the varied experiences of your audiences.\n\n\nDescription:\n\nJoin us for an engaging and hands-on event that delves into content that authentically showcases audience experiences.\nSocial media is a window into your organization\, what it values\, and who it serves. And it has the power to make people feel welcomed or unwelcomed by your organization. Learn how to ensure your social platforms reflect the varied experiences of your audiences.\n\n\nKey Takeaways:\n\n\n\nElevating and celebrating differences on social\nHow to make your audience feel seen\nKnow when NOT to post\n\n  \nWhen: April 19th at 9:30am-12pm\nWhere:The Agency (3rd Floor of the Lincoln Children’s Museum)1420 P St.\, Lincoln\, NE 68508 *Please use the entrance located on the East side of the building. You can then take the stairs or elevator to the 3rd floor. \nSpeaker Bio: \nKatie Black has nearly a decade of experience in higher education with a background in graphic design\, social media strategy\, and content development. She has created work for companies like Panda Express\, the BBB\, and Smithsonian Institutes. She currently works at the University of Nebraska-Lincoln managing platforms totaling over half a million followers.
URL:https://www.amalincoln.org/event/skill-school-crafting-social-content-that-mirrors-your-audience/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2024/03/17109_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240329T093000
DTEND;TZID=America/Chicago:20240329T120000
DTSTAMP:20240320T201711Z
CREATED:20240304T173803Z
LAST-MODIFIED:20240320T201711Z
UID:17096-1711704600-1711713600@www.amalincoln.org
SUMMARY:Skill School: ASK AND DELIVER: Discover the Heart of Your Business by Listening to the Voice of Your Customers
DESCRIPTION:Description: \nAsk and Deliver – Discover The Heart of Your Business By Listening To The Voice of Your Customers \nKey takeaways will include how to directly ask customers what they want from your business\, listening to what they say\, and then delivering the customer experience they desire and the power to transform a brand and spark exponential growth. \n  \nSpeaker Bio: \nAs founder and CEO of OBI Creative\, Mary Ann O’Brien has been entrusted by some of the most successful brands in the world to steer their strategic direction\, evolve their brand positioning\, and guide their marketing and communication efforts. \nShe has led national and global strategic initiatives for Intel\, Microsoft\, Sony\, Lenovo\, Gateway\, and ViewSonic. She authored the O’Brien Voice of the CustomerTM and Voice of the EmployeeTM studies\, which have repeatedly been the foundation for incredible business success stories. \nO’Brien serves on community boards and champions women\, diversity\, and ethical growth. She considers winning an Integrity Award from the Better Business Bureau as one of the defining moments of her career. \nMary Ann is a devoted wife\, mother\, entrepreneur\, and published author of the Forbes’ book\, “Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers.”
URL:https://www.amalincoln.org/event/skill-school-ask-and-deliver-discover-mary-ann-obrien/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/jpeg:https://www.amalincoln.org/wp-content/uploads/2024/03/SkillSchool-March-2024.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240320T163000
DTEND;TZID=America/Chicago:20240320T183000
DTSTAMP:20240103T193807Z
CREATED:20240103T193648Z
LAST-MODIFIED:20240103T193807Z
UID:16947-1710952200-1710959400@www.amalincoln.org
SUMMARY:Skill School: Agency Mix & Mingle
DESCRIPTION:Join us for an exciting networking event to kick off the new school year with connections.\n\n\nCalling all Lincoln marketing minds! Kickstart your semester with connections that last at the Agency Mix & Mingle! \n \nNetworking like a pro: Mingle with the brightest marketing minds in town\, from seasoned agency vets to up-and-coming UNL stars like you! \nAgency hopping in one night: No need to navigate traffic\, just hop from table to table and connect with professionals from diverse agencies across Lincoln. \nFinding your tribe: Meet fellow UNL students who share your passion for marketing. The future of the industry is right here! \nFueling your brain (and stomach): snacks will be provided to keep you energized as you build connections and spark ideas. ☕️ \n \n** This is your chance to:** \n\nLand internships or even your dream job! ✨\nGet expert advice and industry insights.\nExpand your network and build lasting relationships. ♾️\nCelebrate the new semester with fellow marketing enthusiasts!\n\n \nMark your calendars: ️ \nDate: March 20\, 2024 \nTime: 4:30 pm – 6:30 pm \nLocation: The Agency (3rd Floor of the Lincoln Children’s Museum)1420 P St.\, Lincoln\, NE 68508 *Please use the entrance located on the East side of the building. You can then take the stairs or elevator to the 3rd floor. \n \n🌟 Spread the word! Share this with your marketing friends and let’s make this the semester’s hottest event!
