Signature Speaker Program | How To Leverage Your Business Online: Just Google It!
Matthew Bergh, Programmatic Account Strategist
After helping major brands from Land Rover to William Sonoma strategically utilize digital marketing over the past 7.5 years, join Googler Matthew Bergh (UNL ‘10) explain how to use Google tools and products to successfully launch any initiative.
Matthew will break down the current digital landscape through his wild yet true story of going from a Cornhusker to a Googler. Be prepared for a candid discussion on search, analytics, and the G Suite.
So be prepared to discuss your company and bring your questions because there will, of course, be Google swag.
Key Take Aways:
1. The digital world is not as big as you think it is
2. Data will always be your best friend
3. If you think you are a programmatic expert -- think again -- this part of the advertising world will never stop changing
More about Matthew
Matthew Bergh is a native North Dakotan (don’t make fun of his accent) who graduated from COJMC in 2010. After a co-op with Microsoft conducting user experience, he joined Google in 2011 to join their first Agency Development team in Ann Arbor, Michigan. For the past 4.5 years, Matthew has been a part of the Programmatic Account Strategy Team at Google helping guide media traders as the programmatic landscape continues to rapidly evolve.