Thank you to everyone who attended the 11th annual Lincoln AMA Prism Awards ceremony on May 1, 2014. It was a brilliant success.
Those who received a Merit or Prism award are listed below. To view artwork for the entries that was displayed at the ceremony, please click here.
To order a duplicate award, please click here.
A special thank you to all of the sponsors who contributed to this year’s Prism ceremony:
- Cornerstone Print & Marketing
- Eagle Group
- Elayne Woods Photography
- Firespring
- Grand Illusions
- KidGlov
- Nanonation
- Sign Solutions
- TELCOR
- Transformation Marketing
- University of Nebraska-Lincoln
- Vision Exhibits
2014 PRISM AWARDS:
Marketer of the Year
Kelly Medwick, Nebraska Children and Families Foundation
Corporate Marketer of the Year
National Research Corporation
Lincoln AMA Excellence (Hall of Fame) Award
Lyn Wineman
Dorothy B. Clark Award
Mary Kate Gulick
Marketing Maverick
These awards recognize outstanding and innovative marketing achievement, marketing plans and single product or project marketing strategies.
Small Business
Prism – KidGlov for “KidGlov”
Large Business
Merit – KidGlov for “MembersOwn Credit Union”
Nonprofit
Merit – KidGlov for “Lincoln Lutheran Schools Association”
Marketing Research
This category recognizes excellence in qualitative and quantitative research plans, execution and results.
Large Business
Prism -- Swanson Russell for “E-Z-GO Customer Satisfaction Measurement”
Marketing Campaign
This category recognizes the success of a completed or in-progress campaign. We have multiple subcategories and award recipients.
MARKETING CAMPAIGN - B2B MARKETING:
Small Business
Merit – Firespring for “End of Year Scratch Ticket”
Prism – Firespring for “Operation: Nonprofit”
Large Business
Prism -- Duncan Aviation for “Hero”
MARKETING CAMPAIGN - CONSUMER MARKETING:
Large Business
Merit -- Swanson Russell for “Chromis Launch”
Prism -- Swanson Russell for “Designer Debit Checking Campaign”
Nonprofit
Merit – KidGlov for “Lincoln Lutheran Schools Association Marketing Campaign”
Prism -- Lied Center for Performing Arts for “Lied Center Season Ticket & On-Sale Campaigns”
MARKETING CAMPAIGN – PRODUCT LAUNCH:
Small Business
Merit – Firespring for “Printer's Plan Integration”
Prism – KidGlov for “Chez Hay”
Large Business
Prism -- Swanson Russell for “Vanguard 810cc Engine”
FOR MARKETING CAMPAIGN – DIGITAL MARKETING:
Non-Profit
Prism – UNL University Communications for “Hixson-Lied College of Fine and Performing Arts Marketing Campaign”
Guerrilla Marketing Campaign
This category recognizes unconventional marketing that achieved maximum results from minimal resources.
Small Business
Prism -- SCORR Marketing for “HR Recruitment Campaign.”
Non-Profit
Merit – UNL University Communications for “#UNL24 - Seize the Day, Share Your Story”
Prism -- Nebraska Financial Education Coalition for “Money Smart Week”
Direct Marketing
This category recognize the use of direct marketing to send its messages directly to consumers and it’s focused on driving purchases that can be attributed to a specific call-to-action.
DIRECT MARKETING: PRINT PIECE OR 3D PIECE
Small Business
Merit – Firespring for “End of Year Print Campaign”
Large Business
Prism -- Union Bank & Trust for “MyStyle Checking High School Student-Parent” mailing
DIRECT MARKETING: EMAIL NEWSLETTER SERIES
Large Business
Merit -- Union Bank & Trust for “Be Fancy Auto Loan Campaign”
Prism -- Duncan Aviation for “Duncan Intelligence”
Website Design
These awards recognize a superior website project that exhibits current and best practices in design and functionality.
Small Business
Merit -- Transformation Marketing for “transformationmarketing.com”
Prism – KidGlov for “kidglov.com”
Large Business
Merit – Hurrdat for “CapitalMOM website design”
Prism – KidGlov for “MembersOwn Credit Union website design”
Non-Profit
Merit -- UNL University Communications for “Hixson-Lied College of Fine and Performing Arts website”
Prism -- Nonprofit Hub for “Nonprofit Hub website redesign”
Social Media
This award recognizes the outstanding use of social networks, blogs, virtual events and podcasts to create and sustain marketing messages.
Small Business
Merit – KidGlov for “KidGlov social media”
Large Business
Merit – Swanson Russell for “Chromis Social Media Launch”
Two Prism winners -- Union Bank & Trust for “Harlem Shake with a Philanthropic Twist social media” and Crete Carrier Corporation for “their Facebook marketing”
Nonprofit
Merit – UNL University Communications for “#UNLMoveIn Pinterest contest”
Prism – Nebraska Children and Families Foundation for “Nebraska Child blog and social campaign”
Mobile Media
This award recognizes the effective use of mobile technology to drive marketing initiatives.
Small Business
Merit – Duncan Aviation for “Duncan Aviation Unlike Any Other App.”
