By Mary Kate Gulick, Vice President of Programming
The results from the Lincoln AMA Membership survey are in. You told us what you wanted — the topics you care about, the insights you’re looking for — and we listened. Here’s what 2014-2015 has in store for you.
You said you want to learn about EMAIL MARKETING.
Register for the August Signature Speaker Program. Jessica Best from KC’s emfluence will be coming in to present “Email Marketing: The Good, The Bad and the WOW, That Kicked A$$!” She’s going to focus on B2B email marketing (because you said you wanted B2B content too), and everyone who has seen her speak is blown away. If you want to improve your open rates and response rates, be there on August 14.
You said you wanted DIGITAL and EMERGING TRENDS.
Got it. In November, Nissan‘s coming in to talk about creating a compelling digital experience. In January, Google is coming to teach us how to harness free data to make better digital marketing decisions. In February, Rob Malcolm from Diageo (think Guinness, Johnny Walker, Jose Cuervo) joining us to talk about digital insights that can transform the state of your brand. In one of our SIGs, we’re going to teach you some straight up code so you can better control all your online properties.
You said you still want to know about SOCIAL MEDIA . . . but not just the basics.
Check. Come to the Signature Speaker Program in October. Amber Bates, the social media director from Harley Davidson will stop by to talk about using SM to widen your brand experience. In March, Jeffrey Rohrs, author of AUDIENCE and VP at ExactTarget will cover marketing strategy in the new era of friends, fans and followers.
You said you wanted to know about STRATEGY and writing a MARKETING PLAN.
We’re on it. Our SkillSchool series is built around strategic planning. In August, we’ll tackle consumer research with Brent Chudoba, VP at Survey Monkey Audience. In the November session, you can write next year’s strategy in 3 hours, led by one of Nebraska’s most successful marketing strategists – Traci Grummert of Complete Nutrition. In February, the award-winning creative team at Agent will break down creative strategy so you can create campaigns with legs. Every session is free for members, and every session will send you away with a solid plan to execute.
And of course, you said you want to learn about CONTENT MARKETING.
Done and done. Hawk Thompson from RazorFish is coming in March to share his experience creating a content strategy for the world’s most hated industry – airlines. Specifically, Delta. After that, HubSpot will join us in June to talk about using content to generate, nurture and convert B2B leads. And capping off our first ever SkillSchool series, Joe Pulizzi, founder of the Content Marketing Institute, will kick off our session with an exclusive live webinar. When he’s done, Katie Kemerling, VP of Content Marketing from Ervin & Smith will walk you through how to create a content marketing plan that’s aligned with your marketing goals.
So there you have it. It’s like you picked the speakers yourselves. Here’s how to take full advantage of one hell of an AMA year:
- Get your Signature Savings Pass now. You’ll save money, and you’ll only have one transaction to expense for the year.
- Register for Skill School. Thanks to the sponsorship from the UNL College of Journalism and Mass Communications, it’s free for AMA members.
It’s going to be an amazing year. Thanks for being a part of it.