URL:https://www.amalincoln.org/event/skill-school-agency-mix-mingle-2/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2024/01/16947_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231215T093000
DTEND;TZID=America/Chicago:20231215T120000
DTSTAMP:20231030T161410Z
CREATED:20231030T161326Z
LAST-MODIFIED:20231030T161410Z
UID:16877-1702632600-1702641600@www.amalincoln.org
SUMMARY:Skill School: Demystifying Customer Journey Maps
DESCRIPTION:Join us for an immersive workshop where you will gain the skills to demystify journey maps and unveil the powerful insights they hold!\n\n\nDescription: \nCalling all business owners\, marketers\, UX/UI designers\, and anyone passionate about enhancing customer experiences!  \nHave you ever wondered how leading brands craft unforgettable customer journeys? The key to their success lies in mastering the art of Customer Journey Mapping.  \nAttend this Skill School for an immersive workshop where you will gain the skills to demystify journey maps and unveil the powerful insights they hold! \nSpeaker Bio: \nMeike Eilert is an experienced CX researcher with a track record spanning over a decade.  \nShe specializes in designing and conducting rigorous quantitative and qualitative customer research\, adept at uncovering pain points\, spotting opportunities\, and extracting best practices. \n Known for her collaborative approach\, Meike closely collaborates with product marketing and various stakeholders\, delivering research that narrates impactful stories.
URL:https://www.amalincoln.org/event/skill-school-demystifying-customer-journey-maps/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/10/16877_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231117T093000
DTEND;TZID=America/Chicago:20231117T120000
DTSTAMP:20231016T140708Z
CREATED:20231016T140616Z
LAST-MODIFIED:20231016T140708Z
UID:16858-1700213400-1700222400@www.amalincoln.org
SUMMARY:Skill School: Unlocking More Confidence & Influence
DESCRIPTION:Join us for a Values Workshop hosted by Leadership Harbor\, designed specifically for entrepreneurs and marketing experts like you.\n\n\nDescription: \nAre you a small business owner or marketing professional looking to take your leadership and marketing skills to the next level? We have an exciting opportunity just for you!  \nAccording to John C. Maxwell\, “Everything rises and falls on LEADERSHIP.” In other words\, your bottom line depends on the effectiveness of your leaders.  \nWe’re thrilled to invite you to our upcoming Values Workshop hosted by Leadership Harbor\, this will also include a segment centered around the Maxwell Method of DISC\, designed specifically for entrepreneurs and marketing experts like you. \nKey Learning Takeaways \n\nDiscovering a powerful secret about yourself you may not realize.\nSpeaking another language vs Listening in another language.\nA communication secret you can only use for good – not for evil!\n\nSpeaker Bio: \nKris is a Leadership Coach\, Team Culture\, Sales\, & Communication Trainer\, and Speaker. She is also an Executive Program Consultant with The Maxwell Leadership Team\, and serves on the President’s Advisory Council.  \nAs a coach\, Kris believes in empowering people to realize their potential with confidence and influence. She began her coaching career in 2005\, as a church coach\, helping congregations and pastors to develop their ministries and missions. In the process\, she realized she needed a better way to teach people how to be leaders.  \nSince then\, she has used her training in The Maxwell Leadership Team to help people lead themselves and others more intentionally and discover true significance in their personal and professional lives.
