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EVENTS

  • Upcoming Events
  • Signature Speaker Series
  • Skill School
  • Round Tables
  • 2022 Cropped
  • 2023 Prisms

About Prism Awards

The Prism Awards is AMA-Lincoln’s annual celebration of excellent work from marketers in Lincoln and the surrounding areas.

Each year, an AMA chapter from another city judges award entries from local agencies and corporate marketing teams, identifying winners for sterling awards and the coveted Prism awards. The AMA-Lincoln board and past presidents also select winners of our flagship awards: Corporate Marketer of the Year, Marketer of the Year, Student Marketer of the Year, Dorothy B. Clarke Award, and the next inductee to the AMA Lincoln Hall of Fame.

In the spring, we bring the winners and the greater marketing community together to present the awards and celebrate!

Prism (noun) ˈpri-zəm

Presented by AMA Lincoln.

Award given to the best of the best in the Lincoln marketing community and surrounding areas. Celebrates action-based innovation with measurable results.

See also: noteworthy, fun, event of the year.

Eligibility

The Prisms recognize excellence in marketing in the Lincoln and surrounding communities. Work represented within entries must have been implemented in part during the calendar year prior to the award celebration. You do not need to be an AMA member to submit an entry.

Click Here to Check Out the Categories for 2023!

Judging Criteria

Prism entries are judged by an American Marketing Association chapter selected by AMA Lincoln to review award submissions. The number of points received determines Prism and Sterling winners. Entries must receive a minimum number of points to qualify for a Prism award. Therefore, some categories may have a Sterling award winner and not a Prism award winner. The awards are judged based on your response to the following four areas:

Challenge & Objectives

the primary problem to solve, objectives to meet

What was the core, basic problem the entry needed to solve or address? What was/were the objective(s) to address the situation or challenge? This should be a specific, quantifiable statement. Judges will score on how clearly the challenge is stated and whether the objectives are sound, clear and measurable.

Strategy & Tactics

plans for achieving the goal

Describe the strategic process behind this project/initiative and what tactics or actions were taken to achieve the objectives. Judges will score how well the strategy and tactics relate to achieving the objectives.

Results

measurable success

What measurable results did this entry achieve? Did it achieve the entry’s objectives? It’s extremely important to describe the results in measurable terms to demonstrate the entry’s objectives were achieved. Judges will score on how effective the entry was in producing results that directly tie into the objective(s).

Campaign Elements

Include both physical and digital files of the work to be judged along with your entry.

Note that judging may include both physical and digital files. If your entry wins a Prism or Certificate of Sterling award, the physical files could be displayed at the awards banquet.

Important Dates

January 30 (Monday)

  • Early Bird Closes at Midnight

February 17 (Friday)

  • Entries Close at Midnight

March 27 (Monday)

  • Winners Notified

Entry Submission


Ready to submit?

Enter your submissions below.

AMA Member Submission
Non AMA Member Submission
AMA Student Submission

Venue Details

Join AMA Lincoln as we return to the beautiful DelRay Ballroom in the Lincoln Haymarket on Thursday, May 4, 2023.

VENUE

DelRay 817
817 R St.
Lincoln, NE 68508

TIME

5 – 8 p.m.

DATE

May 4, 2023

 

More information coming in the new year to purchase event tickets.

Questions

Didn’t find the answer you were looking for? Contact us.

Prism Winners from Previous Years

 

2022
Corporate Marketer of the Year: Swanson Russell
Marketer of the Year: Khalilah LeGrand
Student Marketer of the Year: Grant LeMay
Dorothy B. Clarke Award: Whitney Hansen
Hall of Fame Recipient: Katherine Warren
Full List of Prism Award Winners [pdf]
 
2021
Corporate Marketer of the Year: KidGlov
Marketer of the Year: Tyler Thomas
Student Marketer of the Year: Brianna Gable
Dorothy B. Clarke Award: Taylor McElrath and Mandy Peterson
Hall of Fame Recipient: Amy Struthers and Jennifer Schultz
Full List of Prism Award Winners [pdf]
2020
Corporate Marketer of the Year: Nelnet
Marketer of the Year: Angie Kubicek
Student Marketer of the Year: Brianna Gable
Dorothy B. Clarke Award: Nathan Schreiter
Hall of Fame Recipient: Steve Bors
Full List of Prism Award Winners [pdf]
2019
Corporate Marketer of the Year: Bulu
Marketer of the Year: Katherine Warren
Student Marketer of the Year: Whitney Koehn
Dorothy B. Clarke Award: Dylan Wrightsman
Hall of Fame Recipient: Randy Hawthorne
Full List of Prism Award Winners [pdf]
2018
Corporate Marketer of the Year: Simple Strat
Marketer of the Year: Erin Wirth
Student Marketer of the Year: Katie O’Brien
Dorothy B. Clarke Award: Rebecca McNeese
Hall of Fame Recipient: Becky Perrett
Full List of Prism & Merit Award Winners [pdf]
2017
Corporate Marketer of the Year: Lincoln Community Foundation
Marketer of the Year: Abbigail Swatsworth
Student Marketer of the Year: Carly Adams
Dorothy B. Clarke Award: Autumn Hunt
Hall of Fame Recipient: Pam Hunzeker
Full List of Prism Award Winners [pdf]
Full List of Merit Award Winners [pdf]
2016
Corporate Marketer of the Year: Crete Carrier Corporation
Marketer of the Year: Jeremy Stanislav
Student Marketer of the Year: Molly Gruener
Dorothy B. Clarke Award: Ty Westover
Hall of Fame Recipient: Meg Lauerman & Kelley Peterson
Full List of Prism Award Winners [pdf]
Full List of Merit Award Winners [pdf]
2015
Corporate Marketer of the Year: Downtown Lincoln Association
Marketer of the Year: Nia Nielsen
Student Marketer of the Year: Shannon Ronhovde
Dorothy B. Clarke Award: Jennifer Schultz
Hall of Fame Recipient: Dorothy Brazil Clark, Scott Stuckey, Rich Bailey
Full List of Prism Award Winners [pdf]
Full List of Merit Award Winners [pdf]
2014
Corporate Marketer of the Year: National Research Corporation
Marketer of the Year: Kelly Medwick
Dorothy B. Clarke Award: Mary Kate Gulick
Hall of Fame Recipient: Lyn Wineman
2013
Corporate Marketer of the Year: Cornerstone Print & Marketing
Marketer of the Year: Molly Nance
Dorothy B. Clarke Award: Amber Wolff
Hall of Fame Recipient: Rich Claussen
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