Marketing Automation Specialist – NBS

Jul 11, 2022

The Marketing Automation Specialist helps enable the operation of our automated marketing platform (Salesforce Pardot), including building and supporting standard programs such as email communications, lead capture, lead nurturing, and integration with CRM. The specialist will work with the marketing team to implement marketing automation best practices and execute marketing campaigns and client communications. The specialist will also support the onboarding and training of associates onto the platform as needed.

Nelnet is a student loan servicer that’s grown into a real estate investor and software provider. But that’s just the beginning. With 7,500 associates and growing, we take our business wherever superior customer experiences and ingenuity are needed.

The perks of working at Nelnet go beyond our benefits package. When you join the Nelnet team, you’re part of a community invested in the success of each individual. That support comes through in our work, as we are united by our mission of creating opportunities for people where they live, learn, and work.


Job Responsibilities

  • Work with Marketing Team and business stakeholders to plan, build and execute email communications, marketing automation campaigns, and nurture programs in a flexible and timely manner that meets business objectives.
  • Monitor, analyze and report on critical metrics, including email marketing results and engagement, through the customer journey.
  • Implement best practices for outbound and inbound marketing, content marketing, lead scoring, lead nurturing and data hygiene.
  • Document processes, including workflow and QA testing, to improve efficiency and reduce risk of human error.
  • Support the implementation of test strategies, including AB multi-variant testing, to drive qualified traffic and revenue-building activities, ensuring maximum profitability.
  • Understand and maintain responsive email and landing page templates that meet standards and are cross-browser compatible.
  • Build and send emails including layout, design, content, messaging, review and segmentation, and list management.
  • Work with corporate email team to understand and implement best practices for deliverability, sender reputation, as well as CANSPAM and other regulatory procedures.
  • Work with creative and digital teams to update and/or develop templates and workflows as needed.
  • Provide training and documentation for new and existing users.



Bachelor’s Degree or equivalent (Marketing or Advertising preferred).



  • 1-3 years marketing experience, specifically working with a marketing automation or email delivery platform.
  • Marketing automation or email delivery experience (Pardot and Salesforce experience preferred).


Competencies – Skills/Knowledge/Abilities

  • Intermediate knowledge of HTML and CSS.
  • High level of verbal and written communication skills.
  • Strong organization and analytical skills.
  • Attention to detail.
  • Ability to perform a high volume of tasks in high pressure environment.
  • Wide degree of creativity.
  • Quick to learn and strong problem solving skills.
  • Welcomes constructive feedback.
  • Excellent customer service skills.
  • Ability to work independently or in a group.


Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits: LINK.

Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance.

Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or


Nelnet is a Drug Free and Tobacco Free Workplace.