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October 2020
Social Media Round Table: Paid Content vs. Ads and How They Work Together
Stop thinking in terms of organic and paid social media and start thinking in terms of content and ads. This is a virtual event.Stop thinking in terms of organic and paid social media and start thinking in terms of content and ads. Social is largely pay to play and while there are brands who still hit home runs with truly organic content, it’s becoming a rarity. Content marketing does still work and works well, but marketers need to understand how…
Find out more »October Marketing Power Hour with Scott Seidewitz
This is a virtual event co-hosted with AMA Omaha Beware the Voice of the Customer —Applied Neuroscience Tells Us What Really Drives Behavior Your customers are lying to you. They don’t mean to. In fact, they don’t even know they’re doing it. They just don’t know why they do things, so their brains make things up. It’s one of the biggest problems in marketing, and it’s time to solve it. Join marketing leader, innovator and contrarian Scott Seidewitz as he…
Find out more »November 2020
Signature Speaker Series with Mollie Young: Winning the Name Game
Winning the Name Game – How to Create Unforgettable Names (even during a Crisis like COVID-19) This is a virtual event.Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create Unforgettable names. It doesn’t matter if you are naming a healthy snack, a toothpaste, a car, a financial technology or even a new company, creating a great name is imperative in today’s competitive…
Find out more »Social Media Round Table: Building A Measurement Plan
This is a virtual event. No social media plan is complete without a solid measurement strategy. Often, thinking about how to measure your efforts will help focus your strategy and tactics on social media and orient everything toward your goals. But how do you start building a measurement plan? What KPIs are actually valuable to track? How do you answer questions about the value of followers or engagement on social media? The answers to all of these and more await…
Find out more »Virtual AMA Chapter Happy Hour: Lincoln & Omaha
AMA Lincoln and AMA Omaha are partnering this month for a virtual happy hour! AMA Lincoln and AMA Omaha are partnering this month for a virtual happy hour! This is a great opportunity to meet new people and expand your network with marketing professions. Potential topics include:· Questions regarding membership· Membership benefits· How to navigate the newly designed national AMA website· Getting involved and networking opportunities Be sure to bring a drink!This is a virtual event.
Find out more »RESCHEDULED Nonprofit Round Table: Annual Appeals Designed for Success
Annual Appeals Designed for Success This is a virtual event. During this session we will walk through data, design and insights to help make your appeal drive incremental donation dollars for your organization.
Find out more »December 2020
Engaging Gen Z in the Commoditized Industry of Financial Services
Banks and credit unions are a commodity and viewed as less differentiated than a bar of soap. So how does one create a brand strategy that differentiates them in a sea of sameness and engage with a new audience? Learn how one local credit union researched, planned and built a brand strategy to engage Gen Z and capture this coveted audience. Together, Sean Heyen and Katlynn Pyatt will walk you through the business challenge that needed to be addressed, how…
Find out more »Social Media Round Table: Pulling Off A “Live” Event
Details to come! This is a virtual event.Biography:Casey is the Director of Social Media at Swanson Russell, a full-service agency with offices in Lincoln and Omaha. Originally from Wyoming, he has worked in science communication, higher education marketing, journalism and photojournalism before coming to SR.The Social Media Round Table is designed for an open discussion, covering all aspects of social media. This Round Table offers the opportunity to exchange ideas and knowledge with other professionals who realize the power of…
Find out more »Virtual Midwest AMA Holiday Hangout
Join marketing pros from across the Midwest for a Holiday Happy Hour! Break out your favorite ugly sweater, mix up some festive sips, and load up your best party background. This free virtual shindig will be swingin’! Cool cats from these chapters are ready to join AMA Lincoln to hang out: AMA Madison AMA Milwaukee AMA NE Wisconsin AMA Iowa AMA Omaha AMA Minnesota Zoom information will be sent out the week of the event; please be sure to check…
Find out more »January 2021
Signature Speaker Series with Clint Runge: The State of Youth Culture
This is a virtual event. A look at how Gen Z will impact 2021 2020 hit a lot of communities hard. Often overlooked in the conversation are young adults whose big moments were disrupted in profound ways. Yet, their impact in changing industry practices, brand expectations and politics has set up a wave for 2021 to see even more Z-centric adaptations. Trying to stay on top of it all can be overwhelming if organizations are focused on “what’s the latest…
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