URL:https://www.amalincoln.org/event/skill-school-unlocking-more-confidence-influence/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/10/16858_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231004T153000
DTEND;TZID=America/Chicago:20231004T180000
DTSTAMP:20230913T205850Z
CREATED:20230912T210718Z
LAST-MODIFIED:20230913T205850Z
UID:16812-1696433400-1696442400@www.amalincoln.org
SUMMARY:Skill School: Revolutionize Your Advertising: AI Video Unleashed!
DESCRIPTION:Join us for an engaging and hands-on event that delves into the captivating realm of AI-powered video\nadvertising.\n\n\nDescription: \nJoin us for an engaging and hands-on event that delves into the captivating realm of AI-powered video advertising. Experience firsthand the groundbreaking potential of artificial intelligence as it transforms the landscape of business promotion and customer engagement. \nWhether you’re a seasoned marketer\, a business owner seeking growth\, or simply curious about the future of advertising\, this event\, presented by Spectrum Reach\, is your gateway to staying ahead in the dynamic world of AI-driven video advertising. \nDon’t miss out on this opportunity to connect with industry experts and like-minded professionals. See you there! \nEvent Highlights: \n\nFree 30-Second Video: Elevate your business with a complimentary 30-second video tailored to your needs. (You will actually walk out with access to advertise your custom video on social media\, streaming platforms\, and more!)\nCreative Storytelling Mastery: Discover the art of developing captivating narratives.\nAction-Driving Commercials: Learn to create commercials that inspire your audience to act.\nIrresistible Calls to Action: Craft powerful messages that engage and compel your customers to take action.\nHands-On Assistance: Bring your laptop and receive expert guidance to craft your video on-site.\nOptimize Your Assets: Learn how to leverage your website\, photos\, and more for maximum impact.\nHappy Hour: Join us for a delightful happy hour to unwind and connect with fellow attendees.\n\n 
URL:https://www.amalincoln.org/event/skill-school-revolutionize-your-advertising-ai-video-unleashed/
LOCATION:The Foundry Community\, 211 North 14th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/09/16812_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230913T163000
DTEND;TZID=America/Chicago:20230913T180000
DTSTAMP:20230828T185456Z
CREATED:20230824T195411Z
LAST-MODIFIED:20230828T185456Z
UID:16789-1694622600-1694628000@www.amalincoln.org
SUMMARY:Skill School: Agency Mix & Mingle
DESCRIPTION:Join us for an exciting networking event to kick off the new school year with connections.\n\n\nGet ready to kick off the new school year with connections at our Agency Mix & Mingle event!  \nJoin us and Lincoln’s collegiate AMA chapter for an exciting networking event where you can mix and mingle with the brightest marketing minds in town. \nConnect with professionals from various agencies in Lincoln and fellow UNL students who share a passion for marketing.   \nSnacks will be provided!  \n🎉 Grab your marketing friends and let’s celebrate the new school year together! We can’t wait to see you there!
URL:https://www.amalincoln.org/event/skill-school-agency-mix-mingle/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/08/16789_image-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230512T100000
DTEND;TZID=America/Chicago:20230512T120000
DTSTAMP:20230501T205303Z
CREATED:20230427T232938Z
LAST-MODIFIED:20230501T205303Z
UID:16275-1683885600-1683892800@www.amalincoln.org
SUMMARY:Skill School: Your Website’s Been Slacking – Let’s Fix It!
