Past Events

This session will get you started with a good foundation on planning content for 2021.This is a virtual event.It’s a new year and you’ve likely made some resolutions around your social media programs and content. This session will get you started with a good foundation on planning content for 2021, applying trends to your content strategy and using a system to take the stress out of your content planning and execution.Biography:Casey is the Director of Social Media at Swanson Russell,…

During this session, Spectrum Reach will take you step by step on how to develop a creative plan and create content in our “new normal.”This is a virtual event.Takeaways:Developing and defining an objective to guide your creativeThe importance of catering your creative to the platformDelivering impactful messaging that reflects your market’s New Normal Speaker BioCherri Ellis is a National Creative Strategy Director for Kernel, the internal agency of Spectrum Reach. Her team of strategists and creative professionals provide data-based insights…

This session will get you started with a good foundation on social writing and scheduling.This is a virtual event.Writing social media copy that is audience-centric and provides value is one key to success in content marketing. Appropriate timing of that content is another key. Attendees to February’s round table will learn a few strategies for writing strong social media copy and additional strategies around how to appropriately schedule or place content. As always, we hope for a lively discussion and…

During this session, Russ Klein will go over the new frontier of brand-building: Experience design.This is a virtual event.Event DescriptionAgencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If…

This session will get you started with a good foundation on building social media target audiences.This is a virtual event.Knowing your audience is one of the most important components of a strong marketing communications plan. On social media, it’s a requirement. In this roundtable, we’ll discuss techniques to building strong social media target audiences including topic such as:Interest audiences vs Custom audiencesHow to use first-party dataPixels, what are they and how they’re changingThe importance of testing and optimizingAs always, we…

In this session, we’ll take on a big marketing problem, and as a group, brainstorm and try to find a solution.This is a virtual event.What’s on your mind? What marketing challenge are you facing? Once a quarter we’ll take on a big marketing problem, and as a group, brainstorm and try to find a solution.To submit questions or topics of interest email Nia Nielsen at nia.nielsen@gmail.com.Present the question or come to the table to provide advice or direction. Either way,…

This new roundtable with Alex McChesney will focus on a storytelling Q&A session.This is a virtual event.About the EventHow do I discover my nonprofit’s story?What are the easiest and most effective ways to start using storytelling in my marketing?Why is telling my story so important?How do we create a story that our audience will care about?These are just some of the questions we have heard nonprofits ask about using storytelling in their marketing plan.Guide the conversation in this interactive Q&A…

During this session, Luke Goetting will talk about "How To Maximize Your Impact in 2021 Online Events & Meetings."This is a virtual event.About the EventPresentation expert Luke Goetting will share virtual strategies for: ❖ PLANNED PRESENCE Be strategic about how your speakers appear on-camera! Break from the "hunched over laptop" norms and evaluate how standing, gesturing and eye-contact can help your speakers establish stronger connections with virtual attendees. ❖ DYNAMIC CONTENT Maximize alignment between what your speakers have to say…