Learn how to build a solid, effective marketing plan!
This year, AMA Lincoln is launching a 4-part SkillSchool series focused on building a marketing plan. In each 3 hour session you will learn in-depth how to create a marketing plan, starting with creating a marketing strategy.
SkillSchools are free for AMA Members and current UNL COJMC grad students, and $50/class (in-person) or $20/class (Zoom) for non-members.
Lunch provided at each session.
Each AMA SkillSchool session will provide you with a comprehensive understanding of a critical component of marketing, followed by a work session with an expert in that area.
After each session, you’ll walk away with actionable information that you can use immediately at your job to meet your organization’s marketing goals.
PRESENTED BY UNL’S COLLEGE OF JOURNALISM AND MASS COMMUNICATIONS
Interested in continuing your education and become a more agile, informed and sought-after marketer? Take a look at the Integrated Media Communications (IMC) Master’s Degree at the College of Journalism and Mass Communications. The program designed for professionals to complete on their schedules and prepare them for success in the new marketing era. Find out more now!
Upcoming SkillSchool Events:
October 2019
October SkillSchool: Content Strategy Best Practices
If you work in social media marketing or are responsible for social media communication, you're likely always “on” and always on the go. From creating killer content, engaging with your audience, attending events, answering DMs to staying on top of the latest trends and dealing with trolls, there is very little downtime. Not to mention, you are also responsible for accomplishing and measuring your social success. I’ve been in your shoes and social media can be overwhelming, but it doesn’t…
Find out more »November 2019
Using an Online-Only Business Mindset by Chris Leone, WebStrategies, Inc.
In this changing world of technology and consumer choices, all industries may soon compete with online-based, technology-rich solutions that offer customer experiences. To stave off these new competitors, industries need to rethink their marketing approach and how they hold their people, vendors and campaigns accountable. Join us as we navigate through difficult, yet thought-provoking questions that will change how we view competition and better prepare ourselves for the future. As President of WebStrategies Inc., Chris is responsible for leading all…
Find out more »December 2019
Slacktivism: Cause Marketing in 2020 by Clover Frederick
The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Slacktivism - The self-deluded idea that by liking, sharing, or retweeting something you are helping out. (Urban Dictionary). Can businesses really make a profit and make a difference? Learn about Cause Marketing for companies big and small: how and why they should support causes as a good business and marketing…
Find out more »March 2020
March SkillSchool: A Crash Course in Brand Strategy
Kick off your mastery of brand with a crash course into modern brand-building disciplines, definitions, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard, and the fundamentals to navigate the shift from marketing to mattering. Speak the language of brand to discuss, defend, and fully participate in branding. Command the methods for collaboration, brainstorming, and disruption. And start expanding your professional network with your fellow brand-masters-in-the-making. Three Key Learning Objectives To raise…
Find out more »September 2020
September SkillSchool: How to Build a Killer Social Brand in 2020
This is a virtual event. Join us for our September SkillSchool with Natalie Micale, Account Director and Co-Founder of Oh Hello. There’s always another excuse for why we procrastinate using social media. By not building a social brand right now, you may be putting your career future at risk. In this 90-minute SkillSchool workshop, Natalie breaks down how you can build long-term relationships online that will pay off big time in your future. She dives into what a personal brand…
Find out more »October 2021
October SkillSchool: How to Build Strategy That Works
Davey Owens (VP of Marketing & Creative Director, Firespring)This SkillSchool is the first of our 4-part building a marketing plan series.This is a hybrid event: You can attend in-person or via Zoom. The in-person event will be held on the 3rd floor of the Lincoln Children's Museum.Lunch will be served if attending in person.This SkillSchool is the first of a 4-part series focusing on how to build a marketing plan. This first event focuses on building a marketing strategy.Key TakeawaysTension…
Find out more »September 2022
Skill School: Building a Marketing Plan the Right Way
Join us and Tarah Neujahr Bryan to learn how to create a marketing plan that is built the right way (and yes, there's a wrong way)This is a hybrid event with an option to attend virtually. The Zoom link is included in the event confirmation email and will also be resent via email the day of the eventCoffee and snacks will be providedDescriptionDon’t get caught in the tactics trap! Marketers should be strategic partners to the C-suite but doing so…
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