Marketing Campaigns Manager - NRC (Posted 4/15)
Marketing Campaigns Manager
Why NRC Health
At NRC Health, culture is everything. It’s at the heart of what we do for our associates, clients, community, and industry. We work hard and play hard together, and our work is driven with a purpose to better healthcare for everyone. Sound like a fit? As an associate, here’s what you’ll experience –
Fit – Getting to do what you do best every day
Innovation – Working for an industry leader, we’re always looking for new ways to push forward
Flexible hours – Life happens, we flex with you
Dress for your day – Because who doesn’t love wearing jeans to work?
Vacation –4 weeks of PTO each year
Professional growth and career development – We provide new challenges for you to tackle
Fun – We play hard with weekly happy hours, associate events and team outings
Giving back to the community – We give you 4 hours of volunteer time off annually
Health & wellness – Your path to better health
Who we want
•Do you live and breathe all things demand generation and are an integrated marketing guru?
•Are you a highly creative strategist as much as an execution powerhouse?
•Is writing copy and editing your thing?
•Are you highly collaborative and love building relationships with others cross-functionally?
•Do you constantly see marketing opportunities in the world around you and apply the lessons on the job to drive standout campaigns?
•Do you enjoy using hard data and strategic insights to make informed decisions and calculated bets to achieve ROI?
•Are you a master project manager that gets things done and are known for immaculate attention to detail?
What you will do
As a Marketing Campaigns Manager, you will create and execute innovative multi-channel marketing campaigns that bring to life the strategy of the business. You will utilize a mix of online and offline marketing channels to meet marketing and organizational goals. You will consistently iterate and improve on marketing programs through regular measurement and optimization. You will become a product expert in our industry and develop highly-relevant content to support your campaigns and collaborate effectively with key stakeholders across the marketing, business development, and customer success teams to drive end-to-end results. In addition, you will streamline and simplify processes to drive frictionless, simple campaign execution.
What you need
•5+ years’ experience in high-growth B2B environments
•Bachelor’s Degree required; Marketing, Communications, Advertising, or Business degree preferred
•Track record of driving rapid lead and revenue growth through highly creative marketing programs
•Expert knowledge of demand generation mix including email marketing, direct mail, social media, online marketing, webinars, tradeshows, and field events
•Strong knowledge of marketing automation platforms (e.g. Pardot, Marketo) and CRM (e.g. Salesforce)