Signature Speaker Program: How to create marketing Campaigns that Stand Out.
Alexa Hubley, Marketing Manager, CXL Institute
When you launch a content marketing campaign well...it pops! But aligning all your activities, tactics
and assets in a way that's tailored to a prospect's specific stage in the buyer's journey is no easy feat.
In this session, Alexa will give you strategies for launching successful, full funnel content marketing
campaigns and a framework that’ll keep your visitors coming back for more.
Key Points + Take Aways
-A repeatable, easy-to-use framework for building marketing campaigns that pop.
-How to use research, experimentation and data to execute an effective content marketing campaign
-Lessons from a real content marketing case study you can apply right away.
About the Speaker
Alexa Hubley is an international speaker and marketing strategist at Help Scout. She thrives on
building full-funnel marketing campaigns and specializes in using scrappy, creative segmentation
tactics to drive brand awareness, growth and retention. Her objectives in marketing are a direct
reflection of her personality: always striving to optimize and grow in order to crush her goals.
Alexa has spoken on marketing strategy at many notable international conferences, including CXL
Live, Pulse, Digital Elite Camp, SearchLove and Unbounce's Call to Action Conference.