Prism Awards

Twenty Twenty One

 

From our expanding cuisine and beloved arts to our local pride and Midwest charm, Lincoln is a city you simply can’t forget. If 2020 showed us anything, it is that Lincoln marketers are strong and innovative. We always rise to the occasion, finding solutions through action. Let the light shine on you!

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THE Resource for Lincoln’s Marketers

Learn, grow, and connect through opportunities which promote education and marketing excellence.

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Whether your career is just starting out or you’re looking for something different, look no further for the best marketing jobs Lincoln has to offer.

Programs

From lunch with national experts to cocktails at a live design competition, AMA events will soon become the best thing on your calendar.

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Boost your resume or just make some new friends as you work alongside Lincoln’s best and brightest marketers in an award-winning chapter of the AMA.

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Past Events

January 2021

Signature Speaker Series with Clint Runge: The State of Youth Culture

January 14 @ 12:00 pm - 1:00 pm

This is a virtual event. A look at how Gen Z will impact 2021 2020 hit a lot of communities hard. Often overlooked in the conversation are young adults whose big moments were disrupted in profound ways. Yet, their impact in changing industry practices, brand expectations and politics has set up a wave for 2021 to see even more Z-centric adaptations. Trying to stay on top of it all can be overwhelming if organizations are focused on “what’s the latest…

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Social Media Round Table: Content Planning for 2021

January 27 @ 12:00 pm - 1:00 pm

This session will get you started with a good foundation on planning content for 2021.This is a virtual event.It’s a new year and you’ve likely made some resolutions around your social media programs and content. This session will get you started with a good foundation on planning content for 2021, applying trends to your content strategy and using a system to take the stress out of your content planning and execution.Biography:Casey is the Director of Social Media at Swanson Russell,…

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February 2021

Signature Speaker Series: Creating Content that Connects with Cherri Ellis

February 11 @ 11:45 am - 1:00 pm

During this session, Spectrum Reach will take you step by step on how to develop a creative plan and create content in our “new normal.”This is a virtual event.Takeaways:Developing and defining an objective to guide your creativeThe importance of catering your creative to the platformDelivering impactful messaging that reflects your market’s New Normal Speaker BioCherri Ellis is a National Creative Strategy Director for Kernel, the internal agency of Spectrum Reach. Her team of strategists and creative professionals provide data-based insights…

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Social Media Round Table: Social Writing and Scheduling

February 18 @ 12:00 pm - 1:00 pm

This session will get you started with a good foundation on social writing and scheduling.This is a virtual event.Writing social media copy that is audience-centric and provides value is one key to success in content marketing. Appropriate timing of that content is another key. Attendees to February’s round table will learn a few strategies for writing strong social media copy and additional strategies around how to appropriately schedule or place content. As always, we hope for a lively discussion and…

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March 2021

Signature Speaker Series: Building Brands with UX Design with Russ Klein

March 11 @ 11:45 am - 1:00 pm

During this session, Russ Klein will go over the new frontier of brand-building: Experience design.This is a virtual event.Event DescriptionAgencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If…

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Social Media Round Table: Building Social Media Target Audiences

March 18 @ 12:00 pm - 1:00 pm

This session will get you started with a good foundation on building social media target audiences.This is a virtual event.Knowing your audience is one of the most important components of a strong marketing communications plan. On social media, it’s a requirement. In this roundtable, we’ll discuss techniques to building strong social media target audiences including topic such as:Interest audiences vs Custom audiencesHow to use first-party dataPixels, what are they and how they’re changingThe importance of testing and optimizingAs always, we…

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Round Table with Nia Nielsen: Marketing Talks | You ask. We answer.

March 25 @ 4:00 pm - 5:00 pm

In this session, we’ll take on a big marketing problem, and as a group, brainstorm and try to find a solution.This is a virtual event.What’s on your mind? What marketing challenge are you facing? Once a quarter we’ll take on a big marketing problem, and as a group, brainstorm and try to find a solution.To submit questions or topics of interest email Nia Nielsen at nia.nielsen@gmail.com.Present the question or come to the table to provide advice or direction. Either way,…

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April 2021

Nonprofit Roundtable on Storytelling with Alec McChesney

April 9 @ 10:00 am - 11:00 am

This new roundtable with Alex McChesney will focus on a storytelling Q&A session.This is a virtual event.About the EventHow do I discover my nonprofit’s story?What are the easiest and most effective ways to start using storytelling in my marketing?Why is telling my story so important?How do we create a story that our audience will care about?These are just some of the questions we have heard nonprofits ask about using storytelling in their marketing plan.Guide the conversation in this interactive Q&A…

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Signature Speaker Series: *Virtual Revolution* with Luke Goetting

April 14 @ 11:45 am - 1:00 pm

During this session, Luke Goetting will talk about "How To Maximize Your Impact in 2021 Online Events & Meetings."This is a virtual event.About the EventPresentation expert Luke Goetting will share virtual strategies for: ❖ PLANNED PRESENCE Be strategic about how your speakers appear on-camera! Break from the "hunched over laptop" norms and evaluate how standing, gesturing and eye-contact can help your speakers establish stronger connections with virtual attendees. ❖ DYNAMIC CONTENT Maximize alignment between what your speakers have to say…

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Social Media Round Table: Google Analytics for Social Media

April 15 @ 12:00 pm - 1:00 pm

This session will get you started with a foundational understanding of how your audience interacts with your website using Google Analytics.This is a virtual event.It’s time to get beyond engagement and link clicks within social media and start looking at the broader picture. Demonstrating the business value of social media starts with engaging the audience in-platform but it shouldn’t end there. Nearly everything on social media marketing either comes from a website or leads back to a website - it’s…

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