DESCRIPTION:Join us and Nia Nielsen (Nelnet) to learn about how to design a website experience for impact.\n\n\nDescription \nAs marketing budgets get tighter\, websites must work harder. Join Nia Nielsen as she walks you through how to make your website one of the strongest tools in your marketing toolkit. \nTogether you’ll: \n\nDiscover\, once and for all\, what your website analytics are trying to tell you.\nPinpoint key pieces of content missing from your website.\nFind out how many keywords you really need and the content that will give you the biggest bang for your buck.\nLearn how to create alignment between your content and the sales funnel.\nGain access to the free tools that can make optimizing your site for search engines so much easier.\n\nAt the end of this hands-on event\, you’ll have all the elements you need to create a plan of action to make sure your website pulls its weight. \nKey Learning Takeaways \n\nDiscover\, once and for all\, what your website analytics are trying to tell you.\nLearn how to identify the content your website is missing.\nFind out how many keywords you really need.\n\nSpeaker Bio \nAs a marketer\, Nia Nielsen develops creative solutions to business problems\, blending the art and science of marketing through research\, strategic planning and branding. \nNielsen has held titles that include everything from communication specialist to marketing director. She has worked for nonprofit organizations and for-profit businesses\, in industries that range from traditional printing press shops to digital startups. \nIn her 18 years of experience Nielsen has created engaging online user experiences for more than 100 websites. Today she is a web strategist for Nelnet. \nNielsen holds a bachelor’s degree in journalism and mass communications from the University of Nebraska-Lincoln. She has served on the Leonard C. Berry Marketing Book of the Year selection committee and is a Lincoln Chapter American Marketing Association Past President.
URL:https://www.amalincoln.org/event/skill-school-your-websites-been-slacking-lets-fix-it/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
ATTACH;FMTTYPE=image/png:https://www.amalincoln.org/wp-content/uploads/2023/04/16275_image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230303T100000
DTEND;TZID=America/Chicago:20230303T120000
DTSTAMP:20230222T010435Z
CREATED:20230222T003952Z
LAST-MODIFIED:20230222T010435Z
UID:16197-1677837600-1677844800@www.amalincoln.org
SUMMARY:Skill School: In Praise of the Creative Brief (and Briefing)
DESCRIPTION:Join us and co-founder of Sparrow Strategy (Portland\, OR) Jen Urich to learn what makes a great brief.\n\n\nDescription \nWieden+Kennedy decided that a quote from George Orwell would be the essence of their brief for Nike’s approach to the 1996 Olympics. That\, and a book of photographs showing athletes suffering for their sport. \n“Serious sport has nothing to do with fair play. It is bound up with hatred\, jealousy\, boastfulness\, disregard of all rules and sadistic pleasure in witnessing violence. In other words\, it is war minus the shooting. -“The Sporting Spirit”\, Tribune\, GB\, London\, December 1945 \nThe result\, prize-winning\, attention-grabbing\, campaign with the slogan: “Sport is war\, minus the killing.” \n \nKey Learning Takeaways \nIf you are a first time brief writer\, or you have come to consider them a box to check or a mere form to fill out\, in this skills workshop you discover/rediscover: \n\nWhy briefs matter. Now more than ever.\nWhat makes a great brief—for an advertising campaign\, product\, website\, etc.\nHow to turn brief into a verb: briefing!\n\nSpeaker Bio \nCo-founder of Sparrow Strategy\, a boutique consultancy based in Portland\, Oregon\, Jen Urich’s 35-year career spans industries\, countries\, and cultures: from management consulting Bain + Company to US Peace Corps/Philippines\, and from marketing at Cummins Engine in Latin America to advertising at J. Walter Thompson/Mexico\, Crispin\, Porter and Bogusky\, The Community\, and Wieden+Kennedy. \nShe has helped grow Fortune 100 companies\, nurtured micro-enterprises in the developing world\, and revolutionized social marketing\, winning awards (Jay Chiat Account Planning Gold for the anti-tobacco TRUTH campaign) and admiration along the way. \nA proud Canadian-American\, fluent Spanish speaker\, and inveterate traveler\, Jen has a world-wise perspective. She brings the rare combination of Yale’s academic rigor (BA in economics and MBA)\, deep business experience\, sincere interest in all people\, and boundless energy to every engagement. When not working you’ll find her on her bike — in rural Oregon or on the Tibetan Plateau. \n \nConnect with Jen \nWebsite \nLinkedIn
URL:https://www.amalincoln.org/event/skill-school-in-praise-of-the-creative-brief-and-briefing/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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DTSTART;TZID=America/Chicago:20230127T100000
