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Nelnet Marketing

Nelnet Marketing is the in-house marketing and creative department of Nelnet. Comprised of 50+ professionals, the department leads the marketing, advertising, and branding efforts for all of Nelnet’s 24+ businesses. With full-service capabilities, including brand planning and strategy, copywriting, design, video and photo, web strategy and development, and media planning, the team is dedicated to helping Nelnet businesses compete – and win – in a variety of industries. Nelnet Marketing is proud to produce effective, award-winning work that moves Nelnet forward.


B-2-B Marketing Campaign: Small Business

One Change. Endless Cha-Ching – CompuDance Acquisition Campaign

PaymentSpring, the payment processor of Nelnet, partnered with CompuDance, a dance studio management software to create an acquisition campaign for their customers not using PaymentSpring. Through a fun and fresh concept communicating the “why” of the PaymentSpring, the campaign had a 33% conversion rate and doubled the number of active studios.

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Consumer Marketing Campaign: Small Business

Nelnet Corporate Marketing Customer Service Recruiting Campaign

Nelnet’s executive leadership, recruiting team, and marketing team are incredibly proud of the results that this company-wide campaign garnered. This was an extremely challenging goal given the competitive hiring landscape we have found ourselves in and it took a lot of adaptability and team work from different teams across the organization.

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Website: Large Business

NelnetEnergy.com Website Redesign

A year after we launched the Community Solar B2C website for our Nelnet Renewable Energy business line, we took all we had learned from our MVP version of the website and took a big swing to create a visually stunning website using parallax that delivers the right message to our users at just the right time.

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Virtual: Large Business

2021 Campus Connect User Conference Marketing & Branding

The CampusConnect User Conference is Nelnet Campus Commerce’s largest conference, allowing its clients and associates to learn & grow together. 2021 was the first year that this event was held virtually, meaning that our marketing strategy had to be more engaging and poignant than ever before – Our 2021 results eclipsed past years’ turnout.

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Merit Awards