Past Events › Round Tables

This is a virtual event. Choosing social media tools can be daunting. There are many vendors, many options, many functions and a lot of what you don’t need. We’ll discuss a system that can help select the right tools for you. Attendees will walk away with tips and recommendations for evaluating tools and a list of vendors currently used and recommended by the Roundtable host and attendees. Please be ready to discuss any social media tools you use, like or…

This is a virtual event. For this nonprofit round table, we are going to break out into small groups and work on developing automated nurturing communications that foster relationships with your donors. Get excited to roll up your sleeves and develop a strategy that you can implement that day (or next week, it is a Friday after all)

Stop thinking in terms of organic and paid social media and start thinking in terms of content and ads. This is a virtual event.Stop thinking in terms of organic and paid social media and start thinking in terms of content and ads. Social is largely pay to play and while there are brands who still hit home runs with truly organic content, it’s becoming a rarity. Content marketing does still work and works well, but marketers need to understand how…

This is a virtual event. No social media plan is complete without a solid measurement strategy. Often, thinking about how to measure your efforts will help focus your strategy and tactics on social media and orient everything toward your goals. But how do you start building a measurement plan? What KPIs are actually valuable to track? How do you answer questions about the value of followers or engagement on social media? The answers to all of these and more await…

Annual Appeals Designed for Success This is a virtual event.   During this session we will walk through data, design and insights to help make your appeal drive incremental donation dollars for your organization.

Details to come! This is a virtual event.Biography:Casey is the Director of Social Media at Swanson Russell, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming, he has worked in science communication, higher education marketing, journalism and photojournalism before coming to SR.The Social Media Round Table is designed for an open discussion, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of…