Director of Marketing and Communications – Peru State College
POSITION: Director of Marketing and Communications
STARTING DATE: May/June 2022. Consideration of applications begins immediately and will continue until the position is filled.
SALARY: Salary Mid to high $70’s DOQs. Excellent benefits package.
Peru State is an exciting college that is launching new innovations and tackling new challenges. We are looking for someone to tell our stories, be our voice, be our face, and make sure the world knows what we are up to.
The Director of Marketing and Communications is the chief communications strategist responsible for the planning, management, coordination, and creation of all College marketing, branding, and public/media relations efforts aimed at growing enrollment, enhancing knowledge and support of the institution, and elevating the College’s stature in Nebraska and the region.
RESPONSIBILITIES: Reporting to the President, the Director will develop, implement, and evaluate an annual strategic marketing and communications plan in consultation with diverse College stakeholders, with goals that include growing the College’s enrollment, improving student retention, increasing brand awareness and reputation throughout Nebraska and the region, strengthening the College’s relationships with the community, and promoting awareness of opportunities available at the College. They will consult with the senior leadership team on matters affecting the College’s pubic profile, work with vendors to implement initiatives identified in the strategic marketing plan, and work with the Vice President for Enrollment Management and the Director of Admission to create and deploy marketing initiatives to support recruitment and retention strategies for a growing and diverse student body.
The Director will also regularly research and write news stories and disseminate them to appropriate media to raise Peru State’s public profile throughout Nebraska and the region, and they will coordinate the production of news stories, event coverage, news releases, newsletters, and various other publications and coverage designed to promote the Peru State brand and positive public relations.
In addition, the Director will work with the President’s Office and Cabinet to create and update a comprehensive crisis-communication strategy. When appropriate, they will implement the strategy and lead the College’s crisis-management communication efforts, serving as the primary spokesperson for the College.
They will supervise the administration of the College’s website, ensuring that it is continually up to date, engaging, and well aligned with the marketing priorities of the College. They will supervise and maintain the College’s and the President’s social-media presence, ensuring a steady stream of engaging, attractive, and positive messages that align with the College’s marketing priorities. And they will build and maintain strong, positive relationships with key media outlets in the region, to improve the quantity and quality of coverage of Peru State. The Director will also coordinate special events and perform other job-related duties as assigned.
QUALIFICATIONS: Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, or related field required. Master’s degree preferred. Must have excellent written and verbal communication skills. Thorough knowledge of principles and methods of planning and conducting a comprehensive marketing and public relations program is required, as is a minimum of five years of successful management experience in working and communicating with multiple publics. Must be able to serve as a poised, positive, articulate, and professional institutional spokesperson. Must hold a strong appreciation for the value that diversity, equity, and inclusion bring to a College community and the ability to work positively and collaboratively with people from all backgrounds. Must possess a high level of competency with best practices in strategic marketing, social media marketing and advertising, website design and function, publication design, and related areas. Must be able to work on multiple tasks under deadline pressures with little to no supervision. A high degree of initiative, creativity, energy, and drive is essential, and experience developing strategic marketing plans is strongly preferred.
APPLICATION PROCEDURE: An employment application is available on our website at www.peru.edu. Must submit the completed application plus letter of interest and resume.
This position is subject to veterans preference. Offers of employment will be conditional upon satisfactory results of a background check.
GENERAL INFORMATION: PSC’s “Campus of a Thousand Oaks,” an arboretum campus, is nestled in the hills of historic southeast Nebraska. The state’s first and oldest college, Peru State offers a unique mix of innovative online and traditional classroom undergraduate and graduate programs, including online graduate degrees in education and organizational management. PSC is a member of the Nebraska State College System. For more information, visit www.peru.edu or call 1-800-742-4412.
PSC is an equal opportunity institution. PSC does not discriminate against any student, employee or applicant on the basis of race, color, national origin, sex, sexual orientation, gender identity, disability, religion, or age in employment and education opportunities, including but not limited to admission decisions. The College has designated an individual to coordinate the College’s non-discrimination efforts to comply with regulations implementing Title II of the Americans with Disabilities Act, Titles VI and VII of the Civil Rights Act, Title IX, of the Education Amendments of 1972, the Age Discrimination Act of 1975, and Section 504 of the Rehabilitation Act. Reports regarding discrimination or harassment may be directed to the following Compliance Coordinator. In addition, inquiries regarding non-discrimination policies and practices may be directed to the Compliance Coordinator: Ms. Eulanda Cade, Peru State College, Administration Building, Room 312, PO Box 10, 600 Hoyt Street, Peru, NE 68421-0010, (402) 872-2230 email@example.com