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12:00 pm

Reaching Consumers Across Screens: The Convergence of TV, OTT & Digital Video

October 8 @ 12:00 pm - 1:00 pm
Spectrum Signature Speaker

Key Takeaways: After this session you’ll be able to: -       Identify your multi-platform campaign goals and metrics -       Choose the right engagement strategy based on your target audience -       Generate and activate your media plan across screens Description: As the media landscape evolves, the lines between TV, Streaming, and Digital Video are blurring. Marketers are challenged with reaching […]

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