Marketing Specialist - Zillow (Posted 5/1)
About the Role
We are looking for a Marketing Specialist to join our growing Zillow Group Mortgages team. This role focuses on developing and executing marketing campaigns and content that connects key B2B lender audiences to our mortgage software and lender advertising products from our Mortech and Zillow Group Mortgages brands.
The Marketing Specialist will work across multiple functions and teams to ensure continued success in development, management, and production of marketing content & campaigns across email, search engines, and other digital channels/platforms.
What You’ll Do:
Develop and execute marketing campaigns across multiple platforms to drive customer acquisition, retention, upsell and new feature adoption
Drive innovation, testing, optimization, and tracking of our existing email, SEM, and digital marketing programs as well as identify new opportunities and channels
Develop new product messaging opportunities and value propositions that stand out across multiple marketing channels
Create, map, and implement appropriate messaging journey with a constant eye on fine-tuning
About the Team:
Finding your dream home is only the first step in the home-buying process. On the Zillow Group Mortgages team, we are building products to help educate and empower people through the process of financing their home. This role will partner closely with other teams across the organization including product & sales. Each member of the team works strategically as well as tactically, rolling up their sleeves to help move quickly and get things done. You’ll have the opportunity to make a big impact, quickly, and enable others to do the same.
Who You Are:
5+ years executing successful customer acquisition and engagement programs using email, search engines, and other digital channels/platforms
Experience of working with email marketing platforms
Familiar with Google Analytics and Ad Serving Platforms (AdWords, LinkedIn, Facebook, etc.)
Proven knowledge of key email, SEM, and digital marketing metrics and strategies that can increase acquisition and engagement
Strength in building relationships and effective communication with varied internal and external audiences
Superb attention to detail, personal organization and project management abilities
You thrive in a fast-paced, results-driven environment
You are a self-starter, proactive, and have a strong desire to learn
Get to Know Us:
Zillow Group houses a portfolio of the largest and most vibrant real estate and home-related brands on the web and mobile. Our mission is to build the largest, most trusted and vibrant home-related marketplace in the world.
Zillow Group is owned, fueled and grown by innovators who help people make better, smarter decisions around all things home. We encourage one another at every level, and our efforts are supported by employee-driven, world-class benefits that enable us to enjoy our lives outside the office while building fulfilling careers that impact millions of individuals every day.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, ethnicity, national origin, religion, disability, sex, gender identity or sexual orientation, or any other protected status in accordance with applicable law.