PaymentSpring, the payment processor of Nelnet, partnered with CompuDance, a dance studio management software to create an acquisition campaign for their customers not using PaymentSpring. Through a fun and fresh concept communicating the “why” of the PaymentSpring, the campaign had a 33% conversion rate and doubled the number of active studios.
Nelnet’s executive leadership, recruiting team, and marketing team are incredibly proud of the results that this company-wide campaign garnered. This was an extremely challenging goal given the competitive hiring landscape we have found ourselves in and it took a lot of adaptability and team work from different teams across the organization.
A year after we launched the Community Solar B2C website for our Nelnet Renewable Energy business line, we took all we had learned from our MVP version of the website and took a big swing to create a visually stunning website using parallax that delivers the right message to our users at just the right time.
The CampusConnect User Conference is Nelnet Campus Commerce’s largest conference, allowing its clients and associates to learn & grow together. 2021 was the first year that this event was held virtually, meaning that our marketing strategy had to be more engaging and poignant than ever before – Our 2021 results eclipsed past years’ turnout.