DTEND;TZID=America/Chicago:20230127T120000
DTSTAMP:20221221T183908Z
CREATED:20221216T152129Z
LAST-MODIFIED:20221221T183908Z
UID:16066-1674813600-1674820800@www.amalincoln.org
SUMMARY:Skill School: How to Double Your Results with Half the Content
DESCRIPTION:Join us and content marketing and B2B strategist Ali Schwanke (Founder\, Simple Strat) to learn more achieving more with less.\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nCoffee and snacks will be provided\n\n \nDescription \nSmart marketers know that consumers educate themselves before wanting to talk to a sales rep – and content is the most effective way to do that. However\, keeping up with the creation and distribution of new content can feel like a tall order – wearing out even the most productive marketing teams. \nWhat if you could create less and still get the same results? \nIn this session\, content marketing and B2B strategist Ali Schwanke will share the common frameworks she uses with her company and clients to do just that for written\, video\, and audio content across social and digital platforms for companies of all sizes. \n \nKey Learning Takeaways \n\nLearn what types of content should be run through this framework and how to get started\nDiscover a number of easy tools and  resources you can use\nPut this framework into action with redistribute one piece of content for your organization (leave with some specific  assets and strategies!)\n\n \nSpeaker Bio \nAli Schwanke is the founder of Simple Strat\, a Diamond HubSpot solutions partner and B2B content marketing agency. She’s also the co-host of HubSpot Hacks\, the unofficial YouTube channel for HubSpot tutorials with more than 1M views and over 15\,000 subscribers. \nAli is a sought-after speaker\, marketing advisor\, and podcast guest about HubSpot\, marketing strategy and driving leads and awareness through content across multiple platforms. Audiences appreciate her no-BS approach and her keen ability to bring fresh ideas and strategies to marketing and sales teams. \nA past-president of the Lincoln chapter of the American Marketing Association\, Ali also serves as a trusted advisor for Vistage International and a marketing mentor for the Gener8 Accelerator Network. In her spare time\, you can find her running or watching her boys play sports. Ali lives in Lincoln with her family and a house full of pets.
URL:https://www.amalincoln.org/event/skill-school-how-to-double-your-results-with-half-the-content/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220930T100000
DTEND;TZID=America/Chicago:20220930T120000
DTSTAMP:20220829T051454Z
CREATED:20220829T051454Z
LAST-MODIFIED:20220829T051454Z
UID:15897-1664532000-1664539200@www.amalincoln.org
SUMMARY:Skill School: Building a Marketing Plan the Right Way
DESCRIPTION:Join us and Tarah Neujahr Bryan to learn how to create a marketing plan that is built the right way (and yes\, there’s a wrong way)\n\n\n\nThis is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the event\nCoffee and snacks will be provided\n\nDescription \nDon’t get caught in the tactics trap! Marketers should be strategic partners to the C-suite but doing so with credibility requires research\, acumen\, and a clear vision of how marketing drives business success. This can’t be consistently accomplished through one-off campaigns and disconnected tactics.    \nLearn how to better serve your organizational goals by creating a marketing plan that’s built on strategy first—tactics second. This method will not only make it easier to quickly measure and assess marketing performance\, but tie marketing work directly to business success. \nKey Learning Takeaways \n\nKnow the right questions to ask your business leaders—and when it’s important to find answers yourself.\nSetting goals is SMART.\nThe biggest mistake in a marketing plan.\n\nSpeaker Bio \nTarah Neujahr Bryan\, MAJMC\, joined Health Catalyst in 2013 and has served as Editorial Director\, Vice President of Marketing\, and Chief Marketing Officer; she is currently the Chief Corporate Brand and Communications Officer and a member of the Health Catalyst leadership team. She brings a breadth of marketing and communications experience to her current role. Prior to joining Health Catalyst\, Tarah served as the Marketing Communications Director and the Foundation Executive Director at a community hospital\, managed at an advertising agency\, was the Editor and Operations Manager at an archaeology firm\, and provided triage assistance and patient admissions at a Level-II Trauma Center. She has a Master of Arts in Journalism and Mass Communications from the University of Nebraska and a Bachelor of Arts from Montana State University-Billings. \nTarah has volunteered with many organizations including Intermountain Therapy Animals and Big Brothers\, Big Sisters\, and has done pro-bono communications work for American Cancer Society\, Wings Cancer Foundation\, and many other non-profit organizations.
