Public Relations Counsel – Swanson Russell

June 17, 2024

Company Description

Nebraska-based Swanson Russell is the nation’s leading advertising and branding agency for brands that work and play outdoors. Our crew of big thinkers, go-getters and team players uncover the insights that unleash new possibilities for brands. It’s how we build genuine trust that strengthens over time, it’s how we MAKE BELIEF in the brands we represent. It starts internally with a culture of camaraderie and believing in each other, regardless of beliefs or backgrounds. We are real people who are passionate about making a difference. If that sounds like you, apply today.

Job Description

We are looking for a talented Public Relations professional in Lincoln or Omaha, NE who has the ability and desire to craft compelling copy, connect with the media and communicate through appropriate channels. The Public Relations Counsel advises clients on strategic public relations issues and plans, manages and implements public relations programs including media relations, influencer/content creator relations, and special events. This person must have the motivation and desire to learn all about clients, their industries and their audiences. They will generate top-quality public relations materials – press releases, white papers, articles, talking points and more – and they will also represent clients/agency at industry functions. The right person will be very organized with energy and enthusiasm to burn and a make-it-happen mindset. Relationship-building skills are important to work with fellow account team members as well as clients and target audiences. The ideal candidate also will be able to adapt their PR skills to different industries when necessary.


Writing skills are crucial to effectively communicate information presented in content-driven communications, press releases, feature articles, speeches, newsletters and miscellaneous correspondence. Must have the ability to think strategically when developing public relations plans. Experience with influencer relations and the growing use of AI would be very advantageous. Experience in the industrial/heavy equipment and power generation industries would also be a plus, but it is not required. A four-year degree in journalism, public relations or a related field and a minimum of 5 years of experience is preferred; an additional 4 years of experience in a related field may be substituted in lieu of degree.

Please submit 2 – 3 writing samples or a link to your online portfolio to be considered.