Lyn Wineman is Marketer of the Month for November.
As president of Pickering Creative Group, Wineman is responsible for leading and facilitating an environment where the company combines strategy and creative to help organizations accelerate their marketing goals. She began her job at Pickering in October.
“More specifically, I set the long-term vision for the team, manage the day-to-day operations, assist with the development of marketing strategy, and support our staff in any way that I can,” Wineman said.
She holds a bachelor’s degree in journalism from the University of Nebraska-Lincoln. She shared her philosophy of marketing.
“Marketing matters,” she said. “Brand matters. Organizations which are relentless in their pursuit of applying a strategic marketing plan and differentiating brand strategy separate themselves and ultimately achieve improved results.”
In her spare time, Wineman serves on various boards throughout Lincoln, including the Leadership Resources Advisory Board and the Lincoln Midwest Ballet Board. She also is a past president of AMA-Lincoln.
“I am a huge supporter of AMA,” she said. “I appreciate the educational programming and the opportunity to network with other marketers in the community.”
She and her husband Neil have three children: Erin 17, Scott 12 and Haley 11.