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SUMMARY:Webinar: Pick Your Customers with Account-Based Marketing
DESCRIPTION:Iowa AMA invites us to attend a webinar where Steve Robinson teaches a simple\, repeatable ABM strategy.\n\n\nThis is a virtual event. \nWhat if you focused your marketing efforts on only the accounts that are most likely to close and make you the most money? What if sales and marketing were truly aligned and going after the same revenue? \nThese are the promises of account-based marketing (ABM)\, though if you’ve ever researched ABM for your company\, you’ve probably found it a maze of tools and terminology with very little explanation of how to succeed. \nIn this session\, Steve Robinson explains account-based marketing as a practice you can run with the software you already have\, and with a simple\, repeatable methodology. \nHe’ll share the structure he’s used with repeated success across a variety of industries and the keys to a successful program. \nWhether you’re B2B or B2B2C\, this program will finally give you clarity on what ABM is\, if it’s applicable to your organization\, and how to implement it. \n \nAgenda\n12:00 – 12:03 – Welcome\, quick announcements and speaker introduction \n12:04-1:00 – Speaker presentation & Q&A \n \nSpeaker Bio: \nSteve Robinson is the founder and CEO of Path3\, a B2B advertising platform that centralizes and simplifies B2B social and digital advertising. He consults and runs workshops on B2B marketing and advertising\, including account-based marketing and lead generation. Additionally\, Steve founded the B2B Marketing Breakfast\, a roundtable-style meetup in 4 cities and counting. Steve lives in Milwaukee\, WI\, with his wife and three children.
URL:https://www.amalincoln.org/event/webinar-pick-your-customers-with-account-based-marketing/
LOCATION:Online Event
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