Rich Claussen Receives Lifetime Achievement Award

Bailey Lauerman executive is third person inducted into Lincoln AMA’s Hall of Fame

The Lincoln Chapter of the American Marketing Association recently recognized Rich Claussen of Bailey Lauerman for his commitment to marketing excellence and the Lincoln community by presenting him with the Lifetime Achievement Award. Claussen is only the third person inducted into the Lincoln organization’s Hall of Fame.

“Rich has been a longtime advocate for the Lincoln AMA as well as an influential leader within the marketing and creative community,” said Ali Schwanke, president of the Lincoln AMA. “His dedication to the profession coupled with a desire to pass on his knowledge makes him a deserving recipient of this prestigious award.”

As an executive vice president with Bailey Lauerman, Claussen serves clients such as Ameritas, The University of Nebraska, the Lincoln Children’s Zoo and Lincoln Chamber of Commerce. He is also general manager of Bailey Lauerman’s office in Lincoln, where the company started in 1970. He joined Bailey Lauerman in 1986 as an account executive. His account teams’ work has been recognized in Communications Arts, Graphis and Print magazines and been rewarded by the Effies, Cannes Film Festival, The One Show, National ADDYs, AIGA, PRSA, Telly, and Clio Awards. Claussen was recognized in 1992 as Marketer of the Year by the Lincoln AMA; in 1993 as Advertising Man of the Year by the Advertising Federation of Lincoln; and in 2005 for the Award of Excellence for Advertising by the University of Nebraska-Lincoln College of Journalism and Mass Communications. In 2002, he received the National Community Leadership Association’s Distinguished Leadership Award, and he’s also served three years on the AMA’s National Professional Chapters Council. He has served on nearly two dozen boards for various organizations, including the Lincoln Chamber of Commerce, the Lincoln Mayor’s Citizen Advisory Board, the Lincoln Community Foundation, Nebraska Alumni Association and the Foundation for Lincoln Public Schools. He remains active with many Lincoln groups today.

Lincoln AMA presented Claussen with the award at its 10th Annual Prism Awards ceremony on May 9 in Lincoln. The organization serves more than 180 members and hundreds of non-member marketing professionals in the Lincoln area. Claussen served as the 1989-1990 president of the Lincoln chapter, which was founded in 1983.

About Bailey Lauerman
Bailey Lauerman, Advertising Age’s 2012 Midwest Region Small Agency of the Year, is an
employee-owned advertising agency headquartered in Nebraska. It has earned national
recognition for its work with top brands including Ameritas, Disney, Union Pacific, AMC
Theatres, ABF Freight System and many more. Founded in 1970, Bailey Lauerman has since
grown to nearly 100 employees. For more information, visit

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