URL:https://www.amalincoln.org/event/skill-school-building-a-marketing-plan-the-right-way/
LOCATION:The Agency (3rd Floor of the Lincoln Children’s Museum)\, 1420 P St.\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211008T110000
DTEND;TZID=America/Chicago:20211008T150000
DTSTAMP:20210924T154329Z
CREATED:20210924T154329Z
LAST-MODIFIED:20210924T154329Z
UID:14947-1633690800-1633705200@www.amalincoln.org
SUMMARY:October SkillSchool: How to Build Strategy That Works
DESCRIPTION:Davey Owens (VP of Marketing & Creative Director\, Firespring)This SkillSchool is the first of our 4-part building a marketing plan series.\n\n\nThis is a hybrid event: You can attend in-person or via Zoom. The in-person event will be held on the 3rd floor of the Lincoln Children’s Museum. \nLunch will be served if attending in person. \nThis SkillSchool is the first of a 4-part series focusing on how to build a marketing plan. This first event focuses on building a marketing strategy. \n \nKey Takeaways \n\nTension Creates Attention\nIt’s Not always About The Client\nFrameworks Are Your Friends\n\nBio \nDavey Owens is the VP of Digital Marketing and Creative Director at Firespring. Once using Myspace to keep his band alive and on the road\, Davey realized his hacks and content strategies counted as marketing\, and maneuvered his way into jobs at record labels and tech startups throughout Los Angeles and Seattle. \nHe’s swam in big ponds like Google and Amazon\, but enjoys the challenges that come from helping companies big and small across the globe realize their full potential. When he isn’t wearing his marketing hat\, he’s at home with his wife and their daughter Lydia\, causing mayhem with their 2 cats and dog. \n \nThere is limited seating available for this event if planning to attend in person\, so get your tickets as soon as you can.
URL:https://www.amalincoln.org/event/october-skillschool-how-to-build-strategy-that-works/
LOCATION:Lincoln Children’s Museum\, 1420 P Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200925T120000
DTEND;TZID=America/Chicago:20200925T133000
DTSTAMP:20200911T122213Z
CREATED:20200901T002002Z
LAST-MODIFIED:20200911T122213Z
UID:9656-1601035200-1601040600@www.amalincoln.org
SUMMARY:September SkillSchool: How to Build a Killer Social Brand in 2020
DESCRIPTION:This is a virtual event. \nJoin us for our September SkillSchool with Natalie Micale\, Account Director and Co-Founder of Oh Hello. \nThere’s always another excuse for why we procrastinate using social media. By not building a social brand right now\, you may be putting your career future at risk. In this 90-minute SkillSchool workshop\, Natalie breaks down how you can build long-term relationships online that will pay off big time in your future. She dives into what a personal brand even is\, how to structure a content strategy for your ideal platforms and she explains how to position yourself as a thought leader with a unique perspective. Natalie teaches you proven tactics and time saving tips that will get you fired up about getting online and pushing your brand further.
URL:https://www.amalincoln.org/event/september-skillschool-with-natalie-micale/
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200306T123000
DTEND;TZID=America/Chicago:20200306T153000
DTSTAMP:20200213T161559Z
CREATED:20200211T032012Z
LAST-MODIFIED:20200213T161559Z
UID:4914-1583497800-1583508600@www.amalincoln.org
SUMMARY:March SkillSchool: A Crash Course in Brand Strategy
DESCRIPTION:Kick off your mastery of brand with a crash course into modern brand-building disciplines\, definitions\, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard\, and the fundamentals to navigate the shift from marketing to mattering. \nSpeak the language of brand to discuss\, defend\, and fully participate in branding. Command the methods for collaboration\, brainstorming\, and disruption. And start expanding your professional network with your fellow brand-masters-in-the-making. \nThree Key Learning Objectives \n\nTo raise your understanding of brand to the next level.\nTo help you bridge the gap between brand strategy and design.\nTo give you the language to speak authoritatively on brand building.\n\nGreg Daake is a senior brand consultant who has spent his 24-year career helping organizations strategically think about and design their brands. He is considered a thought leader in the field of institutional branding. He’s a regular speaker at industry events and has authored many works on the subject of rebranding. His company\, Daake\, is a national design company on a mission to help brands transform what is — to what could be. \nThere is limited seating available for this event\, so get your tickets as soon as you can.
