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September 2019
Five Pillars of a Powerful Brand by Bill Black, CMO of Scooter’s Coffee
The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Get ready to explore what truly makes a brand powerful. Together, we will challenge the conventional wisdom of "who" owns a brand and share stories of how brands are like people and people are like brands. During this presentation, you'll see that brands are emotional and rational; they make -…
Find out more »October 2019
AMA Agency Party @ Simple Strat
In honor of Marketing Week, we're putting on our first Agency Party! AMA Lincoln is launching a new series of events designed to celebrate you, foster relationships, and better connect Lincoln's agency and in-house marketers. Join us for our first Agency Party at Simple Strat's offices in the Haymarket!Simple Strat will be providing beer, wine, snacks and a great time in their new office.Agency Parties are free for AMA members to attend and $10 for non-members - all attendees must…
Find out more »‘The Yoga of Marketing Strategy’ told through 3 Award-Winning Campaigns by Katherine Warren, VP of Operations at KidGlov
The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. What do tree pose and marketing tactics have in common? A lot more than you might think. In this presentation, Katherine will lead you through 3 very different campaigns: one nonprofit, one advocacy and one retail; and how flexible, yet focused, marketing strategy led to enlightened results. From campaign concept,…
Find out more »Cropped – The Ultimate Live Design Challenge, Presented by Skyline TradeTec
AMA Lincoln is bringing back the most thrilling graphic design challenge the Midwest has ever seen! AMA Lincoln is bringing back the most thrilling graphic design challenge the Midwest has ever seen! Modeled after the hit TV show, Chopped, top designers in Lincoln will compete against one another in this live challenge, emceed by the one and only Randy Hawthorne. FOUR DESIGNERS - THREE ROUNDS - ONE CHAMPION In each round, designers will attempt to create the best design possible…
Find out more »October SkillSchool: Content Strategy Best Practices
If you work in social media marketing or are responsible for social media communication, you're likely always “on” and always on the go. From creating killer content, engaging with your audience, attending events, answering DMs to staying on top of the latest trends and dealing with trolls, there is very little downtime. Not to mention, you are also responsible for accomplishing and measuring your social success. I’ve been in your shoes and social media can be overwhelming, but it doesn’t…
Find out more »November 2019
Using an Online-Only Business Mindset by Chris Leone, WebStrategies, Inc.
In this changing world of technology and consumer choices, all industries may soon compete with online-based, technology-rich solutions that offer customer experiences. To stave off these new competitors, industries need to rethink their marketing approach and how they hold their people, vendors and campaigns accountable. Join us as we navigate through difficult, yet thought-provoking questions that will change how we view competition and better prepare ourselves for the future. As President of WebStrategies Inc., Chris is responsible for leading all…
Find out more »December 2019
Slacktivism: Cause Marketing in 2020 by Clover Frederick
The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Slacktivism - The self-deluded idea that by liking, sharing, or retweeting something you are helping out. (Urban Dictionary). Can businesses really make a profit and make a difference? Learn about Cause Marketing for companies big and small: how and why they should support causes as a good business and marketing…
Find out more »January 2020
Harnessing the Power of Video Marketing in 2020 by Ali Schwanke
The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. According to Social Media Today, up to 72% of consumers prefer learning about a product or service from a video. Plus, 88% of video marketers reported that video gives them a positive ROI! So, how do you put the power of video marketing to work – especially if you’re not a…
Find out more »January Round Table: “The Power of the Meme” with Bri Prai
It’s no secret memes have completely taken over Facebook. They’re fun, eye catching, relatable posts that users love to share. Deciding if they’re right for your business Facebook page can be a challenge. How can you leverage the power of the meme for your business to drum up some engagement? Should you make your own or share others? What can you do with that engagement spike? Join us for lunch to chat about how you can harness the power of the meme.…
Find out more »February 2020
Love Makes a Marketer’s World Go Round by Jay Wilkinson of Firespring
The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Love is what makes good brands great, and great brands timeless. And love is what makes any work environment thrive. People who feel loved, seen and heard are loyal, committed team members. It's due time that marketers put some love both into their strategy and their cubicles. It's time to…
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