At the University of Nebraska Medical Center’s College of Dentistry, marketing professionals use marketing communications strategies to help reach organizational goals related to student recruitment, patient recruitment and retention, alumni and donor engagement, internal communications, public relations, and community outreach.
Awards
Print or Three-Dimensional Piece: Non-Profit
Student Recruitment Campaign
Due to this campaign:
- Student applications increased by 12% during a 6-month period (goal was 5%).
- 99% of the target audience reported that the marketing materials helped them better identify the college’s strengths and 99.5% reported that the marketing materials helped them understand that the college’s learning technology was better than other dental schools.
Newsletter Series: Non-Profit
College Newsletter Series
Due to this newsletter:
- 91% of faculty members (goal was 75%) reported that internal communications helped them better understand the importance of utilizing technology in teaching.
- 94% of students (goal was 75%) reported that internal communications helped them better understand the importance of participating in extramural education activities.
Magazine: Non-Profit
Alumni Magazine
Due to this publication:
- Financial donations during a four-month period increased by 9% (goal was 5%).
- To correlate directly with the publication, the target audience was surveyed on if the publication made them more aware of current college initiatives that they could support – 92% reported it did (goal was 85%).