Chief Communications and Marketing Officer - University of Nebraska-Lincoln (Posted 12/20)
The University of Nebraska-Lincoln seeks applications and nominations for a Chief Communications & Marketing Officer with a bold vision and high energy, committed to excellence and innovation in academia.
The University of Nebraska-Lincoln (UNL), chartered by the Nebraska Legislature in 1869, is a top 50 national public research university and is the campus of the University of Nebraska system that serves as both the Land-Grant and comprehensive public research university of the state of Nebraska. UNL works cooperatively with the other three campuses and central administration to provide for its student body and all Nebraskans the widest array of disciplines, areas of expertise and specialized facilities of any institution within the state.
University Communications (UC) is the central public voice for the University of Nebraska-Lincoln, accountable for communication and marketing strategies that advance the university’s goals. UC advises administration and units throughout UNL regarding communication, marketing and reputation. UC works in collaboration with university leaders to create strategies and tactics to further the university’s objectives, using social and digital marketing, message platforms, communication plans, issues and crisis management, and standards that portray the university in accordance with its goals and mission.
As a UNL senior leader and member of the chancellor’s senior team, the Chief Communication & Marketing Officer (CCMO) for UNL unites university leaders, campus communicators, and other partners to achieve shared goals. The CCMO leads professionals in strategic marketing, news and issues management, public relations, photography, broadcast services, brand management, digital and social media, and special events. The CCMO is responsible for UC team leadership and development, budget management, and exemplifying the university’s character as a servant leader, empowering and enabling people across UNL to participate in creating the university’s desired reputation.
Specifically, the CCMO:
• Furthers the goals of the University of Nebraska-Lincoln by leading strategic marketing and communication and by contributing to the direction of UNL, advising on matters that impact reputation;
• Enhances national and international awareness and positive notoriety to continue to build UNL support and enrollment;
• Creates understanding of and appreciation for reputation building strategies and initiatives, aligning UNL leadership, marketers and communicators in unified and powerful messaging and reputation building initiatives.
• Partners with senior administration and Admissions on the development of marketing and recruitment materials as well as national recruitment campaigns;
• Leads the university’s social media platforms;
• Develops and executes strategic communication and marketing plans, with staff accountable for public relations, printed and electronic publications such as newsletters, news releases, email announcements, videos and other multimedia to highlight faculty, staff, student, and university accomplishments;
• Leads brand development and standards for the University of Nebraska-Lincoln. Works with Athletics Marketing to appropriately protect licensed assets of the University;
• Creates connections across the University of Nebraska system to ensure cohesion of brand expression and collaboration on messaging;
• Works with Nebraska Athletics to promote university academic content through athletic communications channels including athletics programs and HuskerVision spots;
• Collaborates with counterparts and leaders within the Big Ten to leverage inclusion, best practices and reputation, including working with the Big Ten Network to produce and place programming and spots to represent UNL academics;
• Leads and unites all aspects of UNL communication and marketing, requiring close collaboration with NU Central Administration, Alumni Association and the University Foundation on brand initiatives and message alignment;
• Maintains and coordinates crisis and emergency communication protocols and readiness;
• Promotes and maintains a culture of inclusion, openness and progressive accomplishment.
Candidates are required to hold a Master’s degree in a communications related field and to have held a supervisory position in communications for a minimum of five years.
The position will remain open until filled with review of applications beginning January 19, 2018. Candidates must submit all application materials at https://employment.unl.edu, requisition F_170164. Applications must include a detailed resume and letter of interest. All candidate information will be held in strict confidence until the final stage of the search at which time the express permission of finalists will be obtained before making their candidacy public.
As an EO/AA employer, qualified applicants are considered for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See http://www.unl.edu/equity/notice-nondiscrimination