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As a mutual organization, Assurity was founded on the simple concept of people coming together to support each other in moments of need. We continue our mission of helping people through difficult times by providing affordable insurance protection that is easy to understand and buy. Our financial stability has stood the test of time. It shows our commitment to be there when our customers need us. Owned by our policyholders, we conduct our business to serve only their best interests. Whether paying benefits, offering service with a human touch, giving back to our community, or practicing sustainable habits that provide for our planet, we embrace our capacity to improve lives. We all share in the future we create, and Assurity believes in using our business as a force for good.


Brand Launch Campaign: Large Business

Assurity Brand Identity Project & Launch

What started as a simple logo evolution grew into an overhaul of Assurity’s brand identity – their look, story, even a refresh to their values. Assurity is the first mutual insurance organization in the world to become a Certified B Corp, putting people and planet first. A new brand identity shined a bright light on how to share their unique story with others.

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