Prism – Outpost12 Studios for “VisualAwesome App.”
Integrated Public Relations and Marketing Communications
This award recognizes excellence in leveraging PR and traditional marketing tactics to create awareness and visibility.
Small Business
Merit – KidGlov for “Leadership Resources Integrated Public Relations/Marketing Communications”
Prism – KidGlov for “KidGlov Integrated Public Relations/Marketing Communications”
Large Business
Merit – Swanson Russell for “Vanguard 810cc Engine Launch”
Nonprofit
Merit – SCORR Marketing for “KPS Prop A Campaign”
Prism – Nebraska Children and Families Foundation for “LB 216 Public Relations Campaign”
Corporate Identity
This category honors exceptional work related to company name, logo design and corporate identity standards.
CORPORATE IDENTITY/BRANDING
Small Business
Merit – KidGlov for “KidGlov Corporate Identity”
Large Business
Prism – Swanson Russell for “Union Bank & Trust Corporate Identity Redesign”
Nonprofit
Merit – Union Bank & Trust for “EventLNK - Lincoln's Event Connection Group”
CORPORATE IDENTITY – LOGO
Small Business
Merit – Transformation Marketing for “Golden Oak Renovations Logo”
Prism – KidGlov for “Chez Hay Logo”
Large Business
Merit – Swanson Russell for “Vanguard 810cc Engine Launch”
Prism – Union Bank & Trust for “Catalyst Logo & Branding”
Nonprofit
Prism - SCORR Marketing for “Nebraska Wine and Grape Growers Association Logo”
Advertising
These awards honor creativity, excellence and strong results from paid, one-way communication. The advertising category is divided into a number of sub-categories.
NEWSPAPER
Large Business
Prism - Swanson Russell for “Designer Debit Mustache Print Ad”
Nonprofit
Merit - Madonna Rehabilitation Hospital for “Madonna Newspaper Ad – Owen”
MAGAZINE
Large Business
Prism - Crete Carrier Corporation for “Beyond Comparison”
RADIO
Large Business
Merit – KidGlov for “MembersOwn Credit Union Advertising”
Prism - Swanson Russell for “Designer Debit Mustache Radio Ad”
TV
Small Business
Merit - Transformation Marketing for “Transformation Marketing Ad”
Large Business
Prism - Swanson Russell for “Runza TV: Pride”
Special Events
These awards recognize excellence in the strategy and execution of promotional events.
Small Business
Merit – TELCOR for “2013 TELCOR User Group Meeting”
Prism – KidGlov for “Leadership Resources Special Event”
Large Business
Merit - Gateway Mall for “Gateway to Glory”
Prism - National Research Corporation for “International Patient-Centered Care Symposium”
Nonprofit
Merit - Madonna Rehabilitation Hospital for “65th National Amputee Golf Championship”
Prism - Union Bank & Trust for “El Centro's Wine! Chocolate! Tango!”
Collateral
These awards recognize excellence in print collateral.
Small Business
Merit - Transformation Marketing for “Transformation Marketing Brochure”
Prism – TELCOR for “Point of Care Product Brochure”
Large Business
Merit - SCORR Marketing for “Orthman Branded Folder & Inserts”
Prism - Swanson Russell for “2014 SCUBAPRO Catalog”
Nonprofit
Merit - Volunteer Partners for “Volunteer Partners Brochure”
Prism - Madonna Rehabilitation Hospital for “Madonna Calendar”
Video
This category recognizes outstanding documentary and feature videos not used for paid advertising as well as video that incorporates animation or motion graphics as main components.
ANIMATION/MOTION GRAPHICS
Small Business
Prism - Three Pillars Media for “Pickit Promotional Video”
Large Business
Merit - Crete Carrier Corporation for “Beyond Comparison”
Prism - Crete Carrier Corporation for “Crete Carrier Seven Principles”
FEATURE, DOCUMENTARY OR MARKETING VIDEO
Small Business
Merit - Three Pillars Media for “Ground Logic-Pathfinder Update”
Large Business
Merit - Transformation Marketing for “Papa John's YouTube Campaign”
Prism - Duncan Aviation for “Global Paint Timelapse Video”
Nonprofit
Merit - University of Nebraska - Lincoln, University Communications for “UNL HLCFPA Video”
Prism - Nebraska Alumni Association for “Nebraska Alumni Association Brand Identity Video”
Trade Shows
This category recognizes excellence in trade show booth displays.
Small Business
Prism – TELCOR for “New Booth Displays”
Large Business
Merit – Vision Exhibits for “LI-COR Biosciences Exhibit”
Prism – Union Bank & Trust for “Husker Harvest Days Event Display”
Marketing Department of One
This recognizes outstanding marketing work by a professional who does not have other in-house or agency support to create and implement marketing plans.
Prism – UNL Student Money Management Center
Student
This category recognizes outstanding work by college students enrolled in a Nebraska higher education institution.
Merit – University of Nebraska - Lincoln, ADPR Campaigns - Rebel Alliance for “The Fuzzin Facts”
Prism – University of Nebraska - Lincoln, Advertising & Public Relations for “Growing Our Farmers' Future”
