Signature Speaker Program | Marketer and Corporate Marketer of the Year

Thursday, July 19, 2018
11:45 am1:00 pm
Speedway Motors Museum of American Speed | 599 Oak Creek Drive Lincoln, NE 68528

Erin Wirth, Marketer of the Year
Simple Strat, Corporate Marketer of the Year

Join us as we hear from this year's AMA Lincoln Marketer and Corporate Marketer of the Year!

Tourism Marketing: Leading Travelers to Nebraska’s Hidden Gems

Erin found her niche in the marketing field in experiential marketing. During the last 8 years, she has developed innovative experiential marketing programs for the University of Nebraska and Nebraska Tourism. Through developing unconventional ways to overcome marketing challenges, Erin’s work has impacted the fields of health and wellness marketing and tourism marketing.

During this presentation, Erin will discuss her current program, the Nebraska Passport, a travel program that has fascinated both Nebraskans and out-of-state travelers. This unique program has greatly impacted Nebraska’s economy by driving traffic to Nebraska’s lesser known tourism destinations.

Key Take-Aways:

- 3 tips for designing an effective experiential marketing program
- 3 ways to use “brand ambassadors” to reach program goals
- 2 examples for how to assess the success of an experiential marketing program

About Erin:
Erin has worked in program development and marketing for Nebraska Tourism, the University of Nebraska, Gateway Mall, and Fiserv. She was named one of "Lincoln's 20 Under 40: Young Professionals Making a Difference" due to her professional achievements and community involvement. Erin has held leadership positions in several non-profit organizations that work to improve the lives of Nebraskans, including serving on the Lincoln AMA board. She has won 14 awards for excellence in marketing and public relations from the American Marketing Association and the Public Relations Society of America.

Small Team, Big Impression: How to Make Your Content Go Further

“We see your stuff everywhere!”

We love hearing this from potential clients, and we’ve heard it often over the past year. Many people within our target audience assume we’re spending our days creating boatloads of content – but that’s not quite true. Like many marketing teams in Lincoln, we’re a small group being pulled in many different directions and there’s not always enough time to create new content.

We had to learn how to get the most out of every piece of content we create. Now, we want to share what we’ve learned. Join CMO, Tyler Sprunk, for a discussion about specific tactics you can start using today to get more from the content you work so hard to create.

Key Take-Aways:
- Content production process tips and tricks to increase efficiency and maintain consistency
- How to repurpose your content to make a little bit of effort go a long way
- How to use your content to generate leads and revenue for your business

About Tyler:
Tyler Sprunk, is the CMO at Simple Strat, the marketing agency for companies serious about growth. In his role there, Tyler helps companies develop powerful marketing strategies and leverage technology, creativity, and data to drive growth. Tyler also serves President-Elect of the Lincoln chapter of the American Marketing Association and cofounded, a company that provides affordable websites to small businesses. He’s a nerd for all things marketing and loves teaching, learning, and connecting with other marketers and entrepreneurs.

Please help us thank our sponsor who provided our Board of Directors a team building experience to kick off the new fiscal year: Doane

Please help us thank Runza for sponsoring this event's meal:

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