Awards
Product Launch Campaign: Small Business
U-fi Student Loans Product Launch
U-fi Nelnet launched student loan refinance company. When we added private student loans, we had to build on Nelnet’s reputation the largest federal loan servicer and become a credible partner in private student loan originations with two new audiences – College Financial Aid Professionals and Families seeking to better understand their private loan options.
Website: Small Business
U-fi Website
Nelnet launched U-fi as a Private Student Lending Platform in 2019 amidst competition from fintech startups and traditional lenders. Being a 100% online lender, our website was the most important tool to deliver our brand story and the entire product experience. With well planned and executed strategies, we were able to achieve loan application rates 4x the industry norms.
Landing Page: Large Business
Nebraska’s Fastest Internet Landing Page
Ookla, the global leader in internet speed analysis, dubbed ALLO Communications as the fastest internet provider in the state of Nebraska. This landing page was meant to pay tribute to ALLO’s success as an internet service provider, and to support ALLO’s reputation for providing excellent service through hard data provided by third-party industry experts.
Organic Social Media: Large Business
2019 Nelnet United Way Social Media
Everyone “likes” a good cause. Every year, Nelnet supports United Way through a company-wide fundraiser. Through an organic social media campaign running from July 22 – August 16, we featured posts, stories, and videos across Instagram, Facebook, Twitter, and LinkedIn in order to increase support for United Way in Nelnet communities.
Animation/ Motion Graphics: Large Business
ALLO We Believe Animated Video
ALLO, a Nebraska-based company introduced a compelling offer through video: new customers would receive a free year of internet service if Nebraska’s football team one the conference championship. The animated video positioned ALLO alongside Nebraska fans, encouraging them to believe in something big and join the winning team.
Short-form Video: Large Business
ALLO We Believe Video
ALLO believes in Nebraska and believes the best fans deserve the best service. A series of 15-second videos connected with Nebraska football fans emotionally to promote the chance to win a year of free internet. Using the state’s unique football terminology and Nebraska values, the campaign’s aspirational messaging unified fans with ALLO.