SOLID MARKETING BASICS YOU CAN BUILD A CAREER ON.
Free for AMA Members and current UNL COJMC grad students.
$50/class or $165/year* for nonmembers.
Lunch provided at each session.
*To register for the entire year as a nonmember, select that ticket option in the September event.
4 sessions. 3 hours each. A career’s worth of in-depth marketing know-how.
Each AMA SkillSchool session will provide you with a comprehensive understanding of a critical component of marketing, followed by a work session with an expert in that area.
After each session, you’ll walk away with actionable information that you can use immediately at your job to meet your organization’s marketing goals.
PRESENTED BY UNL’S COLLEGE OF JOURNALISM AND MASS COMMUNICATIONS
If you’re interested in continuing your education and become a more agile, informed and sought-after marketer, take a look at the Integrated Media Communications (IMC) Master’s Degree at the College of Journalism and Mass Communications. It’s designed for professionals to complete on their schedules and prepare them for success in the new marketing era. Find out more now!
Upcoming SkillSchool Events:
October 2019
October SkillSchool: Content Strategy Best Practices
If you work in social media marketing or are responsible for social media communication, you're likely always “on” and always on the go. From creating killer content, engaging with your audience, attending events, answering DMs to staying on top of the latest trends and dealing with trolls, there is very little downtime. Not to mention, you are also responsible for accomplishing and measuring your social success. I’ve been in your shoes and social media can be overwhelming, but it doesn’t…
Find out more »November 2019
Using an Online-Only Business Mindset by Chris Leone, WebStrategies, Inc.
In this changing world of technology and consumer choices, all industries may soon compete with online-based, technology-rich solutions that offer customer experiences. To stave off these new competitors, industries need to rethink their marketing approach and how they hold their people, vendors and campaigns accountable. Join us as we navigate through difficult, yet thought-provoking questions that will change how we view competition and better prepare ourselves for the future. As President of WebStrategies Inc., Chris is responsible for leading all…
Find out more »December 2019
Slacktivism: Cause Marketing in 2020 by Clover Frederick
The AMA Lincoln Signature Speaker Series brings in an expert speaker each month to explore and educate on a variety of marketing-related topics. Each Signature Speaker Series event includes lunch. Slacktivism - The self-deluded idea that by liking, sharing, or retweeting something you are helping out. (Urban Dictionary). Can businesses really make a profit and make a difference? Learn about Cause Marketing for companies big and small: how and why they should support causes as a good business and marketing…
Find out more »March 2020
March SkillSchool: A Crash Course in Brand Strategy
Kick off your mastery of brand with a crash course into modern brand-building disciplines, definitions, and methodologies. This topic is designed to give you a clear view of the entire brand chessboard, and the fundamentals to navigate the shift from marketing to mattering. Speak the language of brand to discuss, defend, and fully participate in branding. Command the methods for collaboration, brainstorming, and disruption. And start expanding your professional network with your fellow brand-masters-in-the-making. Three Key Learning Objectives To raise…
Find out more »