URL:https://www.amalincoln.org/event/march-skillschool-a-crash-course-in-brand-strategy/
LOCATION:UNL CoJMC – Anderson Hall (Room 109)\, 200 Centennial Mall N (Room 109)\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191212T114500
DTEND;TZID=America/Chicago:20191212T130000
DTSTAMP:20191111T233815Z
CREATED:20191111T233815Z
LAST-MODIFIED:20191111T233815Z
UID:3080-1576151100-1576155600@www.amalincoln.org
SUMMARY:Slacktivism: Cause Marketing in 2020 by Clover Frederick
DESCRIPTION:The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.\n\n Slacktivism – The self-deluded idea that by liking\, sharing\, or retweeting something you are helping out. (Urban Dictionary).\nCan businesses really make a profit and make a difference? Learn about Cause Marketing for companies big and small: how and why they should support causes as a good business and marketing strategy. Pro tip: This is a reboot of Frederick’s 2011 Marketer of the Year program – way back when social media was just starting to take off as a platform to raise awareness for nonprofits. See what’s NOW for cause marketing.\nAbout the speaker:\nClover Frederick is a consultant specializing in nonprofit fundraising\, marketing\, board development and strategic planning. Working alongside an organization’s leaders\, she provides sage advice on how to build a brand presence that engages a community of supporters and helps raise the funds needed to achieve a mission. Nonprofits trust her honest feedback\, appreciate her straightforward advice and value the change that board development\, marketing and fundraising strategy brings to their organizations.\nClover is the former VP for Marketing at Lincoln Community Foundation where she led communication efforts for three successful Give to Lincoln Days\, each raising 20-25% more than the previous year.\nThree takeaways from this event:\n– What supporting causes does for the bottom line.\n– How to be more than just an awareness machine.\n– How to build your own brand by building up others.\nYou can learn more by visiting Clover’s website.\nAre you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/slacktivism-cause-marketing-in-2020-by-clover-frederick/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20191114T114500
DTEND;TZID=America/Chicago:20191114T130000
DTSTAMP:20191028T073439Z
CREATED:20191028T073143Z
LAST-MODIFIED:20191028T073439Z
UID:2805-1573731900-1573736400@www.amalincoln.org
SUMMARY:Using an Online-Only Business Mindset by Chris Leone\, WebStrategies\, Inc.
DESCRIPTION:In this changing world of technology and consumer choices\, all industries may soon compete with online-based\, technology-rich solutions that offer customer experiences. To stave off these new competitors\, industries need to rethink their marketing approach and how they hold their people\, vendors and campaigns accountable. Join us as we navigate through difficult\, yet thought-provoking questions that will change how we view competition and better prepare ourselves for the future. \nAs President of WebStrategies Inc.\, Chris is responsible for leading all the day-to-day operations of the firm including digital marketing\, web development\, inbound marketing\, and web analytics. Chris is known for combining a disciplined analytics and process-oriented approach to digital marketing. His work has been featured on the Google Analytics and Hubspot blogs. Chris is also a published author and speaks at industry events across the country. \nYou can learn more about Chris by visiting his bio page. \nThe AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Are you an AMA Lincoln member planning to attend multiple Signature Speaker Series events this year? Check out our Signature Savings Pass!
URL:https://www.amalincoln.org/event/using-an-online-only-business-mindset-by-chris-leone-webstrategies-inc/
LOCATION:The Graduate Hotel\, 141 North 9th Street\, Lincoln\, NE 68508\, Lincoln\, NE\, 68508\, US
CATEGORIES:AMA SkillSchool
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