Past Events › AMA SkillSchool

In this changing world of technology and consumer choices, all industries may soon compete with online-based, technology-rich solutions that offer customer experiences. To stave off these new competitors, industries need to rethink their marketing approach and how they hold their people, vendors and campaigns accountable. Join us as we navigate through difficult, yet thought-provoking questions that will change how we view competition and better prepare ourselves for the future. As President of WebStrategies Inc., Chris is responsible for leading all…

The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch.  Slacktivism - The self-deluded idea that by liking, sharing, or retweeting something you are helping out. (Urban Dictionary). Can businesses really make a profit and make a difference? Learn about Cause Marketing for companies big and small: how and why they should support causes as a good business and marketing…

Kick off your mastery of brand with a crash course into modern brand-building disciplines, definitions, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard, and the fundamentals to navigate the shift from marketing to mattering. Speak the language of brand to discuss, defend, and fully participate in branding. Command the methods for collaboration, brainstorming, and disruption. And start expanding your professional network with your fellow brand-masters-in-the-making. Three Key Learning Objectives To raise…