Signature Speaker Program | Why Authenticity Matters More than Ever in a Hyper-Curated Age
Christopher Kingsley, Chief Creative Officer, Firespring
Whether we’re communicating on behalf of our firm, our clients, or even for our personal media, the need to remain authentic is more important than ever. Everyone is constantly subjected to highly curated messaging throughout their day and we have all come to expect more from the brands and people with whom we interact and those we follow online and IRL. This veneer of artifice has left most of us highly skeptical and searching for authenticity as we attempt to make real connections with things that matter to each of us.
This presentation will shed light on some key strategies to find your authentic voice, remain true to the core of who you and your organization are, provide some practical examples from real world sources, and examine the range of consequences for not having a solid and consistently authentic approach to your communication.
1. The #1 Rule for remaining authentic across all your channels
2. How to avoid the top authenticity mistake that most organizations make
3. The best approach to conflict on your channels to ensure you are always reflecting the best of you and not just “best practices.”
About the Speaker
Christopher Kingsley has almost 20 years of experience in digital strategy, production and development and currently serves as the CCO at Firespring. His background includes ACD at Archrival, entertainment at Club Med, private banking at Morgan Stanley, and founder of immersive media company Roundus and internationally award-winning digital agency 42, which merged with Firespring in 2015.
During his career, Christopher has focused on creative strategy, producing cutting-edge immersive interactive media, digital advertising and educational technology for iconic and enduring brands Disney, Adidas, Cessna, Cargill, Honeywell, General Electric, Red Bull, Western Union, Union Pacific and The United States Military Academy at West Point. He studied Management at The Wharton School of Business at University of Pennsylvania.
Christopher and his wife Jasmine (General Counsel at Hudl) live in Lincoln with their 2-year-old son, Alexander and their English Bulldog, Theo.